{"ok":true,"data":{"product":{"brand":"Maybelline","name":"Lifter Serum Concealer","slug":"maybelline-lifter-serum-concealer","product_url":"/products/maybelline-lifter-serum-concealer","brand_url":"/brands/maybelline","subcategory":"concealer","formulation":null,"finish":"natural","price_tier":"drugstore","enriched_price":"$13.99","enriched_price_usd":13.99,"retailers":["Amazon","Target","Walmart","CVS","Ulta","Olive Young US","iHerb"],"key_ingredients":["glycerin","caffeine","sodium hyaluronate","palmitoyl tripeptide-1","palmitoyl tetrapeptide-7","ascorbyl glucoside","tocopherol","kaolin","silica","propylene glycol"],"claims":["full coverage","hydrating","brightening","clinically tested","vegan"],"consensus_summary":"Maybelline's Lifter Serum Concealer divides testers sharply: Carmel Nicole (21K subs) calls it her favorite concealer ever, praising its coverage, hydration, and smooth finish, while professional makeup artist Risa Does Makeup agrees it's concentrated and blends easily. However, Morgan Turner (former professional wedding makeup artist) finds it \"super drying\" and \"super cakey,\" and Sophie (2K subs) reports severe creasing and a Play-Doh-like texture.","gtin":null,"shades":["35 & 50","20"]},"signal":{"total_mentions":5,"holy_grail_count":1,"loves_it_count":1,"worth_trying_count":0,"mentions_count":1,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":5,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"full_coverage","label":"Full coverage","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"I don't think I've ever had a concealer that's given me such coverage, but that just remains incredibly smooth and hydrating under my eyes.","provenance":[{"creator_handle":"risadoesmakeup","creator_name":"Risa Does Makeup","channel_url":"https://www.youtube.com/@risadoesmakeup","video_url":"https://www.youtube.com/watch?v=6x8QTtZnxjg","video_title":"Get ready with me using my favorite makeup products of 2025","video_date":"2025-12-30"},{"creator_handle":"carmelnicolebeauty","creator_name":"Carmel Nicole","channel_url":"https://www.youtube.com/@carmelnicolebeauty","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY","video_title":"The best makeup of 2025","video_date":"2025-12-29"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"negative","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"Wears awfully.","warning_text":"doesn't last / fades through the day","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI","video_title":"Maybelline vs L'Oreal: Ultimate Drugstore Showdown","video_date":"2026-06-10"},{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E","video_title":"I TRIED EVERY NEW VIRAL CONCEALER...HITS & MISSES","video_date":"2026-04-29"}]},{"tag":"dry","label":"Dry skin","group":"skin_type","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"Super drying.","warning_text":"may not suit dry skin","provenance":[{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E","video_title":"I TRIED EVERY NEW VIRAL CONCEALER...HITS & MISSES","video_date":"2026-04-29"}]},{"tag":"full_coverage","label":"Full coverage","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"It's supposed to be full full coverage, but every time I put this on, do you see how it's like it looks like Play-Doh on my skin?","warning_text":"coverage is thinner than expected","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI","video_title":"Maybelline vs L'Oreal: Ultimate Drugstore Showdown","video_date":"2026-06-10"}]}]},"creators":[{"handle":"carmelnicolebeauty","display_name":"Carmel Nicole","profile_url":"/creators/carmelnicolebeauty","channel_url":"https://www.youtube.com/@carmelnicolebeauty","specialty":[],"years_active":null,"subscriber_count":20600,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["The best makeup of 2025"],"quotes":[{"text":"This has become my favorite drugstore concealer. But not only that, it's become my favorite concealer of all time.","timestamp_start":1331.6,"timestamp_end":1338.4,"timestamp_start_formatted":"22:11","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1331s","sentiment":"positive","topics":["favorite","holy grail","drugstore"],"mentions_variant":null},{"text":"I don't think I've ever had a concealer that's given me such coverage, but that just remains incredibly smooth and hydrating under my eyes. Usually, those two don't come as a package. They just don't. But this one definitely does.