{"ok":true,"data":{"product":{"brand":"Milk Makeup","name":"Balmade Hydrating Tinted Lip Balm with Electrolytes","slug":"milk-makeup-balmade-hydrating-tinted-lip-balm-with-electrolytes","product_url":"/products/milk-makeup-balmade-hydrating-tinted-lip-balm-with-electrolytes","brand_url":"/brands/milk-makeup","subcategory":"lip balm","formulation":"balm","finish":"glossy","price_tier":"mid_range","enriched_price":"$18","enriched_price_usd":18,"retailers":["Amazon","Ulta","Sephora"],"key_ingredients":["electrolyte-rich complex (zinc, copper, magnesium)","banana juice","coconut extract","aloe vera extract"],"claims":["long-lasting hydration","high-shine finish","non-sticky","clean","vegan"],"consensus_summary":"Milk Makeup's Balmade Hydrating Tinted Lip Balm is extremely slippery and wet, with no staying power — it wipes off any lip makeup underneath within minutes. Former professional makeup artist Morgan Turner calls it a much worse formula than Dior, noting it has no color and removes lip makeup. However, TheBeautyBreakdown finds it lightweight and non-goopy for quick moisture, and Jamie Paige loves the watermelon scent and glassy, non-sticky finish as a daily gloss.","gtin":"840157413755","shades":["Workout"]},"signal":{"total_mentions":5,"holy_grail_count":1,"loves_it_count":1,"worth_trying_count":0,"mentions_count":1,"mixed_count":0,"not_recommended_count":2,"unsponsored_count":5,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"2 creators did not recommend this product."},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"This has no lasting power on the lips because they're so slippery.","warning_text":"doesn't last / fades through the day","provenance":[{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs","video_title":"Worst makeup of 2025","video_date":"2026-01-01"}]},{"tag":"transfer_proof","label":"Transfer-proof","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"If I have anything underneath, this wipes right off with it.","warning_text":"transfers / smudges","provenance":[{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs","video_title":"Worst makeup of 2025","video_date":"2026-01-01"}]},{"tag":"pigmented","label":"Pigmented","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"Literally has no color.","warning_text":"creators flagged issues with pigmented","provenance":[{"creator_handle":"morganturnermakeup","creator_name":"Morgan Turner","channel_url":"https://www.youtube.com/@morganturnermakeup","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs","video_title":"Worst makeup of 2025","video_date":"2026-01-01"}]}]},"creators":[{"handle":"jamiepaige","display_name":"Jamie Paige","profile_url":"/creators/jamiepaige","channel_url":"https://www.youtube.com/@jamiepaige","specialty":[],"years_active":null,"subscriber_count":491000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Beauty products I loved the most in 2025"],"quotes":[{"text":"Probably my most worn lip gloss of the entire year is actually a lip balm. It's the Milk Makeup Balmade in the shade Workout specifically.","timestamp_start":755.04,"timestamp_end":759.76,"timestamp_start_formatted":"12:35","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=755s","sentiment":"positive","topics":["most worn","favorite"],"mentions_variant":"Workout"},{"text":"All the shades in this line honestly all kind of look similar because it's quite sheer, but Workout was the one that I went to the most.","timestamp_start":762,"timestamp_end":767.92,"timestamp_start_formatted":"12:42","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=762s","sentiment":"positive","topics":["sheer","most used"],"mentions_variant":"Workout"},{"text":"The smell of this is probably the best part. It smells exactly like watermelon.","timestamp_start":770.16,"timestamp_end":774.48,"timestamp_start_formatted":"12:50","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=770s","sentiment":"positive","topics":["scent","watermelon"],"mentions_variant":null},{"text":"It's one of those lip glosses that just makes your lips look like glass, but it's a lip balm. It's not sticky. What more can you want of a lip gloss?","timestamp_start":774.48,"timestamp_end":777.839,"timestamp_start_formatted":"12:54","video_url":"https://www.youtube.com/watch?v=s_8ifrmPoIk&t=774s","sentiment":"positive","topics":["glossy","glass-like","non-sticky"],"mentions_variant":null}]},{"handle":"thebeautybreakdown","display_name":"TheBeautyBreakdown","profile_url":"/creators/thebeautybreakdown","channel_url":"https://www.youtube.com/@thebeautybreakdown","specialty":[],"years_active":null,"subscriber_count":543000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["My 2025 makeup favorites"],"quotes":[{"text":"These are very lightweight, which is why I think I like them because unlike other lip balm products when you're just wanting something that gives your skin some moisture, it doesn't feel heavy or goopy.","timestamp_start":1705.76,"timestamp_end":1711.039,"timestamp_start_formatted":"28:25","video_url":"https://www.youtube.com/watch?v=ub_ylPKyq6E&t=1705s","sentiment":"positive","topics":["lightweight","moisturizing","not