{"ok":true,"data":{"product":{"brand":"Maybelline","name":"Lifter Plump & Glow Foundation","slug":"maybelline-lifter-plump-glow-foundation","product_url":"/products/maybelline-lifter-plump-glow-foundation","brand_url":"/brands/maybelline","subcategory":"foundation","formulation":"liquid","finish":"radiant","price_tier":"drugstore","enriched_price":"$15.99","enriched_price_usd":15.99,"retailers":["Amazon","Target","Walmart","CVS","Ulta","Olive Young US","iHerb"],"key_ingredients":["Niacinamide","Hyaluronic Acid","Glycerin","Shea Butter","Sodium Hyaluronate","Palmitoyl Tripeptide-1","Palmitoyl Tetrapeptide-7","Camellia Sinensis Leaf Extract","Tocopherol","Iron Oxides"],"claims":["90% skincaring formula","clinically tested to plump and brighten","buildable light-to-medium coverage","radiant finish","24 diverse shades"],"consensus_summary":"Maybelline Lifter Plump & Glow Foundation offers a very glowy, dewy finish best suited for dry or normal skin, with coverage that several call light-medium rather than the claimed medium. Professional makeup artist Lisa J praises its longevity and beautiful finish, while simply.blair notes it's not a standout and Monica Ravi-Conway reports it oxidized and became oily on her brown skin. Shade matching may be tricky, and oily skin types should skip this.","gtin":null,"shades":["120 & 112","113","120"]},"signal":{"total_mentions":6,"holy_grail_count":0,"loves_it_count":2,"worth_trying_count":2,"mentions_count":1,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":6,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"I know in the few weeks that I've been using this that I do absolutely love it.","provenance":[{"creator_handle":"lisajmakeup","creator_name":"Lisa J","channel_url":"https://www.youtube.com/@lisajmakeup","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","video_title":"Best Drugstore Makeup Right Now (New & Affordable Favorites)","video_date":"2026-05-05"},{"creator_handle":"carmelnicolebeauty","creator_name":"Carmel Nicole","channel_url":"https://www.youtube.com/@carmelnicolebeauty","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY","video_title":"The best makeup of 2025","video_date":"2025-12-29"}]},{"tag":"hydrating","label":"Hydrating","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"llm_tagger","sample_quote":"It is very, very hydrating as you can see. And it really does sink into the skin.","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI","video_title":"Maybelline vs L'Oreal: Ultimate Drugstore Showdown","video_date":"2026-06-10"},{"creator_handle":"simplyblair","creator_name":"simply.blair","channel_url":"https://www.youtube.com/@simplyblair","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI","video_title":"New 2026 drugstore makeup releases: what's worth it & what's not","video_date":"2026-01-13"}]},{"tag":"medium_coverage","label":"Medium coverage","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"Coverage is very nice. Good solid medium coverage.","provenance":[{"creator_handle":"lisajmakeup","creator_name":"Lisa J","channel_url":"https://www.youtube.com/@lisajmakeup","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","video_title":"Best Drugstore Makeup Right Now (New & Affordable Favorites)","video_date":"2026-05-05"},{"creator_handle":"simplyblair","creator_name":"simply.blair","channel_url":"https://www.youtube.com/@simplyblair","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI","video_title":"New 2026 drugstore makeup releases: what's worth it & what's not","video_date":"2026-01-13"}]},{"tag":"dewy","label":"Dewy finish","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"This is a great alternative if you don't want a matte finish, but you want a bit more of a glowy finish, but that still wears beautifully all day.","provenance":[{"creator_handle":"lisajmakeup","creator_name":"Lisa J","channel_url":"https://www.youtube.com/@lisajmakeup","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","video_title":"Best Drugstore Makeup Right Now (New & Affordable Favorites)","video_date":"2026-05-05"},{"creator_handle":"simplyblair","creator_name":"simply.blair","channel_url":"https://www.youtube.com/@simplyblair","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI","video_title":"New 2026 drugstore makeup releases: what's worth it & what's not","video_date":"2026-01-13"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"olive","label":"Olive