{"ok":true,"data":{"product":{"brand":"Natasha Denona","name":"Hy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer","slug":"natasha-denona-hy-glam-brightening-hydrating-medium-to-full-coverage-crease-proof-serum-concealer","product_url":"/products/natasha-denona-hy-glam-brightening-hydrating-medium-to-full-coverage-crease-proof-serum-concealer","brand_url":"/brands/natasha-denona","subcategory":"concealer","formulation":"liquid","finish":"natural","price_tier":"luxury","enriched_price":"$32.00","enriched_price_usd":32,"retailers":["Amazon","Ulta","Sephora","Beautylish"],"key_ingredients":["Titanium Dioxide","Glycerin","Boron Nitride","Tocopheryl Acetate","Grape Fruit Extract","Portulaca Grandiflora Extract","Capsicum Annuum Extract"],"claims":["Clinically Proven","Significantly Depuffing","Collagen Boosting","Up to 19 HR wear","Anti-Aging"],"consensus_summary":"Natasha Denona's Hy-Glam Serum Concealer is a medium-to-full coverage formula that professional makeup artist Nikki La Rose calls \"all skin type, all skin age friendly\" and notes it doesn't feel dry under the eyes while working for oily skin. Several creators praise its quick dry-down time, blendability, and that a little goes a long way, with Andréa Matillano saying she uses it as an all-over product. The shades are described as unbeatable, and no creator mentions any irritation or downsides.","gtin":null,"shades":["R2","N4"]},"signal":{"total_mentions":8,"holy_grail_count":4,"loves_it_count":1,"worth_trying_count":1,"mentions_count":2,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":8,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"This is one of the best powerhouse concealers on the market. Full coverage so less is more. You don't have to overuse it, you don't have to glob on a ton of product to get a really beautiful flawless look to your under eyes with a lot of coverage. A few dots, blend it out, set it, you are good to go.","provenance":[{"creator_handle":"makeupbynikkilarose","creator_name":"Makeup By Nikki La Rose","channel_url":"https://www.youtube.com/@makeupbynikkilarose","video_url":"https://www.youtube.com/watch?v=_NUqU-5cfjc","video_title":"15 no fail makeup products","video_date":"2026-01-10"},{"creator_handle":"makeupbynikkilarose","creator_name":"Makeup By Nikki La Rose","channel_url":"https://www.youtube.com/@makeupbynikkilarose","video_url":"https://www.youtube.com/watch?v=j0NhNSmAgIM","video_title":"Luxury vs drugstore: where to spend your money","video_date":"2025-03-08"}]},{"tag":"hydrating","label":"Hydrating","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"This has less of a dry-down time than let's just say Natasha Denona High Glam Concealer or Max Factor Revenge French Face or any of the more hydrating moisturizing concealers like Tower 28's.","provenance":[{"creator_handle":"makeupbynikkilarose","creator_name":"Makeup By Nikki La Rose","channel_url":"https://www.youtube.com/@makeupbynikkilarose","video_url":"https://www.youtube.com/watch?v=KSD9Y4wCzcQ","video_title":"Concealer that lasts all day","video_date":"2026-04-21"},{"creator_handle":"makeupbynikkilarose","creator_name":"Makeup By Nikki La Rose","channel_url":"https://www.youtube.com/@makeupbynikkilarose","video_url":"https://www.youtube.com/watch?v=j0NhNSmAgIM","video_title":"Luxury vs drugstore: where to spend your money","video_date":"2025-03-08"}]}],"good_for":[{"tag":"all_skin_types","label":"All skin types","group":"skin_type","polarity":"positive","mention_count":3,"product_count":1,"source_type":"creator_quote","sample_quote":"Whether you have oily skin or dry skin, this has a perfect amount of moisture that looks flawless under your eyes. It never looks crackly, it never looks too cakey or creasy. It is just a solid formula that's absolutely worth the money.","provenance":[{"creator_handle":"makeupbynikkilarose","creator_name":"Makeup