{"ok":true,"data":{"product":{"brand":"L'Oreal Paris","name":"EverPure Sulfate Free Iron Sleek Coat","slug":"l-oreal-paris-everpure-sulfate-free-iron-sleek-coat","product_url":"/products/l-oreal-paris-everpure-sulfate-free-iron-sleek-coat","brand_url":"/brands/l-oreal-paris","subcategory":"styling product","formulation":null,"finish":null,"price_tier":"drugstore","enriched_price":"$12.99","enriched_price_usd":12.99,"retailers":["Amazon","Olive Young US","Stylevana"],"key_ingredients":["Glycerin","Dipropylene Glycol","PEG-60 Hydrogenated Castor Oil","Laureth-4","Polysilicone-29","Stearamidopropyl Dimethylamine","Phenoxyethanol","Fragrance","Sodium Hydroxide","Lactic Acid"],"claims":["Semi-permanent smoothing treatment lasts up to 5 washes","Coats fibers to resist frizz","Blocks out humidity","Water-resistant sleek style","Sulfate-free, paraben-free, vegan"],"consensus_summary":"L'Oréal Paris EverPure Sulfate Free Iron Sleek Coat has a light, watery consistency that won't weigh down fine, thin hair. It provides enough slip for detangling and leaves hair smooth, holding up well against humidity in a steamer test. Several consider it a great affordable alternative to ColorWow, and it has a pleasant scent.","gtin":null,"shades":[]},"signal":{"total_mentions":3,"holy_grail_count":0,"loves_it_count":0,"worth_trying_count":2,"mentions_count":1,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":3,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"It still does give me enough slip for detangling.","provenance":[{"creator_handle":"abbeyyung","creator_name":"Abbey Yung","channel_url":"https://www.youtube.com/@abbeyyung","video_url":"https://www.youtube.com/watch?v=UKSZQe-F8T0","video_title":"The best new products I've tried in a long time","video_date":"2026-04-26"},{"creator_handle":"risadoesmakeup","creator_name":"Risa Does Makeup","channel_url":"https://www.youtube.com/@risadoesmakeup","video_url":"https://www.youtube.com/watch?v=giC3hEKimUQ","video_title":"10 Amazon Beauty Finds You'll Wish You Bought Sooner","video_date":"2026-03-19"}]}],"good_for":[{"tag":"frizz","label":"Frizz","group":"concern","polarity":"positive","mention_count":2,"product_count":1,"source_type":"llm_tagger","sample_quote":"When I did a humidity test with an actual steamer on my hair, it held up really well.","provenance":[{"creator_handle":"abbeyyung","creator_name":"Abbey Yung","channel_url":"https://www.youtube.com/@abbeyyung","video_url":"https://www.youtube.com/watch?v=UKSZQe-F8T0","video_title":"The best new products I've tried in a long time","video_date":"2026-04-26"},{"creator_handle":"risadoesmakeup","creator_name":"Risa Does Makeup","channel_url":"https://www.youtube.com/@risadoesmakeup","video_url":"https://www.youtube.com/watch?v=giC3hEKimUQ","video_title":"10 Amazon Beauty Finds You'll Wish You Bought Sooner","video_date":"2026-03-19"}]}],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"abbeyyung","display_name":"Abbey Yung","profile_url":"/creators/abbeyyung","channel_url":"https://www.youtube.com/@abbeyyung","specialty":["beauty content creator"],"years_active":14,"subscriber_count":840000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["The best new products I've tried in a long time","E.L.F. Haircare Dupes vs High-End: Ingredient Comparison"],"quotes":[{"text":"This has a very light, watery consistency.","timestamp_start":955.68,"timestamp_end":959.199,"timestamp_start_formatted":"15:55","video_url":"https://www.youtube.com/watch?v=UKSZQe-F8T0&t=955s","sentiment":"positive","topics":["texture","lightweight"],"mentions_variant":null},{"text":"It's not something that's going to easily weigh down fine, thin hair types.","timestamp_start":968,"timestamp_end":971.6,"timestamp_start_formatted":"16:08","video_url":"https://www.youtube.com/watch?v=UKSZQe-F8T0&t=968s","sentiment":"positive","topics":["lightweight","suitable