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It's going to look good on everyone.","timestamp_start":149.36,"timestamp_end":153.92000000000002,"timestamp_start_formatted":"2:29","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=149s","sentiment":"positive","topics":["universal","neutral","easy to use"],"mentions_variant":null},{"text":"And if you're a warm toned gal, I think this is going to be your cup of tea.","timestamp_start":175.84,"timestamp_end":181.67999999999998,"timestamp_start_formatted":"2:55","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=175s","sentiment":"positive","topics":["warm tones","recommendation"],"mentions_variant":null},{"text":"As you can see, this palette has great everyday tones as well, but they lean more warm.","timestamp_start":179.68,"timestamp_end":183.44,"timestamp_start_formatted":"2:59","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=179s","sentiment":"positive","topics":["everyday wear","warm tones"],"mentions_variant":null},{"text":"If you have more of a warm skin tone, this would be a really great everyday, very natural looking palette.","timestamp_start":191.84,"timestamp_end":194.959,"timestamp_start_formatted":"3:11","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=191s","sentiment":"positive","topics":["warm skin tone","everyday wear","natural"],"mentions_variant":null},{"text":"I like how you have two dark brown options, one that's much more neutral and one that's more warm.","timestamp_start":210.239,"timestamp_end":215.599,"timestamp_start_formatted":"3:30","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=210s","sentiment":"positive","topics":["shade range","versatility"],"mentions_variant":null},{"text":"There's a lot of versatility with this palette as well, but you definitely need to make sure you like warm tones with this one.","timestamp_start":215.599,"timestamp_end":218.39999999999998,"timestamp_start_formatted":"3:35","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=215s","sentiment":"mixed","topics":["versatility","warm tones","caution"],"mentions_variant":null},{"text":"I think the thing that shocks me most with these is the price point.","timestamp_start":0,"timestamp_end":3.2,"timestamp_start_formatted":"0:00","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=0s","sentiment":"positive","topics":["price point","value"],"mentions_variant":null},{"text":"This sixpan palette retails for $16, which is crazy.","timestamp_start":49.2,"timestamp_end":58.64,"timestamp_start_formatted":"0:49","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=49s","sentiment":"positive","topics":["price point","value"],"mentions_variant":null},{"text":"It's so luxe feeling. The packaging is so heavy duty. Like, they're really not cutting corners here.","timestamp_start":56.079,"timestamp_end":60.96,"timestamp_start_formatted":"0:56","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=56s","sentiment":"positive","topics":["packaging","quality"],"mentions_variant":null},{"text":"I opened this before filming and my jaw was on the floor.","timestamp_start":73.52,"timestamp_end":80.32,"timestamp_start_formatted":"1:13","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=73s","sentiment":"positive","topics":["first impression"],"mentions_variant":null},{"text":"The Morphe matte formula feels very smooth and buttery.","timestamp_start":118.079,"timestamp_end":121.83999999999999,"timestamp_start_formatted":"1:58","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=118s","sentiment":"positive","topics":["formula","texture"],"mentions_variant":null},{"text":"It's a really beautiful, more cool toned palette with a range of depths.","timestamp_start":121.84,"timestamp_end":128.959,"timestamp_start_formatted":"2:01","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=121s","sentiment":"positive","topics":["color story","cool tones"],"mentions_variant":null},{"text":"I have a feeling this one's going to be one that I reach for a lot.","timestamp_start":126.399,"timestamp_end":133.2,"timestamp_start_formatted":"2:06","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=126s","sentiment":"positive","topics":["everyday wear","favorite"],"mentions_variant":null},{"text":"I love the tones and the undertones. They're very flattering and perfect for more fair skin tones with a cooler undertone.","timestamp_start":711.76,"timestamp_end":716.72,"timestamp_start_formatted":"11:51","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=711s","sentiment":"positive","topics":["undertones","fair skin","cool tones"],"mentions_variant":null},{"text":"This by itself was so chic looking and would just like match any outfit.","timestamp_start":1488.64,"timestamp_end":1493.039,"timestamp_start_formatted":"24:48","video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ&t=1488s","sentiment":"positive","topics":["versatile","everyday wear"],"mentions_variant":null},{"text":"It's not too mauve. 