{"ok":true,"data":{"product":{"brand":"Milk Makeup","name":"Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide","slug":"milk-makeup-hydro-grip-hydrating-makeup-primer-with-hyaluronic-acid-niacinamide","product_url":"/products/milk-makeup-hydro-grip-hydrating-makeup-primer-with-hyaluronic-acid-niacinamide","brand_url":"/brands/milk-makeup","subcategory":"primer","formulation":"gel","finish":"dewy","price_tier":"mid_range","enriched_price":"$30.00","enriched_price_usd":30,"retailers":["Amazon","Ulta","Sephora"],"key_ingredients":["Hyaluronic Acid","Niacinamide","Blue Agave Extract","Aloe Water","Hemp Seed Extract"],"claims":["12-hour grip","hydrating","silicone-free","vegan","cruelty-free"],"consensus_summary":"Milk Makeup's Hydro Grip Primer is a tacky, water-based formula that helps makeup last longer and look nicer, according to several creators. Monica Ravi-Conway notes it's less sticky than the E.L.F. Power Grip, which she prefers for facial hair, but at $30 per ounce, it's pricey. No one reports irritation or downsides, and Tamara Renaye simply says, \"I love this primer.\"","gtin":null,"shades":[]},"signal":{"total_mentions":6,"holy_grail_count":0,"loves_it_count":2,"worth_trying_count":3,"mentions_count":1,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":6,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"non_sticky","label":"Non-sticky","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"It's one of those tacky, sticky primers.","warning_text":"can feel sticky","provenance":[{"creator_handle":"ninaubhibeautyandfashion","creator_name":"Nina Ubhi Beauty & Fashion","channel_url":"https://www.youtube.com/@ninaubhibeautyandfashion","video_url":"https://www.youtube.com/watch?v=8W1OAARbwuo","video_title":"10 minute everyday makeup routine for real life","video_date":"2026-06-06"}]}]},"creators":[{"handle":"tamararenaye","display_name":"Tamara Renaye","profile_url":"/creators/tamararenaye","channel_url":"https://www.youtube.com/@tamararenaye","specialty":[],"years_active":null,"subscriber_count":216000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["My 2025 Makeup Favourites"],"quotes":[{"text":"I love this primer.","timestamp_start":216.4,"timestamp_end":218.6395,"timestamp_start_formatted":"3:36","video_url":"https://www.youtube.com/watch?v=K_AHSnD3Jw4&t=216s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"I don't have any problems with it.","timestamp_start":225.12,"timestamp_end":229.28,"timestamp_start_formatted":"3:45","video_url":"https://www.youtube.com/watch?v=K_AHSnD3Jw4&t=225s","sentiment":"positive","topics":["reliable"],"mentions_variant":null},{"text":"When I use it, my makeup is on point.","timestamp_start":227.12,"timestamp_end":231.296,"timestamp_start_formatted":"3:47","video_url":"https://www.youtube.com/watch?v=K_AHSnD3Jw4&t=227s","sentiment":"positive","topics":["performance","makeup base"],"mentions_variant":null}]},{"handle":"christendominique","display_name":"Christen Dominique","profile_url":"/creators/christendominique","channel_url":"https://www.youtube.com/@christendominique","specialty":[],"years_active":null,"subscriber_count":5340000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Drugstore dupes for high-end makeup"],"quotes":[{"text":"This smells like a floaty, you know, like when you were a kid and you put floaties on before you went to the pool. That is what it's giving. But my skin does feel hydrated. I love the tackiness in this. It won an award. This is a good one. The hydration really sinks into the skin.","timestamp_start":82.439,"timestamp_end":87.88,"timestamp_start_formatted":"1:22","video_url":"https://www.youtube.com/watch?v=Lme3PnfKb0o&t=82s","sentiment":"positive","topics":["hydrating","tacky","award-winning","absorption"],"mentions_variant":null},{"text":"I feel very comfortable hydrated gripping instantly.","timestamp_start":91.72,"timestamp_end":95.96,"timestamp_start_formatted":"1:31","video_url":"https://www.youtube.com/watch?v=Lme3PnfKb0o&t=91s","sentiment":"positive","topics":["hydrating","gripping","comfort"],"mentions_variant":null}]},{"handle":"monica.raviii","display_name":"Monica Ravi-Conway","profile_url":"/creators/monica.raviii","channel_url":"https://www.youtube.com/@monica.raviii","specialty":["beauty content creator","specializing in brown and olive skin tones"],"years_active":4,"subscriber_count":1250000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Drugstore vs high-end makeup price per ounce comparison"],"quotes":[{"text":"I don't think this is as sticky as the E.L.F. Power Grip, but I kind of prefer that because I am someone who has facial hair on their face and I don't shave the hairs on my face.","timestamp_start":112.96,"timestamp_end":117.36,"timestamp_start_formatted":"1:52","video_url":"https://www.youtube.com/watch?v=_rI6tEsdxGU&t=112s","sentiment":"mixed","topics":["texture","sensitive skin"],"mentions_variant":null},{"text":"So, that's why I do prefer this one even though it is more expensive.","timestamp_start":123.84,"timestamp_end":129.679,"timestamp_start_formatted":"2:03","video_url":"https://www.youtube.com/watch?v=_rI6tEsdxGU&t=123s","sentiment":"positive","topics":["value"],"mentions_variant":null},{"text":"Coming in at $30. 