{"ok":true,"data":{"product":{"brand":"Maybelline","name":"Lifter Serum Concealer","slug":"maybelline-lifter-serum-concealer","product_url":"/products/maybelline-lifter-serum-concealer","brand_url":"/brands/maybelline","subcategory":"concealer","formulation":"liquid","finish":"radiant","price_tier":"drugstore","grailpeople_rating":2.7,"rating_count":5,"enriched_price":"$10.99","enriched_price_usd":10.99,"retailers":["Amazon","Target","Walmart","CVS","Ulta","Olive Young US","iHerb"],"key_ingredients":["peptides","caffeine","glycerin","sodium hyaluronate","ascorbyl glucoside","tocopherol","palmitoyl tripeptide-1","palmitoyl tetrapeptide-7"],"claims":["full coverage","hydrating","brightening","vegan","noncomedogenic"],"consensus_summary":"Maybelline Lifter Serum Concealer is a thick formula that blends into a smooth, hydrating finish, but opinions are sharply divided. Carmel Nicole (dry under-eyes) calls it her favorite concealer ever, praising coverage that stays smooth and radiant all day, while professional makeup artist Risa Does Makeup agrees it's concentrated and blends easily. However, former wedding makeup artist Morgan Turner finds it super drying and cakey, and several others report creasing, pilling, and poor wear, with Sophie 🎀 calling it \"one of my least favorites.","gtin":"041554099201","shades":["35","35 & 50","20"]},"signal":{"total_mentions":9,"holy_grail_count":1,"loves_it_count":1,"worth_trying_count":0,"mentions_count":4,"mixed_count":0,"not_recommended_count":3,"unsponsored_count":9,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"3 creators did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"You need the tiniest dot of this concealer.","provenance":[{"creator_handle":"carmelnicolebeauty","creator_name":"Carmel Nicole","channel_url":"https://www.youtube.com/@carmelnicolebeauty","video_url":"https://www.youtube.com/watch?v=D21Z4LkP604","video_title":"Drugstore makeup favorites I'd repurchase first","video_date":"2026-05-14"},{"creator_handle":"risadoesmakeup","creator_name":"Risa Does Makeup","channel_url":"https://www.youtube.com/@risadoesmakeup","video_url":"https://www.youtube.com/watch?v=6x8QTtZnxjg","video_title":"Get ready with me using my favorite makeup products of 2025","video_date":"2025-12-30"}]},{"tag":"full_coverage","label":"Full coverage","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"I don't think I've ever had a concealer that's given me such coverage, but that just remains incredibly smooth and hydrating under my eyes.","provenance":[{"creator_handle":"risadoesmakeup","creator_name":"Risa Does Makeup","channel_url":"https://www.youtube.com/@risadoesmakeup","video_url":"https://www.youtube.com/watch?v=6x8QTtZnxjg","video_title":"Get ready with me using my favorite makeup products of 2025","video_date":"2025-12-30"},{"creator_handle":"carmelnicolebeauty","creator_name":"Carmel Nicole","channel_url":"https://www.youtube.com/@carmelnicolebeauty","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY","video_title":"The best makeup of 2025","video_date":"2025-12-29"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"negative","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"Wears awfully.","warning_text":"doesn't last / fades through the day","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI","video_title":"Maybelline vs L'Oreal: Ultimate Drugstore Showdown","video_date":"2026-06-10"},{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E","video_title":"I TRIED EVERY NEW VIRAL CONCEALER...HITS & MISSES","video_date":"2026-04-29"}]},{"tag":"dry","label":"Dry skin","group":"skin_type","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"Super drying.","warning_text":"may not suit dry skin","provenance":[{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E","video_title":"I TRIED EVERY NEW VIRAL CONCEALER...HITS & MISSES","video_date":"2026-04-29"}]},{"tag":"anti_aging","label":"Fine lines & firmness","group":"concern","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"This concealer did not work for me. It looked really bad under my eyes and showed every wrinkle.","warning_text":"didn't help with fine lines & firmness","provenance":[{"creator_handle":"laurafagelman","creator_name":"Laura Fagelman","channel_url":"https://www.youtube.com/@laurafagelman","video_url":"https://www.youtube.com/watch?v=aH1D_QxrmGg","video_title":"2025 Best Drugstore Makeup Tested on Mature Skin","video_date":"2025-12-30"}]},{"tag":"full_coverage","label":"Full coverage","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"It's supposed to be full full coverage, but every time I put this on, do you see how it's like it looks like Play-Doh on my skin?","warning_text":"coverage is thinner than expected","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI","video_title":"Maybelline vs L'Oreal: Ultimate Drugstore Showdown","video_date":"2026-06-10"}]},{"tag":"value_for_money","label":"Value for money","group":"value","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"This is just not worth like the over the 10 bucks you're going to have to pay for this in my opinion.","warning_text":"feels overpriced to some","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=BH3M-qhuQQs","video_title":"Speed reviews of 75+ makeup products","video_date":"2025-12-18"}]}]},"creators":[{"handle":"carmelnicolebeauty","display_name":"Carmel Nicole","profile_url":"/creators/carmelnicolebeauty","channel_url":"https://www.youtube.com/@carmelnicolebeauty","specialty":[],"years_active":null,"subscriber_count":20600,"endorsement_strength":"holy grail","grailpeople_rating":5,"is_sponsored":false,"video_titles":["5 Drugstore Foundations That Rival High-End","Drugstore makeup favorites I'd repurchase first","The best makeup of 2025"],"quotes":[{"text":"I think it's amazing.