{"ok":true,"data":{"product":{"brand":"Maybelline","name":"Grippy Serum 24-Hour Gripping Hydrating Primer","slug":"maybelline-grippy-serum-24-hour-gripping-hydrating-primer","product_url":"/products/maybelline-grippy-serum-24-hour-gripping-hydrating-primer","brand_url":"/brands/maybelline","subcategory":"primer","formulation":"serum","finish":"natural","price_tier":"drugstore","enriched_price":"$12.99","enriched_price_usd":12.99,"retailers":["Amazon","Target","Walmart","CVS","Ulta","Olive Young US","iHerb"],"key_ingredients":["Niacinamide","Glycerin","Butylene Glycol","PEG-150 Distearate","Polysorbate 80","Phenoxyethanol","Caprylyl Glycol","Ethylhexylglycerin","Panthenol","Ascorbyl Palmitate"],"claims":["24-hour grip","24-hour hydration","plumping","vegan","no animal-derived ingredients"],"consensus_summary":"Maybelline Grippy Serum 24-Hour Gripping Hydrating Primer has a lightweight serum texture that dries down to a tacky, grippy finish, helping makeup last longer without feeling heavy. Several creators prefer it over the ELF Power Grip Primer for its easier spreadability and less sticky feel, and it suits dry skin well, though Slashed Beauty notes it can accentuate texture and cause patchiness by the end of the day. It gives a natural dewy glow and works well under makeup, but those with acne scarring or dry patches may want to test it first.","gtin":null,"shades":[]},"signal":{"total_mentions":10,"holy_grail_count":2,"loves_it_count":3,"worth_trying_count":2,"mentions_count":2,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":10,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"positive","mention_count":6,"product_count":1,"source_type":"creator_quote","sample_quote":"It's also hydrating but it's sticky and it grips your makeup on all day.","provenance":[{"creator_handle":"skylerreneee","creator_name":"Skyler Renee","channel_url":"https://www.youtube.com/@skylerreneee","video_url":"https://www.youtube.com/watch?v=VdqEzqWvIGo","video_title":"Best drugstore makeup under $10","video_date":"2026-05-17"},{"creator_handle":"daceycash","creator_name":"Dacey Cash","channel_url":"https://www.youtube.com/@daceycash","video_url":"https://www.youtube.com/watch?v=Fb2w2t-03T4","video_title":"Long lasting flawless drugstore makeup routine","video_date":"2026-05-16"},{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=3eqrLA79-1g","video_title":"Best makeup of 2025 awards","video_date":"2026-01-04"},{"creator_handle":"allieglines","creator_name":"Allie Glines","channel_url":"https://www.youtube.com/@allieglines","video_url":"https://www.youtube.com/watch?v=P9MRMQxVUWE","video_title":"Best makeup of 2025","video_date":"2025-12-16"},{"creator_handle":"alishasapproach","creator_name":"Alisha Abdulla","channel_url":"https://www.youtube.com/@alishasapproach","video_url":"https://www.youtube.com/watch?v=NsufzYvsiJ0","video_title":"Ultimate drugstore makeup favorites 2025","video_date":"2025-12-11"}]},{"tag":"lightweight","label":"Lightweight","group":"attribute","polarity":"positive","mention_count":3,"product_count":1,"source_type":"creator_quote","sample_quote":"A lot of grippy primers can be very thick on the skin. 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I love this primer.","timestamp_start":628.32,"timestamp_end":635.2,"timestamp_start_formatted":"10:28","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=628s","sentiment":"positive","topics":["go-to","love"],"mentions_variant":null}]},{"handle":"allieglines","display_name":"Allie Glines","profile_url":"/creators/allieglines","channel_url":"https://www.youtube.com/@allieglines","specialty":[],"years_active":null,"subscriber_count":830000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best makeup of 2025"],"quotes":[{"text":"It actually grips the makeup, but it doesn't feel heavy on the skin.","timestamp_start":115.92,"timestamp_end":119.52,"timestamp_start_formatted":"1:55","video_url":"https://www.youtube.com/watch?v=P9MRMQxVUWE&t=115s","sentiment":"positive","topics":["grip","lightweight"],"mentions_variant":null},{"text":"I love that it's a little bit of a hybrid between like skin care and a primer.","timestamp_start":117.68,"timestamp_end":123.68,"timestamp_start_formatted":"1:57","video_url":"https://www.youtube.com/watch?v=P9MRMQxVUWE&t=117s","sentiment":"positive","topics":["hybrid","skincare"],"mentions_variant":null},{"text":"I actually notice a difference in the longevity of my makeup when I use this.","timestamp_start":123.68,"timestamp_end":127.68,"timestamp_start_formatted":"2:03","video_url":"https://www.youtube.com/watch?v=P9MRMQxVUWE&t=123s","sentiment":"positive","topics":["longevity"],"mentions_variant":null}]},{"handle":"daceycash","display_name":"Dacey Cash","profile_url":"/creators/daceycash","channel_url":"https://www.youtube.com/@daceycash","specialty":["beauty content creator"],"years_active":13,"subscriber_count":517000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Long lasting flawless drugstore makeup routine"],"quotes":[{"text":"This is a really nice serum primer that will leave you with a slightly tacky base, but it's not overly sticky.","timestamp_start":110.32,"timestamp_end":120.76,"timestamp_start_formatted":"1:50","video_url":"https://www.youtube.com/watch?v=Fb2w2t-03T4&t=110s","sentiment":"positive","topics":["tacky finish","lightweight"],"mentions_variant":null},{"text":"If you think that the Elf Power Grip is a little bit too sticky for your liking, the Maybelline's Grippy Serum is a lot more lightweight","timestamp_start":128.2,"timestamp_end":135.24,"timestamp_start_formatted":"2:08","video_url":"https://www.youtube.com/watch?v=Fb2w2t-03T4&t=128s","sentiment":"positive","topics":["comparison","lightweight"],"mentions_variant":null},{"text":"I feel like it does extend the makeup longevity, but it's not that distracting sticky feel like you get from a lot of other grip primers.