{"ok":true,"data":{"product":{"brand":"Living Proof","name":"Scalp Care Exfoliator","slug":"living-proof-scalp-care-exfoliator","product_url":"/products/living-proof-scalp-care-exfoliator","brand_url":"/brands/living-proof","subcategory":"scalp treatment","formulation":"liquid","finish":null,"price_tier":"mid_range","enriched_price":"$42.00","enriched_price_usd":42,"retailers":["Amazon","Ulta","Sephora","iHerb","Nordstrom"],"key_ingredients":["glycolic acid","mandelic acid","gluconolactone","pentavitin","beet root extract","blue agave leaf extract","betaine","wintergreen leaf extract"],"claims":["removes dry scalp flaking","reduces excess oil over time","maintains healthy scalp environment","soothes irritated scalp","boosts hydration"],"consensus_summary":null,"gtin":null,"shades":[]},"signal":{"total_mentions":2,"holy_grail_count":1,"loves_it_count":0,"worth_trying_count":0,"mentions_count":1,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":2,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"exfoliating","label":"Exfoliating","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"llm_tagger","sample_quote":"Exfoliating your scalp once a week is a great thing to do.","provenance":[{"creator_handle":"shereeneidriss","creator_name":"Dr. Shereene Idriss","channel_url":"https://www.youtube.com/@shereeneidriss","video_url":"https://www.youtube.com/watch?v=h3b9KmPAtyA","video_title":"Sephora Sale Faves for Every Concern from a Dermatologist","video_date":"2026-04-04"},{"creator_handle":"shereeneidriss","creator_name":"Dr. Shereene Idriss","channel_url":"https://www.youtube.com/@shereeneidriss","video_url":"https://www.youtube.com/watch?v=NiFBoPV37CM","video_title":"Best Skincare of 2025 | Dermatologist-Approved Products","video_date":"2025-12-20"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"shereeneidriss","display_name":"Dr. Shereene Idriss","profile_url":"/creators/shereeneidriss","channel_url":"https://www.youtube.com/@shereeneidriss","specialty":["board-certified dermatologist","based in NYC","skincare focus"],"years_active":14,"subscriber_count":1700000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Best Skincare of 2025 | Dermatologist-Approved Products","Sephora Sale Faves for Every Concern from a Dermatologist"],"quotes":[{"text":"This helps to cleanse and refine your scalp surface.","timestamp_start":514.24,"timestamp_end":520.959,"timestamp_start_formatted":"8:34","video_url":"https://www.youtube.com/watch?v=NiFBoPV37CM&t=514s","sentiment":"positive","topics":["scalp care","cleansing","refining"],"mentions_variant":null},{"text":"If you're going to be using dry shampoo, you want to make sure you're getting rid of that buildup and that crud on your scalp.","timestamp_start":519.76,"timestamp_end":522.399,"timestamp_start_formatted":"8:39","video_url":"https://www.youtube.com/watch?v=NiFBoPV37CM&t=519s","sentiment":"positive","topics":["buildup removal","dry shampoo companion"],"mentions_variant":null},{"text":"Exfoliating your scalp once a week is a great thing to do.","timestamp_start":523.68,"timestamp_end":533.36,"timestamp_start_formatted":"8:43","video_url":"https://www.youtube.com/watch?v=NiFBoPV37CM&t=523s","sentiment":"positive","topics":["weekly routine","scalp health"],"mentions_variant":null},{"text":"This is very, very smooth. It's a blend of multiple chemical exfoliants, including salicylic acid, as well as BHAs and PHAs that are going to lift off the dead cells on the surface of your scalp.","timestamp_start":533.36,"timestamp_end":536.56,"timestamp_start_formatted":"8:53","video_url":"https://www.youtube.com/watch?v=NiFBoPV37CM&t=533s","sentiment":"positive","topics":["chemical exfoliation","salicylic acid","BHA","PHA"],"mentions_variant":null},{"text":"It's going to help to reduce buildup and control excess oil.","timestamp_start":544.16,"timestamp_end":551.04,"timestamp_start_formatted":"9:04","video_url":"https://www.youtube.com/watch?v=NiFBoPV37CM&t=544s","sentiment":"positive","topics":["buildup reduction","oil control"],"mentions_variant":null},{"text":"The applicator, which is like that pointy blue product right there, makes it very easy to apply.","timestamp_start":548.959,"timestamp_end":554.32,"timestamp_start_formatted":"9:08","video_url":"https://www.youtube.com/watch?v=NiFBoPV37CM&t=548s","sentiment":"positive","topics":["applicator","easy application"],"mentions_variant":null},{"text":"It's something that has been a staple in my hair care routine now for over a year.","timestamp_start":557.36,"timestamp_end":562.08,"timestamp_start_formatted":"9:17","video_url":"https://www.youtube.com/watch?v=NiFBoPV37CM&t=557s","sentiment":"positive","topics":["staple","long-term use"],"mentions_variant":null},{"text":"This is a beautiful exfoliating treatment for your scalp, especially if you're somebody who uses dry shampoo.","timestamp_start":1130.88,"timestamp_end":1135.08,"timestamp_start_formatted":"18:50","video_url":"https://www.youtube.com/watch?v=h3b9KmPAtyA&t=1130s","sentiment":"positive","topics":["scalp care","exfoliating","dry shampoo users"],"mentions_variant":null},{"text":"I would highly recommend you do this like once or twice a week, and your scalp feels so clean as does your hair.","timestamp_start":1136.88,"timestamp_end":1139.76,"timestamp_start_formatted":"18:56","video_url":"https://www.youtube.com/watch?v=h3b9KmPAtyA&t=1136s","sentiment":"positive","topics":["scalp care","clean","weekly use"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}