{"ok":true,"data":{"product":{"brand":"Lisa Eldridge","name":"True Velvet Lip Colour","slug":"lisa-eldridge-true-velvet-lip-colour","product_url":"/products/lisa-eldridge-true-velvet-lip-colour","brand_url":"/brands/lisa-eldridge","subcategory":"lipstick","formulation":"cream","finish":"matte","price_tier":"luxury","enriched_price":"$38.00","enriched_price_usd":38,"retailers":["Amazon"],"key_ingredients":["Dimethicone","Octyldodecanol","Polyethylene","Polysilicone-11","Nylon-12","Caprylic/capric Triglyceride","Bis-peg-12 Dimethicone Beeswax","Methyl Methacrylate Crosspolymer","Stearalkonium Bentonite","Polyhydroxystearic Acid"],"claims":["long-wearing","highly pigmented","non-drying","lightweight","creamy"],"consensus_summary":"Lisa Eldridge True Velvet Lip Colour delivers richly pigmented, one-swipe color in a true matte finish with a slight sheen. Several creators praise its lightweight feel and even application, with Alexandra Anele calling it \"the best velvet matte lipsticks ever.\" One notes it is more drying and less comfortable than competitors, but compensates with impressive longwear.","gtin":null,"shades":["Blush Lightly","Velvet Dragon","Enchantment","Ribbon"]},"signal":{"total_mentions":4,"holy_grail_count":4,"loves_it_count":0,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":4,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"pigmented","label":"Pigmented","group":"attribute","polarity":"positive","mention_count":3,"product_count":3,"source_type":"creator_quote","sample_quote":"The pigment is unreal.","provenance":[{"creator_handle":"alexandraanele","creator_name":"Alexandra Anele","channel_url":"https://www.youtube.com/@alexandraanele","video_url":"https://www.youtube.com/watch?v=8iwL2Drdc70","video_title":"My favorite Lisa Eldridge products","video_date":"2026-04-01"},{"creator_handle":"avatarling","creator_name":"AvatarLing","channel_url":"https://www.youtube.com/@avatarling","video_url":"https://www.youtube.com/watch?v=n5Ta77qIqWE","video_title":"Best makeup of 2025","video_date":"2025-12-24"}]},{"tag":"soothing","label":"Soothing","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"It still has this lightweight feeling. Like, it's very difficult to create something that's incredible like a lipstick that's incredibly pigmented that's also got this beautiful lightweight feeling on the lips.","provenance":[{"creator_handle":"alexandraanele","creator_name":"Alexandra Anele","channel_url":"https://www.youtube.com/@alexandraanele","video_url":"https://www.youtube.com/watch?v=8iwL2Drdc70","video_title":"My favorite Lisa Eldridge products","video_date":"2026-04-01"},{"creator_handle":"avatarling","creator_name":"AvatarLing","channel_url":"https://www.youtube.com/@avatarling","video_url":"https://www.youtube.com/watch?v=n5Ta77qIqWE","video_title":"Best makeup of 2025","video_date":"2025-12-24"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"alexandraanele","display_name":"Alexandra Anele","profile_url":"/creators/alexandraanele","channel_url":"https://www.youtube.com/@alexandraanele","specialty":["beauty content creator"],"years_active":10,"subscriber_count":1420000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["My favorite Lisa Eldridge products"],"quotes":[{"text":"That one's blushing lightly. You see those different like those subtle differences in the colors? Like, this is this is more like a color I would go for on my lips. Very pretty.","timestamp_start":1290.56,"timestamp_end":1293.8,"timestamp_start_formatted":"21:30","video_url":"https://www.youtube.com/watch?v=8iwL2Drdc70&t=1290s","sentiment":"positive","topics":["pretty","shade"],"mentions_variant":"Blushing Lightly"},{"text":"If I'm going for something a little more girly, you know what I mean? I like that tone. Real pretty.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=8iwL2Drdc70","sentiment":"positive","topics":["girly","pretty"],"mentions_variant":"Blushing Lightly"},{"text":"The velvet lipsticks are probably the best velvet matte lipsticks ever.","timestamp_start":1112.96,"timestamp_end":1118.16,"timestamp_start_formatted":"18:32","video_url":"https://www.youtube.com/watch?v=8iwL2Drdc70&t=1112s","sentiment":"positive","topics":["best","quality"],"mentions_variant":null},{"text":"The pigment is unreal.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=8iwL2Drdc70","sentiment":"positive","topics":["pigment"],"mentions_variant":null},{"text":"My favorite of this is ribbon. Velvet ribbon. So beautiful. It's like my favorite red.","timestamp_start":1246.12,"timestamp_end":1255.4,"timestamp_start_formatted":"20:46","video_url":"https://www.youtube.com/watch?v=8iwL2Drdc70&t=1246s","sentiment":"positive","topics":["favorite","red"],"mentions_variant":"Ribbon"},{"text":"It's one of those red reds that just looks good on everyone.