{"ok":true,"data":{"product":{"brand":"Maybelline","name":"Colossal Bubble Washable Volume Mascara","slug":"maybelline-colossal-bubble-washable-volume-mascara","product_url":"/products/maybelline-colossal-bubble-washable-volume-mascara","brand_url":"/brands/maybelline","subcategory":"mascara","formulation":null,"finish":null,"price_tier":"drugstore","enriched_price":"$12.99","enriched_price_usd":12.99,"retailers":["Amazon","Target","Walmart","CVS","Ulta","Olive Young US","iHerb"],"key_ingredients":["Aqua / Water / Eau","Behenyl Behenate","Acrylates Copolymer","Cetearyl Alcohol","Stearic Acid","Palmitic Acid","Butylene Glycol","PVP","Kaolin","Silica"],"claims":["washable","buildable volume","sleek separation","inflates lashes","long-lasting"],"consensus_summary":"Maybelline's Colossal Bubble Washable Volume Mascara delivers noticeable volume and length, with several creators praising its curl-holding, non-flaking formula. However, the wet, thick formula can get clumpy with a second coat, and James Charles notes it doesn't thicken lashes as much as he'd like. It's a solid drugstore option under $10, but those wanting dramatic thickness or a drier formula may need to layer with a waterproof version to avoid lashes falling flat.","gtin":null,"shades":["Blackest Black"]},"signal":{"total_mentions":11,"holy_grail_count":2,"loves_it_count":2,"worth_trying_count":5,"mentions_count":1,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":11,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"volumizing","label":"Volumizing","group":"attribute","polarity":"positive","mention_count":5,"product_count":1,"source_type":"creator_quote","sample_quote":"It's also very volumizing.","provenance":[{"creator_handle":"laurafagelman","creator_name":"Laura Fagelman","channel_url":"https://www.youtube.com/@laurafagelman","video_url":"https://www.youtube.com/watch?v=aH1D_QxrmGg","video_title":"2025 Best Drugstore Makeup Tested on Mature Skin","video_date":"2025-12-30"},{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA","video_title":"Full Face Tutorial Drugstore Makeup Favorites Under $11","video_date":"2025-12-27"},{"creator_handle":"laura88lee","creator_name":"Laura Lee","channel_url":"https://www.youtube.com/@laura88lee","video_url":"https://www.youtube.com/watch?v=hlkAMGII2EM","video_title":"Best drugstore makeup of 2025","video_date":"2025-12-11"},{"creator_handle":"stephaniemarie","creator_name":"Stephanie Marie","channel_url":"https://www.youtube.com/@stephaniemarie","video_url":"https://www.youtube.com/watch?v=4Z_zjvulNGE","video_title":"Best drugstore makeup products of 2025","video_date":"2025-12-04"},{"creator_handle":"amandaz","creator_name":"Amanda Z","channel_url":"https://www.youtube.com/@amandaz","video_url":"https://www.youtube.com/watch?v=G5fHvlXeNzk","video_title":"Best drugstore dupes for high-end makeup","video_date":"2025-11-15"}]},{"tag":"lengthening","label":"Lengthening","group":"attribute","polarity":"positive","mention_count":5,"product_count":1,"source_type":"llm_tagger","sample_quote":"I can apply maybe two coats at most and get a lot of volume and length.","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI","video_title":"Maybelline vs L'Oreal: Ultimate Drugstore Showdown","video_date":"2026-06-10"},{"creator_handle":"laurafagelman","creator_name":"Laura Fagelman","channel_url":"https://www.youtube.com/@laurafagelman","video_url":"https://www.youtube.com/watch?v=aH1D_QxrmGg","video_title":"2025 Best Drugstore Makeup Tested on Mature Skin","video_date":"2025-12-30"},{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA","video_title":"Full Face Tutorial Drugstore Makeup Favorites Under $11","video_date":"2025-12-27"},{"creator_handle":"stephaniemarie","creator_name":"Stephanie Marie","channel_url":"https://www.youtube.com/@stephaniemarie","video_url":"https://www.youtube.com/watch?v=4Z_zjvulNGE","video_title":"Best drugstore makeup products of 2025","video_date":"2025-12-04"},{"creator_handle":"amandaz","creator_name":"Amanda Z","channel_url":"https://www.youtube.com/@amandaz","video_url":"https://www.youtube.com/watch?v=G5fHvlXeNzk","video_title":"Best drugstore dupes for high-end