{"ok":true,"data":{"product":{"brand":"NYX","name":"Blade & Shade Nano Brow Mechanical Pencil","slug":"nyx-blade-shade-nano-brow-mechanical-pencil","product_url":"/products/nyx-blade-shade-nano-brow-mechanical-pencil","brand_url":"/brands/nyx","subcategory":"brow product","formulation":"pencil","finish":"natural","price_tier":"drugstore","enriched_price":"$12.00","enriched_price_usd":12,"retailers":["Amazon","Target","Walmart","CVS"],"key_ingredients":["Hydrogenated Coco-Glycerides","CI 77891 / Titanium Dioxide","Synthetic Wax","Zinc Stearate","Hydrogenated Vegetable Oil","CI 77492 / Iron Oxides","CI 77499 / Iron Oxides","CI 77491 / Iron Oxides","Polyglyceryl-2 Triisostearate","Tribehenin"],"claims":["up to 16 hours wear","smudge-resistant","transfer-resistant","cruelty free","vegan"],"consensus_summary":"NYX Blade & Shade Nano Brow Mechanical Pencil has a tiny, flat blade-shaped tip that creators praise for creating precise, hair-like strokes and easy filling. Several note the formula is pigmented, not waxy, and lasts all day without budging. Manny Mua flags that his shade was too light and warm, so shade selection may be tricky for some.","gtin":null,"shades":["Ash Blonde","Cool Ash Brown","Espresso","Black","Ash Brown"]},"signal":{"total_mentions":14,"holy_grail_count":4,"loves_it_count":5,"worth_trying_count":1,"mentions_count":4,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":14,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":11,"product_count":6,"source_type":"creator_quote","sample_quote":"I really am enjoying the application cuz it is super small.","provenance":[{"creator_handle":"itsjuststephslife","creator_name":"itsjustSteph","channel_url":"https://www.youtube.com/@itsjuststephslife","video_url":"https://www.youtube.com/watch?v=WSJY98ye3E8","video_title":"Full face of drugstore makeup","video_date":"2026-06-19"},{"creator_handle":"juicyjas","creator_name":"juicyjas","channel_url":"https://www.youtube.com/@juicyjas","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0","video_title":"Best drugstore makeup top 3 in every category","video_date":"2026-06-06"},{"creator_handle":"juicyjas","creator_name":"juicyjas","channel_url":"https://www.youtube.com/@juicyjas","video_url":"https://www.youtube.com/watch?v=9AhIssBoUSw","video_title":"Full face of nothing new makeup I already own and love","video_date":"2026-05-23"},{"creator_handle":"mannymua733","creator_name":"Manny Mua","channel_url":"https://www.youtube.com/@mannymua733","video_url":"https://www.youtube.com/watch?v=1RJOeudcK1A","video_title":"Walmart new makeup brands haul and review","video_date":"2026-05-16"},{"creator_handle":"sophdoeslife","creator_name":"sophdoeslife","channel_url":"https://www.youtube.com/@sophdoeslife","video_url":"https://www.youtube.com/watch?v=fsY-uQDk2VE","video_title":"Best makeup of 2025","video_date":"2026-01-22"}]},{"tag":"buildable","label":"Buildable","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"I love the way that this product, because it is flatter, I just love the way that it disperses pigment through my brows when I just like kind of like swipe up this way. 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I feel like it just goes quicker even than the micro brow pencil.","timestamp_start":2202.56,"timestamp_end":2208.48,"timestamp_start_formatted":"36:42","video_url":"https://www.youtube.com/watch?v=WSJY98ye3E8&t=2202s","sentiment":"positive","topics":["blendability","ease of use"],"mentions_variant":null},{"text":"I absolutely love this product. Like, I highly recommend this. Especially if you're someone who likes that more like flat top brow tip.","timestamp_start":3228.2,"timestamp_end":3233.04,"timestamp_start_formatted":"53:48","video_url":"https://www.youtube.com/watch?v=WSJY98ye3E8&t=3228s","sentiment":"positive","topics":["recommendation","ease of use"],"mentions_variant":null}]},{"handle":"sophdoeslife","display_name":"sophdoeslife","profile_url":"/creators/sophdoeslife","channel_url":"https://www.youtube.com/@sophdoeslife","specialty":[],"years_active":null,"subscriber_count":1410000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Best makeup of 2025"],"quotes":[{"text":"For