{"ok":true,"data":{"product":{"brand":"Milani","name":"Keep It Full Plumping Lip Liner","slug":"milani-keep-it-full-plumping-lip-liner","product_url":"/products/milani-keep-it-full-plumping-lip-liner","brand_url":"/brands/milani","subcategory":"lip liner","formulation":null,"finish":null,"price_tier":"drugstore","enriched_price":"$11.99","enriched_price_usd":11.99,"retailers":["Amazon","Target","Walmart","CVS","Ulta"],"key_ingredients":["Cocoa Seed Butter","Mango Seed Butter","Maxi-Lip","Chili Fruit Extract","Ginger Root Oil","Palmitoyl Tripeptide-1","Vanillyl Butyl Ether","Methyl Nicotinate","Lactic Acid","Carnauba Wax"],"claims":["immediate plumping","up to 8 hours wear","long-term plumping","richly pigmented","creamy"],"consensus_summary":"Milani Keep It Full Plumping Lip Liner is creamy, pigmented, and long-wearing with a soft matte finish that doesn't feel dry. Professional makeup artist Lisa J praises its lasting power, while juicyjas notes it's transfer-proof and visibly plumps without burning. However, Slashed Beauty reports fading and feathering after eating, and the plumping tingle may not suit everyone.","gtin":null,"shades":["Hot Tamale","Over the Top","Hot Tamalei","140 Twice as Spice","150 Hotshot","Twice As Spice"]},"signal":{"total_mentions":11,"holy_grail_count":1,"loves_it_count":3,"worth_trying_count":0,"mentions_count":6,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":11,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"plumping","label":"Plumping","group":"attribute","polarity":"positive","mention_count":6,"product_count":4,"source_type":"creator_quote","sample_quote":"Also richly pigmented and this visibly plumps without burning or stinging.","provenance":[{"creator_handle":"lisajmakeup","creator_name":"Lisa 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long wearing lip liners","video_date":"2026-01-14"},{"creator_handle":"juicyjas","creator_name":"juicyjas","channel_url":"https://www.youtube.com/@juicyjas","video_url":"https://www.youtube.com/watch?v=SJKIl_fstsk","video_title":"Best makeup of 2025 drugstore and high-end favorites","video_date":"2026-01-09"}]},{"tag":"soothing","label":"Soothing","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"Also richly pigmented and this visibly plumps without burning or stinging.","provenance":[{"creator_handle":"juicyjas","creator_name":"juicyjas","channel_url":"https://www.youtube.com/@juicyjas","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU","video_title":"The best lip liners and my go-to lip combos","video_date":"2026-04-15"},{"creator_handle":"juicyjas","creator_name":"juicyjas","channel_url":"https://www.youtube.com/@juicyjas","video_url":"https://www.youtube.com/watch?v=dyCyPp0Ttsw","video_title":"Top 5 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So, I like that these felt a bit stiffer","warning_text":"creators flagged issues with creamy","provenance":[{"creator_handle":"slashedbeauty","creator_name":"Slashed Beauty","channel_url":"https://www.youtube.com/@slashedbeauty","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ","video_title":"Testing new makeup under $20 all week","video_date":"2025-08-25"}]},{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"After eating lunch, the lip liner had both faded significantly and transferred to my chin","warning_text":"doesn't last / fades through the day","provenance":[{"creator_handle":"slashedbeauty","creator_name":"Slashed Beauty","channel_url":"https://www.youtube.com/@slashedbeauty","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ","video_title":"Testing new makeup under $20 all week","video_date":"2025-08-25"}]},{"tag":"transfer_proof","label":"Transfer-proof","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"After eating lunch, the lip liner had both faded significantly and transferred to my chin, and it was also transferring onto my water bottle straw.","warning_text":"transfers / smudges","provenance":[{"creator_handle":"slashedbeauty","creator_name":"Slashed Beauty","channel_url":"https://www.youtube.com/@slashedbeauty","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ","video_title":"Testing new makeup under $20 all week","video_date":"2025-08-25"}]},{"tag":"value_for_money","label":"Value for money","group":"value","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"These didn't exactly blow me away. I don't know if I would spend $11 on them.","warning_text":"feels overpriced to some","provenance":[{"creator_handle":"slashedbeauty","creator_name":"Slashed Beauty","channel_url":"https://www.youtube.com/@slashedbeauty","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ","video_title":"Testing new makeup under $20 all week","video_date":"2025-08-25"}]}]},"creators":[{"handle":"juicyjas","display_name":"juicyjas","profile_url":"/creators/juicyjas","channel_url":"https://www.youtube.com/@juicyjas","specialty":["beauty