makeup","video_date":"2025-11-15"}]},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"llm_tagger","sample_quote":"It's easy to flick away mistakes.","provenance":[{"creator_handle":"laurafagelman","creator_name":"Laura Fagelman","channel_url":"https://www.youtube.com/@laurafagelman","video_url":"https://www.youtube.com/watch?v=aH1D_QxrmGg","video_title":"2025 Best Drugstore Makeup Tested on Mature Skin","video_date":"2025-12-30"},{"creator_handle":"stephaniemarie","creator_name":"Stephanie Marie","channel_url":"https://www.youtube.com/@stephaniemarie","video_url":"https://www.youtube.com/watch?v=4Z_zjvulNGE","video_title":"Best drugstore makeup products of 2025","video_date":"2025-12-04"}]}],"good_for":[],"best_for":[],"value":[{"tag":"value_for_money","label":"Value for money","group":"value","polarity":"positive","mention_count":2,"product_count":1,"source_type":"llm_tagger","sample_quote":"That is a good mascara. 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That's great.","provenance":[{"creator_handle":"zabrena","creator_name":"Zabrena","channel_url":"https://www.youtube.com/@zabrena","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA","video_title":"Full Face Tutorial Drugstore Makeup Favorites Under $11","video_date":"2025-12-27"},{"creator_handle":"jamescharles","creator_name":"James Charles","channel_url":"https://www.youtube.com/@jamescharles","video_url":"https://www.youtube.com/watch?v=nBHouqCbTgI","video_title":"Full face of #1 best selling makeup from TikTok Shop","video_date":"2025-08-22"}]}],"warnings":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"With the Colossal, you need to let it dry out for like a week in my opinion or you need to really remove the mascara from the wand before you use it because it will go clumpy if you apply too much.","warning_text":"fiddly to use","provenance":[{"creator_handle":"amandaz","creator_name":"Amanda Z","channel_url":"https://www.youtube.com/@amandaz","video_url":"https://www.youtube.com/watch?v=G5fHvlXeNzk","video_title":"Best drugstore dupes for high-end makeup","video_date":"2025-11-15"}]},{"tag":"volumizing","label":"Volumizing","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"I do wish it was actually making the lashes a little bit thicker.","warning_text":"creators flagged issues with volumizing","provenance":[{"creator_handle":"jamescharles","creator_name":"James Charles","channel_url":"https://www.youtube.com/@jamescharles","video_url":"https://www.youtube.com/watch?v=nBHouqCbTgI","video_title":"Full face of #1 best selling makeup from TikTok Shop","video_date":"2025-08-22"}]}]},"creators":[{"handle":"laura88lee","display_name":"Laura Lee","profile_url":"/creators/laura88lee","channel_url":"https://www.youtube.com/@laura88lee","specialty":["beauty content creator","lifestyle creator"],"years_active":17,"subscriber_count":4590000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Best drugstore makeup of 2025"],"quotes":[{"text":"Colossal Bubble is the greatest mascara that Maybelline's ever created.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=hlkAMGII2EM","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"It's also very volumizing.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=hlkAMGII2EM","sentiment":"positive","topics":["volume"],"mentions_variant":null}]},{"handle":"monica.raviii","display_name":"Monica Ravi-Conway","profile_url":"/creators/monica.raviii","channel_url":"https://www.youtube.com/@monica.raviii","specialty":["beauty content creator","specializing in brown and olive skin tones"],"years_active":3,"subscriber_count":1250000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Best and worst makeup of 2025"],"quotes":[{"text":"My favorite combo has been The Ordinary Lash Finisher with the new Maybelline Bubble Colossal mascara.","timestamp_start":1183.64,"timestamp_end":1188.04,"timestamp_start_formatted":"19:43","video_url":"https://www.youtube.com/watch?v=qShdKwJZWvg&t=1183s","sentiment":"positive","topics":["favorite combo","layering"],"mentions_variant":null}]},{"handle":"stephaniemarie","display_name":"Stephanie Marie","profile_url":"/creators/stephaniemarie","channel_url":"https://www.youtube.com/@stephaniemarie","specialty":["beauty