By Nikki La Rose","channel_url":"https://www.youtube.com/@makeupbynikkilarose","video_url":"https://www.youtube.com/watch?v=1zpPPzvtWTk","video_title":"50 of the best sellers at Sephora: buy or skip?","video_date":"2026-04-04"},{"creator_handle":"makeupbynikkilarose","creator_name":"Makeup By Nikki La Rose","channel_url":"https://www.youtube.com/@makeupbynikkilarose","video_url":"https://www.youtube.com/watch?v=_NUqU-5cfjc","video_title":"15 no fail makeup products","video_date":"2026-01-10"},{"creator_handle":"makeupbynikkilarose","creator_name":"Makeup By Nikki La Rose","channel_url":"https://www.youtube.com/@makeupbynikkilarose","video_url":"https://www.youtube.com/watch?v=j0NhNSmAgIM","video_title":"Luxury vs drugstore: where to spend your money","video_date":"2025-03-08"}]}],"best_for":[],"value":[{"tag":"value_for_money","label":"Value for money","group":"value","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"It's just the perfect coverage. It stays in place well. So good on the skin. A little bit goes a long way. Like it blends out in two seconds.","provenance":[{"creator_handle":"andreamatillano","creator_name":"Andréa Matillano","channel_url":"https://www.youtube.com/@andreamatillano","video_url":"https://www.youtube.com/watch?v=mcY_loEFmRA","video_title":"50 products I actually used up (beauty empties I loved + hated)","video_date":"2026-04-22"},{"creator_handle":"makeupbynikkilarose","creator_name":"Makeup By Nikki La Rose","channel_url":"https://www.youtube.com/@makeupbynikkilarose","video_url":"https://www.youtube.com/watch?v=1zpPPzvtWTk","video_title":"50 of the best sellers at Sephora: buy or skip?","video_date":"2026-04-04"}]}],"warnings":[]},"creators":[{"handle":"erinnicoletv","display_name":"Erin Nicole TV","profile_url":"/creators/erinnicoletv","channel_url":"https://www.youtube.com/@erinnicoletv","specialty":[],"years_active":null,"subscriber_count":130000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["2025 luxury favorites: best beauty, fragrance & style"],"quotes":[{"text":"Another standout product that completely transforms my makeup is the Natasha Denona concealer.","timestamp_start":582.72,"timestamp_end":589.519,"timestamp_start_formatted":"9:42","video_url":"https://www.youtube.com/watch?v=xZQ8tmskWh4&t=582s","sentiment":"positive","topics":["standout","transformative"],"mentions_variant":null},{"text":"I feel like I have found my go-to holy grail concealer.","timestamp_start":598.08,"timestamp_end":605.2,"timestamp_start_formatted":"9:58","video_url":"https://www.youtube.com/watch?v=xZQ8tmskWh4&t=598s","sentiment":"positive","topics":["holy grail","go-to"],"mentions_variant":null},{"text":"I don't need to try all of the others on the market.","timestamp_start":605.2,"timestamp_end":608.72,"timestamp_start_formatted":"10:05","video_url":"https://www.youtube.com/watch?v=xZQ8tmskWh4&t=605s","sentiment":"positive","topics":["replaced others","loyalty"],"mentions_variant":null}]},{"handle":"makeupbynikkilarose","display_name":"Makeup By Nikki La Rose","profile_url":"/creators/makeupbynikkilarose","channel_url":"https://www.youtube.com/@makeupbynikkilarose","specialty":["professional makeup artist"],"years_active":12,"subscriber_count":523000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["15 no fail makeup products","Concealer that lasts all day","50 of the best sellers at Sephora: buy or skip?","Luxury vs drugstore: where to spend your money"],"quotes":[{"text":"This doesn't feel dry under the eyes, but it also is great for oily skin.","timestamp_start":561.76,"timestamp_end":567.2,"timestamp_start_formatted":"9:21","video_url":"https://www.youtube.com/watch?v=_NUqU-5cfjc&t=561s","sentiment":"positive","topics":["non-drying","oily skin friendly"],"mentions_variant":null},{"text":"It is a ultra flawless concealer that wears beautifully well, gives