{"ok":true,"data":{"product":{"brand":"No Makeup Makeup","name":"The Original No Makeup Makeup Foundation","slug":"no-makeup-makeup-the-original-no-makeup-makeup-foundation","product_url":"/products/no-makeup-makeup-the-original-no-makeup-makeup-foundation","brand_url":"/brands/no-makeup-makeup","subcategory":"foundation","formulation":"liquid","finish":"natural","price_tier":"drugstore","enriched_price":"$55.00","enriched_price_usd":55,"retailers":["NoMakeupMakeup.com","Walmart"],"key_ingredients":["Octyldodecanol","Dimethicone","Ozokerite","C12-15 Alkyl Benzoate","Hydrogenated Polyisobutene","Boron Nitride","Diisostearyl Malate","Jojoba Seed Oil","Tocopheryl Acetate","Tocopherol"],"claims":["clean formula","buildable coverage","natural finish","second-skin finish","all-day wear"],"consensus_summary":"The No Makeup Makeup Foundation is a cream compact that provides buildable coverage from natural to full while looking like skin. MakeupByCheryl says it needs no primer or powder, wears better as the day goes on as natural oils peek through, and doesn't enhance texture. She calls it a standout product of the year and her daily go-to for a seamless, hydrated finish.","gtin":"651473527800","shades":["Light Medium"]},"signal":{"total_mentions":3,"holy_grail_count":1,"loves_it_count":0,"worth_trying_count":0,"mentions_count":2,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":3,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"full_coverage","label":"Full coverage","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"I love a cream compact like this. I haven't really found one since MAC, and this gives really good coverage, but it looks natural on the skin.","provenance":[{"creator_handle":"makeupbycheryl","creator_name":"MakeupByCheryl","channel_url":"https://www.youtube.com/@makeupbycheryl","video_url":"https://www.youtube.com/watch?v=rD2OfPJNrcE","video_title":"Top 3 faves in every makeup category 2026","video_date":"2026-06-08"},{"creator_handle":"makeupbycheryl","creator_name":"MakeupByCheryl","channel_url":"https://www.youtube.com/@makeupbycheryl","video_url":"https://www.youtube.com/watch?v=Q9gY0g2mmEM","video_title":"Best of beauty 2025: top makeup, skin care and hair care","video_date":"2025-12-07"}]},{"tag":"natural_finish","label":"Natural finish","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"I love a cream compact like this. I haven't really found one since MAC, and this gives really good coverage, but it looks natural on the skin.","provenance":[{"creator_handle":"makeupbycheryl","creator_name":"MakeupByCheryl","channel_url":"https://www.youtube.com/@makeupbycheryl","video_url":"https://www.youtube.com/watch?v=rD2OfPJNrcE","video_title":"Top 3 faves in every makeup category 2026","video_date":"2026-06-08"},{"creator_handle":"makeupbycheryl","creator_name":"MakeupByCheryl","channel_url":"https://www.youtube.com/@makeupbycheryl","video_url":"https://www.youtube.com/watch?v=Q9gY0g2mmEM","video_title":"Best of beauty 2025: top makeup, skin care and hair care","video_date":"2025-12-07"}]}],"good_for":[],"best_for":[{"tag":"everyday","label":"Everyday","group":"routine_context","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"Been using this everyday, my everyday makeup just because it looks so seamless on the skin.","provenance":[{"creator_handle":"makeupbycheryl","creator_name":"MakeupByCheryl","channel_url":"https://www.youtube.com/@makeupbycheryl","video_url":"https://www.youtube.com/watch?v=rD2OfPJNrcE","video_title":"Top 3 faves in every makeup category 2026","video_date":"2026-06-08"},{"creator_handle":"makeupbycheryl","creator_name":"MakeupByCheryl","channel_url":"https://www.youtube.com/@makeupbycheryl","video_url":"https://www.youtube.com/watch?v=Q9gY0g2mmEM","video_title":"Best of beauty 