{"ok":true,"data":{"product":{"brand":"Morphe","name":"Liplock Glossy Lipstick","slug":"morphe-liplock-glossy-lipstick","product_url":"/products/morphe-liplock-glossy-lipstick","brand_url":"/brands/morphe","subcategory":"lipstick","formulation":null,"finish":"glossy","price_tier":"mid_range","grailpeople_rating":4.4,"rating_count":6,"enriched_price":"$15.00","enriched_price_usd":15,"retailers":["Amazon","Ulta"],"key_ingredients":["Trimethyl Pentaphenyl Trisiloxane","Diphenyl Dimethicone","Hydrogenated Polyisobutene","Synthetic Wax","Isohexadecane","Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate","VP/Hexadecene Copolymer","Caprylic/Capric Triglyceride","VP/Eicosene Copolymer","Limnanthes Alba (Meadowfoam) Seed Oil"],"claims":["high-shine","long-wearing","nonsticky","nonfeathering","improves moisture retention"],"consensus_summary":"Morphe's Liplock Glossy Lipstick is a long-wear glossy lipstick that sets after two minutes, leaving color behind even as shine fades. Emily Noel notes it doesn't over-dry lips and smells like vanilla, while Carmel Nicole confirms the color lasts after glossiness wears off and feels balmy and hydrating. Several creators praise the innovative double locking system for minimal transfer, though Taylor Margaret notes the glassy formula isn't entirely new.","gtin":null,"shades":["Caught Rose","Sealed Kiss","Heart-Riveting"]},"signal":{"total_mentions":7,"holy_grail_count":0,"loves_it_count":5,"worth_trying_count":1,"mentions_count":1,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":7,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"positive","mention_count":6,"product_count":4,"source_type":"creator_quote","sample_quote":"Has an innovative double locking system.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ","video_title":"Top 10 Morphe Products - Applying Them All","video_date":"2026-07-04"},{"creator_handle":"carmelnicolebeauty","creator_name":"Carmel Nicole","channel_url":"https://www.youtube.com/@carmelnicolebeauty","video_url":"https://www.youtube.com/watch?v=pAf03tlrbHw","video_title":"Drugstore makeup dupes that rival high-end","video_date":"2026-06-29"},{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0","video_title":"Full face of the best affordable makeup of April 2026","video_date":"2026-05-02"},{"creator_handle":"vianneystrick","creator_name":"Vianney Strick","channel_url":"https://www.youtube.com/@vianneystrick","video_url":"https://www.youtube.com/watch?v=bqIvsOL_oRE","video_title":"Full face new drugstore makeup 2026","video_date":"2026-04-28"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=Wkc3K9EoM1I","video_title":"No-fail makeup routine for time constraints","video_date":"2026-04-21"}]},{"tag":"glossy","label":"Glossy","group":"attribute","polarity":"positive","mention_count":3,"product_count":3,"source_type":"llm_tagger","sample_quote":"They are a glossy balm that lasts on your lips. Like you put it on, wait like a couple of minutes and it locks on to your lips.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ","video_title":"Top 10 Morphe Products - Applying Them All","video_date":"2026-07-04"},{"creator_handle":"juliedawnbeauty","creator_name":"Julie Dawn Beauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0","video_title":"Full face of the best affordable makeup of April 2026","video_date":"2026-05-02"},{"creator_handle":"vianneystrick","creator_name":"Vianney Strick","channel_url":"https://www.youtube.com/@vianneystrick","video_url":"https://www.youtube.com/watch?v=bqIvsOL_oRE","video_title":"Full face new drugstore makeup 2026","video_date":"2026-04-28"}]},{"tag":"pleasant_scent","label":"Pleasant scent","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"Moisture is sealed and it feels nice on the lips, not too thick or thin.","provenance":[{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ","video_title":"Top 10 Morphe Products - Applying Them All","video_date":"2026-07-04"},{"creator_handle":"vianneystrick","creator_name":"Vianney Strick","channel_url":"https://www.youtube.com/@vianneystrick","video_url":"https://www.youtube.com/watch?v=bqIvsOL_oRE","video_title":"Full face new drugstore makeup 2026","video_date":"2026-04-28"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"monica.raviii","display_name":"Monica Ravi-Conway","profile_url":"/creators/monica.raviii","channel_url":"https://www.youtube.com/@monica.raviii","specialty":["beauty content creator","specializing in brown and olive skin tones"],"years_active":4,"subscriber_count":1250000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":[],"quotes":[{"text":"Has an innovative double locking system.","timestamp_start":118.846664,"timestamp_end":120.71970904347826,"timestamp_start_formatted":"1:58","video_url":"https://www.youtube.com/watch?v=aL6Z06KRtt0&t=118s","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"It reinforces the bond for