{"ok":true,"data":{"product":{"brand":"MCoBeauty","name":"Soft Matte Beauty Wand","slug":"mcobeauty-soft-matte-beauty-wand","product_url":"/products/mcobeauty-soft-matte-beauty-wand","brand_url":"/brands/mcobeauty","subcategory":"blush","formulation":"liquid","finish":"matte","price_tier":"drugstore","grailpeople_rating":3.5,"rating_count":4,"enriched_price":"$14.24","enriched_price_usd":14.24,"retailers":["Amazon"],"key_ingredients":[],"claims":["long-lasting","vegan","cruelty-free"],"consensus_summary":"MCoBeauty's Soft Matte Beauty Wand has a high pigment load but dries down quickly, leading to patchiness and drag during blending, according to Alexis and Christina. Pampered Wolf praises the shade Cosmopolitan as a natural, flattering flush that can double as a bronzer, though she notes the shade range is limited and the finish is more demi-matte than matte. sophdoeslife finds it nicely pigmented and velvety when blended, calling it a product she would use again.","gtin":null,"shades":["Cosmopolitan, Amaretto Blush","Peach Bellini Blush"]},"signal":{"total_mentions":4,"holy_grail_count":1,"loves_it_count":0,"worth_trying_count":2,"mentions_count":0,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":4,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"blendable","label":"Blendable","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"It's lovely on my cheeks, very, very natural. It's just a little bit of a flush.","provenance":[{"creator_handle":"pamperedwolf","creator_name":"Pampered Wolf","channel_url":"https://www.youtube.com/@pamperedwolf","video_url":"https://www.youtube.com/watch?v=_651tGyzK-4","video_title":"Beauty products I repurchase again and again","video_date":"2026-06-19"},{"creator_handle":"sophdoeslife","creator_name":"sophdoeslife","channel_url":"https://www.youtube.com/@sophdoeslife","video_url":"https://www.youtube.com/watch?v=0ofrHhhJNko","video_title":"Testing MCoBeauty dupes","video_date":"2025-09-28"}]}],"good_for":[],"best_for":[],"value":[{"tag":"value_for_money","label":"Value for money","group":"value","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"Again, another product where I just simply cannot tell the difference.","provenance":[{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=VSXc4XHM-oc","video_title":"Best Charlotte Tilbury dupes","video_date":"2026-07-20"},{"creator_handle":"pamperedwolf","creator_name":"Pampered Wolf","channel_url":"https://www.youtube.com/@pamperedwolf","video_url":"https://www.youtube.com/watch?v=_651tGyzK-4","video_title":"Beauty products I repurchase again and again","video_date":"2026-06-19"}]}],"warnings":[{"tag":"wide_shade_range","label":"Wide shade range","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"The shade range isn't fantastic. So these are the only two shades that I am going to be buying.","warning_text":"creators flagged issues with wide shade range","provenance":[{"creator_handle":"pamperedwolf","creator_name":"Pampered Wolf","channel_url":"https://www.youtube.com/@pamperedwolf","video_url":"https://www.youtube.com/watch?v=_651tGyzK-4","video_title":"Beauty products I repurchase again and again","video_date":"2026-06-19"}]},{"tag":"blendable","label":"Blendable","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"Enco has a drag when you spread it.","warning_text":"harder to blend","provenance":[{"creator_handle":"thelipsticklesbians","creator_name":"Alexis and Christina","channel_url":"https://www.youtube.com/@thelipsticklesbians","video_url":"https://www.youtube.com/watch?v=RxBca5zDFms","video_title":"McoBeauty dupes vs real deal: save or splurge","video_date":"2024-07-28"}]},{"tag":"non_drying","label":"Non-drying","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"What happens to the product patchy dry.","warning_text":"can feel drying / tight","provenance":[{"creator_handle":"thelipsticklesbians","creator_name":"Alexis and Christina","channel_url":"https://www.youtube.com/@thelipsticklesbians","video_url":"https://www.youtube.com/watch?v=RxBca5zDFms","video_title":"McoBeauty dupes vs real deal: save or splurge","video_date":"2024-07-28"}]},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"The base itself is not user friendly. It dries down, gets a little powdery, and then that powder translates to patchiness on skin.","warning_text":"fiddly to use","provenance":[{"creator_handle":"thelipsticklesbians","creator_name":"Alexis and Christina","channel_url":"https://www.youtube.com/@thelipsticklesbians","video_url":"https://www.youtube.com/watch?v=RxBca5zDFms","video_title":"McoBeauty