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY","sentiment":"positive","topics":["coverage","hydrating","smooth"],"mentions_variant":null},{"text":"I do think the shades are a bit of an issue, but I do use 35 to brighten and 50 to conceal.","timestamp_start":1368.72,"timestamp_end":1375.12,"timestamp_start_formatted":"22:48","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1368s","sentiment":"mixed","topics":["shade range"],"mentions_variant":"35 & 50"},{"text":"This is a very thick concealer when it goes on. I thought I would hate it, but once you blend it out, it just becomes very, very serum like and it stays looking so smooth all day.","timestamp_start":1371.679,"timestamp_end":1378.88,"timestamp_start_formatted":"22:51","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1371s","sentiment":"positive","topics":["smooth","serum-like","long wear"],"mentions_variant":null},{"text":"If I don't set it, it will remain looking quite radiant. I wouldn't say super luminous, but it does have a little bit of radiance to it.","timestamp_start":1384.72,"timestamp_end":1388.64,"timestamp_start_formatted":"23:04","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1384s","sentiment":"positive","topics":["radiant"],"mentions_variant":null}]},{"handle":"risadoesmakeup","display_name":"Risa Does Makeup","profile_url":"/creators/risadoesmakeup","channel_url":"https://www.youtube.com/@risadoesmakeup","specialty":["professional makeup artist","specializing in mature skin","beauty content creator"],"years_active":null,"subscriber_count":478000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Get ready with me using my favorite makeup products of 2025"],"quotes":[{"text":"Their new lifter serum concealer is so good. It's extremely concentrated.","timestamp_start":234.4,"timestamp_end":244.239,"timestamp_start_formatted":"3:54","video_url":"https://www.youtube.com/watch?v=6x8QTtZnxjg&t=234s","sentiment":"positive","topics":["concentrated","pigmented"],"mentions_variant":null},{"text":"It blends out so easily, covers everything, and because it's a serum formulation, it also contains skin care benefits.","timestamp_start":250,"timestamp_end":256.799,"timestamp_start_formatted":"4:10","video_url":"https://www.youtube.com/watch?v=6x8QTtZnxjg&t=250s","sentiment":"positive","topics":["easy blend","full coverage","skincare benefits"],"mentions_variant":null}]},{"handle":"_evess","display_name":"Evelyn Ortiz","profile_url":"/creators/_evess","channel_url":"https://www.youtube.com/@_evess","specialty":["beauty content creator"],"years_active":null,"subscriber_count":166000,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Full face of drugstore makeup (baddie on a budget)"],"quotes":[{"text":"I forgot that I also picked up the Maybelline lifter.","timestamp_start":538.8,"timestamp_end":545.76,"timestamp_start_formatted":"8:58","video_url":"https://www.youtube.com/watch?v=zixmWR8iiQo&t=538s","sentiment":"positive","topics":["backup option"],"mentions_variant":null}]},{"handle":"moorebeautifully","display_name":"Sophie  🎀","profile_url":"/creators/moorebeautifully","channel_url":"https://www.youtube.com/@moorebeautifully","specialty":[],"years_active":null,"subscriber_count":1930,"endorsement_strength":null,"is_sponsored":false,"video_titles":["Maybelline vs L'Oreal: Ultimate Drugstore Showdown"],"quotes":[{"text":"This did not do well when it came out, and I was one of those people that said, 'I hate this.'","timestamp_start":1515.44,"timestamp_end":1521.76,"timestamp_start_formatted":"25:15","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=1515s","sentiment":"negative","topics":["hated","poor reception"],"mentions_variant":null},{"text":"It's so so peach and it creases like crazy. There is just no redeeming quality about this.","timestamp_start":1542.64,"timestamp_end":1547.44,"timestamp_start_formatted":"25:42","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=1542s","sentiment":"negative","topics":["too peach","creases","no redeeming qualities"],"mentions_variant":null},{"text":"It's supposed to be full full coverage, but every time I put this on, do you see how it's like it looks like Play-Doh on my skin?","timestamp_start":1547.44,"timestamp_end":1553.1200000000001,"timestamp_start_formatted":"25:47","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=1547s","sentiment":"negative","topics":["Play-Doh texture","unflattering"],"mentions_variant":null},{"text":"This is not my favorite complexion product at all. In fact, it's one of my least favorites. I cannot stand this stuff.","timestamp_start":1556.24,"timestamp_end":1562.64,"timestamp_start_formatted":"25:56","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=1556s","sentiment":"negative","topics":["least favorite","hate"],"mentions_variant":null},{"text":"It looks okay for about 3 seconds and then it'll start to like crease and not wear well throughout the day. I don't care for it. It makes me angry.","timestamp_start":1567.279,"timestamp_end":1571.919,"timestamp_start_formatted":"26:07","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=1567s","sentiment":"negative","topics":["short wear","creases","frustrating"],"mentions_variant":null}]},{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup reviewer","former professional wedding makeup artist"],"years_active":8,"subscriber_count":370000,"endorsement_strength":"not recommended","is_sponsored":false,"video_titles":["I TRIED EVERY NEW VIRAL CONCEALER...HITS & MISSES"],"quotes":[{"text":"Super drying.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E","sentiment":"negative","topics":["dry skin"],"mentions_variant":null},{"text":"Super cakey.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E","sentiment":"negative","topics":["texture"],"mentions_variant":null},{"text":"Wears awfully.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E","sentiment":"negative","topics":["long wear"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}