beautiful coverage, but you don't have to apply a massive amount of coverage in order to make this work.","timestamp_start":567.2,"timestamp_end":577.8,"timestamp_start_formatted":"9:27","video_url":"https://www.youtube.com/watch?v=_NUqU-5cfjc&t=567s","sentiment":"positive","topics":["flawless","buildable coverage","lightweight"],"mentions_variant":null},{"text":"It's a very flexible product in those terms.","timestamp_start":589.68,"timestamp_end":592.64,"timestamp_start_formatted":"9:49","video_url":"https://www.youtube.com/watch?v=_NUqU-5cfjc&t=589s","sentiment":"positive","topics":["flexible","customizable"],"mentions_variant":null},{"text":"All skin type, all skin age friendly.","timestamp_start":609,"timestamp_end":612.0799999999999,"timestamp_start_formatted":"10:09","video_url":"https://www.youtube.com/watch?v=_NUqU-5cfjc&t=609s","sentiment":"positive","topics":["universal","all skin types","all ages"],"mentions_variant":null},{"text":"It's a phenomenal formula concealer that will not disappoint you. It is just a perfect formula.","timestamp_start":618.96,"timestamp_end":623.32,"timestamp_start_formatted":"10:18","video_url":"https://www.youtube.com/watch?v=_NUqU-5cfjc&t=618s","sentiment":"positive","topics":["phenomenal","perfect formula","no-fail"],"mentions_variant":null},{"text":"This has less of a dry-down time than let's just say Natasha Denona High Glam Concealer or Max Factor Revenge French Face or any of the more hydrating moisturizing concealers like Tower 28's.","timestamp_start":15.72,"timestamp_end":21.76,"timestamp_start_formatted":"0:15","video_url":"https://www.youtube.com/watch?v=KSD9Y4wCzcQ&t=15s","sentiment":"positive","topics":["hydrating","moisturizing"],"mentions_variant":null},{"text":"Those are going to take more time to dry down and self-set than this one will.","timestamp_start":29.2,"timestamp_end":32.92,"timestamp_start_formatted":"0:29","video_url":"https://www.youtube.com/watch?v=KSD9Y4wCzcQ&t=29s","sentiment":"positive","topics":["dry-down time","hydrating"],"mentions_variant":null},{"text":"More hydrating more moisturizing formulas could take up to a minute to 2 minutes to dry down to like 90%.","timestamp_start":24.64,"timestamp_end":29.2,"timestamp_start_formatted":"0:24","video_url":"https://www.youtube.com/watch?v=KSD9Y4wCzcQ&t=24s","sentiment":"positive","topics":["hydrating","dry-down time"],"mentions_variant":null},{"text":"Worth every single penny.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=1zpPPzvtWTk","sentiment":"positive","topics":["value"],"mentions_variant":null},{"text":"One of the best well-rounded, good for everyone, good for all skin types, all skin ages, good for every type of skin out there formula.","timestamp_start":2734.76,"timestamp_end":2739.88,"timestamp_start_formatted":"45:34","video_url":"https://www.youtube.com/watch?v=1zpPPzvtWTk&t=2734s","sentiment":"positive","topics":["suitable for all skin types","well-rounded"],"mentions_variant":null},{"text":"When I think of the most safe recommendation I could give, it's always this one.","timestamp_start":2743.04,"timestamp_end":2750.24,"timestamp_start_formatted":"45:43","video_url":"https://www.youtube.com/watch?v=1zpPPzvtWTk&t=2743s","sentiment":"positive","topics":["safe recommendation","universal"],"mentions_variant":null},{"text":"The shades are unbeatable.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=1zpPPzvtWTk","sentiment":"positive","topics":["shades","unbeatable"],"mentions_variant":null},{"text":"Fantastic. So worth it.