me, this is better, even better than their original brow pencil.","timestamp_start":1484.72,"timestamp_end":1490.48,"timestamp_start_formatted":"24:44","video_url":"https://www.youtube.com/watch?v=fsY-uQDk2VE&t=1484s","sentiment":"positive","topics":["comparison","better than original"],"mentions_variant":null},{"text":"The tip of this is super precise. It's almost like flat.","timestamp_start":1490.48,"timestamp_end":1495.76,"timestamp_start_formatted":"24:50","video_url":"https://www.youtube.com/watch?v=fsY-uQDk2VE&t=1490s","sentiment":"positive","topics":["precise tip"],"mentions_variant":null},{"text":"If I ever am in a situation where I need a new brow pencil, I would 100% repurchase that. It's so good.","timestamp_start":1495.76,"timestamp_end":1498.72,"timestamp_start_formatted":"24:55","video_url":"https://www.youtube.com/watch?v=fsY-uQDk2VE&t=1495s","sentiment":"positive","topics":["repurchase","recommended"],"mentions_variant":null}]},{"handle":"abbeyyung","display_name":"Abbey Yung","profile_url":"/creators/abbeyyung","channel_url":"https://www.youtube.com/@abbeyyung","specialty":["beauty content creator"],"years_active":14,"subscriber_count":840000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["10 Best Makeup Products of 2025 (My Honest Favorites)","I tried 22 overhyped new drugstore beauty launches... save your money"],"quotes":[{"text":"Everything is too dark, too intense, too cool toned. 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This prevents that for sure.","timestamp_start":628.56,"timestamp_end":634.72,"timestamp_start_formatted":"10:28","video_url":"https://www.youtube.com/watch?v=RC6r6HtXcDg&t=628s","sentiment":"positive","topics":["ease of use","precision"],"mentions_variant":null},{"text":"I am super excited to finally have a drugstore brow product that I really love and can highly recommend.","timestamp_start":634.72,"timestamp_end":638.56,"timestamp_start_formatted":"10:34","video_url":"https://www.youtube.com/watch?v=RC6r6HtXcDg&t=634s","sentiment":"positive","topics":["holy grail","recommendation"],"mentions_variant":null},{"text":"I am obsessed with how tiny it is. It really reminds me of my favorite brow pencil of all time from Kosas.","timestamp_start":2061.119,"timestamp_end":2065.599,"timestamp_start_formatted":"34:21","video_url":"https://www.youtube.com/watch?v=UVRI4keeUXw&t=2061s","sentiment":"positive","topics":["tiny","comparable to Kosas"],"mentions_variant":null},{"text":"That is something that really helps to prevent my brows from looking super harsh or pencily or overly filled in.","timestamp_start":2065.599,"timestamp_end":2074,"timestamp_start_formatted":"34:25","video_url":"https://www.youtube.com/watch?v=UVRI4keeUXw&t=2065s","sentiment":"positive","topics":["natural look","not harsh"],"mentions_variant":null},{"text":"That is a huge, huge, huge win for me from the drugstore because if you have watched my new at the drugstore videos for the past several years, then you will know that this is a category I really struggle with.","timestamp_start":2074,"timestamp_end":2080.24,"timestamp_start_formatted":"34:34","video_url":"https://www.youtube.com/watch?v=UVRI4keeUXw&t=2074s","sentiment":"positive","topics":["huge win","drugstore"],"mentions_variant":null},{"text":"Officially my new favorite drugstore brow pencil.","timestamp_start":2090.879,"timestamp_end":2095.04,"timestamp_start_formatted":"34:50","video_url":"https://www.youtube.com/watch?v=UVRI4keeUXw&t=2090s","sentiment":"positive","topics":["holy grail","final verdict"],"mentions_variant":null}]},{"handle":"itsbabykelz","display_name":"kelly","profile_url":"/creators/itsbabykelz","channel_url":"https://www.youtube.com/@itsbabykelz","specialty":["beauty content creator","lifestyle creator"],"years_active":12,"subscriber_count":371000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["How to do clean girl makeup for beginners | Makeup 101","How to apply makeup for beginners: in depth step by step"],"quotes":[{"text":"This NYX Blade and Shade Brow Pencil is my favorite.","timestamp_start":289.6,"timestamp_end":295.68,"timestamp_start_formatted":"4:49","video_url":"https://www.youtube.com/watch?v=aJfHui7krnY&t=289s","sentiment":"positive","topics":["favorite"],"mentions_variant":null},{"text":"It