{"ok":true,"data":{"product":{"brand":"Morphe","name":"Soulmatte Filling Gel Lip Liner","slug":"morphe-soulmatte-filling-gel-lip-liner","product_url":"/products/morphe-soulmatte-filling-gel-lip-liner","brand_url":"/brands/morphe","subcategory":"lip liner","formulation":"gel","finish":"matte","price_tier":"mid_range","enriched_price":"$9.00","enriched_price_usd":9,"retailers":["Amazon","Ulta"],"key_ingredients":["Sweet Almond Oil","Tea Seed Oil","Vitamin E","Candelilla Wax","Kaolin","Dimethicone","Mica","Silica","Tocopheryl Acetate","Camellia Oleifera Seed Oil"],"claims":["long-wearing","nourishing","soft focus finish","velvety soft feel"],"consensus_summary":"Morphe's Soulmatte Filling Gel Lip Liner is a creamy, pigmented pencil that adheres well and lasts, with a shade range described as one of the best at the drugstore. Several creators praise its precise application and comfortable wear, with one calling it a dupe for MAC liners. Emily Noel notes it hits a \"good sweet spot\" between easy application and staying put without slipping.","gtin":null,"shades":["Trensetter","Berry Cola","Rock Steady","Brulee","Trendsetter"]},"signal":{"total_mentions":7,"holy_grail_count":2,"loves_it_count":0,"worth_trying_count":1,"mentions_count":4,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":7,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"These liners are just a good old-fashioned really long lasting well-wearing lip pencil that you can sharpen and they're fabulous.","provenance":[{"creator_handle":"magdalinejanet","creator_name":"Magdaline Janet","channel_url":"https://www.youtube.com/@magdalinejanet","video_url":"https://www.youtube.com/watch?v=rhmh3LN-vsA","video_title":"Top 10 Affordable Drugstore Makeup You Need in 2026","video_date":"2026-04-30"},{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0","video_title":"Speed reviews of over 75 viral makeup products part 2","video_date":"2025-12-23"}]},{"tag":"wide_shade_range","label":"Wide shade range","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"llm_tagger","sample_quote":"They come in the most beautiful shade range possible.","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA","video_title":"Best makeup under $10 that perform like high-end","video_date":"2026-02-10"},{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0","video_title":"Speed reviews of over 75 viral makeup products part 2","video_date":"2025-12-23"}]},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"I feel like it's a good sweet spot between like going on easily but not being so creamy that it's drifting and slipping outside the lip line.","provenance":[{"creator_handle":"magdalinejanet","creator_name":"Magdaline Janet","channel_url":"https://www.youtube.com/@magdalinejanet","video_url":"https://www.youtube.com/watch?v=rhmh3LN-vsA","video_title":"Top 10 Affordable Drugstore Makeup You Need in 2026","video_date":"2026-04-30"},{"creator_handle":"emilynoel83","creator_name":"Emily Noel","channel_url":"https://www.youtube.com/@emilynoel83","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc","video_title":"Glowy not sticky coverage faves and how I apply them","video_date":"2026-04-14"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"moorebeautifully","display_name":"Sophie  🎀","profile_url":"/creators/moorebeautifully","channel_url":"https://www.youtube.com/@moorebeautifully","specialty":[],"years_active":null,"subscriber_count":1930,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Speed reviews of over 75 viral makeup products part 2","Best makeup under $10 that perform like high-end"],"quotes":[{"text":"These liners are just a good old-fashioned really long lasting well-wearing lip pencil that you can sharpen and they're fabulous.","timestamp_start":1648.08,"timestamp_end":1653.1999999999998,"timestamp_start_formatted":"27:28","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=1648s","sentiment":"positive","topics":["long wear","ease of use"],"mentions_variant":null},{"text":"They come in the most beautiful shade range possible.