content creator","lifestyle creator"],"years_active":13,"subscriber_count":1100000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Top 5 long wearing lip liners","Best makeup of 2025 drugstore and high-end favorites","The best lip liners and my go-to lip combos","New drugstore makeup tested: which products are worth your money"],"quotes":[{"text":"Also richly pigmented and this visibly plumps without burning or stinging.","timestamp_start":48.28,"timestamp_end":54.16,"timestamp_start_formatted":"0:48","video_url":"https://www.youtube.com/watch?v=dyCyPp0Ttsw&t=48s","sentiment":"positive","topics":["pigmented","plumping","comfortable"],"mentions_variant":null},{"text":"Compared to Revie, it's a little bit more on the plump side, but both are stunning and you can't go wrong with a Dominique Lip Frame.","timestamp_start":54.16,"timestamp_end":57.36,"timestamp_start_formatted":"0:54","video_url":"https://www.youtube.com/watch?v=dyCyPp0Ttsw&t=54s","sentiment":"positive","topics":["plumping","comparison"],"mentions_variant":null},{"text":"My favorite shade out of the bunch cuz again, it's that brown, very rich tone with a little bit of red in there. Doesn't pull too warm. It's very intense. It's very rich.","timestamp_start":2041.64,"timestamp_end":2048.04,"timestamp_start_formatted":"34:01","video_url":"https://www.youtube.com/watch?v=SJKIl_fstsk&t=2041s","sentiment":"positive","topics":["favorite shade","rich brown","red undertone"],"mentions_variant":null},{"text":"It's super creamy, very pigmented, also very long-wearing.","timestamp_start":2050.399,"timestamp_end":2056.24,"timestamp_start_formatted":"34:10","video_url":"https://www.youtube.com/watch?v=SJKIl_fstsk&t=2050s","sentiment":"positive","topics":["creamy","pigmented","long-wearing"],"mentions_variant":null},{"text":"This is plumping. So, you're going to get a little tingle in there. So, if that's not your vibe, you might want to skip out on this. It's not too much, but it definitely does plump.","timestamp_start":2054.32,"timestamp_end":2058.56,"timestamp_start_formatted":"34:14","video_url":"https://www.youtube.com/watch?v=SJKIl_fstsk&t=2054s","sentiment":"mixed","topics":["plumping","tingle","caution"],"mentions_variant":null},{"text":"Also pretty much transfer-proof. That's why I love these lip liners. They are so, so good.","timestamp_start":2093.28,"timestamp_end":2096.44,"timestamp_start_formatted":"34:53","video_url":"https://www.youtube.com/watch?v=SJKIl_fstsk&t=2093s","sentiment":"positive","topics":["transfer-proof","love"],"mentions_variant":null},{"text":"This also has that plum brown tone in it.","timestamp_start":972.16,"timestamp_end":976.839,"timestamp_start_formatted":"16:12","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=972s","sentiment":"positive","topics":["shade"],"mentions_variant":"Hot Tamale"},{"text":"I just love plum.","timestamp_start":974.8,"timestamp_end":976.56,"timestamp_start_formatted":"16:14","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=974s","sentiment":"positive","topics":["shade preference"],"mentions_variant":null},{"text":"Very rich, very bold, but these also come in some lighter colors if you don't like something this intense.","timestamp_start":978.32,"timestamp_end":983.36,"timestamp_start_formatted":"16:18","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=978s","sentiment":"positive","topics":["shade range"],"mentions_variant":null},{"text":"I don't find the plumpness though to be too aggressive.","timestamp_start":985.12,"timestamp_end":988.48,"timestamp_start_formatted":"16:25","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=985s","sentiment":"positive","topics":["plumping","comfort"],"mentions_variant":null},{"text":"It doesn't stain my lips, but it is there, so something to keep in mind.","timestamp_start":986.92,"timestamp_end":990.36,"timestamp_start_formatted":"16:26","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=986s","sentiment":"cautionary","topics":["plumping","staining"],"mentions_variant":null},{"text":"Such a good formula.","timestamp_start":990.36,"timestamp_end":992.4851428571428,"timestamp_start_formatted":"16:30","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=990s","sentiment":"positive","topics":["formula"],"mentions_variant":null},{"text":"Another good fall shade, but in general, if you like a darker lip liner, Hot Tamale is it.","timestamp_start":992.64,"timestamp_end":996.8,"timestamp_start_formatted":"16:32","video_url":"https://www.youtube.com/watch?v=8c6Blc536zU&t=992s","sentiment":"positive","topics":["seasonal","shade"],"mentions_variant":null},{"text":"I'm in love with these new Keep It Full Plumping Lip Liners. This one in Hot Tamalei is my favorite shade. I'm so in love with this color. This is the perfect