dupes vs real deal: save or splurge","video_date":"2024-07-28"}]}]},"creators":[{"handle":"pamperedwolf","display_name":"Pampered Wolf","profile_url":"/creators/pamperedwolf","channel_url":"https://www.youtube.com/@pamperedwolf","specialty":[],"years_active":null,"subscriber_count":237000,"endorsement_strength":"holy grail","grailpeople_rating":4.9,"is_sponsored":false,"video_titles":["Beauty products I repurchase again and again"],"quotes":[{"text":"Cosmopolitan, which is just divine. I mean, the shade is so super pretty, very flattering.","timestamp_start":1317.04,"timestamp_end":1327.64,"timestamp_start_formatted":"21:57","video_url":"https://www.youtube.com/watch?v=_651tGyzK-4&t=1317s","sentiment":"positive","topics":["pretty shade","flattering"],"mentions_variant":"Cosmopolitan"},{"text":"It's lovely on my cheeks, very, very natural. It's just a little bit of a flush.","timestamp_start":1324.6,"timestamp_end":1331.92,"timestamp_start_formatted":"22:04","video_url":"https://www.youtube.com/watch?v=_651tGyzK-4&t=1324s","sentiment":"positive","topics":["natural","flush"],"mentions_variant":"Cosmopolitan"},{"text":"These aren't those sorts of products that are so super pigmented, they're scary when you apply them to the skin.","timestamp_start":1329.68,"timestamp_end":1335.96,"timestamp_start_formatted":"22:09","video_url":"https://www.youtube.com/watch?v=_651tGyzK-4&t=1329s","sentiment":"positive","topics":["buildable","easy application"],"mentions_variant":null},{"text":"I can quite easily apply this direct to the face.","timestamp_start":1347.28,"timestamp_end":1352.84,"timestamp_start_formatted":"22:27","video_url":"https://www.youtube.com/watch?v=_651tGyzK-4&t=1347s","sentiment":"positive","topics":["easy application"],"mentions_variant":null},{"text":"Although this definitely is like a cool, mauve-y, mauve-y color, it does have a hint of warm. So, it's more on the neutral side than on the seriously cool side.","timestamp_start":1366.88,"timestamp_end":1378.28,"timestamp_start_formatted":"22:46","video_url":"https://www.youtube.com/watch?v=_651tGyzK-4&t=1366s","sentiment":"positive","topics":["neutral tone","versatile"],"mentions_variant":"Amaretto Blush"},{"text":"You can use this as a bronzer and a blonzer. Absolutely love it.","timestamp_start":1404.96,"timestamp_end":1411.3600000000001,"timestamp_start_formatted":"23:24","video_url":"https://www.youtube.com/watch?v=_651tGyzK-4&t=1404s","sentiment":"positive","topics":["multi-use","bronzer","blonzer"],"mentions_variant":"Amaretto Blush"},{"text":"Super affordable brand, super affordable products.","timestamp_start":1411.36,"timestamp_end":1415.08,"timestamp_start_formatted":"23:31","video_url":"https://www.youtube.com/watch?v=_651tGyzK-4&t=1411s","sentiment":"positive","topics":["affordable"],"mentions_variant":null},{"text":"These are supposed to be very similar to the Charlotte Tilbury matte beauty wands.","timestamp_start":1413.28,"timestamp_end":1420.52,"timestamp_start_formatted":"23:33","video_url":"https://www.youtube.com/watch?v=_651tGyzK-4&t=1413s","sentiment":"positive","topics":["dupe","Charlotte Tilbury"],"mentions_variant":null},{"text":"I don't think these are matte. They're more of a natural finish, so maybe a demi-matte.","timestamp_start":1422.44,"timestamp_end":1427.84,"timestamp_start_formatted":"23:42","video_url":"https://www.youtube.com/watch?v=_651tGyzK-4&t=1422s","sentiment":"mixed","topics":["finish","demi-matte"],"mentions_variant":null},{"text":"The shade range isn't fantastic. So these are the only two shades that I am going to be buying.","timestamp_start":1435.48,"timestamp_end":1439.44,"timestamp_start_formatted":"23:55","video_url":"https://www.youtube.com/watch?v=_651tGyzK-4&t=1435s","sentiment":"negative","topics":["shade range"],"mentions_variant":null}]},{"handle":"sophdoeslife","display_name":"sophdoeslife","profile_url":"/creators/sophdoeslife","channel_url":"https://www.youtube.com/@sophdoeslife","specialty":[],"years_active":null,"subscriber_count":1410000,"endorsement_strength":"worth trying","grailpeople_rating":3.5,"is_sponsored":false,"video_titles":["Testing MCoBeauty dupes"],"quotes":[{"text":"I definitely prefer that one.","timestamp_start":557.12,"timestamp_end":559.6533333333333,"timestamp_start_formatted":"9:17","video_url":"https://www.youtube.com/watch?v=0ofrHhhJNko&t=557s","sentiment":"positive","topics":["preference"],"mentions_variant":null},{"text":"That's nicely