{"ok":true,"data":{"product":{"brand":"L.A. Colors","name":"Truly Matte Foundation","slug":"l-a-colors-truly-matte-foundation","product_url":"/products/l-a-colors-truly-matte-foundation","brand_url":"/brands/l-a-colors","subcategory":"foundation","formulation":"liquid","finish":"matte","price_tier":"drugstore","enriched_price":"$6.00","enriched_price_usd":6,"retailers":["Amazon","Target","Walmart","CVS","iHerb"],"key_ingredients":[],"claims":["long wearing","high pigment"],"consensus_summary":"L.A. Colors Truly Matte Foundation is a long-wearing, medium-to-full coverage foundation with a matte finish that doesn't look cakey or overly dry, according to several creators. However, JUSTKASS notes that even the lightest shade appears \"legit orange\" and too dark, indicating a limited shade range with poor undertones. At under $5, it's praised as a budget-friendly dupe for Revlon ColorStay, ideal for summer or oily skin, but those with fair or cool-toned skin may struggle to find a match.","gtin":null,"shades":["Natural","Nude"]},"signal":{"total_mentions":6,"holy_grail_count":1,"loves_it_count":0,"worth_trying_count":1,"mentions_count":3,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":6,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"matte","label":"Matte finish","group":"attribute","polarity":"positive","mention_count":5,"product_count":2,"source_type":"creator_quote","sample_quote":"This has amazing coverage from what I can remember. It is very matte.","provenance":[{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=zIh_Ak7Ik4U","video_title":"Effortless no makeup makeup look under $10","video_date":"2026-05-28"},{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA","video_title":"Current go-to everyday look: top makeup under $5","video_date":"2026-05-21"},{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI","video_title":"Full face of under $10 makeup fast everyday look","video_date":"2026-05-19"},{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0","video_title":"Full face of the best affordable makeup of April 2026","video_date":"2026-05-02"},{"creator_handle":"juicyjas","creator_name":"juicyjas","channel_url":"https://www.youtube.com/@juicyjas","video_url":"https://www.youtube.com/watch?v=YCcf7rdFB9g","video_title":"Testing viral Five Below dupes","video_date":"2026-04-25"}]},{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"positive","mention_count":5,"product_count":2,"source_type":"creator_quote","sample_quote":"The foundation with the thinning serum looked so good and it wore pretty well.","provenance":[{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=zIh_Ak7Ik4U","video_title":"Effortless no makeup makeup look under $10","video_date":"2026-05-28"},{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA","video_title":"Current go-to everyday look: top makeup under $5","video_date":"2026-05-21"},{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI","video_title":"Full face of under $10 makeup fast everyday look","video_date":"2026-05-19"},{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0","video_title":"Full face of the best affordable makeup of April 2026","video_date":"2026-05-02"},{"creator_handle":"juicyjas","creator_name":"juicyjas","channel_url":"https://www.youtube.com/@juicyjas","video_url":"https://www.youtube.com/watch?v=YCcf7rdFB9g","video_title":"Testing viral Five Below dupes","video_date":"2026-04-25"}]},{"tag":"full_coverage","label":"Full coverage","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"I've tried this LA Colors Truly Matte Foundation and I do like it. They don't have a ton of shades, though, and I do think that you can find something similar at the drugstore, but if you're ever on a crunch and you want a good matte medium to full coverage foundation, I do think this one is nice.","provenance":[{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI","video_title":"Full face of under $10 makeup fast everyday look","video_date":"2026-05-19"},{"creator_handle":"juicyjas","creator_name":"juicyjas","channel_url":"https://www.youtube.com/@juicyjas","video_url":"https://www.youtube.com/watch?v=YCcf7rdFB9g","video_title":"Testing viral Five Below dupes","video_date":"2026-04-25"}]},{"tag":"medium_coverage","label":"Medium coverage","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"llm_tagger","sample_quote":"It's a medium coverage, like leaning a little bit full, but you can go in and build it up a little bit more and get more of like that full coverage look if that's what you're into.","provenance":[{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=zIh_Ak7Ik4U","video_title":"Effortless