color for fall.","timestamp_start":924.72,"timestamp_end":928.24,"timestamp_start_formatted":"15:24","video_url":"https://www.youtube.com/watch?v=5nFfQjRCTSU&t=924s","sentiment":"positive","topics":["favorite shade","perfect fall color"],"mentions_variant":"Hot Tamalei"},{"text":"The most perfect fall lip combo. I'm in love with it.","timestamp_start":964.88,"timestamp_end":969.279,"timestamp_start_formatted":"16:04","video_url":"https://www.youtube.com/watch?v=5nFfQjRCTSU&t=964s","sentiment":"positive","topics":["perfect fall combo"],"mentions_variant":null}]},{"handle":"lisajmakeup","display_name":"Lisa J","profile_url":"/creators/lisajmakeup","channel_url":"https://www.youtube.com/@lisajmakeup","specialty":["professional makeup artist","former MAC Cosmetics trainer"],"years_active":12,"subscriber_count":369000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best Drugstore Makeup Right Now (New & Affordable Favorites)"],"quotes":[{"text":"This is such a great nude liner.","timestamp_start":811.04,"timestamp_end":818.15,"timestamp_start_formatted":"13:31","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=811s","sentiment":"positive","topics":["great nude liner"],"mentions_variant":null},{"text":"So creamy, so pigmented, long lasting.","timestamp_start":815.68,"timestamp_end":820.5458333333333,"timestamp_start_formatted":"13:35","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=815s","sentiment":"positive","topics":["creamy","pigmented","long lasting"],"mentions_variant":null},{"text":"This just stays on the lips. It really, really does.","timestamp_start":818.88,"timestamp_end":825.04,"timestamp_start_formatted":"13:38","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=818s","sentiment":"positive","topics":["long lasting","stays on"],"mentions_variant":null},{"text":"There is a little bit of a tingle sensation, but I would say it's pretty mild. Maybe moderate.","timestamp_start":823.44,"timestamp_end":827.04,"timestamp_start_formatted":"13:43","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=823s","sentiment":"mixed","topics":["tingle","plumping sensation"],"mentions_variant":null},{"text":"The color is beautiful. Look at that. It's like the perfect kind of neutral spicy everyday liner shade. I love this one.","timestamp_start":833.839,"timestamp_end":837.44,"timestamp_start_formatted":"13:53","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=833s","sentiment":"positive","topics":["beautiful color","everyday shade","love"],"mentions_variant":"140 Twice As Spice"},{"text":"It is a little darker, but I want to share it with you in case you like a darker lip liner.","timestamp_start":843.92,"timestamp_end":846.56,"timestamp_start_formatted":"14:03","video_url":"https://www.youtube.com/watch?v=bGeLbjkZXNM&t=843s","sentiment":"positive","topics":["darker shade","option"],"mentions_variant":"150 Hotshot"}]},{"handle":"shelbyannbell","display_name":"SHELBY ANN","profile_url":"/creators/shelbyannbell","channel_url":"https://www.youtube.com/@shelbyannbell-l1r","specialty":[],"years_active":1,"subscriber_count":13500,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Drugstore makeup tutorial"],"quotes":[{"text":"I have two drugstore lip liners that I would pay high end prices for.","timestamp_start":105.759,"timestamp_end":110,"timestamp_start_formatted":"1:45","video_url":"https://www.youtube.com/watch?v=AkIJSLQY_Ek&t=105s","sentiment":"positive","topics":["value","recommendation"],"mentions_variant":null},{"text":"The new Milani full plumping lip liner.","timestamp_start":107.119,"timestamp_end":112.94,"timestamp_start_formatted":"1:47","video_url":"https://www.youtube.com/watch?v=AkIJSLQY_Ek&t=107s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"This one is in the shade twice as spice.","timestamp_start":111.68,"timestamp_end":115.28,"timestamp_start_formatted":"1:51","video_url":"https://www.youtube.com/watch?v=AkIJSLQY_Ek&t=111s","sentiment":null,"topics":[],"mentions_variant":null}]},{"handle":"itsjessicabraun","display_name":"Jessica Braun","profile_url":"/creators/itsjessicabraun","channel_url":"https://www.youtube.com/@itsjessicabraun","specialty":[],"years_active":null,"subscriber_count":663000,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["My all-time favorite hair care products I repurchase"],"quotes":[]},{"handle":"slashedbeauty","display_name":"Slashed Beauty","profile_url":"/creators/slashedbeauty","channel_url":"https://www.youtube.com/@slashedbeauty","specialty":[],"years_active":null,"subscriber_count":127000,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Testing new makeup under $20 all week"],"quotes":[{"text":"The formula glides on really easily without being overly creamy, which I like. I feel like super creamy lip liners just slip around too easily. So, I like that these felt a