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=8iwL2Drdc70","sentiment":"positive","topics":["universal","red"],"mentions_variant":"Ribbon"},{"text":"It still has this lightweight feeling. Like, it's very difficult to create something that's incredible like a lipstick that's incredibly pigmented that's also got this beautiful lightweight feeling on the lips.","timestamp_start":1274.92,"timestamp_end":1279.64,"timestamp_start_formatted":"21:14","video_url":"https://www.youtube.com/watch?v=8iwL2Drdc70&t=1274s","sentiment":"positive","topics":["lightweight","pigment","comfort"],"mentions_variant":null},{"text":"It's not going to like overpower the lips or make them feel like incredibly dried out.","timestamp_start":1285.08,"timestamp_end":1290.56,"timestamp_start_formatted":"21:25","video_url":"https://www.youtube.com/watch?v=8iwL2Drdc70&t=1285s","sentiment":"positive","topics":["comfort","non-drying"],"mentions_variant":null},{"text":"If you're looking for a red lipstick, it is one of those red reds that just looks good on everyone.","timestamp_start":1321.28,"timestamp_end":1325.64,"timestamp_start_formatted":"22:01","video_url":"https://www.youtube.com/watch?v=8iwL2Drdc70&t=1321s","sentiment":"positive","topics":["universal","red"],"mentions_variant":"Ribbon"},{"text":"No one can compare, truly. Like, no one can compare.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=8iwL2Drdc70","sentiment":"positive","topics":["best","unmatched"],"mentions_variant":null},{"text":"This is um velvet enchantment and I just haven't had a chance to try it yet. But look at that pigment, dude. Damn.","timestamp_start":1235.6,"timestamp_end":1238.84,"timestamp_start_formatted":"20:35","video_url":"https://www.youtube.com/watch?v=8iwL2Drdc70&t=1235s","sentiment":"positive","topics":["pigment","swatch"],"mentions_variant":"Enchantment"},{"text":"So beautiful and it's just like it's applies so evenly.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=8iwL2Drdc70","sentiment":"positive","topics":["application","even"],"mentions_variant":"Enchantment"}]},{"handle":"avatarling","display_name":"AvatarLing","profile_url":"/creators/avatarling","channel_url":"https://www.youtube.com/@avatarling","specialty":["beauty content creator"],"years_active":null,"subscriber_count":3050,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Best makeup of 2025"],"quotes":[{"text":"This one, I dare say, is it maybe one of my favorite red lipsticks of all time.","timestamp_start":2174.32,"timestamp_end":2180.56,"timestamp_start_formatted":"36:14","video_url":"https://www.youtube.com/watch?v=n5Ta77qIqWE&t=2174s","sentiment":"positive","topics":["favorite","red lipstick","all time"],"mentions_variant":"Velvet Dragon"},{"text":"Velvet Dragon is a gorgeous warm orange toned red lipstick and I think it is absolutely gorgeous.","timestamp_start":2177.92,"timestamp_end":2186.64,"timestamp_start_formatted":"36:17","video_url":"https://www.youtube.com/watch?v=n5Ta77qIqWE&t=2177s","sentiment":"positive","topics":["warm orange red","gorgeous"],"mentions_variant":"Velvet Dragon"},{"text":"This is the most reached for red lipstick in my collection. Whenever I want a bold statement lip, whenever I've got a party, a dinner, or when I'm just out and about and I want a bold lip color, this is the one that I go for.","timestamp_start":2186.64,"timestamp_end":2193.52,"timestamp_start_formatted":"36:26","video_url":"https://www.youtube.com/watch?v=n5Ta77qIqWE&t=2186s","sentiment":"positive","topics":["most reached for","bold statement","party","dinner"],"mentions_variant":null},{"text":"Unlike the Charlotte Tilbury one, this one is more of a true matte finish. There is a very slight sheen to it. So, it's not flat, but it does look very matte on the lips.","timestamp_start":2200.079,"timestamp_end":2204.24,"timestamp_start_formatted":"36:40","video_url":"https://www.youtube.com/watch?v=n5Ta77qIqWE&t=2200s","sentiment":"positive","topics":["true matte","slight sheen"],"mentions_variant":null},{"text":"This is a little more drying and a little less comfortable to wear than the Charlotte Tilbury ones. But a plus side of that is that these lipsticks are very longwearing because of that more matte finish.","timestamp_start":2216.72,"timestamp_end":2224,"timestamp_start_formatted":"36:56","video_url":"https://www.youtube.com/watch?v=n5Ta77qIqWE&t=2216s","sentiment":"mixed","topics":["more drying","less comfortable","very longwearing"],"mentions_variant":null},{"text":"This formula is also very richly pigmented, one swipe pigmentation.","timestamp_start":2249.68,"timestamp_end":2256.4,"timestamp_start_formatted":"37:29","video_url":"https://www.youtube.com/watch?v=n5Ta77qIqWE&t=2249s","sentiment":"positive","topics":["richly pigmented","one swipe"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}