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=D21Z4LkP604","sentiment":"positive","topics":["amazing"],"mentions_variant":null},{"text":"I have dry, crepey, thin under eyes. It's not great. And this is beautiful on them, but it's beautiful when I use a minimal amount.","timestamp_start":1109.44,"timestamp_end":1115.48,"timestamp_start_formatted":"18:29","video_url":"https://www.youtube.com/watch?v=D21Z4LkP604&t=1109s","sentiment":"positive","topics":["dry skin","under eyes","minimal amount"],"mentions_variant":null},{"text":"You need the tiniest dot of this concealer.","timestamp_start":1209,"timestamp_end":1215.6,"timestamp_start_formatted":"20:09","video_url":"https://www.youtube.com/watch?v=D21Z4LkP604&t=1209s","sentiment":"positive","topics":["full coverage","application tip"],"mentions_variant":null},{"text":"If you use this one sparingly, it's amazing.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=D21Z4LkP604","sentiment":"positive","topics":["application tip","performance"],"mentions_variant":null},{"text":"This has become my favorite drugstore concealer. But not only that, it's become my favorite concealer of all time.","timestamp_start":1331.6,"timestamp_end":1338.4,"timestamp_start_formatted":"22:11","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1331s","sentiment":"positive","topics":["favorite","holy grail","drugstore"],"mentions_variant":null},{"text":"I don't think I've ever had a concealer that's given me such coverage, but that just remains incredibly smooth and hydrating under my eyes. Usually, those two don't come as a package. They just don't. But this one definitely does.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY","sentiment":"positive","topics":["coverage","hydrating","smooth"],"mentions_variant":null},{"text":"I do think the shades are a bit of an issue, but I do use 35 to brighten and 50 to conceal.","timestamp_start":1368.72,"timestamp_end":1375.12,"timestamp_start_formatted":"22:48","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1368s","sentiment":"mixed","topics":["shade range"],"mentions_variant":"35 & 50"},{"text":"This is a very thick concealer when it goes on. I thought I would hate it, but once you blend it out, it just becomes very, very serum like and it stays looking so smooth all day.","timestamp_start":1371.679,"timestamp_end":1378.88,"timestamp_start_formatted":"22:51","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1371s","sentiment":"positive","topics":["smooth","serum-like","long wear"],"mentions_variant":null},{"text":"If I don't set it, it will remain looking quite radiant. I wouldn't say super luminous, but it does have a little bit of radiance to it.","timestamp_start":1384.72,"timestamp_end":1388.64,"timestamp_start_formatted":"23:04","video_url":"https://www.youtube.com/watch?v=kOZteWUIbsY&t=1384s","sentiment":"positive","topics":["radiant"],"mentions_variant":null}]},{"handle":"risadoesmakeup","display_name":"Risa Does Makeup","profile_url":"/creators/risadoesmakeup","channel_url":"https://www.youtube.com/@risadoesmakeup","specialty":["professional makeup artist","specializing in mature skin","beauty content creator"],"years_active":15,"subscriber_count":479000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Get ready with me using my favorite makeup products of 2025"],"quotes":[{"text":"Their new lifter serum concealer is so good. It's extremely concentrated.","timestamp_start":234.4,"timestamp_end":244.239,"timestamp_start_formatted":"3:54","video_url":"https://www.youtube.com/watch?v=6x8QTtZnxjg&t=234s","sentiment":"positive","topics":["concentrated","pigmented"],"mentions_variant":null},{"text":"It blends out so easily, covers everything, and because it's a serum formulation, it also contains skin care benefits.","timestamp_start":250,"timestamp_end":256.799,"timestamp_start_formatted":"4:10","video_url":"https://www.youtube.com/watch?v=6x8QTtZnxjg&t=250s","sentiment":"positive","topics":["easy blend","full coverage","skincare benefits"],"mentions_variant":null}]},{"handle":"moorebeautifully","display_name":"Sophie  🎀","profile_url":"/creators/moorebeautifully","channel_url":"https://www.youtube.com/@moorebeautifully","specialty":[],"years_active":null,"subscriber_count":1930,"endorsement_strength":"mentions","grailpeople_rating":1,"is_sponsored":false,"video_titles":["Maybelline vs L'Oreal: Ultimate Drugstore Showdown","Speed