no makeup makeup look under $10","video_date":"2026-05-28"},{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA","video_title":"Current go-to everyday look: top makeup under $5","video_date":"2026-05-21"}]},{"tag":"buildable","label":"Buildable","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"llm_tagger","sample_quote":"It's a medium coverage, like leaning a little bit full, but you can go in and build it up a little bit more and get more of like that full coverage look if that's what you're into.","provenance":[{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=zIh_Ak7Ik4U","video_title":"Effortless no makeup makeup look under $10","video_date":"2026-05-28"},{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA","video_title":"Current go-to everyday look: top makeup under $5","video_date":"2026-05-21"}]}],"good_for":[],"best_for":[{"tag":"everyday","label":"Everyday","group":"routine_context","polarity":"neutral","mention_count":2,"product_count":1,"source_type":"video_title","sample_quote":"Full Face of Under $10 Makeup | Fast Everyday Look","provenance":[{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA","video_title":"Current go-to everyday look: top makeup under $5","video_date":"2026-05-21"},{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI","video_title":"Full face of under $10 makeup fast everyday look","video_date":"2026-05-19"}]},{"tag":"summer","label":"Summer","group":"routine_context","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"I actually do like this foundation. I remember using it a lot in the summertime.","provenance":[{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=zIh_Ak7Ik4U","video_title":"Effortless no makeup makeup look under $10","video_date":"2026-05-28"},{"creator_handle":"juicyjas","creator_name":"juicyjas","channel_url":"https://www.youtube.com/@juicyjas","video_url":"https://www.youtube.com/watch?v=YCcf7rdFB9g","video_title":"Testing viral Five Below dupes","video_date":"2026-04-25"}]}],"value":[{"tag":"value_for_money","label":"Value for money","group":"value","polarity":"positive","mention_count":2,"product_count":1,"source_type":"llm_tagger","sample_quote":"I'm so excited to find another foundation like a dupe to Revlon Coloray that is even more affordable.","provenance":[{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA","video_title":"Current go-to everyday look: top makeup under $5","video_date":"2026-05-21"},{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI","video_title":"Full face of under $10 makeup fast everyday look","video_date":"2026-05-19"}]}],"warnings":[{"tag":"wide_shade_range","label":"Wide shade range","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"This is the lightest shade they had, though.","warning_text":"creators flagged issues with wide shade range","provenance":[{"creator_handle":"justkass","creator_name":"JUSTKASS","channel_url":"https://www.youtube.com/@justkass","video_url":"https://www.youtube.com/watch?v=Roy-CvAcxHU","video_title":"Trying a full face of dollar store makeup","video_date":"2025-06-24"}]}]},"creators":[{"handle":"juliedawnbeauty","display_name":"Julie Dawn Beauty","profile_url":"/creators/juliedawnbeauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","specialty":[],"years_active":null,"subscriber_count":69100,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Full face of under $10 makeup fast everyday look","Full face of the best affordable makeup of April 2026","Current go-to everyday look: top makeup under $5","Effortless no makeup makeup look under $10"],"quotes":[{"text":"This foundation is a longwearing full coverage foundation that's a little bit more on the matte side.","timestamp_start":26.96,"timestamp_end":34.719,"timestamp_start_formatted":"0:26","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI&t=26s","sentiment":"positive","topics":["long wear","full coverage","matte"],"mentions_variant":null},{"text":"In the spring summertime when the weather starts getting a little bit hotter, I love a foundation like this because it's going to last me all day long.","timestamp_start":41.92,"timestamp_end":49.12,"timestamp_start_formatted":"0:41","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI&t=41s","sentiment":"positive","topics":["long wear","summer"],"mentions_variant":null},{"text":"This wears just as good as Revlon Coloray.","timestamp_start":51.039,"timestamp_end":56.44433333333334,"timestamp_start_formatted":"0:51","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI&t=51s","sentiment":"positive","topics":["dupe","comparison"],"mentions_variant":null},{"text":"I'm so excited