{"ok":true,"data":{"product":{"brand":"Milani","name":"Color Fetish Matte Lipstick","slug":"milani-color-fetish-matte-lipstick","product_url":"/products/milani-color-fetish-matte-lipstick","brand_url":"/brands/milani","subcategory":"lipstick","formulation":"cream","finish":"matte","price_tier":"drugstore","enriched_price":"$10.99","enriched_price_usd":10.99,"retailers":["Amazon","Target","Walmart","CVS","Ulta"],"key_ingredients":["Dimethicone","Caprylic/Capric Triglyceride","Polyethylene","Octyldodecanol","Aluminum Hydroxide","Polysilicone-11","Hydrated Silica","Sodium Hyaluronate","Castor Seed Oil","Hydrogenated Castor Oil"],"claims":["ultra-creamy","pigment-rich","velvet-matte","full coverage","moisturizing Hyaluronic Acid"],"consensus_summary":null,"gtin":null,"shades":["Secret, Blossom","Tease","Pleasure"]},"signal":{"total_mentions":6,"holy_grail_count":0,"loves_it_count":4,"worth_trying_count":1,"mentions_count":1,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":6,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"pigmented","label":"Pigmented","group":"attribute","polarity":"positive","mention_count":3,"product_count":3,"source_type":"creator_quote","sample_quote":"Both have great pigment, but the CoverGirl ones you can really blend in with your finger. 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So it has no pink in it, so it pairs really well with brown lip liners or just darker shades in general.","timestamp_start":773.44,"timestamp_end":780.16,"timestamp_start_formatted":"12:53","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=773s","sentiment":"positive","topics":["shade","combo"],"mentions_variant":"Tease"},{"text":"It's very light.","timestamp_start":780.16,"timestamp_end":784.88,"timestamp_start_formatted":"13:00","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=780s","sentiment":"positive","topics":["shade"],"mentions_variant":null},{"text":"I think this would look so good with a shimmer gloss or even just a milky nude lighter gloss or a clear gloss over top as well.","timestamp_start":784.88,"timestamp_end":789.04,"timestamp_start_formatted":"13:04","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=784s","sentiment":"positive","topics":["versatility"],"mentions_variant":null},{"text":"This one's in the color Pleasure.","timestamp_start":856.48,"timestamp_end":861.92,"timestamp_start_formatted":"14:16","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=856s","sentiment":"positive","topics":["shade"],"mentions_variant":"Pleasure"},{"text":"It's very light, but it has that pinky tint.","timestamp_start":861.92,"timestamp_end":868.839,"timestamp_start_formatted":"14:21","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=861s","sentiment":"positive","topics":["shade"],"mentions_variant":null},{"text":"I love this combo with Hard Candy Insta Pout Lip Liner.","timestamp_start":880.44,"timestamp_end":887.56,"timestamp_start_formatted":"14:40","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=880s","sentiment":"positive","topics":["combo"],"mentions_variant":null},{"text":"These Milani lipsticks are the reason why I don't even think you need a high-end lipstick cuz they give high-end.","timestamp_start":886.079,"timestamp_end":889.079,"timestamp_start_formatted":"14:46","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=886s","sentiment":"positive","topics":["quality","value"],"mentions_variant":null},{"text":"It feels so nice on the lips.","timestamp_start":890.48,"timestamp_end":893.2177777777778,"timestamp_start_formatted":"14:50","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=890s","sentiment":"positive","topics":["texture"],"mentions_variant":null},{"text":"It's like a light powdery matte, but it's not dry.","timestamp_start":892.24,"timestamp_end":896.24,"timestamp_start_formatted":"14:52","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=892s","sentiment":"positive","topics":["formula","texture"],"mentions_variant":null}]},{"handle":"kellystrack","display_name":"Kelly Strack","profile_url":"/creators/kellystrack","channel_url":"https://www.youtube.com/@kellystrack","specialty":["beauty content creator","based in New York City"],"years_active":14,"subscriber_count":1090000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best makeup of 2025"],"quotes":[{"text":"These have always been so good. They are super pigmented. They are matte, so they're going to last, but they are not drying.","timestamp_start":1059.679,"timestamp_end":1065.2,"timestamp_start_formatted":"17:39","video_url":"https://www.youtube.com/watch?v=pTAlNvsTMu4&t=1059s","sentiment":"positive","topics":["pigmented","matte","long wear","non-drying"],"mentions_variant":"Pleasure"},{"text":"They are still so creamy. They do not feel drying on the lips at all, which I love.","timestamp_start":1065.2,"timestamp_end":1070.32,"timestamp_start_formatted":"17:45","video_url":"https://www.youtube.com/watch?v=pTAlNvsTMu4&t=1065s","sentiment":"positive","topics":["creamy","non-drying","comfortable"],"mentions_variant":null},{"text":"So good.