pigment longevity and minimal transfer.","timestamp_start":126.02667,"timestamp_end":129.01333666666667,"timestamp_start_formatted":"2:06","video_url":"https://www.youtube.com/watch?v=aL6Z06KRtt0&t=126s","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"This lip is insane. Once it like sets it like barely transfers.","timestamp_start":143.94667,"timestamp_end":144.82666,"timestamp_start_formatted":"2:23","video_url":"https://www.youtube.com/watch?v=aL6Z06KRtt0&t=143s","sentiment":"positive","topics":["long wear"],"mentions_variant":null}]},{"handle":"juliedawnbeauty","display_name":"Julie Dawn Beauty","profile_url":"/creators/juliedawnbeauty","channel_url":"https://www.youtube.com/@juliedawnbeauty","specialty":[],"years_active":null,"subscriber_count":69100,"endorsement_strength":"loves it","grailpeople_rating":4.8,"is_sponsored":false,"video_titles":["Full face of the best affordable makeup of April 2026"],"quotes":[{"text":"These are amazing and I highly highly recommend these.","timestamp_start":1687.12,"timestamp_end":1695.2,"timestamp_start_formatted":"28:07","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=1687s","sentiment":"positive","topics":["amazing","highly recommend"],"mentions_variant":null},{"text":"They are a glossy balm that lasts on your lips. Like you put it on, wait like a couple of minutes and it locks on to your lips.","timestamp_start":1695.2,"timestamp_end":1701.52,"timestamp_start_formatted":"28:15","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=1695s","sentiment":"positive","topics":["long wear","glossy balm","locks on"],"mentions_variant":null},{"text":"The formula is so unique and I have not found another formula quite like this. Like it's very new to the market.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0","sentiment":"positive","topics":["unique formula","innovative"],"mentions_variant":null},{"text":"If you're really into a longwear lip balm, I think you would love those.","timestamp_start":1720.159,"timestamp_end":1725.2,"timestamp_start_formatted":"28:40","video_url":"https://www.youtube.com/watch?v=DUtCVL0cvn0&t=1720s","sentiment":"positive","topics":["long wear","recommendation"],"mentions_variant":null}]},{"handle":"vianneystrick","display_name":"Vianney Strick","profile_url":"/creators/vianneystrick","channel_url":"https://www.youtube.com/@vianneystrick","specialty":[],"years_active":null,"subscriber_count":140000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Full face new drugstore makeup 2026"],"quotes":[{"text":"It locks in lasting color for ultra shine with a double locking system.","timestamp_start":1005.4,"timestamp_end":1011.04,"timestamp_start_formatted":"16:45","video_url":"https://www.youtube.com/watch?v=bqIvsOL_oRE&t=1005s","sentiment":"positive","topics":["long wear","shine"],"mentions_variant":"Sealed Kiss"},{"text":"Moisture is sealed and it feels nice on the lips, not too thick or thin.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bqIvsOL_oRE","sentiment":"positive","topics":["moisture","texture"],"mentions_variant":"Sealed Kiss"},{"text":"It is glossier than I expected and looks beautiful.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=bqIvsOL_oRE","sentiment":"positive","topics":["gloss","appearance"],"mentions_variant":"Sealed Kiss"},{"text":"This shade is perfection.","timestamp_start":1031.12,"timestamp_end":1033.2199999999998,"timestamp_start_formatted":"17:11","video_url":"https://www.youtube.com/watch?v=bqIvsOL_oRE&t=1031s","sentiment":"positive","topics":["shade","final verdict"],"mentions_variant":"Sealed Kiss"}]},{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":980000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["No-fail makeup routine for time constraints","Top 10 Morphe Products - Applying Them All"],"quotes":[{"text":"We are going to go with one of the Morphe lip locks. This is in the shade Heart Riveting. It is the reddish color.","timestamp_start":635.12,"timestamp_end":638.24,"timestamp_start_formatted":"10:35","video_url":"https://www.youtube.com/watch?v=Wkc3K9EoM1I&t=635s","sentiment":"positive","topics":["shade"],"mentions_variant":null},{"text":"What these are, they go on looking really shiny and with some good color. And after two minutes, they kind of set on there to where the only thing that may transfer off a little bit is some shine, but they actually last a super long time.","timestamp_start":641.04,"timestamp_end":646.64,"timestamp_start_formatted":"10:41","video_url":"https://www.youtube.com/watch?v=Wkc3K9EoM1I&t=641s","sentiment":"positive","topics":["long wear","finish","color"],"mentions_variant":null},{"text":"It's a shiny red lip you can wear without fear.","timestamp_start":662.56,"timestamp_end":667.12,"timestamp_start_formatted":"11:02","video_url":"https://www.youtube.com/watch?v=Wkc3K9EoM1I&t=662s","sentiment":"positive","topics":["finish","long