to find another foundation like a dupe to Revlon Coloray that is even more affordable.","timestamp_start":63.12,"timestamp_end":73.119,"timestamp_start_formatted":"1:03","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI&t=63s","sentiment":"positive","topics":["dupe","affordable"],"mentions_variant":null},{"text":"I've just been in love with this complexion routine with these L.A. Colors products and I'm so impressed by these.","timestamp_start":82.799,"timestamp_end":87.60000000000001,"timestamp_start_formatted":"1:22","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI&t=82s","sentiment":"positive","topics":["impressed","complexion routine"],"mentions_variant":null},{"text":"They're such great quality, longwearing products that are super affordable.","timestamp_start":91.119,"timestamp_end":97.2,"timestamp_start_formatted":"1:31","video_url":"https://www.youtube.com/watch?v=Pp5lkPOVWkI&t=91s","sentiment":"positive","topics":["great quality","long wear","affordable"],"mentions_variant":null},{"text":"The way that this lasts on the skin is exactly like Revlon Coloray and I love this.","timestamp_start":28,"timestamp_end":39.04,"timestamp_start_formatted":"0:28","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=28s","sentiment":"positive","topics":["long wear","dupe for Revlon Coloray"],"mentions_variant":null},{"text":"Out of all the foundations I've tried this year, this is my number one favorite for just a matte foundation, I like this a little better than the Prolux.","timestamp_start":75.84,"timestamp_end":80.08,"timestamp_start_formatted":"1:15","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=75s","sentiment":"positive","topics":["favorite","matte finish"],"mentions_variant":null},{"text":"The L.A. Colors Truly Matte I have been absolutely loving this. This is such an amazing foundation.","timestamp_start":11.96,"timestamp_end":18.68,"timestamp_start_formatted":"0:11","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA&t=11s","sentiment":"positive","topics":["amazing","favorite"],"mentions_variant":null},{"text":"This is just as long-wearing [as Revlon ColorStay].","timestamp_start":28.64,"timestamp_end":33.44,"timestamp_start_formatted":"0:28","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA&t=28s","sentiment":"positive","topics":["long wear","comparable to high-end"],"mentions_variant":null},{"text":"You can get this foundation at Walmart for slightly under $5.","timestamp_start":33.44,"timestamp_end":38.8,"timestamp_start_formatted":"0:33","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA&t=33s","sentiment":"positive","topics":["value","budget-friendly"],"mentions_variant":null},{"text":"You actually get slightly a little bit more product than just like a standard foundation. So, you're getting even more bang for your buck with this foundation as well.","timestamp_start":36.08,"timestamp_end":41.239999999999995,"timestamp_start_formatted":"0:36","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA&t=36s","sentiment":"positive","topics":["value","more product"],"mentions_variant":null},{"text":"It's a medium coverage, like leaning a little bit full, but you can go in and build it up a little bit more and get more of like that full coverage look if that's what you're into.","timestamp_start":47.68,"timestamp_end":53.36,"timestamp_start_formatted":"0:47","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA&t=47s","sentiment":"positive","topics":["coverage","buildable"],"mentions_variant":null},{"text":"Even though it says truly matte, I wouldn't say that the foundation itself is, you know, so matte that it makes you look cakey or powdery. I don't know. Like it doesn't look overly matte. It's more of a skin finish, but just like with the slight matte finish to it.","timestamp_start":111.44,"timestamp_end":119.56,"timestamp_start_formatted":"1:51","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA&t=111s","sentiment":"positive","topics":["natural finish","not cakey","skin-like"],"mentions_variant":null},{"text":"I think even if you had dry skin, you could definitely use that truly matte foundation.","timestamp_start":128.8,"timestamp_end":135.4,"timestamp_start_formatted":"2:08","video_url":"https://www.youtube.com/watch?v=jlYDhOVtThA&t=128s","sentiment":"positive","topics":["suitable for dry skin","versatile"],"mentions_variant":null},{"text":"This LA Colors Truly Matte Foundation is a really long-lasting foundation.","timestamp_start":54.16,"timestamp_end":63.84,"timestamp_start_formatted":"0:54","video_url":"https://www.youtube.com/watch?v=zIh_Ak7Ik4U&t=54s","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"It's