heavy","not goopy"],"mentions_variant":null},{"text":"These feel really nice. I just keep these on him. These are like sit on my desk and I just apply them when I need a little something on my lips.","timestamp_start":1713.76,"timestamp_end":1722.159,"timestamp_start_formatted":"28:33","video_url":"https://www.youtube.com/watch?v=ub_ylPKyq6E&t=1713s","sentiment":"positive","topics":["desk staple","everyday"],"mentions_variant":null}]},{"handle":"itsjuststephslife","display_name":"itsjustSteph","profile_url":"/creators/itsjuststephslife","channel_url":"https://www.youtube.com/@itsjuststephslife","specialty":[],"years_active":null,"subscriber_count":14200,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Worst products of 2026","2026 Plan to Pan Mid-Year Check In"],"quotes":[{"text":"I was so unimpressed with this.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=J_8STrQprEg","sentiment":"negative","topics":["unimpressed"],"mentions_variant":null},{"text":"This is so bad.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=J_8STrQprEg","sentiment":"negative","topics":["bad"],"mentions_variant":null},{"text":"I just hate that product.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=juu7-0_whjw","sentiment":"negative","topics":["hate"],"mentions_variant":null},{"text":"I just don't think it's a good like lip balm.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=juu7-0_whjw","sentiment":"negative","topics":["not good","lip balm"],"mentions_variant":null}]},{"handle":"morganturnermakeup","display_name":"Morgan Turner","profile_url":"/creators/morganturnermakeup","channel_url":"https://www.youtube.com/@morganturnermakeup","specialty":["professional makeup reviewer","former professional wedding makeup artist"],"years_active":8,"subscriber_count":372000,"endorsement_strength":"not recommended","is_sponsored":false,"video_titles":["Worst makeup of 2025"],"quotes":[{"text":"These are really, really wi liquidy.","timestamp_start":1758.64,"timestamp_end":1763.5762857142856,"timestamp_start_formatted":"29:18","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=1758s","sentiment":"negative","topics":["too liquidy","consistency"],"mentions_variant":null},{"text":"Very, very wet and slippery.","timestamp_start":1761.2,"timestamp_end":1767.36,"timestamp_start_formatted":"29:21","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=1761s","sentiment":"negative","topics":["wet","slippery","consistency"],"mentions_variant":null},{"text":"If I have anything underneath, this wipes right off with it.","timestamp_start":1768.88,"timestamp_end":1772.799,"timestamp_start_formatted":"29:28","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=1768s","sentiment":"negative","topics":["removes makeup","no grip"],"mentions_variant":null},{"text":"This has no lasting power on the lips because they're so slippery.","timestamp_start":1770.799,"timestamp_end":1775.2,"timestamp_start_formatted":"29:30","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=1770s","sentiment":"negative","topics":["no lasting power","wear time"],"mentions_variant":null},{"text":"There's no grip on the lips.","timestamp_start":1772.799,"timestamp_end":1776.4708888888888,"timestamp_start_formatted":"29:32","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=1772s","sentiment":"negative","topics":["no grip","slippery"],"mentions_variant":null},{"text":"Whatever lipstick or lip liner I have underneath it comes off right with this in 10 minutes.","timestamp_start":1775.2,"timestamp_end":1782.399,"timestamp_start_formatted":"29:35","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=1775s","sentiment":"negative","topics":["removes makeup","no longevity"],"mentions_variant":null},{"text":"This is a much worse formula than the Dior.","timestamp_start":1782.399,"timestamp_end":1787.76,"timestamp_start_formatted":"29:42","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=1782s","sentiment":"negative","topics":["worse than Dior","comparison"],"mentions_variant":null},{"text":"I'm not a fan of this.","timestamp_start":1784.96,"timestamp_end":1791.36,"timestamp_start_formatted":"29:44","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=1784s","sentiment":"negative","topics":["verdict"],"mentions_variant":null},{"text":"Removes my lip makeup.","timestamp_start":1787.76,"timestamp_end":1794.159,"timestamp_start_formatted":"29:47","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=1787s","sentiment":"negative","topics":["removes makeup"],"mentions_variant":null},{"text":"Literally has no color.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs","sentiment":"negative","topics":["no color","sheer"],"mentions_variant":null},{"text":"Comes off in like 5 minutes.","timestamp_start":1791.36,"timestamp_end":1794.6133333333332,"timestamp_start_formatted":"29:51","video_url":"https://www.youtube.com/watch?v=ktzxhQSisUs&t=1791s","sentiment":"negative","topics":["no longevity","wear time"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}