pigmented.","timestamp_start":572.08,"timestamp_end":574.2280000000001,"timestamp_start_formatted":"9:32","video_url":"https://www.youtube.com/watch?v=0ofrHhhJNko&t=572s","sentiment":"positive","topics":["pigmentation"],"mentions_variant":null},{"text":"It seems to be blending well.","timestamp_start":573.519,"timestamp_end":576.8798571428572,"timestamp_start_formatted":"9:33","video_url":"https://www.youtube.com/watch?v=0ofrHhhJNko&t=573s","sentiment":"positive","topics":["blendability"],"mentions_variant":null},{"text":"I'm happy with that.","timestamp_start":579.2,"timestamp_end":580.5195000000001,"timestamp_start_formatted":"9:39","video_url":"https://www.youtube.com/watch?v=0ofrHhhJNko&t=579s","sentiment":"positive","topics":["verdict"],"mentions_variant":null},{"text":"It definitely is matte when you actually blend it out.","timestamp_start":585.36,"timestamp_end":588.8000000000001,"timestamp_start_formatted":"9:45","video_url":"https://www.youtube.com/watch?v=0ofrHhhJNko&t=585s","sentiment":"positive","topics":["finish","matte"],"mentions_variant":null},{"text":"It feels almost like a bit velvety.","timestamp_start":591.68,"timestamp_end":595.1999999999999,"timestamp_start_formatted":"9:51","video_url":"https://www.youtube.com/watch?v=0ofrHhhJNko&t=591s","sentiment":"positive","topics":["texture","velvety"],"mentions_variant":null},{"text":"I would use that again.","timestamp_start":593.519,"timestamp_end":596.369625,"timestamp_start_formatted":"9:53","video_url":"https://www.youtube.com/watch?v=0ofrHhhJNko&t=593s","sentiment":"positive","topics":["repurchase","verdict"],"mentions_variant":null}]},{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup 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well.","timestamp_start":823.48,"timestamp_end":829.88,"timestamp_start_formatted":"13:43","video_url":"https://www.youtube.com/watch?v=VSXc4XHM-oc&t=823s","sentiment":"positive","topics":["wear time","equal performance"],"mentions_variant":null}]},{"handle":"thelipsticklesbians","display_name":"Alexis and Christina","profile_url":"/creators/thelipsticklesbians","channel_url":"https://www.youtube.com/@thelipsticklesbians","specialty":[],"years_active":null,"subscriber_count":247000,"endorsement_strength":"not recommended","grailpeople_rating":1.5,"is_sponsored":false,"video_titles":["McoBeauty dupes vs real deal: save or splurge"],"quotes":[{"text":"The pigment load is way higher.","timestamp_start":531.04,"timestamp_end":531.1905263157895,"timestamp_start_formatted":"8:51","video_url":"https://www.youtube.com/watch?v=RxBca5zDFms&t=531s","sentiment":"mixed","topics":["high pigment"],"mentions_variant":null},{"text":"Starting to see some patchiness when I lay this down.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=RxBca5zDFms","sentiment":"negative","topics":["patchiness"],"mentions_variant":null},{"text":"Enco has a drag when you spread it.","timestamp_start":549.68,"timestamp_end":553.2169696969697,"timestamp_start_formatted":"9:09","video_url":"https://www.youtube.com/watch?v=RxBca5zDFms&t=549s","sentiment":"negative","topics":["drag","difficult to blend"],"mentions_variant":null},{"text":"What happens to the product patchy dry.","timestamp_start":554.8,"timestamp_end":555.2400576923077,"timestamp_start_formatted":"9:14","video_url":"https://www.youtube.com/watch?v=RxBca5zDFms&t=554s","sentiment":"negative","topics":["patchy","dries down poorly"],"mentions_variant":null},{"text":"These two items have the biggest gap in terms of their formula and it's not, it's a no question for me. I would never go for this style product.","timestamp_start":566.64,"timestamp_end":571.68,"timestamp_start_formatted":"9:26","video_url":"https://www.youtube.com/watch?v=RxBca5zDFms&t=566s","sentiment":"negative","topics":["biggest gap","would not buy"],"mentions_variant":null},{"text":"Definitely not the soft matte. That is my least favorite product of the MCo that I tried today.","timestamp_start":697.12,"timestamp_end":699.48,"timestamp_start_formatted":"11:37","video_url":"https://www.youtube.com/watch?v=RxBca5zDFms&t=697s","sentiment":"negative","topics":["least favorite","do not recommend"],"mentions_variant":null},{"text":"The base itself is not user friendly. It dries down, gets a little powdery, and then that powder translates to patchiness on skin.","timestamp_start":701.32,"timestamp_end":705.44,"timestamp_start_formatted":"11:41","video_url":"https://www.youtube.com/watch?v=RxBca5zDFms&t=701s","sentiment":"negative","topics":["not user friendly","powdery","patchy"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}