{"ok":true,"data":{"product":{"brand":"L'Oreal Paris","name":"Colour Riche Intense Volume Matte Lipstick","slug":"l-oreal-paris-colour-riche-intense-volume-matte-lipstick","product_url":"/products/l-oreal-paris-colour-riche-intense-volume-matte-lipstick","brand_url":"/brands/l-oreal-paris","subcategory":"lipstick","formulation":"stick","finish":"matte","price_tier":"drugstore","enriched_price":"$13.99","enriched_price_usd":13.99,"retailers":["Amazon","Olive Young US","Stylevana"],"key_ingredients":["Dimethicone","Bis-Diglyceryl Polyacyladipate-2","Phenyl Trimethicone","Hydrogenated Jojoba Oil","Kaolin","Argania Spinosa Kernel Oil","Sodium Hyaluronate","Tocopherol","Vanillin","Silica"],"claims":["long-wearing","16-hour wear","smudge-proof","bleed-proof","intense color"],"consensus_summary":"L'Oreal Colour Riche Intense Volume Matte Lipstick has a creamy, non-drying matte formula with full opacity and a vanilla scent that one creator compares to MAC and YSL. The shade Worth It is described as a dupe for Charlotte Tilbury Pillow Talk, though another creator found her shade a bit too dark for her preference. Several creators praise the quality and want more shades, calling it a step above typical drugstore lipsticks.","gtin":null,"shades":["Worth It 601","La Nude Ambrablu, La Nude Independent","Rebellious 108","601"]},"signal":{"total_mentions":5,"holy_grail_count":0,"loves_it_count":1,"worth_trying_count":1,"mentions_count":2,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":5,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"pleasant_scent","label":"Pleasant scent","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"However, you guys, these thinner tubes, they smell like vanilla. It's giving a little bit of MAC. It's giving warmth.","provenance":[{"creator_handle":"tati","creator_name":"Tati","channel_url":"https://www.youtube.com/@tati","video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k","video_title":"Best Drugstore Makeup of 2025","video_date":"2025-12-26"}]},{"tag":"non_drying","label":"Non-drying","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"And the matte formula in here is non-drying. It is perfect in opacity.","provenance":[{"creator_handle":"tati","creator_name":"Tati","channel_url":"https://www.youtube.com/@tati","video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k","video_title":"Best Drugstore Makeup of 2025","video_date":"2025-12-26"}]},{"tag":"matte","label":"Matte finish","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"And the matte formula in here is non-drying. It is perfect in opacity.","provenance":[{"creator_handle":"tati","creator_name":"Tati","channel_url":"https://www.youtube.com/@tati","video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k","video_title":"Best Drugstore Makeup of 2025","video_date":"2025-12-26"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"pleasant_scent","label":"Pleasant scent","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"I'm not a fan of L'Oreal's perfumy fragrance in their formula. It's a fragrance that you can taste that doesn't really go away.","warning_text":"scent some found off-putting","provenance":[{"creator_handle":"ms.angiekim","creator_name":"Angie Kim","channel_url":"https://www.youtube.com/@ms.angiekim","video_url":"https://www.youtube.com/watch?v=3OMbUrFuXmU","video_title":"Drugstore lip product declutter with swatches and reviews","video_date":"2026-05-22"}]}]},"creators":[{"handle":"tati","display_name":"Tati","profile_url":"/creators/tati","channel_url":"https://www.youtube.com/@tati","specialty":["beauty content creator"],"years_active":15,"subscriber_count":7880000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best Drugstore Makeup of 2025"],"quotes":[{"text":"However, you guys, these thinner tubes, they smell like vanilla. It's giving a little bit of MAC. It's giving warmth.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k","sentiment":"positive","topics":["scent","luxury feel"],"mentions_variant":null},{"text":"And the matte formula in here is non-drying. It is perfect in opacity.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k","sentiment":"positive","topics":["non-drying","opacity","matte"],"mentions_variant":null},{"text":"I feel like I'm putting YSL on my mouth. I feel like I'm putting MAC on my mouth. This does not feel like L'Oréal Paris. It does not feel like drugstore.","timestamp_start":362.72,"timestamp_end":367.759,"timestamp_start_formatted":"6:02","video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k&t=362s","sentiment":"positive","topics":["luxury feel","quality"],"mentions_variant":null},{"text":"I need more shades. I love it.