content creator","over 40 beauty"],"years_active":20,"subscriber_count":279000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best drugstore makeup products of 2025"],"quotes":[{"text":"This is a pretty wet formula, so when I first tried it, I thought it might weigh my curl down, but it doesn't. My curl holds.","timestamp_start":728.72,"timestamp_end":731.92,"timestamp_start_formatted":"12:08","video_url":"https://www.youtube.com/watch?v=4Z_zjvulNGE&t=728s","sentiment":"positive","topics":["curl hold","wet formula"],"mentions_variant":null},{"text":"It doesn't take an eternity to declump.","timestamp_start":734.16,"timestamp_end":739.04,"timestamp_start_formatted":"12:14","video_url":"https://www.youtube.com/watch?v=4Z_zjvulNGE&t=734s","sentiment":"positive","topics":["easy to declump"],"mentions_variant":null},{"text":"This gives really nice length and volume.","timestamp_start":736.32,"timestamp_end":741.36,"timestamp_start_formatted":"12:16","video_url":"https://www.youtube.com/watch?v=4Z_zjvulNGE&t=736s","sentiment":"positive","topics":["length","volume"],"mentions_variant":null},{"text":"It doesn't flake or smudge.","timestamp_start":739.04,"timestamp_end":742.88,"timestamp_start_formatted":"12:19","video_url":"https://www.youtube.com/watch?v=4Z_zjvulNGE&t=739s","sentiment":"positive","topics":["no flaking","no smudging"],"mentions_variant":null},{"text":"This is a rare viral mascara that everyone loved that I do, too. It was kind of a nice surprise.","timestamp_start":741.36,"timestamp_end":746.8,"timestamp_start_formatted":"12:21","video_url":"https://www.youtube.com/watch?v=4Z_zjvulNGE&t=741s","sentiment":"positive","topics":["viral","surprisingly good"],"mentions_variant":null}]},{"handle":"zabrena","display_name":"Zabrena","profile_url":"/creators/zabrena","channel_url":"https://www.youtube.com/@zabrena","specialty":[],"years_active":null,"subscriber_count":588000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Full Face Tutorial Drugstore Makeup Favorites Under $11"],"quotes":[{"text":"Maybelline's Bubble Colossal Mascara has become one of my favorites this year.","timestamp_start":189.599,"timestamp_end":193.84,"timestamp_start_formatted":"3:09","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA&t=189s","sentiment":"positive","topics":["favorite"],"mentions_variant":null},{"text":"It comes in under $10.","timestamp_start":192.239,"timestamp_end":196.48,"timestamp_start_formatted":"3:12","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA&t=192s","sentiment":"positive","topics":["value"],"mentions_variant":null},{"text":"They also have a waterproof version.","timestamp_start":196.48,"timestamp_end":200.38857142857142,"timestamp_start_formatted":"3:16","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA&t=196s","sentiment":"positive","topics":["waterproof"],"mentions_variant":"waterproof version"},{"text":"I've been going between using them both. The waterproof one first to set the lashes, hold the curl, and then using the one that's not waterproof to layer it over the top.","timestamp_start":199.2,"timestamp_end":204,"timestamp_start_formatted":"3:19","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA&t=199s","sentiment":"positive","topics":["layering","curl hold","waterproof"],"mentions_variant":"waterproof and non-waterproof"},{"text":"If I just use the bubble mascara that is not waterproof, then the lashes fall flat. They look great, but then, you know, they just like lay down.","timestamp_start":213.2,"timestamp_end":219.92,"timestamp_start_formatted":"3:33","video_url":"https://www.youtube.com/watch?v=6lXj5I7FTSA&t=213s","sentiment":"mixed","topics":["curl hold","waterproof"],"mentions_variant":"non-waterproof version"}]},{"handle":"taylorwynn","display_name":"Taylor Wynn","profile_url":"/creators/taylorwynn","channel_url":"https://www.youtube.com/@taylorwynn","specialty":[],"years_active":null,"subscriber_count":862000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Affordable drugstore makeup under $15"],"quotes":[{"text":"I like the way it's looking just with that one coat, but I do want to build it up to see