{"ok":true,"data":{"product":{"brand":"NYX","name":"Smushy Matte Lip Balm","slug":"nyx-smushy-matte-lip-balm","product_url":"/products/nyx-smushy-matte-lip-balm","brand_url":"/brands/nyx","subcategory":"lip balm","formulation":null,"finish":"matte","price_tier":"drugstore","enriched_price":"$9.00","enriched_price_usd":9,"retailers":["Amazon","Target","Walmart","CVS"],"key_ingredients":["mochi rice powder","sugar ceramides","shea butter","ceramide NP","tocopheryl acetate"],"claims":["buildable","soft-blur","cruelty-free"],"consensus_summary":"NYX Smushy Matte Lip Balm feels hydrating and comfortable, never fully drying down but setting into a blurry matte finish that doesn't settle into lines or catch on dry patches. Slashed Beauty reports solid color lasting 5 hours with a soft wash remaining after dinner, though James Charles found the pigment too sheer, rating it 6.5/10. Monica Ravi-Conway warns that deeper shades apply patchy and emphasize fine lines, while Helga Mua finds it non-drying and less patchy than similar products.","gtin":null,"shades":["Squeeze N Sizzle","Snuggle Szn","Swipe Sesh"]},"signal":{"total_mentions":6,"holy_grail_count":0,"loves_it_count":2,"worth_trying_count":2,"mentions_count":0,"mixed_count":1,"not_recommended_count":1,"unsponsored_count":6,"sponsored_count":0},"caveats":{"mixed_evidence":true,"single_creator":false,"no_price_data":false,"has_negative":true,"mixed_note":"1 creator had mixed experience — check evidence below.","negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"non_sticky","label":"Non-sticky","group":"attribute","polarity":"positive","mention_count":3,"product_count":3,"source_type":"llm_tagger","sample_quote":"It's a kind of a lip balm. It looks like a mousse. It feels like a mousse on lips. It's slightly tinted and it stands a bit and no dryness. No dryness while wearing and it's not patchy.","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0","video_title":"Speed reviews of over 75 viral makeup products part 2","video_date":"2025-12-23"},{"creator_handle":"helgamua","creator_name":"Helga Mua","channel_url":"https://www.youtube.com/@helgamua","video_url":"https://www.youtube.com/watch?v=LZlzJvwqCkc","video_title":"Best Drugstore Makeup 2025","video_date":"2025-12-18"},{"creator_handle":"slashedbeauty","creator_name":"Slashed Beauty","channel_url":"https://www.youtube.com/@slashedbeauty","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ","video_title":"Testing new makeup under $20 all week","video_date":"2025-08-25"}]},{"tag":"matte","label":"Matte finish","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"If you like a matte lip.","provenance":[{"creator_handle":"skylerreneee","creator_name":"Skyler Renee","channel_url":"https://www.youtube.com/@skylerreneee","video_url":"https://www.youtube.com/watch?v=iJK0CLEH2pI","video_title":"Purchase or pass on viral lip balms","video_date":"2026-03-20"},{"creator_handle":"slashedbeauty","creator_name":"Slashed Beauty","channel_url":"https://www.youtube.com/@slashedbeauty","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ","video_title":"Testing new makeup under $20 all week","video_date":"2025-08-25"}]},{"tag":"pleasant_scent","label":"Pleasant scent","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"What an interesting texture. It feels very like velvety smooth as opposed to like a typical lip balm is a bit more like glossy and wet feeling.","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0","video_title":"Speed reviews of over 75 viral makeup products part 2","video_date":"2025-12-23"},{"creator_handle":"jamescharles","creator_name":"James Charles","channel_url":"https://www.youtube.com/@jamescharles","video_url":"https://www.youtube.com/watch?v=nBHouqCbTgI","video_title":"Full face of #1 best selling makeup from TikTok Shop","video_date":"2025-08-22"}]},{"tag":"hydrating","label":"Hydrating","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"I immediately felt the hydration out of this formula, but it was also a little more pigmented than I expected it to be.","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0","video_title":"Speed reviews of over 75 viral makeup products part 2","video_date":"2025-12-23"},{"creator_handle":"slashedbeauty","creator_name":"Slashed Beauty","channel_url":"https://www.youtube.com/@slashedbeauty","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ","video_title":"Testing new makeup under $20 all week","video_date":"2025-08-25"}]},{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"5 hours later, before eating dinner, the color was still solid. It had slightly transferred to my water bottle straw, but it didn't look worn at all on my lips.","provenance":[{"creator_handle":"moorebeautifully","creator_name":"Sophie  🎀","channel_url":"https://www.youtube.com/@moorebeautifully","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0","video_title":"Speed reviews of over 75 viral makeup products part 2","video_date":"2025-12-23"},{"creator_handle":"slashedbeauty","creator_name":"Slashed Beauty","channel_url":"https://www.youtube.com/@slashedbeauty","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ","video_title":"Testing new makeup under $20 all week","video_date":"2025-08-25"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"blendable","label":"Blendable","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"If