{"ok":true,"data":{"product":{"brand":"ILIA","name":"Soft Focus Blurring Blush","slug":"ilia-soft-focus-blurring-blush","product_url":"/products/ilia-soft-focus-blurring-blush","brand_url":"/brands/ilia","subcategory":"blush","formulation":"powder","finish":"natural","price_tier":"luxury","enriched_price":"$36.00","enriched_price_usd":36,"retailers":["Amazon","iliabeauty","Ulta","Sephora","Nordstrom","Credo"],"key_ingredients":["Edelweiss Extract","Winged Kelp Extract","Squalane","Mica","Tapioca Starch","Silica","Boron Nitride","Tocopherol"],"claims":["talc-free","vegan","cruelty-free","non-comedogenic","safe for sensitive skin"],"consensus_summary":"ILIA Soft Focus Blurring Blush is a buildable powder blush with a satin finish that professional makeup artist Lisa J says \"light up the skin, reflect light without magnifying texture or making your pores look larger.\" Several creators praise its blurring effect on texture and pores, with Makeup By Nikki La Rose calling it one of the most blurring powder blushes she's tried in 18 years. 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I love the sheen of these blushes.","timestamp_start":755.04,"timestamp_end":764.639,"timestamp_start_formatted":"12:35","video_url":"https://www.youtube.com/watch?v=wAL-Fgg1wS4&t=755s","sentiment":"positive","topics":["baked formula","sheen"],"mentions_variant":null},{"text":"They all have this gorgeous gorgeous like satin finish that just makes your cheeks look like like they're just radiating like just like lit from within radiating. So beautiful.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=wAL-Fgg1wS4","sentiment":"positive","topics":["satin finish","radiant","lit from within"],"mentions_variant":null},{"text":"I can't get enough of these. I love this baked powder.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=wAL-Fgg1wS4","sentiment":"positive","topics":["holy grail","baked formula"],"mentions_variant":null},{"text":"I think you just can't go wrong with this formula.","timestamp_start":842.8,"timestamp_end":846.32,"timestamp_start_formatted":"14:02","video_url":"https://www.youtube.com/watch?v=wAL-Fgg1wS4&t=842s","sentiment":"positive","topics":["reliable formula"],"mentions_variant":null}]},{"handle":"taniabwells","display_name":"Tania B. Wells","profile_url":"/creators/taniabwells","channel_url":"https://www.youtube.com/@taniabwells","specialty":[],"years_active":null,"subscriber_count":63800,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Top 25 Beauty Releases of 2025"],"quotes":[{"text":"You guys know my love for this blush formula. Absolutely gorgeous. Amazing colors as well.","timestamp_start":1613.52,"timestamp_end":1617.039,"timestamp_start_formatted":"26:53","video_url":"https://www.youtube.com/watch?v=uUMRxEqezn0&t=1613s","sentiment":"positive","topics":["favorite formula","gorgeous colors"],"mentions_variant":null},{"text":"They blend in so nicely. They feel like silk on my hands. I was so surprised with this formula.","timestamp_start":1638,"timestamp_end":1645.2,"timestamp_start_formatted":"27:18","video_url":"https://www.youtube.com/watch?v=uUMRxEqezn0&t=1638s","sentiment":"positive","topics":["blendability","silky texture","surprising"],"mentions_variant":null},{"text":"I tried one and I ended up buying I think I have five or six colors of this and do not regret them at all.","timestamp_start":1660.799,"timestamp_end":1665.919,"timestamp_start_formatted":"27:40","video_url":"https://www.youtube.com/watch?v=uUMRxEqezn0&t=1660s","sentiment":"positive","topics":["repurchase","no regrets"],"mentions_variant":null},{"text":"I think this is probably my favorite product from them.","timestamp_start":1665.919,"timestamp_end":1672.799,"timestamp_start_formatted":"27:45","video_url":"https://www.youtube.com/watch?v=uUMRxEqezn0&t=1665s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null}]},{"handle":"itsjessicabraun","display_name":"Jessica Braun","profile_url":"/creators/itsjessicabraun","channel_url":"https://www.youtube.com/@itsjessicabraun","specialty":[],"years_active":null,"subscriber_count":663000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Repurchase or pass? 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I think it is so wonderful.","timestamp_start":402.24,"timestamp_end":406.88,"timestamp_start_formatted":"6:42","video_url":"https://www.youtube.com/watch?v=jQD5pDHb1Oo&t=402s","sentiment":"positive","topics":["shade","love"],"mentions_variant":"Glimpse"},{"text":"It is such a soft formula, like it's so easy to work with, it stays really, really well.","timestamp_start":408.44,"timestamp_end":414.6,"timestamp_start_formatted":"6:48","video_url":"https://www.youtube.com/watch?v=jQD5pDHb1Oo&t=408s","sentiment":"positive","topics":["formula","easy application","long wear"],"mentions_variant":null},{"text":"It's very rare for me to try a powder blush and feel blown away and like I can't stop using it. 