bit stiffer, but they stayed blendable.","timestamp_start":766.639,"timestamp_end":773.839,"timestamp_start_formatted":"12:46","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=766s","sentiment":"positive","topics":["texture","blendable","formula"],"mentions_variant":null},{"text":"They do dry down to more of a soft matte finish, but they don't feel dry.","timestamp_start":785.44,"timestamp_end":789.04,"timestamp_start_formatted":"13:05","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=785s","sentiment":"positive","topics":["finish","soft matte","comfort"],"mentions_variant":null},{"text":"When you apply these, it takes a minute, but you can definitely start to feel the chili extract and ginger root oil kick in. It doesn't hurt, but it's a soft sting.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ","sentiment":"mixed","topics":["plumping effect","sensation"],"mentions_variant":null},{"text":"I think this formula helps smooth out my lip line similarly to what their plumping balms do for me, which automatically gives a bit of a plumper appearance.","timestamp_start":823.6,"timestamp_end":827.839,"timestamp_start_formatted":"13:43","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=823s","sentiment":"positive","topics":["smoothing","plumping appearance"],"mentions_variant":null},{"text":"By the third day that I was testing this liner, the sting had turned into more of a tickle. So, I didn't really know if I was getting that immediate plump anymore.","timestamp_start":851.68,"timestamp_end":857.68,"timestamp_start_formatted":"14:11","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=851s","sentiment":"negative","topics":["tolerance","diminishing effects"],"mentions_variant":null},{"text":"After eating lunch, the lip liner had both faded significantly and transferred to my chin, and it was also transferring onto my water bottle straw.","timestamp_start":871.04,"timestamp_end":875.04,"timestamp_start_formatted":"14:31","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=871s","sentiment":"negative","topics":["transfer","fading","longevity"],"mentions_variant":null},{"text":"After eating I was only left with the outline and actually had a little bit of feathering on this day.","timestamp_start":885.76,"timestamp_end":891.199,"timestamp_start_formatted":"14:45","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=885s","sentiment":"negative","topics":["feathering","fading"],"mentions_variant":"Hot Tamale"},{"text":"These didn't exactly blow me away. I don't know if I would spend $11 on them.","timestamp_start":895.12,"timestamp_end":899.92,"timestamp_start_formatted":"14:55","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=895s","sentiment":"negative","topics":["verdict","value"],"mentions_variant":null},{"text":"After eating I was only left with the outline and actually had a little bit of feathering on this day.","timestamp_start":885.76,"timestamp_end":891.199,"timestamp_start_formatted":"14:45","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=885s","sentiment":"negative","topics":["feathering","fading"],"mentions_variant":"Hot Tamale"},{"text":"These didn't exactly blow me away. I don't know if I would spend $11 on them.","timestamp_start":895.12,"timestamp_end":899.92,"timestamp_start_formatted":"14:55","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=895s","sentiment":"negative","topics":["verdict","value"],"mentions_variant":null}]},{"handle":"juliaadamsmua","display_name":"Julia Adams MUA","profile_url":"/creators/juliaadamsmua","channel_url":"https://www.youtube.com/@juliaadamsmua","specialty":["professional makeup artist"],"years_active":9,"subscriber_count":286000,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Drugstore Makeup That Surprised Me"],"quotes":[{"text":"These are the Milani Keep It Full Plumping Lip Liner.","timestamp_start":978.88,"timestamp_end":985.519,"timestamp_start_formatted":"16:18","video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo&t=978s","sentiment":"positive","topics":["lip liner","plumping"],"mentions_variant":null},{"text":"Do you think it's going to be spicy?","timestamp_start":985.519,"timestamp_end":988.2559,"timestamp_start_formatted":"16:25","video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo&t=985s","sentiment":"mixed","topics":["plumping","sensation"],"mentions_variant":null},{"text":"I can't feel anything yet.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo","sentiment":"mixed","topics":["plumping","sensation"],"mentions_variant":null},{"text":"I have two lip liner formulas swatched here.","timestamp_start":973.04,"timestamp_end":981.839,"timestamp_start_formatted":"16:13","video_url":"https://www.youtube.com/watch?v=uOKKT1L6Ygo&t=973s","sentiment":"positive","topics":["lip liner"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}