has a really fine tip so you can really create like hair-like strokes.","timestamp_start":293.759,"timestamp_end":297.6,"timestamp_start_formatted":"4:53","video_url":"https://www.youtube.com/watch?v=aJfHui7krnY&t=293s","sentiment":"positive","topics":["fine tip","natural strokes"],"mentions_variant":null},{"text":"I like to use a brow pencil.","timestamp_start":66.479,"timestamp_end":69.6,"timestamp_start_formatted":"1:06","video_url":"https://www.youtube.com/watch?v=xcyC_5rOIbs&t=66s","sentiment":"positive","topics":["brow pencil"],"mentions_variant":null},{"text":"I kind of just like to go in and fill in spots where I feel like it's kind of sparse.","timestamp_start":68.159,"timestamp_end":72.799,"timestamp_start_formatted":"1:08","video_url":"https://www.youtube.com/watch?v=xcyC_5rOIbs&t=68s","sentiment":"positive","topics":["filling","natural"],"mentions_variant":null}]},{"handle":"stephaniemarie","display_name":"Stephanie Marie","profile_url":"/creators/stephaniemarie","channel_url":"https://www.youtube.com/@stephaniemarie","specialty":["beauty content creator","over 40 beauty"],"years_active":20,"subscriber_count":279000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best drugstore makeup products of 2025","Top drugstore makeup favorites in every category"],"quotes":[{"text":"This is a really unique brow pencil.","timestamp_start":811.44,"timestamp_end":817.12,"timestamp_start_formatted":"13:31","video_url":"https://www.youtube.com/watch?v=4Z_zjvulNGE&t=811s","sentiment":"positive","topics":["unique"],"mentions_variant":null},{"text":"It has this two in one precise tip that allows you to use the top edge to define and create hair-like strokes, which is what I mostly use it for.","timestamp_start":827.6,"timestamp_end":832.079,"timestamp_start_formatted":"13:47","video_url":"https://www.youtube.com/watch?v=4Z_zjvulNGE&t=827s","sentiment":"positive","topics":["precise tip","hair-like strokes"],"mentions_variant":null},{"text":"It's not a waxy pencil, so a light hand is all it takes.","timestamp_start":834,"timestamp_end":837.68,"timestamp_start_formatted":"13:54","video_url":"https://www.youtube.com/watch?v=4Z_zjvulNGE&t=834s","sentiment":"positive","topics":["not waxy","light application"],"mentions_variant":null},{"text":"Then you can flip it over and use the flat side to fill in or shade.","timestamp_start":837.68,"timestamp_end":843.44,"timestamp_start_formatted":"13:57","video_url":"https://www.youtube.com/watch?v=4Z_zjvulNGE&t=837s","sentiment":"positive","topics":["dual-ended","filling","shading"],"mentions_variant":null},{"text":"It's a very quick, easy brow product to use.","timestamp_start":840.88,"timestamp_end":849.12,"timestamp_start_formatted":"14:00","video_url":"https://www.youtube.com/watch?v=4Z_zjvulNGE&t=840s","sentiment":"positive","topics":["quick","easy"],"mentions_variant":null},{"text":"It's a great product to have if you're in a hurry and still want to create some hair-like strokes. You want your brows to look natural and not fully shaded in or blocky.","timestamp_start":849.12,"timestamp_end":854.399,"timestamp_start_formatted":"14:09","video_url":"https://www.youtube.com/watch?v=4Z_zjvulNGE&t=849s","sentiment":"positive","topics":["natural look","quick application","hair-like strokes"],"mentions_variant":null},{"text":"Because it's got this small blade-shaped tipped, it's sort of shaped like a dash, you can easily mimic the look of brow hairs.","timestamp_start":1518.32,"timestamp_end":1526.159,"timestamp_start_formatted":"25:18","video_url":"https://www.youtube.com/watch?v=dcxseFW6ZO4&t=1518s","sentiment":"positive","topics":["hair-like strokes","precision"],"mentions_variant":null},{"text":"It's quick and easy to use.