{"ok":true,"data":{"product":{"brand":"Milani","name":"Keep It Full Glossy Plumping Balm","slug":"milani-keep-it-full-glossy-plumping-balm","product_url":"/products/milani-keep-it-full-glossy-plumping-balm","brand_url":"/brands/milani","subcategory":"lip balm","formulation":"balm","finish":"glossy","price_tier":"drugstore","enriched_price":"$13.99","enriched_price_usd":13.99,"retailers":["Amazon","Target","Walmart","CVS","Ulta"],"key_ingredients":["Maxi-Lip","mango seed butter","apricot kernel oil","pomegranate seed oil","watermelon seed oil","palmitoyl tripeptide-1","lactic acid"],"claims":["plumping","hydrating","high-shine","clinically proven to increase lip volume","all-day hydration"],"consensus_summary":"Milani's Keep It Full Glossy Plumping Balm offers a glossy finish with subtle tint and smoothing effect, making lips appear fuller without stinging or burning, per Stephanie Marie. Kelly Strack notes it closely resembles a similar product, with plumping action and nourishing feel, calling it a \"good option\" for the slim difference. The balm is comfortable and flattering, with high shine and smoothing of lip lines.","gtin":null,"shades":["Ribbon","A Honey","Ballet"]},"signal":{"total_mentions":3,"holy_grail_count":0,"loves_it_count":2,"worth_trying_count":1,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":3,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"plumping","label":"Plumping","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"They help your lips look fuller because of how smoothing they are with lip lines.","provenance":[{"creator_handle":"stephaniemarie","creator_name":"Stephanie Marie","channel_url":"https://www.youtube.com/@stephaniemarie","video_url":"https://www.youtube.com/watch?v=dcxseFW6ZO4","video_title":"Top drugstore makeup favorites in every category","video_date":"2025-08-31"},{"creator_handle":"kellystrack","creator_name":"Kelly Strack","channel_url":"https://www.youtube.com/@kellystrack","video_url":"https://www.youtube.com/watch?v=nJ95X0SuuTM","video_title":"10 Best Drugstore Beauty Dupes 2025","video_date":"2025-05-09"}]},{"tag":"glossy","label":"Glossy","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"They have a high shine and a nice subtle tint.","provenance":[{"creator_handle":"stephaniemarie","creator_name":"Stephanie Marie","channel_url":"https://www.youtube.com/@stephaniemarie","video_url":"https://www.youtube.com/watch?v=dcxseFW6ZO4","video_title":"Top drugstore makeup favorites in every category","video_date":"2025-08-31"},{"creator_handle":"kellystrack","creator_name":"Kelly Strack","channel_url":"https://www.youtube.com/@kellystrack","video_url":"https://www.youtube.com/watch?v=nJ95X0SuuTM","video_title":"10 Best Drugstore Beauty Dupes 2025","video_date":"2025-05-09"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"stephaniemarie","display_name":"Stephanie Marie","profile_url":"/creators/stephaniemarie","channel_url":"https://www.youtube.com/@stephaniemarie","specialty":["beauty content creator","over 40 beauty"],"years_active":20,"subscriber_count":279000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Top drugstore makeup favorites in every category"],"quotes":[{"text":"It doesn't sting or burn like a lot of plumping lip products.","timestamp_start":1874.24,"timestamp_end":1880.559,"timestamp_start_formatted":"31:14","video_url":"https://www.youtube.com/watch?v=dcxseFW6ZO4&t=1874s","sentiment":"positive","topics":["no sting","no burn","comfortable"],"mentions_variant":null},{"text":"They're really comfortable and smoothing.","timestamp_start":1880.559,"timestamp_end":1885.2,"timestamp_start_formatted":"31:20","video_url":"https://www.youtube.com/watch?v=dcxseFW6ZO4&t=1880s","sentiment":"positive","topics":["comfortable","smoothing"],"mentions_variant":null},{"text":"They help your lips look fuller because of how smoothing they are with lip lines.","timestamp_start":1882.799,"timestamp_end":1887.44,"timestamp_start_formatted":"31:22","video_url":"https://www.youtube.com/watch?v=dcxseFW6ZO4&t=1882s","sentiment":"positive","topics":["plumping effect","lip line smoothing"],"mentions_variant":null},{"text":"They're flattering.","timestamp_start":1885.2,"timestamp_end":1888.88,"timestamp_start_formatted":"31:25","video_url":"https://www.youtube.com/watch?v=dcxseFW6ZO4&t=1885s","sentiment":"positive","topics":["flattering"],"mentions_variant":null},{"text":"They have a high shine and a nice subtle tint.","timestamp_start":1892.559,"timestamp_end":1900.08,"timestamp_start_formatted":"31:32","video_url":"https://www.youtube.com/watch?v=dcxseFW6ZO4&t=1892s","sentiment":"positive","topics":["high shine","subtle tint"],"mentions_variant":null}]},{"handle":"milabuco","display_name":"Milabu","profile_url":"/creators/milabuco","channel_url":"https://www.youtube.com/@milabuco","specialty":["beauty content creator","hair care focus"],"years_active":12,"subscriber_count":1570000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Trying the Viral Shelby Ann Makeup Tutorial"],"quotes":[{"text":"Next is the best cream bronzer at the drugstore, which is the Milani.","timestamp_start":71.28,"timestamp_end":74.72,"timestamp_start_formatted":"1:11","video_url":"https://www.youtube.com/watch?v=av2uLZUEyKQ&t=71s","sentiment":"positive","topics":["drugstore","cream bronzer","best"],"mentions_variant":null}]},{"handle":"kellystrack","display_name":"Kelly Strack","profile_url":"/creators/kellystrack","channel_url":"https://www.youtube.com/@kellystrack","specialty":["beauty content creator","based in New York City"],"years_active":14,"subscriber_count":1090000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["10 Best Drugstore Beauty Dupes 2025"],"quotes":[{"text":"It is very very similar.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=nJ95X0SuuTM","sentiment":"positive","topics":["dupe","similar to Tarte"],"mentions_variant":null},{"text":"Same sort of thing. It has a glossy finish with some color and feels like nourishing on the lips and looks very similar once on.","timestamp_start":1211.44,"timestamp_end":1221.44,"timestamp_start_formatted":"20:11","video_url":"https://www.youtube.com/watch?v=nJ95X0SuuTM&t=1211s","sentiment":"positive","topics":["glossy","nourishing","similar look"],"mentions_variant":null},{"text":"They both do have plumping action to them as well.","timestamp_start":1227.039,"timestamp_end":1230.64,"timestamp_start_formatted":"20:27","video_url":"https://www.youtube.com/watch?v=nJ95X0SuuTM&t=1227s","sentiment":"positive","topics":["plumping"],"mentions_variant":null},{"text":"The difference is quite slim, so good option.","timestamp_start":1234.08,"timestamp_end":1238.799,"timestamp_start_formatted":"20:34","video_url":"https://www.youtube.com/watch?v=nJ95X0SuuTM&t=1234s","sentiment":"positive","topics":["similar performance","good alternative"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}