if we can.","timestamp_start":1263.96,"timestamp_end":1267.8,"timestamp_start_formatted":"21:03","video_url":"https://www.youtube.com/watch?v=d-mXtsaoGbg&t=1263s","sentiment":"positive","topics":["one coat","buildable"],"mentions_variant":null},{"text":"It's looking a little clumpy on the second. Like I do feel like I kind of need to comb it out with another wand, but it's not looking bad.","timestamp_start":1272.92,"timestamp_end":1276.48,"timestamp_start_formatted":"21:12","video_url":"https://www.youtube.com/watch?v=d-mXtsaoGbg&t=1272s","sentiment":"mixed","topics":["clumping","multiple coats"],"mentions_variant":null}]},{"handle":"laurafagelman","display_name":"Laura Fagelman","profile_url":"/creators/laurafagelman","channel_url":"https://www.youtube.com/@laurafagelman","specialty":[],"years_active":null,"subscriber_count":13600,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["2025 Best Drugstore Makeup Tested on Mature Skin"],"quotes":[{"text":"This is a really good mascara.","timestamp_start":892.88,"timestamp_end":897.6105714285715,"timestamp_start_formatted":"14:52","video_url":"https://www.youtube.com/watch?v=aH1D_QxrmGg&t=892s","sentiment":"positive","topics":["mascara"],"mentions_variant":null},{"text":"I can apply maybe two coats at most and get a lot of volume and length.","timestamp_start":912.24,"timestamp_end":918.32,"timestamp_start_formatted":"15:12","video_url":"https://www.youtube.com/watch?v=aH1D_QxrmGg&t=912s","sentiment":"positive","topics":["volume","length","application"],"mentions_variant":null},{"text":"It's easy to flick away mistakes.","timestamp_start":864,"timestamp_end":868.41,"timestamp_start_formatted":"14:24","video_url":"https://www.youtube.com/watch?v=aH1D_QxrmGg&t=864s","sentiment":"positive","topics":["easy removal","clean up"],"mentions_variant":null}]},{"handle":"amandaz","display_name":"Amanda Z","profile_url":"/creators/amandaz","channel_url":"https://www.youtube.com/@amandaz","specialty":["beauty content creator"],"years_active":14,"subscriber_count":128000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Best drugstore dupes for high-end makeup"],"quotes":[{"text":"I think is absolutely just as good.","timestamp_start":1320.799,"timestamp_end":1326.329875,"timestamp_start_formatted":"22:00","video_url":"https://www.youtube.com/watch?v=G5fHvlXeNzk&t=1320s","sentiment":"positive","topics":["just as good","dupe"],"mentions_variant":null},{"text":"It actually holds a curl better than the Nabula does.","timestamp_start":1327.12,"timestamp_end":1335.36,"timestamp_start_formatted":"22:07","video_url":"https://www.youtube.com/watch?v=G5fHvlXeNzk&t=1327s","sentiment":"positive","topics":["holds curl better"],"mentions_variant":null},{"text":"With the Colossal, you need to let it dry out for like a week in my opinion or you need to really remove the mascara from the wand before you use it because it will go clumpy if you apply too much.","timestamp_start":1342.24,"timestamp_end":1351.039,"timestamp_start_formatted":"22:22","video_url":"https://www.youtube.com/watch?v=G5fHvlXeNzk&t=1342s","sentiment":"mixed","topics":["needs drying time","can go clumpy"],"mentions_variant":null},{"text":"For me, I would still rather take that extra step and use the colossal bubble, take off a little bit of the excess, and then get this really volumized kind of fluffy butterfly lash look.","timestamp_start":1359.12,"timestamp_end":1364.799,"timestamp_start_formatted":"22:39","video_url":"https://www.youtube.com/watch?v=G5fHvlXeNzk&t=1359s","sentiment":"positive","topics":["volumized","fluffy","butterfly lash"],"mentions_variant":null},{"text":"I think that the Colossal Bubble from Maybelline is actually better.