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=dcxseFW6ZO4","sentiment":"positive","topics":["quick","easy"],"mentions_variant":null},{"text":"It's not too waxy, so you actually get pigment and it lasts all day.","timestamp_start":1530.72,"timestamp_end":1536.48,"timestamp_start_formatted":"25:30","video_url":"https://www.youtube.com/watch?v=dcxseFW6ZO4&t=1530s","sentiment":"positive","topics":["good pigment","long wear","not too waxy"],"mentions_variant":null}]},{"handle":"angiehotandflashy","display_name":"HotandFlashy","profile_url":"/creators/angiehotandflashy","channel_url":"https://www.youtube.com/@angiehotandflashy","specialty":["beauty content creator","skincare focus","lifestyle creator"],"years_active":13,"subscriber_count":1230000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best makeup of 2025 for mature skin from drugstore to high end","Testing new drugstore makeup 2025: Elf, L'Oreal, NYX & more"],"quotes":[{"text":"You can use the wider part to like fill in the parts of your brows that need filling in, but yet you can turn it on its side and use that part to draw those hairike strokes to really draw in a believable looking brow.","timestamp_start":420.24,"timestamp_end":425.36,"timestamp_start_formatted":"7:00","video_url":"https://www.youtube.com/watch?v=2bmVnTUyYEY&t=420s","sentiment":"positive","topics":["design","natural look"],"mentions_variant":null},{"text":"The shades in this are so good.","timestamp_start":434.479,"timestamp_end":439.309875,"timestamp_start_formatted":"7:14","video_url":"https://www.youtube.com/watch?v=2bmVnTUyYEY&t=434s","sentiment":"positive","topics":["shade range"],"mentions_variant":null},{"text":"This stays all day long. It doesn't budge.","timestamp_start":446,"timestamp_end":454.56,"timestamp_start_formatted":"7:26","video_url":"https://www.youtube.com/watch?v=2bmVnTUyYEY&t=446s","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"It's a really creamy formula, so it's not difficult to get it to go on.","timestamp_start":451.919,"timestamp_end":456.16,"timestamp_start_formatted":"7:31","video_url":"https://www.youtube.com/watch?v=2bmVnTUyYEY&t=451s","sentiment":"positive","topics":["creamy","ease of use"],"mentions_variant":null},{"text":"Oh yeah, that really is very fine.","timestamp_start":775,"timestamp_end":780.48,"timestamp_start_formatted":"12:55","video_url":"https://www.youtube.com/watch?v=NZt3zjbJP-M&t=775s","sentiment":"positive","topics":["fine tip"],"mentions_variant":"Cool Ash Brown"},{"text":"Ooh, I really like that color. Goes on really easily, looks really nice.","timestamp_start":789.279,"timestamp_end":797.279,"timestamp_start_formatted":"13:09","video_url":"https://www.youtube.com/watch?v=NZt3zjbJP-M&t=789s","sentiment":"positive","topics":["shade","easy application"],"mentions_variant":"Cool Ash Brown"},{"text":"Really like this, really really like this.","timestamp_start":832.759,"timestamp_end":836.8,"timestamp_start_formatted":"13:52","video_url":"https://www.youtube.com/watch?v=NZt3zjbJP-M&t=832s","sentiment":"positive","topics":["holy grail"],"mentions_variant":"Cool Ash Brown"}]},{"handle":"juicyjas","display_name":"juicyjas","profile_url":"/creators/juicyjas","channel_url":"https://www.youtube.com/@juicyjas","specialty":["beauty content creator","lifestyle creator"],"years_active":13,"subscriber_count":1100000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best drugstore makeup top 3 in every category","Best makeup of 2025 drugstore and high-end favorites","Full face of nothing new makeup I already own and love"],"quotes":[{"text":"This is amazing quality.","timestamp_start":11.759,"timestamp_end":14.895,"timestamp_start_formatted":"0:11","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=11s","sentiment":"positive","topics":["quality"],"mentions_variant":null},{"text":"The formula is nice and pigmented and it glides on the brows without being too waxy.","timestamp_start":25.76,"timestamp_end":32.16,"timestamp_start_formatted":"0:25","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=25s","sentiment":"positive","topics":["formula","texture"],"mentions_variant":null},{"text":"It actually says on here it's a nano brow mechanical pencil cuz it has this really tiny applicator so you could be really detailed and precise and fill in your brows beautifully.","timestamp_start":30.08,"timestamp_end":35.92,"timestamp_start_formatted":"0:30","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=30s","sentiment":"positive","topics":["precision","applicator"],"mentions_variant":null},{"text":"This