{"ok":true,"data":{"product":{"brand":"Maybelline","name":"Lifter Stix Multi-Use Face Stick","slug":"maybelline-lifter-stix-multi-use-face-stick","product_url":"/products/maybelline-lifter-stix-multi-use-face-stick","brand_url":"/brands/maybelline","subcategory":"foundation","formulation":"stick","finish":"natural","price_tier":"drugstore","enriched_price":"$9.99","enriched_price_usd":9.99,"retailers":["Amazon","Target","Walmart","CVS","Ulta","Olive Young US","iHerb"],"key_ingredients":["Cranberry Seed Oil"],"claims":["non-drying","non-cakey","smooth glide","naturally sculpted look"],"consensus_summary":null,"consensus_tagline":null,"gtin":null,"shades":["70"]},"signal":{"total_mentions":2,"holy_grail_count":0,"loves_it_count":1,"worth_trying_count":1,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":2,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"kellystrack","display_name":"Kelly Strack","profile_url":"/creators/kellystrack","channel_url":"https://www.youtube.com/@kellystrack","specialty":["beauty content creator","based in New York City"],"years_active":14,"subscriber_count":1100000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["10 Best Drugstore Beauty Dupes 2025"],"quotes":[{"text":"Y'all know my love for the Maybelline Lifter Sticks. I really, really love these.","timestamp_start":454.16,"timestamp_end":459.84,"timestamp_start_formatted":"7:34","video_url":"https://www.youtube.com/watch?v=nJ95X0SuuTM&t=454s","sentiment":"positive","topics":["holy grail","favorite"],"mentions_variant":null},{"text":"They can be used for a bunch of different things. They're basically a multi-use product.","timestamp_start":459.84,"timestamp_end":462.56,"timestamp_start_formatted":"7:39","video_url":"https://www.youtube.com/watch?v=nJ95X0SuuTM&t=459s","sentiment":"positive","topics":["multi-use","versatile"],"mentions_variant":null},{"text":"It is a warm tone brown and honestly blends a little bit better. It's a little more buttery than the Fenty one is.","timestamp_start":473.919,"timestamp_end":478.8,"timestamp_start_formatted":"7:53","video_url":"https://www.youtube.com/watch?v=nJ95X0SuuTM&t=473s","sentiment":"positive","topics":["blends well","buttery","better than high-end"],"mentions_variant":null},{"text":"Definitely an easy affordable swap to make to save a couple dollars cuz this is a fabulous product.","timestamp_start":483.84,"timestamp_end":488.4,"timestamp_start_formatted":"8:03","video_url":"https://www.youtube.com/watch?v=nJ95X0SuuTM&t=483s","sentiment":"positive","topics":["affordable swap","recommended"],"mentions_variant":null}]},{"handle":"daceycash","display_name":"Dacey Cash","profile_url":"/creators/daceycash","channel_url":"https://www.youtube.com/@daceycash","specialty":["beauty content creator"],"years_active":13,"subscriber_count":517000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Drugstore makeup as good as high end"],"quotes":[{"text":"This is not an oil-based product, but there is oil in this product. And I think that's what gives it that gorgeous slip and slide on the skin.","timestamp_start":461.84,"timestamp_end":467.919,"timestamp_start_formatted":"7:41","video_url":"https://www.youtube.com/watch?v=XuIfMeQxT4s&t=461s","sentiment":"positive","topics":["smooth application","slip"],"mentions_variant":null},{"text":"I would honestly say if you're going to use the lifter, you really don't need to bother that much with prep.","timestamp_start":476.16,"timestamp_end":483.44,"timestamp_start_formatted":"7:56","video_url":"https://www.youtube.com/watch?v=XuIfMeQxT4s&t=476s","sentiment":"positive","topics":["low maintenance","easy application"],"mentions_variant":null},{"text":"This is one of those products that I think is great for makeup minimalists or somebody that wants something that has multiple functions.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=XuIfMeQxT4s","sentiment":"positive","topics":["multi-functional","makeup minimalist"],"mentions_variant":null},{"text":"The finish of the Maybelline Lifter Stick is more of a true satin.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=XuIfMeQxT4s","sentiment":"positive","topics":["satin finish"],"mentions_variant":null},{"text":"I don't think you can go wrong with this.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=XuIfMeQxT4s","sentiment":"positive","topics":["easy everyday","recommended"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}