{"ok":true,"data":{"product":{"brand":"IONI Cosmetics","name":"Shea Butter Hydrating Buildable Lipstick","slug":"ioni-cosmetics-shea-butter-hydrating-buildable-lipstick","product_url":"/products/ioni-cosmetics-shea-butter-hydrating-buildable-lipstick","brand_url":"/brands/ioni-cosmetics","subcategory":"lipstick","formulation":"stick","finish":"glossy","price_tier":"mid_range","enriched_price":"$12.99","enriched_price_usd":12.99,"retailers":["Amazon"],"key_ingredients":["Shea Butter"],"claims":["Hydrating","Moisturizing","Animal Cruelty-Free","Long Lasting","Pop Of Color"],"consensus_summary":"IONI Cosmetics Shea Butter Hydrating Buildable Lipstick is creamy, richly pigmented, and very hydrating, with a comfortable feel. The shades shift tone depending on the lip liner paired — a cool nude and a pretty pink are mentioned, and Emily Noel notes the \"mauve\" shade reads as a fresh rosy color on the lips. No criticism or irritation is reported across the two creators.","gtin":null,"shades":["Mauve","Pink","Nude"]},"signal":{"total_mentions":5,"holy_grail_count":0,"loves_it_count":2,"worth_trying_count":0,"mentions_count":2,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":5,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"juliedawnbeauty","display_name":"Julie Dawn Beauty","profile_url":"/creators/juliedawnbeauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","specialty":[],"years_active":null,"subscriber_count":69100,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["My Top Dollar Tree Lipsticks & Liners | Swatches + Best Combos"],"quotes":[{"text":"These lipsticks are so so hydrating on the lips and they just feel so so nice.","timestamp_start":282.32,"timestamp_end":292.16,"timestamp_start_formatted":"4:42","video_url":"https://www.youtube.com/watch?v=mLXCwoJjq4U&t=282s","sentiment":"positive","topics":["hydrating","feels nice"],"mentions_variant":null},{"text":"That looks so so beautiful paired with warm nude.","timestamp_start":292.16,"timestamp_end":300.08000000000004,"timestamp_start_formatted":"4:52","video_url":"https://www.youtube.com/watch?v=mLXCwoJjq4U&t=292s","sentiment":"positive","topics":["beautiful","pairing"],"mentions_variant":null},{"text":"When you pair it with like a darker lip liner like this and especially like this plum, it really brings out more of like those purple tones in the lipstick.","timestamp_start":311.28,"timestamp_end":319.12,"timestamp_start_formatted":"5:11","video_url":"https://www.youtube.com/watch?v=mLXCwoJjq4U&t=311s","sentiment":"positive","topics":["color shift","pairing"],"mentions_variant":null},{"text":"When you pair it with warm nude, it makes it look a little bit more pink.","timestamp_start":324.639,"timestamp_end":328,"timestamp_start_formatted":"5:24","video_url":"https://www.youtube.com/watch?v=mLXCwoJjq4U&t=324s","sentiment":"mixed","topics":["color shift","pairing"],"mentions_variant":null},{"text":"I love love love this shade. It's such a pretty pink for like summer.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=mLXCwoJjq4U","sentiment":"positive","topics":["love","pretty pink","summer"],"mentions_variant":"Pink"},{"text":"All of the shades from this line are so so pretty.","timestamp_start":516,"timestamp_end":520.959,"timestamp_start_formatted":"8:36","video_url":"https://www.youtube.com/watch?v=mLXCwoJjq4U&t=516s","sentiment":"positive","topics":["pretty"],"mentions_variant":null},{"text":"I find that with each lip liner that you pair with it, it kind of gives it slightly a different look.","timestamp_start":520.959,"timestamp_end":530.64,"timestamp_start_formatted":"8:40","video_url":"https://www.youtube.com/watch?v=mLXCwoJjq4U&t=520s","sentiment":"positive","topics":["versatile","pairing"],"mentions_variant":null},{"text":"I do find the shade in nude to be slightly a bit of a cool toned like brown nude color.","timestamp_start":662.72,"timestamp_end":667.519,"timestamp_start_formatted":"11:02","video_url":"https://www.youtube.com/watch?v=mLXCwoJjq4U&t=662s","sentiment":"mixed","topics":["cool toned","brown nude"],"mentions_variant":"Nude"}]},{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":981000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Spring lip ideas: combos, pearl finish, stains","Top 10 tried & true dollar tree makeup favorites"],"quotes":[{"text":"This is going to give me a really pretty like rosy lip.","timestamp_start":489.599,"timestamp_end":493.68,"timestamp_start_formatted":"8:09","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=489s","sentiment":"positive","topics":["finish","color"],"mentions_variant":null},{"text":"I don't think so much true mauve. I know they named it mauve. I know the tube kind of looks mauve. Focus more on the color you're seeing on my lips. There's like this fresh rosiness, right? Love that.","timestamp_start":491.28,"timestamp_end":497.36,"timestamp_start_formatted":"8:11","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=491s","sentiment":"positive","topics":["color","finish"],"mentions_variant":null},{"text":"They're legit. They're very comfortable, very creamy, richly pigmented.","timestamp_start":1232.72,"timestamp_end":1239.44,"timestamp_start_formatted":"20:32","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8&t=1232s","sentiment":"positive","topics":["comfort","creamy","pigment"],"mentions_variant":null},{"text":"I'm not sure how much more we can ask of a little lipstick like this.","timestamp_start":1237.8,"timestamp_end":1243.04,"timestamp_start_formatted":"20:37","video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8&t=1237s","sentiment":"positive","topics":["quality","value"],"mentions_variant":null},{"text":"Couldn't that work for every day?","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=yYBSeA2Zsi8","sentiment":"positive","topics":["everyday wear"],"mentions_variant":"Nude"}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}