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0","sentiment":"positive","topics":["shade range"],"mentions_variant":null},{"text":"Morphe's new liners that they came out with recently are so so beautiful that they repackaged. They have probably the best shade range at the drugstore, period. I'm obsessed with these. I want to reach for them all the time.","timestamp_start":2407.599,"timestamp_end":2415.68,"timestamp_start_formatted":"40:07","video_url":"https://www.youtube.com/watch?v=iur4btIyfXA&t=2407s","sentiment":"positive","topics":["shade range","drugstore","obsessed","reach for"],"mentions_variant":null}]},{"handle":"magdalinejanet","display_name":"Magdaline Janet","profile_url":"/creators/magdalinejanet","channel_url":"https://www.youtube.com/@magdalinejanet","specialty":[],"years_active":null,"subscriber_count":106000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Top 10 Best Drugstore Products of 2026","Top 10 Affordable Drugstore Makeup You Need in 2026","8 new makeup products 2-day wear test"],"quotes":[{"text":"And then I filled in a little bit like towards the top here, rocksteady, which is like a cool tone.","timestamp_start":1181.72,"timestamp_end":1186.2,"timestamp_start_formatted":"19:41","video_url":"https://www.youtube.com/watch?v=b6NvdkdpFVM&t=1181s","sentiment":"positive","topics":["current look","cool tone"],"mentions_variant":"Rock Steady"},{"text":"I think these are a dupe for MAC, the MAC lip liners.","timestamp_start":785.48,"timestamp_end":794.28,"timestamp_start_formatted":"13:05","video_url":"https://www.youtube.com/watch?v=rhmh3LN-vsA&t=785s","sentiment":"positive","topics":["dupe","comparison"],"mentions_variant":null},{"text":"Not only are they super creamy, they last pretty well. They're not like a matte finish. They are creamy, but they do sit and adhere well onto the skin.","timestamp_start":791.76,"timestamp_end":797.8,"timestamp_start_formatted":"13:11","video_url":"https://www.youtube.com/watch?v=rhmh3LN-vsA&t=791s","sentiment":"positive","topics":["creamy","long wear","adhesion"],"mentions_variant":null},{"text":"They have great tones.","timestamp_start":801.36,"timestamp_end":803.8742857142857,"timestamp_start_formatted":"13:21","video_url":"https://www.youtube.com/watch?v=rhmh3LN-vsA&t=801s","sentiment":"positive","topics":["shade range"],"mentions_variant":null},{"text":"I really love wooden lip liners because you can sharpen it and you can really get your lip liner as sharp and as precise as possible.","timestamp_start":825.4,"timestamp_end":832.16,"timestamp_start_formatted":"13:45","video_url":"https://www.youtube.com/watch?v=rhmh3LN-vsA&t=825s","sentiment":"positive","topics":["wooden pencil","precision"],"mentions_variant":null},{"text":"I always feel like the formulas inside a pencil tend to be very pigmented and creamy.","timestamp_start":834.56,"timestamp_end":839.8,"timestamp_start_formatted":"13:54","video_url":"https://www.youtube.com/watch?v=rhmh3LN-vsA&t=834s","sentiment":"positive","topics":["pigmented","creamy","formula"],"mentions_variant":null},{"text":"Yeah, so pigmented. You know, a little definition on my lip. Yeah. Look at what I What shade is this? Trensetter. Mhm. Oh, yeah. It did what it needed to do, huh?","timestamp_start":856.92,"timestamp_end":862.72,"timestamp_start_formatted":"14:16","video_url":"https://www.youtube.com/watch?v=rhmh3LN-vsA&t=856s","sentiment":"positive","topics":["pigmented","definition"],"mentions_variant":"Trensetter"},{"text":"But yeah, these are bomb. You can tell already. This is why I love them.","timestamp_start":868.28,"timestamp_end":871.959,"timestamp_start_formatted":"14:28","video_url":"https://www.youtube.com/watch?v=rhmh3LN-vsA&t=868s","sentiment":"positive","topics":["favorite","holy grail"],"mentions_variant":null},{"text":"My lip combo is this one. Morphe Brulee and then Rose Robe from Dick.","timestamp_start":1240.16,"timestamp_end":1246.64,"timestamp_start_formatted":"20:40","video_url":"https://www.youtube.com/watch?v=vvcEGmO1RT0&t=1240s","sentiment":"positive","topics":["lip combo"],"mentions_variant":"Brulee"},{"text":"The lip, I started off with trendsetter. You see that darker line?","timestamp_start":1226.44,"timestamp_end":1232.3200000000002,"timestamp_start_formatted":"20:26","video_url":"https://www.youtube.com/watch?v=b6NvdkdpFVM&t=1226s","sentiment":"positive","topics":["current look","lip liner"],"mentions_variant":"Trendsetter"}]},{"handle":"emilynoel83","display_name":"Emily Noel","profile_url":"/creators/emilynoel83","channel_url":"https://www.youtube.com/@emilynoel83","specialty":["beauty content creator"],"years_active":19,"subscriber_count":981000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Glowy not sticky coverage faves and how I apply them"],"quotes":[{"text":"I really like this formula.","timestamp_start":614.079,"timestamp_end":617.2225714285714,"timestamp_start_formatted":"10:14","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=614s","sentiment":"positive","topics":["formula"],"mentions_variant":null},{"text":"I feel like it's a good sweet spot between like going on easily but not being so creamy that it's drifting and slipping outside the lip line.","timestamp_start":616.48,"timestamp_end":623.12,"timestamp_start_formatted":"10:16","video_url":"https://www.youtube.com/watch?v=f9UQNOm55Bc&t=616s","sentiment":"positive","topics":["ease of use","texture","blendability"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}