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Fb2w2t-03T4","sentiment":"positive","topics":["longevity","non-sticky"],"mentions_variant":null},{"text":"I think serum primers are elite. I think they're the best.","timestamp_start":140.72,"timestamp_end":145.32,"timestamp_start_formatted":"2:20","video_url":"https://www.youtube.com/watch?v=Fb2w2t-03T4&t=140s","sentiment":"positive","topics":["serum primer","elite"],"mentions_variant":null}]},{"handle":"slashedbeauty","display_name":"Slashed Beauty","profile_url":"/creators/slashedbeauty","channel_url":"https://www.youtube.com/@slashedbeauty","specialty":[],"years_active":null,"subscriber_count":127000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Testing & rating the top 4 drugstore grip primers"],"quotes":[{"text":"It starts off with a very very thin and runny consistency. I mean, it really does look like a skin care serum, which means it's very easy to spread over the skin.","timestamp_start":405.44,"timestamp_end":414.36,"timestamp_start_formatted":"6:45","video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0&t=405s","sentiment":"positive","topics":["texture","lightweight","application"],"mentions_variant":null},{"text":"After just a few moments it starts drying down to more of that sticky sensation.","timestamp_start":420.28,"timestamp_end":426.72,"timestamp_start_formatted":"7:00","video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0&t=420s","sentiment":"positive","topics":["grip","tacky"],"mentions_variant":null},{"text":"It's definitely adding a dewy appearance to my skin, though I don't think it looks too wet.","timestamp_start":435.64,"timestamp_end":441,"timestamp_start_formatted":"7:15","video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0&t=435s","sentiment":"positive","topics":["glow","dewy"],"mentions_variant":null},{"text":"I did notice that I was looking a bit more radiant with this primer underneath, but not overly shiny.","timestamp_start":453.88,"timestamp_end":457.8,"timestamp_start_formatted":"7:33","video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0&t=453s","sentiment":"positive","topics":["radiance","natural"],"mentions_variant":null},{"text":"All of my products were applying really well over this because of that thinner consistency.","timestamp_start":457.8,"timestamp_end":463.52,"timestamp_start_formatted":"7:37","video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0&t=457s","sentiment":"positive","topics":["application","blending"],"mentions_variant":null},{"text":"I really liked how my makeup looked on top of this. Everything was smooth, even, and I thought the radiance this gave me was natural-looking.","timestamp_start":470.2,"timestamp_end":475,"timestamp_start_formatted":"7:50","video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0&t=470s","sentiment":"positive","topics":["smooth","natural","overall look"],"mentions_variant":null},{"text":"I thought that this primer made my foundation and just my makeup overall look a little bit heavier right off the bat.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0","sentiment":"negative","topics":["heavy","foundation look"],"mentions_variant":null},{"text":"As far as wear time goes, this has been pretty impressive. I didn't lose all that much coverage throughout the majority of my face.","timestamp_start":502.24,"timestamp_end":506.76,"timestamp_start_formatted":"8:22","video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0&t=502s","sentiment":"positive","topics":["wear time","coverage retention"],"mentions_variant":null},{"text":"I did feel at the end of the day that my texture was looking kind of dry and patchy.","timestamp_start":513.039,"timestamp_end":518.52,"timestamp_start_formatted":"8:33","video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0&t=513s","sentiment":"negative","topics":["dry","patchy","texture"],"mentions_variant":null},{"text":"My acne and acne scarring did seem accentuated.","timestamp_start":522.84,"timestamp_end":527.12,"timestamp_start_formatted":"8:42","video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0&t=522s","sentiment":"negative","topics":["acne scarring","accentuation"],"mentions_variant":null},{"text":"I did have some slight creasing in my laugh lines as well.","timestamp_start":525.32,"timestamp_end":529.24,"timestamp_start_formatted":"8:45","video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0&t=525s","sentiment":"negative","topics":["creasing","laugh lines"],"mentions_variant":null},{"text":"Grippiness. I'd say about 3.5 out of five.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0","sentiment":"mixed","topics":["grip"],"mentions_variant":null},{"text":"Skin feel... I would say like a 2.5.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0","sentiment":"mixed","topics":["skin feel","lightweight"],"mentions_variant":null},{"text":"Glow. Solid three, 3.5.","timestamp_start":560.36,"timestamp_end":564.085,"timestamp_start_formatted":"9:20","video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0&t=560s","sentiment":"positive","topics":["glow"],"mentions_variant":null},{"text":"Wear time. I think I'm going to give it a four out of five because it did hold on to a lot of my makeup, but with patchiness and creasing.","timestamp_start":564.52,"timestamp_end":573.04,"timestamp_start_formatted":"9:24","video_url":"https://www.youtube.com/watch?v=l1iHsz1v5Q0&t=564s","sentiment":"mixed","topics":["wear time","creasing","patchy"],"mentions_variant":null}]},{"handle":"risadoesmakeup","display_name":"Risa Does Makeup","profile_url":"/creators/risadoesmakeup","channel_url":"https://www.youtube.com/@risadoesmakeup","specialty":["professional makeup artist","specializing in mature skin","beauty content creator"],"years_active":null,"subscriber_count":478000,"endorsement_strength":null,"is_sponsored":false,"video_titles":["Get ready with me using my favorite makeup products of 2025"],"quotes":[]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}