for all skin types"],"mentions_variant":null},{"text":"It still does give me enough slip for detangling.","timestamp_start":971.6,"timestamp_end":974.88,"timestamp_start_formatted":"16:11","video_url":"https://www.youtube.com/watch?v=UKSZQe-F8T0&t=971s","sentiment":"positive","topics":["ease of use","blendability"],"mentions_variant":null},{"text":"It makes my hair feel really nice and smooth.","timestamp_start":973.199,"timestamp_end":977.199,"timestamp_start_formatted":"16:13","video_url":"https://www.youtube.com/watch?v=UKSZQe-F8T0&t=973s","sentiment":"positive","topics":["comfort"],"mentions_variant":null},{"text":"When I did a humidity test with an actual steamer on my hair, it held up really well.","timestamp_start":974.88,"timestamp_end":981.68,"timestamp_start_formatted":"16:14","video_url":"https://www.youtube.com/watch?v=UKSZQe-F8T0&t=974s","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"I think it's a really great affordable alternative if ColorWow is not something that you are able to or want to splurge on.","timestamp_start":990.8,"timestamp_end":996,"timestamp_start_formatted":"16:30","video_url":"https://www.youtube.com/watch?v=UKSZQe-F8T0&t=990s","sentiment":"positive","topics":["value"],"mentions_variant":null},{"text":"This smells so good too.","timestamp_start":998.16,"timestamp_end":1001.4171428571428,"timestamp_start_formatted":"16:38","video_url":"https://www.youtube.com/watch?v=UKSZQe-F8T0&t=998s","sentiment":"positive","topics":[],"mentions_variant":null},{"text":"I personally like L'Oreal Paris Iron Sleek better. I feel like it makes my hair softer and smoother. It detangles better. It also has confirmed 450° of heat protection versus unknown and lasts for up to five washes versus three to four with Color Wow and unknown with Elf.","timestamp_start":581.72,"timestamp_end":584.84,"timestamp_start_formatted":"9:41","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY&t=581s","sentiment":"positive","topics":["comparison","heat protection","softness","smoothness"],"mentions_variant":null},{"text":"I love the smell of L'Oreal Paris Iron Sleek.","timestamp_start":607.52,"timestamp_end":611.8,"timestamp_start_formatted":"10:07","video_url":"https://www.youtube.com/watch?v=XAvXln7OTBY&t=607s","sentiment":"positive","topics":["fragrance"],"mentions_variant":null}]},{"handle":"risadoesmakeup","display_name":"Risa Does Makeup","profile_url":"/creators/risadoesmakeup","channel_url":"https://www.youtube.com/@risadoesmakeup","specialty":["professional makeup artist","specializing in mature skin","beauty content creator"],"years_active":14,"subscriber_count":479000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["10 Amazon Beauty Finds You'll Wish You Bought Sooner"],"quotes":[{"text":"I felt like I got the same results using this that I did using the Chris McMillan.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=giC3hEKimUQ","sentiment":"positive","topics":["dupe","heat protectant","smoothing"],"mentions_variant":null},{"text":"It smooths my hair. It makes the blow dry easier. It takes down the frizz. It helps keep the frizz away when I'm in a more humid climate.","timestamp_start":79.4,"timestamp_end":84.92,"timestamp_start_formatted":"1:19","video_url":"https://www.youtube.com/watch?v=giC3hEKimUQ&t=79s","sentiment":"positive","topics":["smoothing","frizz control","blow dry"],"mentions_variant":null},{"text":"the L'Oreal Paris Iron Sleek Coat is currently $10.79 on Amazon","timestamp_start":95.72,"timestamp_end":101.32,"timestamp_start_formatted":"1:35","video_url":"https://www.youtube.com/watch?v=giC3hEKimUQ&t=95s","sentiment":"positive","topics":["budget-friendly","value"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}