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=pTAlNvsTMu4","sentiment":"positive","topics":["good quality"],"mentions_variant":null}]},{"handle":"andreamatillano","display_name":"Andréa Matillano","profile_url":"/creators/andreamatillano","channel_url":"https://www.youtube.com/@andreamatillano","specialty":["beauty content creator"],"years_active":15,"subscriber_count":362000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best drugstore makeup products in every category","Best drugstore makeup for hot weather"],"quotes":[{"text":"These are such a good alternative to matte liquid lipsticks.","timestamp_start":2424.56,"timestamp_end":2430.4,"timestamp_start_formatted":"40:24","video_url":"https://www.youtube.com/watch?v=EmCohaDKtSo&t=2424s","sentiment":"positive","topics":["alternative"],"mentions_variant":null},{"text":"These stay in place pretty much just as great as matte liquid lipsticks.","timestamp_start":2438.32,"timestamp_end":2445.52,"timestamp_start_formatted":"40:38","video_url":"https://www.youtube.com/watch?v=EmCohaDKtSo&t=2438s","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"They're not as transferproof.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=EmCohaDKtSo","sentiment":"mixed","topics":["transfer"],"mentions_variant":null},{"text":"These are so much more comfortable while still being incredibly longwearing.","timestamp_start":2456.64,"timestamp_end":2461.28,"timestamp_start_formatted":"40:56","video_url":"https://www.youtube.com/watch?v=EmCohaDKtSo&t=2456s","sentiment":"positive","topics":["comfort","long wear"],"mentions_variant":null},{"text":"Those are a little bit thicker than the CoverGirl ones.","timestamp_start":1963.519,"timestamp_end":1966.88,"timestamp_start_formatted":"32:43","video_url":"https://www.youtube.com/watch?v=Q22KQWcir2g&t=1963s","sentiment":"positive","topics":["thicker formula"],"mentions_variant":null},{"text":"Both have great pigment, but the CoverGirl ones you can really blend in with your finger. Whereas the Milani ones are like full coverage intense lipsticks.","timestamp_start":1964.799,"timestamp_end":1970,"timestamp_start_formatted":"32:44","video_url":"https://www.youtube.com/watch?v=Q22KQWcir2g&t=1964s","sentiment":"positive","topics":["full coverage","pigmented"],"mentions_variant":null},{"text":"I actually wear the red one if I'm going for like a red lip and I know I'm going to be out of the house eating, talking, drinking because I feel like it stays in place like an old school liquid matte lipstick, but it is more of a traditional matte lipstick formula.","timestamp_start":1974.24,"timestamp_end":1977.84,"timestamp_start_formatted":"32:54","video_url":"https://www.youtube.com/watch?v=Q22KQWcir2g&t=1974s","sentiment":"positive","topics":["long wear","transfer-proof","eating","drinking"],"mentions_variant":null}]},{"handle":"ms.angiekim","display_name":"Angie Kim","profile_url":"/creators/ms.angiekim","channel_url":"https://www.youtube.com/@ms.angiekim","specialty":[],"years_active":null,"subscriber_count":5170,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Drugstore lip product declutter with swatches and reviews"],"quotes":[{"text":"I got the shade secret because it was supposed to be a dupe for the Charlotte Tilbury's Pillow Talk lipstick. 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So, in a way, you're getting two products in one.","timestamp_start":1188.68,"timestamp_end":1193.3200000000002,"timestamp_start_formatted":"19:48","video_url":"https://www.youtube.com/watch?v=3OMbUrFuXmU&t=1188s","sentiment":"positive","topics":["stain","multi-use"],"mentions_variant":"Blossom"},{"text":"These are great lipsticks and worth a try if you're into the matte lip look.","timestamp_start":1196,"timestamp_end":1200.96,"timestamp_start_formatted":"19:56","video_url":"https://www.youtube.com/watch?v=3OMbUrFuXmU&t=1196s","sentiment":"positive","topics":["recommend","matte"],"mentions_variant":null},{"text":"These are definitely keepers.","timestamp_start":1200.96,"timestamp_end":1206.68,"timestamp_start_formatted":"20:00","video_url":"https://www.youtube.com/watch?v=3OMbUrFuXmU&t=1200s","sentiment":"positive","topics":["keeper"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}