{"ok":true,"data":{"product":{"brand":"Milani","name":"Highly Rated Fan Club Fanning Mascara","slug":"milani-highly-rated-fan-club-fanning-mascara","product_url":"/products/milani-highly-rated-fan-club-fanning-mascara","brand_url":"/brands/milani","subcategory":"mascara","formulation":"liquid","finish":null,"price_tier":"drugstore","enriched_price":"$14.99","enriched_price_usd":14.99,"retailers":["Amazon","Target","Walmart","CVS","Ulta"],"key_ingredients":["Sunflower Seed Wax","Synthetic Beeswax","Jojoba Esters","Shea Butter","Panthenol","Tocopherol","Ascorbyl Palmitate","Rice Bran Wax","Acacia Senegal Gum","Glycerin"],"claims":["vegan","cruelty-free","long-wearing","volumizing","conditioning"],"consensus_summary":"Milani Highly Rated Fan Club Fanning Mascara bulks up lashes quickly in one coat and does not flake, according to Emily Noel. However, Andréa Matillano reports it gets clumpy fast, deposits too much product, and weighs lashes down rather than lifting or curling them. The formula divides opinion: it works well if you prioritize fast volume and curl hold, but risks clumping if you prefer a fanned-out look.","gtin":null,"shades":[]},"signal":{"total_mentions":9,"holy_grail_count":0,"loves_it_count":2,"worth_trying_count":0,"mentions_count":6,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":9,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"If I can get a really good curl, I'll be content with Milani fan club because hopefully then the curl won't be dropping and this in itself will just in a quick coat give me what I want as far as the bulk on the lashes.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","video_title":"Elite drugstore makeup GRWM that looks more expensive","video_date":"2026-05-09"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=Wkc3K9EoM1I","video_title":"No-fail makeup routine for time constraints","video_date":"2026-04-21"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"volumizing","label":"Volumizing","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"I get volume, but it's like volume bordering on looking super clumpy.","warning_text":"creators flagged issues with volumizing","provenance":[{"creator_handle":"andreamatillano","creator_name":"Andréa Matillano","channel_url":"https://www.youtube.com/@andreamatillano","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE","video_title":"Worst makeup of 2026","video_date":"2026-04-29"}]},{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"It ends up weighing my lashes down, and it definitely does not lift them and curl them and hold them into place well.","warning_text":"doesn't last / fades through the day","provenance":[{"creator_handle":"andreamatillano","creator_name":"Andréa Matillano","channel_url":"https://www.youtube.com/@andreamatillano","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE","video_title":"Worst makeup of 2026","video_date":"2026-04-29"}]}]},"creators":[{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":981000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Spring lip ideas: combos, pearl finish, stains","Ranking my top bronzers - all formats","Top 10 Revlon Products: Famous Faves to Hidden Gems","No-fail makeup routine for time constraints","Makeup follow-ups: products I actually really like","Elite drugstore makeup GRWM that looks more expensive"],"quotes":[{"text":"I really love how quickly this builds up.","timestamp_start":297.919,"timestamp_end":302.56,"timestamp_start_formatted":"4:57","video_url":"https://www.youtube.com/watch?v=Pup_Xc_CKvY&t=297s","sentiment":"positive","topics":["buildability"],"mentions_variant":null},{"text":"If I can get a really good curl, I'll be content with Milani fan club because hopefully then the curl won't be dropping and this in itself will just in a quick coat give me what I want as far as the bulk on the lashes.","timestamp_start":581.839,"timestamp_end":587.44,"timestamp_start_formatted":"9:41","video_url":"https://www.youtube.com/watch?v=Wkc3K9EoM1I&t=581s","sentiment":"positive","topics":["ease of use","curl"],"mentions_variant":null},{"text":"I feel like it bulks up my lashes quickly, which is a quality I really want.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["bulks up lashes","quick"],"mentions_variant":null},{"text":"It does build up really fast, which keeps my curl from dropping so much, and that I like.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["builds fast","curl retention"],"mentions_variant":null},{"text":"If I get a really good curl on them, like this mascara looks so nice on me.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["looks nice","curl"],"mentions_variant":null},{"text":"This does a lot of work in one coat.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["one coat","efficient"],"mentions_variant":null},{"text":"This one does not flake.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["no flaking"],"mentions_variant":null},{"text":"The Milani does a good job for me.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Qio-cDeEnjs","sentiment":"positive","topics":["good job"],"mentions_variant":null}]},{"handle":"magdalinejanet","display_name":"Magdaline Janet","profile_url":"/creators/magdalinejanet","channel_url":"https://www.youtube.com/@magdalinejanet","specialty":[],"years_active":null,"subscriber_count":106000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Top 10 Best Drugstore Products of 2026"],"quotes":[{"text":"I really love this mascara. This is an honorable mention.","timestamp_start":1202.04,"timestamp_end":1205.52,"timestamp_start_formatted":"20:02","video_url":"https://www.youtube.com/watch?v=b6NvdkdpFVM&t=1202s","sentiment":"positive","topics":["favorite","honorable mention"],"mentions_variant":null},{"text":"This is how my lashes look. Don't they look so good? I did curl them. My lower lashes are popping.","timestamp_start":1211.52,"timestamp_end":1214.92,"timestamp_start_formatted":"20:11","video_url":"https://www.youtube.com/watch?v=b6NvdkdpFVM&t=1211s","sentiment":"positive","topics":["lash look","lower lashes"],"mentions_variant":null}]},{"handle":"andreamatillano","display_name":"Andréa Matillano","profile_url":"/creators/andreamatillano","channel_url":"https://www.youtube.com/@andreamatillano","specialty":["beauty content creator"],"years_active":15,"subscriber_count":362000,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Worst makeup of 2026"],"quotes":[{"text":"I love the original highly rated mascara. That is one of my absolute favorites.","timestamp_start":331.52,"timestamp_end":338.12,"timestamp_start_formatted":"5:31","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=331s","sentiment":"positive","topics":["favorite"],"mentions_variant":null},{"text":"This had a tendency to get clumpy very, very quickly.","timestamp_start":359.48,"timestamp_end":366.84,"timestamp_start_formatted":"5:59","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=359s","sentiment":"negative","topics":["clumping"],"mentions_variant":null},{"text":"I don't find that you get like that nice fanned out look.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE","sentiment":"negative","topics":["performance"],"mentions_variant":null},{"text":"The actual brush just deposits too much product.","timestamp_start":403.68,"timestamp_end":408.4,"timestamp_start_formatted":"6:43","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=403s","sentiment":"negative","topics":["brush design","product overload"],"mentions_variant":null},{"text":"I get volume, but it's like volume bordering on looking super clumpy.","timestamp_start":405.84,"timestamp_end":412.96,"timestamp_start_formatted":"6:45","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=405s","sentiment":"negative","topics":["clumping","volume"],"mentions_variant":null},{"text":"It ends up weighing my lashes down, and it definitely does not lift them and curl them and hold them into place well.","timestamp_start":423.52,"timestamp_end":429.52,"timestamp_start_formatted":"7:03","video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE&t=423s","sentiment":"negative","topics":["curl hold","weight"],"mentions_variant":null},{"text":"I just feel like the marketing is kind of off with this product.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=thmXdHzEsuE","sentiment":"negative","topics":["marketing mismatch"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}