skin tones","group":"skin_tone","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"This color is just so peach. They have no neutral olive undertones whatsoever in that line. So, that's kind of a con for me for sure.","warning_text":"may not match olive skin tones","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI","video_title":"Maybelline vs L'Oreal: Ultimate Drugstore Showdown","video_date":"2026-06-10"}]},{"tag":"oily","label":"Oily skin","group":"skin_type","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"If you have oily skin, I can already tell you this is probably not going to be for you.","warning_text":"may not suit oily skin","provenance":[{"creator_handle":"simplyblair","creator_name":"simply.blair","channel_url":"https://www.youtube.com/@simplyblair","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI","video_title":"New 2026 drugstore makeup releases: what's worth it & what's not","video_date":"2026-01-13"}]},{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"This claims to be 90% skin care formula and has long-wearing claims. And I'm sorry, I don't even have that oily skin. By the end of the night, I was looking like you could fry chicken on my face.","warning_text":"doesn't last / fades through the day","provenance":[{"creator_handle":"monica.raviii","creator_name":"Monica Ravi-Conway","channel_url":"https://www.youtube.com/@monica.raviii","video_url":"https://www.youtube.com/watch?v=qShdKwJZWvg","video_title":"Best and worst makeup of 2025","video_date":"2025-12-20"}]},{"tag":"oil_controlling","label":"Oil-controlling","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"This claims to be 90% skin care formula and has long-wearing claims. And I'm sorry, I don't even have that oily skin. By the end of the night, I was looking like you could fry chicken on my face.","warning_text":"didn't control oil for some","provenance":[{"creator_handle":"monica.raviii","creator_name":"Monica Ravi-Conway","channel_url":"https://www.youtube.com/@monica.raviii","video_url":"https://www.youtube.com/watch?v=qShdKwJZWvg","video_title":"Best and worst makeup of 2025","video_date":"2025-12-20"}]},{"tag":"value_for_money","label":"Value for money","group":"value","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"I just don't think you need to like run out and buy this.","warning_text":"feels overpriced to some","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=BH3M-qhuQQs","video_title":"Speed reviews of 75+ makeup products","video_date":"2025-12-18"}]}]},"creators":[{"handle":"carmelnicolebeauty","display_name":"Carmel Nicole","profile_url":"/creators/carmelnicolebeauty","channel_url":"https://www.youtube.com/@carmelnicolebeauty","specialty":[],"years_active":null,"subscriber_count":20600,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["The best makeup of 2025"],"quotes":[{"text":"I love this. I love how it looks on my skin.","timestamp_start":1657.6,"timestamp_end":1661.679,"timestamp_start_formatted":"27:37","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1657s","sentiment":"positive","topics":["love","finish"],"mentions_variant":null},{"text":"My skin doesn't look as smooth as it does with the Lumi Matte. I have to say that.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY","sentiment":"mixed","topics":["comparison","finish"],"mentions_variant":null},{"text":"I think if I had my correct shade in this, I think it would be one of my holy grails.","timestamp_start":1680.399,"timestamp_end":1687.84,"timestamp_start_formatted":"28:00","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1680s","sentiment":"positive","topics":["holy grail","shade"],"mentions_variant":null},{"text":"I know in the few weeks that I've been using this that I do absolutely love it.","timestamp_start":1695.44,"timestamp_end":1701.76,"timestamp_start_formatted":"28:15","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1695s","sentiment":"positive","topics":["love","long-term use"],"mentions_variant":null}]},{"handle":"lisajmakeup","display_name":"Lisa J","profile_url":"/creators/lisajmakeup","channel_url":"https://www.youtube.com/@lisajmakeup","specialty":["professional makeup artist","former MAC Cosmetics trainer"],"years_active":12,"subscriber_count":369000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best Drugstore Makeup Right Now (New & Affordable Favorites)"],"quotes":[{"text":"This is beautiful.