wear"],"mentions_variant":null},{"text":"These are really special because they are long wear, but they have shine.","timestamp_start":1823.8,"timestamp_end":1828.48,"timestamp_start_formatted":"30:23","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ&t=1823s","sentiment":"positive","topics":["long wear","shine"],"mentions_variant":"Caught Rose"},{"text":"It's not going to over dry the lips.","timestamp_start":1851.84,"timestamp_end":1855.2599999999998,"timestamp_start_formatted":"30:51","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ&t=1851s","sentiment":"positive","topics":["comfortable","not drying"],"mentions_variant":null},{"text":"It smells like vanilla. It smells like a MAC lipstick.","timestamp_start":1853.24,"timestamp_end":1857.6,"timestamp_start_formatted":"30:53","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ&t=1853s","sentiment":"positive","topics":["scent","MAC comparison"],"mentions_variant":null},{"text":"It's a really cool product, a very appreciated product if you're one who loves good staying power.","timestamp_start":1868.16,"timestamp_end":1872.64,"timestamp_start_formatted":"31:08","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ&t=1868s","sentiment":"positive","topics":["staying power","recommended"],"mentions_variant":null},{"text":"So it's not going to be like, 'Oh, I have continual this level of shine all day.' But you will keep having the color. It's very impressive.","timestamp_start":1874.36,"timestamp_end":1880.88,"timestamp_start_formatted":"31:14","video_url":"https://www.youtube.com/watch?v=ZrtUkkbQhtQ&t=1874s","sentiment":"positive","topics":["color retention","impressive"],"mentions_variant":null}]},{"handle":"carmelnicolebeauty","display_name":"Carmel Nicole","profile_url":"/creators/carmelnicolebeauty","channel_url":"https://www.youtube.com/@carmelnicolebeauty","specialty":[],"years_active":null,"subscriber_count":20600,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Drugstore makeup dupes that rival high-end"],"quotes":[{"text":"This has definitely been a product that has grown and grown on me the more I've used it.","timestamp_start":1461.2,"timestamp_end":1468.24,"timestamp_start_formatted":"24:21","video_url":"https://www.youtube.com/watch?v=pAf03tlrbHw&t=1461s","sentiment":"positive","topics":["grew on me"],"mentions_variant":null},{"text":"They claim that when the glossiness wears off, you are left with a color left behind.","timestamp_start":1489.76,"timestamp_end":1496.8799999999999,"timestamp_start_formatted":"24:49","video_url":"https://www.youtube.com/watch?v=pAf03tlrbHw&t=1489s","sentiment":"positive","topics":["long wear","stain effect"],"mentions_variant":null},{"text":"I can confirm that my friends will say that that is absolutely true.","timestamp_start":1499.039,"timestamp_end":1505.44,"timestamp_start_formatted":"24:59","video_url":"https://www.youtube.com/watch?v=pAf03tlrbHw&t=1499s","sentiment":"positive","topics":["long wear","stain effect","verified"],"mentions_variant":null},{"text":"They are pretty much the same thing.","timestamp_start":1514.96,"timestamp_end":1521.479125,"timestamp_start_formatted":"25:14","video_url":"https://www.youtube.com/watch?v=pAf03tlrbHw&t=1514s","sentiment":"positive","topics":["dupe","Dior dupe"],"mentions_variant":null},{"text":"I'd say that the Dior are a little bit more tacky than what the Morphe are.","timestamp_start":1522.159,"timestamp_end":1528.96,"timestamp_start_formatted":"25:22","video_url":"https://www.youtube.com/watch?v=pAf03tlrbHw&t=1522s","sentiment":"positive","topics":["texture","comparison","better than Dior"],"mentions_variant":null},{"text":"They feel so balmy, so hydrating.","timestamp_start":1525.2,"timestamp_end":1534.9942857142858,"timestamp_start_formatted":"25:25","video_url":"https://www.youtube.com/watch?v=pAf03tlrbHw&t=1525s","sentiment":"positive","topics":["hydrating","balmy","comfortable"],"mentions_variant":null},{"text":"They last so well because they have that adhesive type formula in there and they just look gorgeous.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=pAf03tlrbHw","sentiment":"positive","topics":["long wear","adhesive formula","gorgeous"],"mentions_variant":null}]},{"handle":"drugstoremaven","display_name":"Taylor Margaret","profile_url":"/creators/drugstoremaven","channel_url":"https://www.youtube.com/@drugstoremaven","specialty":["beauty content creator","affordable makeup focus"],"years_active":10,"subscriber_count":123000,"endorsement_strength":"worth trying","grailpeople_rating":3.5,"is_sponsored":false,"video_titles":[],"quotes":[{"text":"Beautiful glassy shiny formula but we have seen it before.","timestamp_start":83.18,"timestamp_end":85.80230769230769,"timestamp_start_formatted":"1:23","video_url":"https://www.youtube.com/watch?v=T0v3KDzGgw4&t=83s","sentiment":"mixed","topics":["finish","glow"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}