{"ok":true,"data":{"product":{"brand":"Maybelline","name":"Lifter Liner","slug":"maybelline-lifter-liner","product_url":"/products/maybelline-lifter-liner","brand_url":"/brands/maybelline","subcategory":"lip liner","formulation":"pencil","finish":"matte","price_tier":"drugstore","enriched_price":"$7.99","enriched_price_usd":7.99,"retailers":["Amazon","Target","Walmart","CVS","Ulta","Olive Young US","iHerb"],"key_ingredients":["hyaluronic acid","jojoba oil","isododecane","synthetic wax","polybutene","trimethylsiloxysilicate","silica","kaolin","trihydroxystearin","sodium hyaluronate"],"claims":["long-lasting","creamy","smooth glide","ultra-precise lines","moisturizing"],"consensus_summary":"Maybelline Lifter Liner is a creamy, pigmented lip liner that several creators say rivals high-end formulas like Charlotte Tilbury. Professional makeup artist Julia Adams MUA praises the shade, and many note exceptional longevity — once set, it doesn't budge. 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They are creamy, pigmented, incredibly longlasting, and just absolutely beautiful.","timestamp_start":3247.44,"timestamp_end":3254.24,"timestamp_start_formatted":"54:07","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=3247s","sentiment":"positive","topics":["beautiful shades","best formula","creamy","pigmented"],"mentions_variant":null},{"text":"These are incredible.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI","sentiment":"positive","topics":["incredible"],"mentions_variant":null},{"text":"The NYX Out Loud pencils and the Maybelline Lifter Liners, these are about the same to me. They both really stay on your lips super well. They're gorgeous. They have the same type of formula to me.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=iur4btIyfXA","sentiment":"positive","topics":["long wear","gorgeous","comparable to NYX"],"mentions_variant":null}]},{"handle":"vanilla_swirlxx","display_name":"vanilla swirl","profile_url":"/creators/vanilla_swirlxx","channel_url":"https://www.youtube.com/@vanilla_swirlxx","specialty":["beauty content creator"],"years_active":3,"subscriber_count":206000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Full Face Using the Best Drugstore Makeup"],"quotes":[{"text":"Promise you this is not sponsored by Maybelline but their lifter liner is the best lip liner period. 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It's like the your lips but better color.","timestamp_start":1661.36,"timestamp_end":1666,"timestamp_start_formatted":"27:41","video_url":"https://www.youtube.com/watch?v=VO25SIDzSKM&t=1661s","sentiment":"positive","topics":["perfect shade","your lips but better"],"mentions_variant":"Upstate"},{"text":"I just love these lip liners, first of all, because they're so creamy that you can wear them just all over as a lipstick.","timestamp_start":1666,"timestamp_end":1672.3200000000002,"timestamp_start_formatted":"27:46","video_url":"https://www.youtube.com/watch?v=VO25SIDzSKM&t=1666s","sentiment":"positive","topics":["creamy","multi-use","lipstick"],"mentions_variant":null},{"text":"I just really love this color because I think it's such a neutral. It really goes with everything.","timestamp_start":1672.32,"timestamp_end":1679.279,"timestamp_start_formatted":"27:52","video_url":"https://www.youtube.com/watch?v=VO25SIDzSKM&t=1672s","sentiment":"positive","topics":["neutral","versatile"],"mentions_variant":"Upstate"},{"text":"I could see this taking over as my favorite lip liner um in place of the Charlotte Tilbury Pillow Talk Light","timestamp_start":1714.799,"timestamp_end":1720.32,"timestamp_start_formatted":"28:34","video_url":"https://www.youtube.com/watch?v=VO25SIDzSKM&t=1714s","sentiment":"positive","topics":["favorite","dupe","replacement"],"mentions_variant":null}]},{"handle":"stephheim_","display_name":"Steph","profile_url":"/creators/stephheim_","channel_url":"https://www.youtube.com/@stephheim_","specialty":["beauty content creator"],"years_active":13,"subscriber_count":20300,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Holy Grail Affordable Makeup Products"],"quotes":[{"text":"These actually don't budge throughout the day.","timestamp_start":112.86934,"timestamp_end":114.95822711111111,"timestamp_start_formatted":"1:52","video_url":"https://www.youtube.com/watch?v=Uc26S_BfI_s&t=112s","sentiment":"positive","topics":["long wear"],"mentions_variant":null}]},{"handle":"shelbyannbell","display_name":"SHELBY ANN","profile_url":"/creators/shelbyannbell","channel_url":"https://www.youtube.com/@shelbyannbell-l1r","specialty":[],"years_active":1,"subscriber_count":13500,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Drugstore makeup tutorial"],"quotes":[{"text":"And then of course the Maybelline lifter liners.