you have darker skin and tend to go for the deeper shades or the brighter shades, they go on really patchy.","warning_text":"harder to blend","provenance":[{"creator_handle":"monica.raviii","creator_name":"Monica Ravi-Conway","channel_url":"https://www.youtube.com/@monica.raviii","video_url":"https://www.youtube.com/watch?v=qShdKwJZWvg","video_title":"Best and worst makeup of 2025","video_date":"2025-12-20"}]},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"I have fine lines on my lips, these just went straight into my fine lines. I could not get an even application for this.","warning_text":"fiddly to use","provenance":[{"creator_handle":"monica.raviii","creator_name":"Monica Ravi-Conway","channel_url":"https://www.youtube.com/@monica.raviii","video_url":"https://www.youtube.com/watch?v=qShdKwJZWvg","video_title":"Best and worst makeup of 2025","video_date":"2025-12-20"}]},{"tag":"pigmented","label":"Pigmented","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"I did hope for a little bit more pigment to help kind of blend that all together. And unfortunately, I'm not getting that.","warning_text":"creators flagged issues with pigmented","provenance":[{"creator_handle":"jamescharles","creator_name":"James Charles","channel_url":"https://www.youtube.com/@jamescharles","video_url":"https://www.youtube.com/watch?v=nBHouqCbTgI","video_title":"Full face of #1 best selling makeup from TikTok Shop","video_date":"2025-08-22"}]},{"tag":"transfer_proof","label":"Transfer-proof","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"5 hours later, before eating dinner, the color was still solid. It had slightly transferred to my water bottle straw, but it didn't look worn at all on my lips.","warning_text":"transfers / smudges","provenance":[{"creator_handle":"slashedbeauty","creator_name":"Slashed Beauty","channel_url":"https://www.youtube.com/@slashedbeauty","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ","video_title":"Testing new makeup under $20 all week","video_date":"2025-08-25"}]}]},"creators":[{"handle":"slashedbeauty","display_name":"Slashed Beauty","profile_url":"/creators/slashedbeauty","channel_url":"https://www.youtube.com/@slashedbeauty","specialty":[],"years_active":null,"subscriber_count":127000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Testing new makeup under $20 all week"],"quotes":[{"text":"I immediately felt the hydration out of this formula, but it was also a little more pigmented than I expected it to be.","timestamp_start":971.839,"timestamp_end":978.16,"timestamp_start_formatted":"16:11","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=971s","sentiment":"positive","topics":["hydration","pigmentation"],"mentions_variant":"Squeeze N Sizzle"},{"text":"This sets into a blurry matte finish, but it never really feels matte or completely dried down. Like it feels like lip balm. It definitely feels more moisturizing than other blurry lip products I've tried.","timestamp_start":984.72,"timestamp_end":991.839,"timestamp_start_formatted":"16:24","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=984s","sentiment":"positive","topics":["blurry matte","moisturizing","comfort"],"mentions_variant":null},{"text":"I didn't feel like I needed to reapply any more often than a typical lip balm.","timestamp_start":991.839,"timestamp_end":1001.839,"timestamp_start_formatted":"16:31","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=991s","sentiment":"positive","topics":["long wear","low maintenance"],"mentions_variant":null},{"text":"They were really comfortable, not sticky at all.","timestamp_start":1010.959,"timestamp_end":1014.639,"timestamp_start_formatted":"16:50","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=1010s","sentiment":"positive","topics":["comfort","non-sticky"],"mentions_variant":null},{"text":"What really sets this apart from the other dimethicone lip blur products I've tried is that the color doesn't settle into my lines and it does not catch around my dry patches.","timestamp_start":1012.959,"timestamp_end":1017.68,"timestamp_start_formatted":"16:52","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=1012s","sentiment":"positive","topics":["no settling","dry patches","smoothing"],"mentions_variant":null},{"text":"5 hours later, before eating dinner, the color was still solid. It had slightly transferred to my water bottle straw, but it didn't look worn at all on my lips.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ","sentiment":"positive","topics":["long wear","transfer"],"mentions_variant":null},{"text":"Once I had dinner, there was still a soft wash of color left behind.","timestamp_start":1058.32,"timestamp_end":1062.799,"timestamp_start_formatted":"17:38","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=1058s","sentiment":"positive","topics":["staying power","color longevity"],"mentions_variant":null},{"text":"Honestly, very impressed by this. NYX got it right. I was wrong. I'm definitely going to be purchasing more shades.","timestamp_start":1060.559,"timestamp_end":1066.559,"timestamp_start_formatted":"17:40","video_url":"https://www.youtube.com/watch?v=BOHUJdNB5PQ&t=1060s","sentiment":"positive","topics":["verdict","repurchase","surprising"],"mentions_variant":null}]},{"handle":"moorebeautifully","display_name":"Sophie  