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM","sentiment":"positive","topics":["beautiful"],"mentions_variant":null},{"text":"This is a great alternative if you don't want a matte finish, but you want a bit more of a glowy finish, but that still wears beautifully all day.","timestamp_start":124,"timestamp_end":130.08,"timestamp_start_formatted":"2:04","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=124s","sentiment":"positive","topics":["glowy finish","long wear"],"mentions_variant":null},{"text":"I find that I get great longevity out of this.","timestamp_start":132.48,"timestamp_end":138.64,"timestamp_start_formatted":"2:12","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=132s","sentiment":"positive","topics":["longevity"],"mentions_variant":null},{"text":"Really beautiful, though.","timestamp_start":150.48,"timestamp_end":151.83999999999997,"timestamp_start_formatted":"2:30","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=150s","sentiment":"positive","topics":["beautiful"],"mentions_variant":null},{"text":"Coverage is very nice. Good solid medium coverage.","timestamp_start":158.56,"timestamp_end":162.239,"timestamp_start_formatted":"2:38","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=158s","sentiment":"positive","topics":["medium coverage"],"mentions_variant":null}]},{"handle":"moorebeautifully","display_name":"Sophie  🎀","profile_url":"/creators/moorebeautifully","channel_url":"https://www.youtube.com/@moorebeautifully","specialty":[],"years_active":null,"subscriber_count":1930,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Maybelline vs L'Oreal: Ultimate Drugstore Showdown","Speed reviews of 75+ makeup products"],"quotes":[{"text":"This is very okay.","timestamp_start":278.479,"timestamp_end":281.9995,"timestamp_start_formatted":"4:38","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=278s","sentiment":"mixed","topics":["mediocre"],"mentions_variant":null},{"text":"It is very, very hydrating as you can see. And it really does sink into the skin.","timestamp_start":298.88,"timestamp_end":303.759,"timestamp_start_formatted":"4:58","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=298s","sentiment":"positive","topics":["hydration","absorption"],"mentions_variant":null},{"text":"It actually is really nice.","timestamp_start":305.52,"timestamp_end":307.87,"timestamp_start_formatted":"5:05","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=305s","sentiment":"positive","topics":["nice"],"mentions_variant":null},{"text":"It really really smooths out my skin.","timestamp_start":307.6,"timestamp_end":311.03900000000004,"timestamp_start_formatted":"5:07","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=307s","sentiment":"positive","topics":["smoothing"],"mentions_variant":null},{"text":"This is really nice for somebody who really wants their skin to look like their foundation really is skinlike.","timestamp_start":309.28,"timestamp_end":316.56,"timestamp_start_formatted":"5:09","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=309s","sentiment":"positive","topics":["natural finish","skin-like"],"mentions_variant":null},{"text":"This color is just so peach. They have no neutral olive undertones whatsoever in that line. So, that's kind of a con for me for sure.","timestamp_start":316.56,"timestamp_end":322.16,"timestamp_start_formatted":"5:16","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=316s","sentiment":"negative","topics":["shade range","undertone issues"],"mentions_variant":null},{"text":"This is very nice and it's got a lot of skin care in it and it really sits on the skin well.","timestamp_start":559.279,"timestamp_end":566.72,"timestamp_start_formatted":"9:19","video_url":"https://www.youtube.com/watch?v=BH3M-qhuQQs&t=559s","sentiment":"positive","topics":["skincare","comfort"],"mentions_variant":null},{"text":"I actually like this. I don't love this.","timestamp_start":566.72,"timestamp_end":571.12,"timestamp_start_formatted":"9:26","video_url":"https://www.youtube.com/watch?v=BH3M-qhuQQs&t=566s","sentiment":"mixed","topics":["like","not love"],"mentions_variant":null},{"text":"I just don't think you need to like run out and buy