{"ok":true,"data":{"product":{"brand":"Masaba","name":"Lipstick","slug":"masaba-lipstick","product_url":"/products/masaba-lipstick","brand_url":"/brands/masaba","subcategory":"lipstick","formulation":null,"finish":null,"price_tier":null,"enriched_price":null,"enriched_price_usd":null,"retailers":[],"key_ingredients":[],"claims":[],"consensus_summary":"Masaba Lipstick is smooth and can be sheered out, with a warm orange-red shade that makes teeth look whiter. However, the shimmer is only on the outside, not inside the lipstick, which one creator found disappointing. It can double as a blush and gives a bold, power-dressing effect, but one creator felt it wasn't for them.","consensus_tagline":"Smooth warm-neutral lipstick that doubles as a blush; no shimmer inside despite the packaging.","shades":["Spicy Imli","Crunchy Mirchi","Burfy Wine"]},"concern_profile":[],"signal":{"total_mentions":3,"holy_grail_count":0,"staple_count":0,"loves_it_count":0,"worth_trying_count":1,"mentions_count":1,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":3,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":true,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"creators":[{"handle":"adityamadiraju","display_name":"Aditya Madiraju","profile_url":"/creators/adityamadiraju","channel_url":"https://www.youtube.com/@adityamadiraju","specialty":["beauty content creator"],"years_active":12,"subscriber_count":594000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Trying the Batua Lipsticks from LoveChild by Masaba"],"quotes":[{"text":"Yes, now this is the right balance of a brown and a red, most warm neutral.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=c3ZISVq_z-E","sentiment":"positive","topics":["shade","warm neutral","balance"],"mentions_variant":"Spicy Imli"},{"text":"My god, I think this would make a great blush as well.","timestamp_start":80.71733,"timestamp_end":83.09333,"timestamp_start_formatted":"1:20","video_url":"https://www.youtube.com/watch?v=c3ZISVq_z-E&t=80s","sentiment":"positive","topics":["multi-use","blush"],"mentions_variant":"Spicy Imli"},{"text":"You can actually sheer it out.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=c3ZISVq_z-E","sentiment":"positive","topics":["sheerable","versatile"],"mentions_variant":"Spicy Imli"},{"text":"It is smooth.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=c3ZISVq_z-E","sentiment":"positive","topics":["smooth texture"],"mentions_variant":"Crunchy Mirchi"},{"text":"Unfortunately, the shimmer is only on the outside. It is not inside the lipstick.","timestamp_start":52.48,"timestamp_end":55.14,"timestamp_start_formatted":"0:52","video_url":"https://www.youtube.com/watch?v=c3ZISVq_z-E&t=52s","sentiment":"negative","topics":["shimmer","disappointing"],"mentions_variant":"Crunchy Mirchi"},{"text":"It warm, it a orange red, and it cute but it not for me.","timestamp_start":59.78,"timestamp_end":67.29596461538462,"timestamp_start_formatted":"0:59","video_url":"https://www.youtube.com/watch?v=c3ZISVq_z-E&t=59s","sentiment":"mixed","topics":["shade","not for me"],"mentions_variant":"Crunchy Mirchi"},{"text":"Just wish it had shimmer in it because that'll give the most beautiful Dior like lipstick.","timestamp_start":96.57733,"timestamp_end":106.93733,"timestamp_start_formatted":"1:36","video_url":"https://www.youtube.com/watch?v=c3ZISVq_z-E&t=96s","sentiment":"mixed","topics":["shimmer","wishful","comparison to Dior"],"mentions_variant":"Burfy Wine"},{"text":"I never like reds and maroons but yeah like my teeth look so white.","timestamp_start":106.93733,"timestamp_end":117.81733,"timestamp_start_formatted":"1:46","video_url":"https://www.youtube.com/watch?v=c3ZISVq_z-E&t=106s","sentiment":"positive","topics":["teeth whitening effect","shade"],"mentions_variant":"Burfy Wine"},{"text":"Basically giving Ekta Kapoor Subambi, that's what he's giving.","timestamp_start":117.81733,"timestamp_end":121.12780619047619,"timestamp_start_formatted":"1:57","video_url":"https://www.youtube.com/watch?v=c3ZISVq_z-E&t=117s","sentiment":"positive","topics":["bold","dramatic look"],"mentions_variant":"Burfy Wine"},{"text":"As if my lips were not big enough, this is making them huge, this is power dressing for your face.","timestamp_start":124.13733,"timestamp_end":128.69733,"timestamp_start_formatted":"2:04","video_url":"https://www.youtube.com/watch?v=c3ZISVq_z-E&t=124s","sentiment":"positive","topics":["plumping effect","bold","power dressing"],"mentions_variant":"Burfy Wine"}]}],"limitations":["Skin tone and white-cast data are not available for this product.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies.","Price data is not available for this product."]}}