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So it's only $3 more to get three more shades, which I think is amazing.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ","sentiment":"positive","topics":["price point","value"],"mentions_variant":null},{"text":"The formula is great. They blend out beautifully. The color stories are fabulous.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=hJa0EWy0xZQ","sentiment":"positive","topics":["formula","blendability","color story"],"mentions_variant":null}]},{"handle":"risadoesmakeup","display_name":"Risa Does Makeup","profile_url":"/creators/risadoesmakeup","channel_url":"https://www.youtube.com/@risadoesmakeup","specialty":["professional makeup artist","specializing in mature skin","beauty content creator"],"years_active":15,"subscriber_count":479000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Best new makeup of 2026 so far"],"quotes":[{"text":"How perfect is that? This one is called Understated, and it retails for just $16.","timestamp_start":892,"timestamp_end":900.8,"timestamp_start_formatted":"14:52","video_url":"https://www.youtube.com/watch?v=1KmetdwPT78&t=892s","sentiment":"positive","topics":["value","price"],"mentions_variant":"Understated"},{"text":"All I got to say is Morphe has been giving us the goods this year.","timestamp_start":915.56,"timestamp_end":920.1999999999999,"timestamp_start_formatted":"15:15","video_url":"https://www.youtube.com/watch?v=1KmetdwPT78&t=915s","sentiment":"positive","topics":["brand praise","quality"],"mentions_variant":null},{"text":"I would have purchased these two, at least. And the second one would have been these Tailored Nudes.","timestamp_start":905.2,"timestamp_end":915.36,"timestamp_start_formatted":"15:05","video_url":"https://www.youtube.com/watch?v=1KmetdwPT78&t=905s","sentiment":"positive","topics":["would purchase","favorite"],"mentions_variant":"Tailored Nudes"}]},{"handle":"genelle","display_name":"Genelle","profile_url":"/creators/genelle","channel_url":"https://www.youtube.com/@genelle","specialty":["lifestyle creator","wellness creator"],"years_active":12,"subscriber_count":415000,"endorsement_strength":"loves it","grailpeople_rating":4.8,"is_sponsored":false,"video_titles":["Travel Makeup and Glam: What I Packed"],"quotes":[{"text":"I now I'm taking this Morphe palette. This is called Rich Glitch. 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So, it's going to kind of neutralize the super orangey bronze color with the mauve.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=dHw2NWOFrLI","sentiment":"positive","topics":["neutralizing","mauve"],"mentions_variant":null}]},{"handle":"kellystrack","display_name":"Kelly Strack","profile_url":"/creators/kellystrack","channel_url":"https://www.youtube.com/@kellystrack","specialty":["beauty content creator","based in New York City"],"years_active":14,"subscriber_count":1090000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Testing viral new drugstore makeup 2025"],"quotes":[{"text":"Blending really nicely.","timestamp_start":570.959,"timestamp_end":573.3542857142858,"timestamp_start_formatted":"9:30","video_url":"https://www.youtube.com/watch?v=vzSx47j2uac&t=570s","sentiment":"positive","topics":["blendability"],"mentions_variant":null},{"text":"These shadows are definitely pigmented.","timestamp_start":577.92,"timestamp_end":580.4876666666667,"timestamp_start_formatted":"9:37","video_url":"https://www.youtube.com/watch?v=vzSx47j2uac&t=577s","sentiment":"positive","topics":["pigmented"],"mentions_variant":null},{"text":"These are insanely shimmery and glittery.","timestamp_start":601.76,"timestamp_end":602.1605405405405,"timestamp_start_formatted":"10:01","video_url":"https://www.youtube.com/watch?v=vzSx47j2uac&t=601s","sentiment":"positive","topics":["shimmer","glitter"],"mentions_variant":"shimmer shades"},{"text":"These are beautiful.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=vzSx47j2uac","sentiment":"positive","topics":[],"mentions_variant":null},{"text":"Really, really pigmented.