1 oz of product coming in price per ounce, $30.","timestamp_start":100.4,"timestamp_end":105.759,"timestamp_start_formatted":"1:40","video_url":"https://www.youtube.com/watch?v=_rI6tEsdxGU&t=100s","sentiment":null,"topics":["value"],"mentions_variant":null},{"text":"I don't know if you guys could see the stick, but it's definitely not as sticky as the E.L.F. Power Grip Primer.","timestamp_start":132.64,"timestamp_end":137.2,"timestamp_start_formatted":"2:12","video_url":"https://www.youtube.com/watch?v=_rI6tEsdxGU&t=132s","sentiment":"mixed","topics":["texture"],"mentions_variant":null},{"text":"the Milk Makeup comes in at $30 per ounce.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=_rI6tEsdxGU","sentiment":null,"topics":["value"],"mentions_variant":null}]},{"handle":"ninaubhibeautyandfashion","display_name":"Nina Ubhi Beauty & Fashion","profile_url":"/creators/ninaubhibeautyandfashion","channel_url":"https://www.youtube.com/@ninaubhibeautyandfashion","specialty":[],"years_active":null,"subscriber_count":20800,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["10 minute everyday makeup routine for real life","10 minute I woke up like this makeup routine"],"quotes":[{"text":"It's one of those tacky, sticky primers.","timestamp_start":204.12,"timestamp_end":210.72,"timestamp_start_formatted":"3:24","video_url":"https://www.youtube.com/watch?v=8W1OAARbwuo&t=204s","sentiment":"positive","topics":["texture","sticky"],"mentions_variant":null},{"text":"I like that this because it's just well, very grippy.","timestamp_start":175.88,"timestamp_end":183.68,"timestamp_start_formatted":"2:55","video_url":"https://www.youtube.com/watch?v=kQuFwaTf51Q&t=175s","sentiment":"positive","topics":["grippy","tacky finish"],"mentions_variant":null},{"text":"This really helps to make the skin tacky.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=kQuFwaTf51Q","sentiment":"positive","topics":["tacky finish"],"mentions_variant":null},{"text":"That immediately creates a really nice tacky finish to the skin, so everything kind of holds onto it.","timestamp_start":797.68,"timestamp_end":803.16,"timestamp_start_formatted":"13:17","video_url":"https://www.youtube.com/watch?v=kQuFwaTf51Q&t=797s","sentiment":"positive","topics":["tacky finish","holds makeup"],"mentions_variant":null}]},{"handle":"estherdaze","display_name":"estherdaze","profile_url":"/creators/estherdaze","channel_url":"https://www.youtube.com/@estherdaze","specialty":["beauty content creator"],"years_active":2,"subscriber_count":25500,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Ranking TikTok viral products again (brutally honest)"],"quotes":[{"text":"This is a tacky sticky primer. It's a clear water-based primer that once it dries down it turns very tacky and sticky which helps grip the makeup onto the skin.","timestamp_start":482.8,"timestamp_end":491,"timestamp_start_formatted":"8:02","video_url":"https://www.youtube.com/watch?v=RPkVrjPWajI&t=482s","sentiment":"positive","topics":["tacky","water-based","grip"],"mentions_variant":null},{"text":"I think this is good if you're looking for a water-based primer.","timestamp_start":500.56,"timestamp_end":507.28,"timestamp_start_formatted":"8:20","video_url":"https://www.youtube.com/watch?v=RPkVrjPWajI&t=500s","sentiment":"positive","topics":["water-based","recommendation"],"mentions_variant":null},{"text":"It is a little pricey.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=RPkVrjPWajI","sentiment":"mixed","topics":["pricey"],"mentions_variant":null},{"text":"I feel like it works. I guess it does make my makeup look nicer and last longer.","timestamp_start":514.36,"timestamp_end":521.12,"timestamp_start_formatted":"8:34","video_url":"https://www.youtube.com/watch?v=RPkVrjPWajI&t=514s","sentiment":"positive","topics":["works","longevity"],"mentions_variant":null},{"text":"It gets really really tacky which is nice.","timestamp_start":547.68,"timestamp_end":551.519,"timestamp_start_formatted":"9:07","video_url":"https://www.youtube.com/watch?v=RPkVrjPWajI&t=547s","sentiment":"positive","topics":["tacky texture","grip"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}