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=G5fHvlXeNzk","sentiment":"positive","topics":["better than high-end","recommendation"],"mentions_variant":null}]},{"handle":"jamescharles","display_name":"James Charles","profile_url":"/creators/jamescharles","channel_url":"https://www.youtube.com/@jamescharles","specialty":[],"years_active":null,"subscriber_count":23800000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Full face of #1 best selling makeup from TikTok Shop"],"quotes":[{"text":"The formula is thick gums. Okay, not bad.","timestamp_start":1658.96,"timestamp_end":1665.679,"timestamp_start_formatted":"27:38","video_url":"https://www.youtube.com/watch?v=nBHouqCbTgI&t=1658s","sentiment":"mixed","topics":["formula","thickness"],"mentions_variant":null},{"text":"I do wish it was actually making the lashes a little bit thicker.","timestamp_start":1673.84,"timestamp_end":1676.96,"timestamp_start_formatted":"27:53","video_url":"https://www.youtube.com/watch?v=nBHouqCbTgI&t=1673s","sentiment":"mixed","topics":["volume"],"mentions_variant":null},{"text":"The bottom lashes are kind of crazy.","timestamp_start":1679.279,"timestamp_end":1682.429875,"timestamp_start_formatted":"27:59","video_url":"https://www.youtube.com/watch?v=nBHouqCbTgI&t=1679s","sentiment":"positive","topics":["bottom lashes"],"mentions_variant":null},{"text":"That is a good mascara. I mean, 13 bucks for a great quality mascara. Can't beat it. That's great.","timestamp_start":1684.72,"timestamp_end":1688.48,"timestamp_start_formatted":"28:04","video_url":"https://www.youtube.com/watch?v=nBHouqCbTgI&t=1684s","sentiment":"positive","topics":["value","quality"],"mentions_variant":null},{"text":"I'm going to say honestly an 8 out of 10. My lashes look amazing.","timestamp_start":1688.48,"timestamp_end":1693.6,"timestamp_start_formatted":"28:08","video_url":"https://www.youtube.com/watch?v=nBHouqCbTgI&t=1688s","sentiment":"positive","topics":["rating","verdict","lash look"],"mentions_variant":null}]},{"handle":"moorebeautifully","display_name":"Sophie  🎀","profile_url":"/creators/moorebeautifully","channel_url":"https://www.youtube.com/@moorebeautifully","specialty":[],"years_active":null,"subscriber_count":1930,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Maybelline vs L'Oreal: Ultimate Drugstore Showdown"],"quotes":[{"text":"In my opinion, right off the bat, it's definitely not clumpy. It's really separating nicely.","timestamp_start":2915.92,"timestamp_end":2923.6800000000003,"timestamp_start_formatted":"48:35","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=2915s","sentiment":"positive","topics":["not clumpy","separating nicely"],"mentions_variant":null},{"text":"I'd say that's a nice mascara. I'd say at the two-week mark when this dries out a little more, this will be great.","timestamp_start":2923.68,"timestamp_end":2927.1189999999997,"timestamp_start_formatted":"48:43","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=2923s","sentiment":"positive","topics":["nice","will improve"],"mentions_variant":null},{"text":"If this doesn't flake, this could be a new contender for my favorite mascara from them. This is very nice.","timestamp_start":2927.119,"timestamp_end":2933.52,"timestamp_start_formatted":"48:47","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=2927s","sentiment":"positive","topics":["potential favorite","nice"],"mentions_variant":null},{"text":"I really like this bubble one. If this one doesn't flake, I feel like this one's the winner for today.","timestamp_start":3003.68,"timestamp_end":3011.2,"timestamp_start_formatted":"50:03","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=3003s","sentiment":"positive","topics":["winner","hopeful"],"mentions_variant":null}]},{"handle":"elm0zwrldyt","display_name":"em ma","profile_url":"/creators/elm0zwrldyt","channel_url":"https://www.youtube.com/@elm0zwrldyt","specialty":["beauty content creator"],"years_active":null,"subscriber_count":570000,"endorsement_strength":"not recommended","is_sponsored":false,"video_titles":["My Updated Makeup Tutorial (In Depth)"],"quotes":[{"text":"We're going to try this out instead because I can't go another day using that stupid wand.","timestamp_start":1109.6,"timestamp_end":1117.6,"timestamp_start_formatted":"18:29","video_url":"https://www.youtube.com/watch?v=sgkf3z1YLQM&t=1109s","sentiment":"mixed","topics":["new try","replacement"],"mentions_variant":null},{"text":"It's huge. No. No. Too big. Too big. Too big. Too big.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=sgkf3z1YLQM","sentiment":"negative","topics":["wand too big"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}