reviews of 75+ makeup products"],"quotes":[{"text":"This did not do well when it came out, and I was one of those people that said, 'I hate this.'","timestamp_start":1515.44,"timestamp_end":1521.76,"timestamp_start_formatted":"25:15","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=1515s","sentiment":"negative","topics":["hated","poor reception"],"mentions_variant":null},{"text":"It's so so peach and it creases like crazy. There is just no redeeming quality about this.","timestamp_start":1542.64,"timestamp_end":1547.44,"timestamp_start_formatted":"25:42","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=1542s","sentiment":"negative","topics":["too peach","creases","no redeeming qualities"],"mentions_variant":null},{"text":"It's supposed to be full full coverage, but every time I put this on, do you see how it's like it looks like Play-Doh on my skin?","timestamp_start":1547.44,"timestamp_end":1553.1200000000001,"timestamp_start_formatted":"25:47","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=1547s","sentiment":"negative","topics":["Play-Doh texture","unflattering"],"mentions_variant":null},{"text":"This is not my favorite complexion product at all. In fact, it's one of my least favorites. I cannot stand this stuff.","timestamp_start":1556.24,"timestamp_end":1562.64,"timestamp_start_formatted":"25:56","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=1556s","sentiment":"negative","topics":["least favorite","hate"],"mentions_variant":null},{"text":"It looks okay for about 3 seconds and then it'll start to like crease and not wear well throughout the day. I don't care for it. It makes me angry.","timestamp_start":1567.279,"timestamp_end":1571.919,"timestamp_start_formatted":"26:07","video_url":"https://www.youtube.com/watch?v=WFkLLH8VXsI&t=1567s","sentiment":"negative","topics":["short wear","creases","frustrating"],"mentions_variant":null},{"text":"This is just not it, fam.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=BH3M-qhuQQs","sentiment":"negative","topics":["performance"],"mentions_variant":null},{"text":"Unless my skin is so incredibly hydratingly prepped, this again, it just pills.","timestamp_start":793.76,"timestamp_end":799.519,"timestamp_start_formatted":"13:13","video_url":"https://www.youtube.com/watch?v=BH3M-qhuQQs&t=793s","sentiment":"negative","topics":["pilling","skin prep"],"mentions_variant":null},{"text":"I had to start my makeup over as you can see.","timestamp_start":805.68,"timestamp_end":810.959,"timestamp_start_formatted":"13:25","video_url":"https://www.youtube.com/watch?v=BH3M-qhuQQs&t=805s","sentiment":"negative","topics":["makeup failure"],"mentions_variant":null},{"text":"This is just not worth like the over the 10 bucks you're going to have to pay for this in my opinion.","timestamp_start":808.48,"timestamp_end":812.32,"timestamp_start_formatted":"13:28","video_url":"https://www.youtube.com/watch?v=BH3M-qhuQQs&t=808s","sentiment":"negative","topics":["value"],"mentions_variant":null}]},{"handle":"_evess","display_name":"Evelyn Ortiz","profile_url":"/creators/_evess","channel_url":"https://www.youtube.com/@_evess","specialty":["beauty content creator"],"years_active":null,"subscriber_count":166000,"endorsement_strength":"mentions","grailpeople_rating":null,"is_sponsored":false,"video_titles":["Full face of drugstore makeup (baddie on a budget)"],"quotes":[{"text":"I forgot that I also picked up the Maybelline lifter.","timestamp_start":538.8,"timestamp_end":545.76,"timestamp_start_formatted":"8:58","video_url":"https://www.youtube.com/watch?v=zixmWR8iiQo&t=538s","sentiment":"positive","topics":["backup option"],"mentions_variant":null}]},{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup reviewer","former professional wedding makeup artist"],"years_active":8,"subscriber_count":372000,"endorsement_strength":"not recommended","grailpeople_rating":1.5,"is_sponsored":false,"video_titles":["I TRIED EVERY NEW VIRAL CONCEALER...HITS & MISSES"],"quotes":[{"text":"Super drying.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E","sentiment":"negative","topics":["dry skin"],"mentions_variant":null},{"text":"Super cakey.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E","sentiment":"negative","topics":["texture"],"mentions_variant":null},{"text":"Wears awfully.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=xcE-EEoBR6E","sentiment":"negative","topics":["long wear"],"mentions_variant":null}]},{"handle":"laurafagelman","display_name":"Laura Fagelman","profile_url":"/creators/laurafagelman","channel_url":"https://www.youtube.com/@laurafagelman","specialty":[],"years_active":null,"subscriber_count":13600,"endorsement_strength":"not recommended","grailpeople_rating":1.5,"is_sponsored":false,"video_titles":["2025 Best Drugstore Makeup Tested on Mature Skin"],"quotes":[{"text":"This concealer did not work for me. It looked really bad under my eyes and showed every wrinkle.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=aH1D_QxrmGg","sentiment":"negative","topics":["undereye","drying","wrinkles"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}