is a great formula and I'm in the shade black.","timestamp_start":39.28,"timestamp_end":45.04,"timestamp_start_formatted":"0:39","video_url":"https://www.youtube.com/watch?v=1MJUAIX8Fa0&t=39s","sentiment":"positive","topics":["formula"],"mentions_variant":"Black"},{"text":"It has this really cool flat angled shape, which I really like.","timestamp_start":106.8,"timestamp_end":113.56,"timestamp_start_formatted":"1:46","video_url":"https://www.youtube.com/watch?v=SJKIl_fstsk&t=106s","sentiment":"positive","topics":["shape","precision"],"mentions_variant":null},{"text":"This one is just a little bit tinier, so you could be really precise.","timestamp_start":115.24,"timestamp_end":120.76,"timestamp_start_formatted":"1:55","video_url":"https://www.youtube.com/watch?v=SJKIl_fstsk&t=115s","sentiment":"positive","topics":["precision","tiny tip"],"mentions_variant":null},{"text":"It has an angle, but then also a flat edge to it, so it makes filling in your brows really easy.","timestamp_start":140.2,"timestamp_end":144.52,"timestamp_start_formatted":"2:20","video_url":"https://www.youtube.com/watch?v=SJKIl_fstsk&t=140s","sentiment":"positive","topics":["easy application","shape"],"mentions_variant":null},{"text":"I actually like the spoolie on this brow pencil a little bit more than the one in the micro brow pencil. That one's a little bit more firm. This one is slightly softer.","timestamp_start":148.88,"timestamp_end":152.2,"timestamp_start_formatted":"2:28","video_url":"https://www.youtube.com/watch?v=SJKIl_fstsk&t=148s","sentiment":"positive","topics":["spoolie","comparison"],"mentions_variant":null},{"text":"Both incredible. You really cannot go wrong with either or.","timestamp_start":166.76,"timestamp_end":170.44,"timestamp_start_formatted":"2:46","video_url":"https://www.youtube.com/watch?v=SJKIl_fstsk&t=166s","sentiment":"positive","topics":["recommendation"],"mentions_variant":null},{"text":"This has a nice flat edge. So, what I like about it is you can really easily fill in the sparse areas of your brows.","timestamp_start":44.32,"timestamp_end":49.039,"timestamp_start_formatted":"0:44","video_url":"https://www.youtube.com/watch?v=9AhIssBoUSw&t=44s","sentiment":"positive","topics":["brow filling","easy application"],"mentions_variant":null}]},{"handle":"mannymua733","display_name":"Manny Mua","profile_url":"/creators/mannymua733","channel_url":"https://www.youtube.com/@mannymua733","specialty":["beauty content creator"],"years_active":null,"subscriber_count":4820000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Walmart new makeup brands haul and review"],"quotes":[{"text":"I really am enjoying the application cuz it is super small.","timestamp_start":566.04,"timestamp_end":570.12,"timestamp_start_formatted":"9:26","video_url":"https://www.youtube.com/watch?v=1RJOeudcK1A&t=566s","sentiment":"positive","topics":["application","precision"],"mentions_variant":"espresso"},{"text":"I like that I can turn it on its side and give me more of a fill and then I can be more precise with it.","timestamp_start":567.92,"timestamp_end":574.08,"timestamp_start_formatted":"9:27","video_url":"https://www.youtube.com/watch?v=1RJOeudcK1A&t=567s","sentiment":"positive","topics":["application","versatility"],"mentions_variant":"espresso"},{"text":"The pencil itself is actually fantastic.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=1RJOeudcK1A","sentiment":"positive","topics":["formula"],"mentions_variant":"espresso"},{"text":"I like the formula cuz it's kind of like a powdery finish. It's not like jelly.","timestamp_start":575.28,"timestamp_end":580.12,"timestamp_start_formatted":"9:35","video_url":"https://www.youtube.com/watch?v=1RJOeudcK1A&t=575s","sentiment":"positive","topics":["formula","finish"],"mentions_variant":"espresso"},{"text":"The shade for me it's way too light and it's too warm. Like it just doesn't work for me shade-wise.","timestamp_start":585.76,"timestamp_end":591.2,"timestamp_start_formatted":"9:45","video_url":"https://www.youtube.com/watch?v=1RJOeudcK1A&t=585s","sentiment":"negative","topics":["shade"],"mentions_variant":"espresso"}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}