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=1zpPPzvtWTk","sentiment":"positive","topics":["fantastic","value"],"mentions_variant":null},{"text":"This is one of the best powerhouse concealers on the market. Full coverage so less is more. You don't have to overuse it, you don't have to glob on a ton of product to get a really beautiful flawless look to your under eyes with a lot of coverage. A few dots, blend it out, set it, you are good to go.","timestamp_start":634.16,"timestamp_end":638.8,"timestamp_start_formatted":"10:34","video_url":"https://www.youtube.com/watch?v=j0NhNSmAgIM&t=634s","sentiment":"positive","topics":["concealer","full coverage","ease of use","blendability"],"mentions_variant":null},{"text":"Whether you have oily skin or dry skin, this has a perfect amount of moisture that looks flawless under your eyes. It never looks crackly, it never looks too cakey or creasy. It is just a solid formula that's absolutely worth the money.","timestamp_start":650.56,"timestamp_end":656.04,"timestamp_start_formatted":"10:50","video_url":"https://www.youtube.com/watch?v=j0NhNSmAgIM&t=650s","sentiment":"positive","topics":["concealer","suitable for all skin types","moisture","non-cakey"],"mentions_variant":null}]},{"handle":"andreamatillano","display_name":"Andréa Matillano","profile_url":"/creators/andreamatillano","channel_url":"https://www.youtube.com/@andreamatillano","specialty":["beauty content creator"],"years_active":15,"subscriber_count":362000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["50 products I actually used up (beauty empties I loved + hated)"],"quotes":[{"text":"I love this formula so much. I typically use this as like an all-over product rather than just a concealer.","timestamp_start":718.24,"timestamp_end":725,"timestamp_start_formatted":"11:58","video_url":"https://www.youtube.com/watch?v=mcY_loEFmRA&t=718s","sentiment":"positive","topics":["versatile","all-over use"],"mentions_variant":null},{"text":"This is the most beautiful formula.","timestamp_start":737.24,"timestamp_end":741.08,"timestamp_start_formatted":"12:17","video_url":"https://www.youtube.com/watch?v=mcY_loEFmRA&t=737s","sentiment":"positive","topics":["beautiful formula"],"mentions_variant":null},{"text":"It's just the perfect coverage. It stays in place well. So good on the skin. A little bit goes a long way. Like it blends out in two seconds.","timestamp_start":747.16,"timestamp_end":751.68,"timestamp_start_formatted":"12:27","video_url":"https://www.youtube.com/watch?v=mcY_loEFmRA&t=747s","sentiment":"positive","topics":["perfect coverage","long-wearing","blends easily","good value"],"mentions_variant":null},{"text":"I don't think I'll ever stop buying this.","timestamp_start":764.4,"timestamp_end":768,"timestamp_start_formatted":"12:44","video_url":"https://www.youtube.com/watch?v=mcY_loEFmRA&t=764s","sentiment":"positive","topics":["forever repurchase","holy grail"],"mentions_variant":null}]},{"handle":"tati","display_name":"Tati","profile_url":"/creators/tati","channel_url":"https://www.youtube.com/@tati","specialty":["beauty content creator"],"years_active":15,"subscriber_count":7880000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Most dramatic fails ever"],"quotes":[{"text":"I die hard love the original high glam concealer from Natasha Denona.","timestamp_start":451.12,"timestamp_end":457.919,"timestamp_start_formatted":"7:31","video_url":"https://www.youtube.com/watch?v=6FhQxkLss7k&t=451s","sentiment":"positive","topics":["die hard love","original formula"],"mentions_variant":null}]},{"handle":"msgoldgirl","display_name":"Marnie Goldberg","profile_url":"/creators/msgoldgirl","channel_url":"https://www.youtube.com/@msgoldgirl","specialty":[],"years_active":null,"subscriber_count":330000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Best beauty products for women over 50 (2025 edition)"],"quotes":[{"text":"I think I like the Natasha Denona one a little bit better.","timestamp_start":403.48,"timestamp_end":408.96,"timestamp_start_formatted":"6:43","video_url":"https://www.youtube.com/watch?v=ID0b55JiF4s&t=403s","sentiment":"positive","topics":["favorite","under eye"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}