this.","timestamp_start":571.12,"timestamp_end":577.12,"timestamp_start_formatted":"9:31","video_url":"https://www.youtube.com/watch?v=BH3M-qhuQQs&t=571s","sentiment":"negative","topics":["value"],"mentions_variant":null}]},{"handle":"simplyblair","display_name":"simply.blair","profile_url":"/creators/simplyblair","channel_url":"https://www.youtube.com/@simplyblair","specialty":[],"years_active":null,"subscriber_count":24900,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["New 2026 drugstore makeup releases: what's worth it & what's not"],"quotes":[{"text":"It says it's medium coverage, glowy finish, hyaluronic acid and peptides, 24-hour hydration.","timestamp_start":271.36,"timestamp_end":276.479,"timestamp_start_formatted":"4:31","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=271s","sentiment":"positive","topics":["medium coverage","glowy finish","hydrating"],"mentions_variant":null},{"text":"I don't know that I would say this is medium coverage. I would say this is like a light medium.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI","sentiment":"mixed","topics":["coverage level"],"mentions_variant":null},{"text":"If you have oily skin, I can already tell you this is probably not going to be for you.","timestamp_start":492.56,"timestamp_end":496.16,"timestamp_start_formatted":"8:12","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=492s","sentiment":"cautionary","topics":["oily skin","not recommended"],"mentions_variant":null},{"text":"This one is very glowy. I would say this is going to be best for dry skin, I can already tell you.","timestamp_start":501.12,"timestamp_end":507.52,"timestamp_start_formatted":"8:21","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=501s","sentiment":"positive","topics":["dry skin","glowy finish"],"mentions_variant":null},{"text":"It does look nice on my skin, though.","timestamp_start":2750.88,"timestamp_end":2756.48,"timestamp_start_formatted":"45:50","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=2750s","sentiment":"positive","topics":["looks nice"],"mentions_variant":null},{"text":"I do feel like my face is a little bit deeper than it was at the beginning of the video, but I'm not sure if it's from this or from this L'Oreal bronzer stick.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI","sentiment":"mixed","topics":["oxidation"],"mentions_variant":null},{"text":"It's a pretty foundation if you're looking for something very dewy and hydrating from the drugstore.","timestamp_start":2746.64,"timestamp_end":2750.88,"timestamp_start_formatted":"45:46","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=2746s","sentiment":"positive","topics":["dewy","hydrating","drugstore"],"mentions_variant":null},{"text":"Am I like blown away by it? No.","timestamp_start":2770.8,"timestamp_end":2775.839,"timestamp_start_formatted":"46:10","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=2770s","sentiment":"mixed","topics":["verdict"],"mentions_variant":null},{"text":"Definitely think best for normal dry skin though.","timestamp_start":2775.839,"timestamp_end":2780.72,"timestamp_start_formatted":"46:15","video_url":"https://www.youtube.com/watch?v=8CSHIOiHuXI&t=2775s","sentiment":"positive","topics":["normal skin","dry skin"],"mentions_variant":null}]},{"handle":"monica.raviii","display_name":"Monica Ravi-Conway","profile_url":"/creators/monica.raviii","channel_url":"https://www.youtube.com/@monica.raviii","specialty":["beauty content creator","specializing in brown and olive skin tones"],"years_active":4,"subscriber_count":1250000,"endorsement_strength":"not recommended","is_sponsored":false,"video_titles":["Best and worst makeup of 2025"],"quotes":[{"text":"Not only is this foundation thick with three C's, but it's also helps me constantly an Oompa Loompa again.","timestamp_start":258.88,"timestamp_end":264.32,"timestamp_start_formatted":"4:18","video_url":"https://www.youtube.com/watch?v=qShdKwJZWvg&t=258s","sentiment":"negative","topics":["thick","shade match","orange"],"mentions_variant":null},{"text":"This claims to be 90% skin care formula and has long-wearing claims. And I'm sorry, I don't even have that oily skin. By the end of the night, I was looking like you could fry chicken on my face.","timestamp_start":266.04,"timestamp_end":274.04,"timestamp_start_formatted":"4:26","video_url":"https://www.youtube.com/watch?v=qShdKwJZWvg&t=266s","sentiment":"negative","topics":["oily","long wear","claims vs reality"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}