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=AkIJSLQY_Ek","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"These are so creamy and so pigmented.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=AkIJSLQY_Ek","sentiment":"positive","topics":["texture","coverage"],"mentions_variant":null},{"text":"I'm so sorry but I will just never get over how creamy these lip liners are.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=AkIJSLQY_Ek","sentiment":"positive","topics":["texture"],"mentions_variant":null}]},{"handle":"makeupbynikkilarose","display_name":"Makeup By Nikki La Rose","profile_url":"/creators/makeupbynikkilarose","channel_url":"https://www.youtube.com/@makeupbynikkilarose","specialty":["professional makeup artist"],"years_active":12,"subscriber_count":523000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Allure Best of Beauty according to me"],"quotes":[{"text":"These are incredibly longwearing.","timestamp_start":602.48,"timestamp_end":604.6285714285715,"timestamp_start_formatted":"10:02","video_url":"https://www.youtube.com/watch?v=3eh1ZUxKinI&t=602s","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"They're very smoothing on your lips.","timestamp_start":2896.16,"timestamp_end":2901,"timestamp_start_formatted":"48:16","video_url":"https://www.youtube.com/watch?v=3eh1ZUxKinI&t=2896s","sentiment":"positive","topics":["texture","comfort"],"mentions_variant":null},{"text":"Once these are on they don't budge.","timestamp_start":2305.119,"timestamp_end":2311.04,"timestamp_start_formatted":"38:25","video_url":"https://www.youtube.com/watch?v=3eh1ZUxKinI&t=2305s","sentiment":"positive","topics":["long wear","waterproof"],"mentions_variant":null},{"text":"The shades are gorgeous.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=3eh1ZUxKinI","sentiment":"positive","topics":["finish"],"mentions_variant":null},{"text":"On It and Line Leader are probably two of my favorites.","timestamp_start":2308.96,"timestamp_end":2312.96,"timestamp_start_formatted":"38:28","video_url":"https://www.youtube.com/watch?v=3eh1ZUxKinI&t=2308s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null}]},{"handle":"juliaadamsmua","display_name":"Julia Adams MUA","profile_url":"/creators/juliaadamsmua","channel_url":"https://www.youtube.com/@juliaadamsmua","specialty":["professional makeup artist"],"years_active":9,"subscriber_count":286000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Trying my new drugstore makeup purchases"],"quotes":[{"text":"I also grabbed this Maybelline lifter liner in the shade on it.","timestamp_start":845.76,"timestamp_end":850.639,"timestamp_start_formatted":"14:05","video_url":"https://www.youtube.com/watch?v=YeFEyiqyh_c&t=845s","sentiment":"positive","topics":["purchase"],"mentions_variant":"On It"},{"text":"Ooh, I love this color.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=YeFEyiqyh_c","sentiment":"positive","topics":["color","love"],"mentions_variant":null},{"text":"Oh, I like that a lot. A lot. A lot. A lot.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=YeFEyiqyh_c","sentiment":"positive","topics":["love","favorite"],"mentions_variant":null}]},{"handle":"glamgirlgabi","display_name":"Glam Girl Gabi","profile_url":"/creators/glamgirlgabi","channel_url":"https://www.youtube.com/@glamgirlgabi","specialty":[],"years_active":null,"subscriber_count":748000,"endorsement_strength":null,"is_sponsored":true,"video_titles":["Drugstore makeup better than high end"],"quotes":[]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}