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=vzSx47j2uac","sentiment":"positive","topics":["pigmented"],"mentions_variant":null},{"text":"These new palettes are really, really good.","timestamp_start":615.04,"timestamp_end":617.12,"timestamp_start_formatted":"10:15","video_url":"https://www.youtube.com/watch?v=vzSx47j2uac&t=615s","sentiment":"positive","topics":[],"mentions_variant":null},{"text":"Very pigmented and pretty.","timestamp_start":620.959,"timestamp_end":621.2111860465116,"timestamp_start_formatted":"10:20","video_url":"https://www.youtube.com/watch?v=vzSx47j2uac&t=620s","sentiment":"positive","topics":["pigmented"],"mentions_variant":null},{"text":"Really pigmented colors.","timestamp_start":604.24,"timestamp_end":607.6221428571429,"timestamp_start_formatted":"10:04","video_url":"https://www.youtube.com/watch?v=vzSx47j2uac&t=604s","sentiment":"positive","topics":["pigmented"],"mentions_variant":null}]},{"handle":"jenndbeauty","display_name":"JennDBeauty","profile_url":"/creators/jenndbeauty","channel_url":"https://www.youtube.com/@jenndbeauty","specialty":[],"years_active":null,"subscriber_count":3940,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Speed Reviews: 51 Beauty Products"],"quotes":[{"text":"Different pretty taupe-y mauve creamy mattes. That's just three of the six. Let me show you the cream. Absolutely beautiful.","timestamp_start":217.239,"timestamp_end":223.6,"timestamp_start_formatted":"3:37","video_url":"https://www.youtube.com/watch?v=nK20gcNQgZ4&t=217s","sentiment":"positive","topics":["creamy mattes","taupe","mauve"],"mentions_variant":"Mauve Mode"}]},{"handle":"moorebeautifully","display_name":"Sophie  🎀","profile_url":"/creators/moorebeautifully","channel_url":"https://www.youtube.com/@moorebeautifully","specialty":[],"years_active":null,"subscriber_count":1930,"endorsement_strength":"loves it","grailpeople_rating":4.8,"is_sponsored":false,"video_titles":["Speed reviews of over 75 viral makeup products part 2"],"quotes":[{"text":"Morphe came out with eyeshadow palettes this year and they absolutely take the cake for the best priced, highest quality, incredible palettes of 2025 in my opinion.","timestamp_start":79.28,"timestamp_end":85.19999999999999,"timestamp_start_formatted":"1:19","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=79s","sentiment":"positive","topics":["best priced","highest quality","best of 2025"],"mentions_variant":null},{"text":"They are absolutely stunning.","timestamp_start":83.119,"timestamp_end":85.72528571428572,"timestamp_start_formatted":"1:23","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=83s","sentiment":"positive","topics":["stunning"],"mentions_variant":null},{"text":"The quality is there. The mattes are there. The scattered glitters are really, really beautiful.","timestamp_start":98.24,"timestamp_end":102.64,"timestamp_start_formatted":"1:38","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=98s","sentiment":"positive","topics":["quality","mattes","scattered glitters"],"mentions_variant":null},{"text":"Their eyeshadow quality has always been great, but these come with a fantastic mirror as well, which just bumps up the quality of these shadows so beautifully.","timestamp_start":106,"timestamp_end":110.159,"timestamp_start_formatted":"1:46","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=106s","sentiment":"positive","topics":["great mirror","quality"],"mentions_variant":null},{"text":"They just are so elevated in terms of a drugstore makeup eyeshadow product.","timestamp_start":128.879,"timestamp_end":135.51999999999998,"timestamp_start_formatted":"2:08","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=128s","sentiment":"positive","topics":["elevated","drugstore"],"mentions_variant":null},{"text":"These absolutely could retail for just as high-end as any of my other ones.","timestamp_start":135.52,"timestamp_end":140.16,"timestamp_start_formatted":"2:15","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=135s","sentiment":"positive","topics":["high-end quality","value"],"mentions_variant":null},{"text":"They are so well worth it.","timestamp_start":140.16,"timestamp_end":143.16,"timestamp_start_formatted":"2:20","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=140s","sentiment":"positive","topics":["worth it"],"mentions_variant":null}]},{"handle":"drugstoremaven","display_name":"Taylor Margaret","profile_url":"/creators/drugstoremaven","channel_url":"https://www.youtube.com/@drugstoremaven","specialty":["beauty content creator","affordable makeup focus"],"years_active":10,"subscriber_count":123000,"endorsement_strength":"mentions","grailpeople_rating":null,"is_sponsored":false,"video_titles":["Go-To Drugstore Makeup Routine 2026"],"quotes":[{"text":"And add a touch of shimmer from this Morphe palette in my inner corners.","timestamp_start":116.079,"timestamp_end":121.759,"timestamp_start_formatted":"1:56","video_url":"https://www.youtube.com/watch?v=7jkWnjprXSw&t=116s","sentiment":"positive","topics":["finish","ease of use"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. 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