{"ok":true,"data":{"product":{"brand":"Living Proof","name":"Scalp Care Exfoliator","slug":"living-proof-scalp-care-exfoliator","product_url":"/products/living-proof-scalp-care-exfoliator","brand_url":"/brands/living-proof","subcategory":"hair treatment","formulation":"liquid","finish":null,"price_tier":"mid_range","enriched_price":"$42.00","enriched_price_usd":42,"retailers":["Sephora","Ulta","Amazon","Walmart","livingproof.com"],"key_ingredients":["glycolic acid","mandelic acid","gluconolactone","pentavitin","beet root extract","blue agave leaf extract","betaine","wintergreen leaf extract"],"claims":["removes dry scalp flaking","reduces excess oil over time","maintains healthy scalp environment","soothes irritated scalp","boosts hydration"],"consensus_summary":null,"consensus_tagline":null,"gtin":null,"shades":[]},"signal":{"total_mentions":1,"holy_grail_count":0,"loves_it_count":1,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":1,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"shereeneidriss","display_name":"Dr. Shereene Idriss","profile_url":"/creators/shereeneidriss","channel_url":"https://www.youtube.com/@shereeneidriss","specialty":["board-certified dermatologist","based in NYC","skincare focus"],"years_active":14,"subscriber_count":1700000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Sephora Sale Faves for Every Concern from a Dermatologist"],"quotes":[{"text":"This is a beautiful exfoliating treatment for your scalp, especially if you're somebody who uses dry shampoo.","timestamp_start":1130.88,"timestamp_end":1135.08,"timestamp_start_formatted":"18:50","video_url":"https://www.youtube.com/watch?v=h3b9KmPAtyA&t=1130s","sentiment":"positive","topics":["scalp care","exfoliating","dry shampoo users"],"mentions_variant":null},{"text":"I would highly recommend you do this like once or twice a week, and your scalp feels so clean as does your hair.","timestamp_start":1136.88,"timestamp_end":1139.76,"timestamp_start_formatted":"18:56","video_url":"https://www.youtube.com/watch?v=h3b9KmPAtyA&t=1136s","sentiment":"positive","topics":["scalp care","clean","weekly use"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}