2025: top makeup, skin care and hair care","video_date":"2025-12-07"}]}],"value":[],"warnings":[]},"creators":[{"handle":"makeupbycheryl","display_name":"MakeupByCheryl","profile_url":"/creators/makeupbycheryl","channel_url":"https://www.youtube.com/@makeupbycheryl","specialty":[],"years_active":null,"subscriber_count":190000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Best of beauty 2025: top makeup, skin care and hair care","My current go-to makeup look","Top 3 faves in every makeup category 2026"],"quotes":[{"text":"The formula of this foundation blew me away. I haven't been this excited for a foundation release since the Benefit.","timestamp_start":388.479,"timestamp_end":398.72,"timestamp_start_formatted":"6:28","video_url":"https://www.youtube.com/watch?v=Q9gY0g2mmEM&t=388s","sentiment":"positive","topics":["exciting launch","formula"],"mentions_variant":null},{"text":"I love a cream compact like this. I haven't really found one since MAC, and this gives really good coverage, but it looks natural on the skin.","timestamp_start":402.08,"timestamp_end":408.8,"timestamp_start_formatted":"6:42","video_url":"https://www.youtube.com/watch?v=Q9gY0g2mmEM&t=402s","sentiment":"positive","topics":["cream compact","coverage","natural finish"],"mentions_variant":null},{"text":"I don't need primer with this. I don't need powder with this. I don't need to set my face. It is really that no makeup makeup sort of look with coverage.","timestamp_start":418.319,"timestamp_end":422.08,"timestamp_start_formatted":"6:58","video_url":"https://www.youtube.com/watch?v=Q9gY0g2mmEM&t=418s","sentiment":"positive","topics":["low maintenance","no makeup makeup","coverage"],"mentions_variant":null},{"text":"Been using this everyday, my everyday makeup just because it looks so seamless on the skin.","timestamp_start":434,"timestamp_end":440.72,"timestamp_start_formatted":"7:14","video_url":"https://www.youtube.com/watch?v=Q9gY0g2mmEM&t=434s","sentiment":"positive","topics":["everyday","seamless"],"mentions_variant":null},{"text":"It actually looks better on my skin as the day wears because my natural oils peek through. It stays so fresh and youthful.","timestamp_start":448.72,"timestamp_end":452.88,"timestamp_start_formatted":"7:28","video_url":"https://www.youtube.com/watch?v=Q9gY0g2mmEM&t=448s","sentiment":"positive","topics":["wear over time","fresh","youthful"],"mentions_variant":null},{"text":"This is a standout product of the year and I hope this brand gets more hype.","timestamp_start":429.52,"timestamp_end":435.759,"timestamp_start_formatted":"7:09","video_url":"https://www.youtube.com/watch?v=Q9gY0g2mmEM&t=429s","sentiment":"positive","topics":["standout","underrated"],"mentions_variant":null},{"text":"This has truly been my go-to one.","timestamp_start":570.08,"timestamp_end":574.2755555555556,"timestamp_start_formatted":"9:30","video_url":"https://www.youtube.com/watch?v=SsivKI7KWVY&t=570s","sentiment":"positive","topics":["go-to","favorite"],"mentions_variant":null},{"text":"I wear this on the daily. It makes my skin look like skin. It blends in with my skin so well. Doesn't enhance texture. It looks hydrated, youthful, fresh, wears really nicely.","timestamp_start":1600.4,"timestamp_end":1605.679,"timestamp_start_formatted":"26:40","video_url":"https://www.youtube.com/watch?v=rD2OfPJNrcE&t=1600s","sentiment":"positive","topics":["everyday","natural","skin-like","hydrated"],"mentions_variant":null},{"text":"Plus, you can bump it up to get a full coverage look with this.","timestamp_start":1610.559,"timestamp_end":1617.6,"timestamp_start_formatted":"26:50","video_url":"https://www.youtube.com/watch?v=rD2OfPJNrcE&t=1610s","sentiment":"positive","topics":["buildable","versatile"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}