close to full coverage. It's more of a medium coverage foundation that you could build up to full.","timestamp_start":61.08,"timestamp_end":68.08,"timestamp_start_formatted":"1:01","video_url":"https://www.youtube.com/watch?v=zIh_Ak7Ik4U&t=61s","sentiment":"positive","topics":["coverage","buildable"],"mentions_variant":null},{"text":"This foundation is a little bit more matte, but I wouldn't say that it's overly matte like where it makes you look dry or cakey.","timestamp_start":66.36,"timestamp_end":75.19999999999999,"timestamp_start_formatted":"1:06","video_url":"https://www.youtube.com/watch?v=zIh_Ak7Ik4U&t=66s","sentiment":"positive","topics":["matte","not drying"],"mentions_variant":null},{"text":"I do appreciate a foundation like this especially for the summer months because I know it's going to last me until I take my makeup off and it's not going to get you like overly greasy looking.","timestamp_start":81.52,"timestamp_end":85.56,"timestamp_start_formatted":"1:21","video_url":"https://www.youtube.com/watch?v=zIh_Ak7Ik4U&t=81s","sentiment":"positive","topics":["summer","long wear","oil control"],"mentions_variant":null}]},{"handle":"juicyjas","display_name":"juicyjas","profile_url":"/creators/juicyjas","channel_url":"https://www.youtube.com/@juicyjas","specialty":["beauty content creator","lifestyle creator"],"years_active":13,"subscriber_count":1100000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Testing viral Five Below dupes"],"quotes":[{"text":"This has amazing coverage from what I can remember. It is very matte.","timestamp_start":524.28,"timestamp_end":527.88,"timestamp_start_formatted":"8:44","video_url":"https://www.youtube.com/watch?v=YCcf7rdFB9g&t=524s","sentiment":"positive","topics":["coverage","matte"],"mentions_variant":null},{"text":"I actually do like this foundation. I remember using it a lot in the summertime.","timestamp_start":553.32,"timestamp_end":556.44,"timestamp_start_formatted":"9:13","video_url":"https://www.youtube.com/watch?v=YCcf7rdFB9g&t=553s","sentiment":"positive","topics":["like it","summer"],"mentions_variant":null},{"text":"I appreciate how glowy the foundation is now with that serum. I think that's actually really pretty. Everything's blending really nicely, gave a little bit of a glow.","timestamp_start":567.76,"timestamp_end":576.36,"timestamp_start_formatted":"9:27","video_url":"https://www.youtube.com/watch?v=YCcf7rdFB9g&t=567s","sentiment":"positive","topics":["glow","blendability","serum combo"],"mentions_variant":null},{"text":"I've tried this LA Colors Truly Matte Foundation and I do like it. They don't have a ton of shades, though, and I do think that you can find something similar at the drugstore, but if you're ever on a crunch and you want a good matte medium to full coverage foundation, I do think this one is nice.","timestamp_start":529.52,"timestamp_end":535.8,"timestamp_start_formatted":"8:49","video_url":"https://www.youtube.com/watch?v=YCcf7rdFB9g&t=529s","sentiment":"mixed","topics":["limited shades","matte","medium to full coverage"],"mentions_variant":null},{"text":"The foundation with the thinning serum looked so good and it wore pretty well.","timestamp_start":1304.24,"timestamp_end":1308.08,"timestamp_start_formatted":"21:44","video_url":"https://www.youtube.com/watch?v=YCcf7rdFB9g&t=1304s","sentiment":"positive","topics":["long wear","serum combo"],"mentions_variant":null}]},{"handle":"justkass","display_name":"JUSTKASS","profile_url":"/creators/justkass","channel_url":"https://www.youtube.com/@justkass","specialty":["beauty content creator"],"years_active":null,"subscriber_count":6330000,"endorsement_strength":"not recommended","is_sponsored":false,"video_titles":["Trying a full face of dollar store makeup"],"quotes":[{"text":"This is legit orange.","timestamp_start":1230.559,"timestamp_end":1232.195,"timestamp_start_formatted":"20:30","video_url":"https://www.youtube.com/watch?v=Roy-CvAcxHU&t=1230s","sentiment":"negative","topics":["wrong shade","orange"],"mentions_variant":null},{"text":"This is very orange, bro. It's too dark.","timestamp_start":1253.039,"timestamp_end":1258.32,"timestamp_start_formatted":"20:53","video_url":"https://www.youtube.com/watch?v=Roy-CvAcxHU&t=1253s","sentiment":"negative","topics":["wrong shade","too dark"],"mentions_variant":null},{"text":"This is the lightest shade they had, though.","timestamp_start":1258.32,"timestamp_end":1262.08,"timestamp_start_formatted":"20:58","video_url":"https://www.youtube.com/watch?v=Roy-CvAcxHU&t=1258s","sentiment":"negative","topics":["limited shade range"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}