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So like really soft mauves, really soft pale blush tones, really wearable everyday colors that are not too dramatic, not too overly pigmented, not too overly out there.","timestamp_start":775.68,"timestamp_end":785.78,"timestamp_start_formatted":"12:55","video_url":"https://www.youtube.com/watch?v=eNynfbjhcZs&t=775s","sentiment":"positive","topics":["ease of use","natural finish"],"mentions_variant":null},{"text":"If you ever want something that's just a really soft safe color to wear with any of your eyeshadow looks, any of your lip colors, then ILIA powder blushes has some really great safe shades to choose from.","timestamp_start":785.78,"timestamp_end":796.26,"timestamp_start_formatted":"13:05","video_url":"https://www.youtube.com/watch?v=eNynfbjhcZs&t=785s","sentiment":"positive","topics":["ease of use","natural finish"],"mentions_variant":null},{"text":"These retail for 36 dollars, they're new, they're noteworthy, and they absolutely earn a spot in this video because they're that good.","timestamp_start":796.26,"timestamp_end":805.62,"timestamp_start_formatted":"13:16","video_url":"https://www.youtube.com/watch?v=eNynfbjhcZs&t=796s","sentiment":"positive","topics":["value"],"mentions_variant":null}]},{"handle":"lisajmakeup","display_name":"Lisa J","profile_url":"/creators/lisajmakeup","channel_url":"https://www.youtube.com/@lisajmakeup","specialty":["professional makeup artist","former MAC Cosmetics trainer"],"years_active":12,"subscriber_count":369000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["2025 Beauty Awards: My Top Makeup + Skincare Favorites (Over 40 Friendly!)","I tried Sephora's highest rated makeup"],"quotes":[{"text":"This has a little bit more color. It's a little deeper.","timestamp_start":455.759,"timestamp_end":459.84,"timestamp_start_formatted":"7:35","video_url":"https://www.youtube.com/watch?v=YQHcyBqqniU&t=455s","sentiment":"positive","topics":["shade description","pigment"],"mentions_variant":"Sensation"},{"text":"Great for deeper skin tones.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=YQHcyBqqniU","sentiment":"positive","topics":["skin tone range","inclusive"],"mentions_variant":"Sensation"},{"text":"This was the first shade that I bought and I feel like this is a great shade for most people.","timestamp_start":399.919,"timestamp_end":404.88,"timestamp_start_formatted":"6:39","video_url":"https://www.youtube.com/watch?v=YQHcyBqqniU&t=399s","sentiment":"positive","topics":["universal","shade recommendation"],"mentions_variant":"Breathless"},{"text":"It's just this really soft kind of mauve.","timestamp_start":404.88,"timestamp_end":408.479,"timestamp_start_formatted":"6:44","video_url":"https://www.youtube.com/watch?v=YQHcyBqqniU&t=404s","sentiment":"positive","topics":["shade description"],"mentions_variant":"Breathless"},{"text":"When I was doing wedding makeup, what would be the go-to products I would use on brides because you know that it's just timeless. It's flattering. It's neutral. It looks good on everyone.","timestamp_start":406.639,"timestamp_end":412.08,"timestamp_start_formatted":"6:46","video_url":"https://www.youtube.com/watch?v=YQHcyBqqniU&t=406s","sentiment":"positive","topics":["universal","flattering","bridal"],"mentions_variant":"Breathless"},{"text":"It's a really soft peach.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=YQHcyBqqniU","sentiment":"positive","topics":["shade description"],"mentions_variant":"Flutter"},{"text":"What I like about this formula is there is a little bit of radiance and light reflective properties to the product, but it's not shimmery or glittery.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=YQHcyBqqniU","sentiment":"positive","topics":["radiance","no shimmer","formula"],"mentions_variant":null},{"text":"These are buildable. So, you can really shear them out and get a soft wash of color, or you can layer them to get more pigment payoff if you'd like.","timestamp_start":425.28,"timestamp_end":428.96,"timestamp_start_formatted":"7:05","video_url":"https://www.youtube.com/watch?v=YQHcyBqqniU&t=425s","sentiment":"positive","topics":["buildable","versatile"],"mentions_variant":null},{"text":"I personally love these myself, I think they are so beautiful.","timestamp_start":881.519,"timestamp_end":884.88,"timestamp_start_formatted":"14:41","video_url":"https://www.youtube.com/watch?v=ucsiK68Dl2A&t=881s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"It's a really pretty warm peach, it works well with the bronzer.","timestamp_start":943.839,"timestamp_end":947.76,"timestamp_start_formatted":"15:43","video_url":"https://www.youtube.com/watch?v=ucsiK68Dl2A&t=943s","sentiment":"positive","topics":["shade","warm"],"mentions_variant":"Flutter"},{"text":"I highly recommend this as a powder bronzer for mature skin because it's going to give you some radiance and some glow without a heavy shimmer or a heavy sparkle, which we all know that can magnify texture.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ucsiK68Dl2A","sentiment":"positive","topics":["mature skin","radiance","no shimmer"],"mentions_variant":null},{"text":"This is going to light up the skin, reflect light without magnifying texture or making your pores look larger.","timestamp_start":964.32,"timestamp_end":970.88,"timestamp_start_formatted":"16:04","video_url":"https://www.youtube.com/watch?v=ucsiK68Dl2A&t=964s","sentiment":"positive","topics":["radiance","pores","texture"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}