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k","sentiment":"positive","topics":["repurchase","favorite"],"mentions_variant":null},{"text":"However, you guys, these thinner tubes, they smell like vanilla. It's giving a little bit of MAC. It's giving warmth.","timestamp_start":283.199,"timestamp_end":290.479,"timestamp_start_formatted":"4:43","video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k&t=283s","sentiment":"positive","topics":["scent","luxury feel"],"mentions_variant":null},{"text":"And the matte formula in here is non-drying. It is perfect in opacity.","timestamp_start":293.68,"timestamp_end":298.08,"timestamp_start_formatted":"4:53","video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k&t=293s","sentiment":"positive","topics":["non-drying","opacity","matte"],"mentions_variant":null},{"text":"I feel like I'm putting YSL on my mouth. I feel like I'm putting MAC on my mouth. This does not feel like L'Oreal. It does not feel like drugstore.","timestamp_start":296.24,"timestamp_end":302.96,"timestamp_start_formatted":"4:56","video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k&t=296s","sentiment":"positive","topics":["luxury feel","quality"],"mentions_variant":null},{"text":"I want to say if my memory serves me right, that Worth It is a dupe for Charlotte Tilbury Pillow Talk that went kind of viral earlier in the year","timestamp_start":310.4,"timestamp_end":318,"timestamp_start_formatted":"5:10","video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k&t=310s","sentiment":"positive","topics":["dupe","viral"],"mentions_variant":"Worth It 601"},{"text":"I need more shades. I love it.","timestamp_start":325.039,"timestamp_end":329.7858888888889,"timestamp_start_formatted":"5:25","video_url":"https://www.youtube.com/watch?v=HzLKfHJpy1k&t=325s","sentiment":"positive","topics":["repurchase","favorite"],"mentions_variant":null}]},{"handle":"ms.angiekim","display_name":"Angie Kim","profile_url":"/creators/ms.angiekim","channel_url":"https://www.youtube.com/@ms.angiekim","specialty":[],"years_active":null,"subscriber_count":5170,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Drugstore lip product declutter with swatches and reviews"],"quotes":[{"text":"Surprisingly, the texture and pigmentation is just as good as Milani's.","timestamp_start":1224.64,"timestamp_end":1227.5600000000002,"timestamp_start_formatted":"20:24","video_url":"https://www.youtube.com/watch?v=3OMbUrFuXmU&t=1224s","sentiment":"positive","topics":["texture","pigmentation","comparison"],"mentions_variant":null},{"text":"I'm not a fan of L'Oreal's perfumy fragrance in their formula. It's a fragrance that you can taste that doesn't really go away.","timestamp_start":1230.32,"timestamp_end":1234.72,"timestamp_start_formatted":"20:30","video_url":"https://www.youtube.com/watch?v=3OMbUrFuXmU&t=1230s","sentiment":"negative","topics":["fragrance","taste"],"mentions_variant":null},{"text":"Aside from the taste, I really like this lipstick and how easy it is to apply with how thin it is.","timestamp_start":1234.72,"timestamp_end":1240.96,"timestamp_start_formatted":"20:34","video_url":"https://www.youtube.com/watch?v=3OMbUrFuXmU&t=1234s","sentiment":"mixed","topics":["easy application","slim design"],"mentions_variant":null}]},{"handle":"sierrasvids","display_name":"Sierra Rose","profile_url":"/creators/sierrasvids","channel_url":"https://www.youtube.com/@sierrasvids","specialty":["beauty content creator","lifestyle creator"],"years_active":12,"subscriber_count":431,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Luxury vs Drugstore Makeup Comparison"],"quotes":[{"text":"Minor difference in the colors, that's for sure.","timestamp_start":1233.12,"timestamp_end":1238.28,"timestamp_start_formatted":"20:33","video_url":"https://www.youtube.com/watch?v=isITtxX5WEs&t=1233s","sentiment":"mixed","topics":["shade match","comparison"],"mentions_variant":null},{"text":"From far away, I feel like it doesn't look that bad.","timestamp_start":1238.28,"timestamp_end":1241.12,"timestamp_start_formatted":"20:38","video_url":"https://www.youtube.com/watch?v=isITtxX5WEs&t=1238s","sentiment":"mixed","topics":["appearance","comparison"],"mentions_variant":null}]},{"handle":"laura88lee","display_name":"Laura Lee","profile_url":"/creators/laura88lee","channel_url":"https://www.youtube.com/@laura88lee","specialty":["beauty content creator","lifestyle creator"],"years_active":17,"subscriber_count":4590000,"endorsement_strength":"not recommended","is_sponsored":false,"video_titles":["Hot new drugstore makeup brutally honest review"],"quotes":[{"text":"It is a pretty pink.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=6Ovd-UQgMhQ","sentiment":"positive","topics":["color","pretty"],"mentions_variant":null},{"text":"It is a little bit too dark for what I'm looking for today.","timestamp_start":1211.52,"timestamp_end":1215.2,"timestamp_start_formatted":"20:11","video_url":"https://www.youtube.com/watch?v=6Ovd-UQgMhQ&t=1211s","sentiment":"mixed","topics":["shade","too dark"],"mentions_variant":"601"}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}