{"ok":true,"data":{"product":{"brand":"Kristin Ess","name":"Deep Clean Clarifying Shampoo","slug":"kristin-ess-deep-clean-clarifying-shampoo","product_url":"/products/kristin-ess-deep-clean-clarifying-shampoo","brand_url":"/brands/kristin-ess","subcategory":"shampoo","formulation":"liquid","finish":null,"price_tier":"mid_range","enriched_price":"$12.00","enriched_price_usd":12,"retailers":["Amazon"],"key_ingredients":["sodium laureth sulfate","cocamidopropyl betaine","sodium lauryl sulfate","glycerin","chamomilla recutita flower extract","persea gratissima oil","helianthus annuus seed oil","mangifera indica seed butter","ricinus communis seed oil","algin"],"claims":["clarifying","detoxifying","paraben-free","sulfate-free","vegan"],"consensus_summary":"Kristin Ess Deep Clean Clarifying Shampoo is an affordable option that removes product buildup and oil effectively, leaving fine hair feeling squeaky clean and adding volume. Jessica Braun calls it \"a great, great clarifying shampoo,\" and Tristin prefers it over high-end alternatives like Ouai and K18 for fine, oily hair. It works best as a first cleanse before a more moisturizing shampoo, especially for those with fine hair that gets weighed down easily.","gtin":"840797157293","shades":[]},"signal":{"total_mentions":3,"holy_grail_count":0,"loves_it_count":2,"worth_trying_count":0,"mentions_count":1,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":3,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"itsjessicabraun","display_name":"Jessica Braun","profile_url":"/creators/itsjessicabraun","channel_url":"https://www.youtube.com/@itsjessicabraun","specialty":[],"years_active":null,"subscriber_count":663000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["My all-time favorite hair care products I repurchase"],"quotes":[{"text":"This is the one I really have grown to like.","timestamp_start":547.839,"timestamp_end":551.6,"timestamp_start_formatted":"9:07","video_url":"https://www.youtube.com/watch?v=bz-MXSiNfCI&t=547s","sentiment":"positive","topics":["favorite"],"mentions_variant":null},{"text":"This one is great. It's affordable. It's a great, great clarifying shampoo.","timestamp_start":564.36,"timestamp_end":570.72,"timestamp_start_formatted":"9:24","video_url":"https://www.youtube.com/watch?v=bz-MXSiNfCI&t=564s","sentiment":"positive","topics":["affordable","clarifying"],"mentions_variant":null}]},{"handle":"tristin_jade","display_name":"Tristin","profile_url":"/creators/tristin_jade","channel_url":"https://www.youtube.com/@tristin_jade","specialty":[],"years_active":null,"subscriber_count":381,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best products for fine hair: lightweight and no buildup","How I keep my fine hair long and healthy"],"quotes":[{"text":"This is so lightweight and will make your hair feel squeaky clean.","timestamp_start":44.16,"timestamp_end":52.559999999999995,"timestamp_start_formatted":"0:44","video_url":"https://www.youtube.com/watch?v=68mNMubqFSw&t=44s","sentiment":"positive","topics":["lightweight","clean feeling"],"mentions_variant":null},{"text":"This will completely get rid of any product build-up, any oil, anything that's on your head.","timestamp_start":58.4,"timestamp_end":62,"timestamp_start_formatted":"0:58","video_url":"https://www.youtube.com/watch?v=68mNMubqFSw&t=58s","sentiment":"positive","topics":["clarifying","build-up removal"],"mentions_variant":null},{"text":"My hair, because it's fine, can't handle super moisturizing shampoos or super heavy shampoos. They just completely weigh my roots down and I already don't have a lot of body up here. So, this does a really good job of giving me a little bit of extra volume because it's cleaning my hair so well.","timestamp_start":62,"timestamp_end":70.04,"timestamp_start_formatted":"1:02","video_url":"https://www.youtube.com/watch?v=68mNMubqFSw&t=62s","sentiment":"positive","topics":["volume","fine hair","lightweight"],"mentions_variant":null},{"text":"If you have not tried this one yet and you're looking for a good clarifying shampoo, this one is fantastic.","timestamp_start":80.84,"timestamp_end":84.04,"timestamp_start_formatted":"1:20","video_url":"https://www.youtube.com/watch?v=68mNMubqFSw&t=80s","sentiment":"positive","topics":["recommendation","clarifying"],"mentions_variant":null},{"text":"I have a lot of product build up in there, I'll use a clarifying shampoo. This one is the Kristin Ess Deep Clean Clarifying Shampoo.","timestamp_start":145.24,"timestamp_end":148.84,"timestamp_start_formatted":"2:25","video_url":"https://www.youtube.com/watch?v=sAKpVnsMKMQ&t=145s","sentiment":"positive","topics":["clarifying shampoo","product buildup"],"mentions_variant":null},{"text":"I loved this stuff.","timestamp_start":151.4,"timestamp_end":153.4,"timestamp_start_formatted":"2:31","video_url":"https://www.youtube.com/watch?v=sAKpVnsMKMQ&t=151s","sentiment":"positive","topics":["preference"],"mentions_variant":null},{"text":"I used this years ago and then I switched to all the viral high-end clarifying shampoos that people recommend, like the Ouai one, the K18, and I never really loved any of them.","timestamp_start":153.24,"timestamp_end":157.92000000000002,"timestamp_start_formatted":"2:33","video_url":"https://www.youtube.com/watch?v=sAKpVnsMKMQ&t=153s","sentiment":"positive","topics":["comparison","clarifying shampoos"],"mentions_variant":null},{"text":"I like this better if you have fine hair that gets oily pretty quickly.","timestamp_start":172.88,"timestamp_end":179.12,"timestamp_start_formatted":"2:52","video_url":"https://www.youtube.com/watch?v=sAKpVnsMKMQ&t=172s","sentiment":"positive","topics":["fine hair","oily hair"],"mentions_variant":null},{"text":"Whenever I use this, I will shampoo with this first to get rid of all of the product and build up and then I will go in with my L'Oréal shampoo for that second cleanse.","timestamp_start":177.08,"timestamp_end":182.959,"timestamp_start_formatted":"2:57","video_url":"https://www.youtube.com/watch?v=sAKpVnsMKMQ&t=177s","sentiment":"positive","topics":["routine","double cleanse"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}