🎀","profile_url":"/creators/moorebeautifully","channel_url":"https://www.youtube.com/@moorebeautifully","specialty":[],"years_active":null,"subscriber_count":1930,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Speed reviews of over 75 viral makeup products part 2"],"quotes":[{"text":"These NYX Smooy Matte Lip Balms are so unique. And frankly, I give huge points to anything that is incredibly unique.","timestamp_start":1567.6,"timestamp_end":1574.799,"timestamp_start_formatted":"26:07","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=1567s","sentiment":"positive","topics":["unique","innovative"],"mentions_variant":null},{"text":"When I tell you this is like putting on like the best silicone marshmallow on your lips, these feel incredible.","timestamp_start":1577.039,"timestamp_end":1584.5590000000002,"timestamp_start_formatted":"26:17","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=1577s","sentiment":"positive","topics":["incredible feel","silicone marshmallow"],"mentions_variant":null},{"text":"If you're going to wear them with anything else, they will peel.","timestamp_start":1587.52,"timestamp_end":1591.2,"timestamp_start_formatted":"26:27","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=1587s","sentiment":"cautionary","topics":["peels with other products","one and done"],"mentions_variant":null},{"text":"They do feel incredibly hydrating because they just fill in all those dry cracks in your lips.","timestamp_start":1598.799,"timestamp_end":1603.6,"timestamp_start_formatted":"26:38","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=1598s","sentiment":"positive","topics":["hydrating","fills cracks"],"mentions_variant":null},{"text":"They make your skin feel so smooth.","timestamp_start":1603.6,"timestamp_end":1610.35,"timestamp_start_formatted":"26:43","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=1603s","sentiment":"positive","topics":["smooth"],"mentions_variant":null},{"text":"They last a pretty good long time. They're very comfortable.","timestamp_start":1608.96,"timestamp_end":1612.799,"timestamp_start_formatted":"26:48","video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0&t=1608s","sentiment":"positive","topics":["long lasting","comfortable"],"mentions_variant":null},{"text":"I like how innovative they are. So, I like these a lot.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0","sentiment":"positive","topics":["innovative","like a lot"],"mentions_variant":null},{"text":"They have a really strong smell, which I love, but they smell like a like a fruity garden.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0","sentiment":"positive","topics":["strong smell","fruity scent"],"mentions_variant":null},{"text":"They're a very like particular product.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=ahq0SFCy-O0","sentiment":"mixed","topics":["particular product"],"mentions_variant":null}]},{"handle":"skylerreneee","display_name":"Skyler Renee","profile_url":"/creators/skylerreneee","channel_url":"https://www.youtube.com/@skylerreneee","specialty":["beauty content creator"],"years_active":1,"subscriber_count":78000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Purchase or pass on viral lip balms"],"quotes":[{"text":"I like these and I think they're very unique and innovative.","timestamp_start":175.04,"timestamp_end":177.72,"timestamp_start_formatted":"2:55","video_url":"https://www.youtube.com/watch?v=iJK0CLEH2pI&t=175s","sentiment":"positive","topics":["innovation"],"mentions_variant":null},{"text":"If you like a matte lip.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=iJK0CLEH2pI","sentiment":"positive","topics":["matte"],"mentions_variant":null}]},{"handle":"helgamua","display_name":"Helga Mua","profile_url":"/creators/helgamua","channel_url":"https://www.youtube.com/@helgamua","specialty":[],"years_active":null,"subscriber_count":11500,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Best Drugstore Makeup 2025"],"quotes":[{"text":"It's a kind of a lip balm. It looks like a mousse. It feels like a mousse on lips. It's slightly tinted and it stands a bit and no dryness. No dryness while wearing and it's not patchy.","timestamp_start":2706.64,"timestamp_end":2711.92,"timestamp_start_formatted":"45:06","video_url":"https://www.youtube.com/watch?v=LZlzJvwqCkc&t=2706s","sentiment":"positive","topics":["lip balm","texture","wear"],"mentions_variant":null},{"text":"If we compare this product to matte lip mousse from Krice, I'm not a big fan of this product from the main line because they are dry and they look patchy. This product is better.","timestamp_start":2720.4,"timestamp_end":2726.4,"timestamp_start_formatted":"45:20","video_url":"https://www.youtube.com/watch?v=LZlzJvwqCkc&t=2720s","sentiment":"positive","topics":["lip balm","comparison","texture"],"mentions_variant":null}]},{"handle":"jamescharles","display_name":"James Charles","profile_url":"/creators/jamescharles","channel_url":"https://www.youtube.com/@jamescharles","specialty":[],"years_active":null,"subscriber_count":23800000,"endorsement_strength":"mixed","is_sponsored":false,"video_titles":["Full face of #1 best selling makeup from TikTok Shop"],"quotes":[{"text":"What an interesting texture. It feels very like velvety smooth as opposed to like a typical lip balm is a bit more like glossy and wet feeling.","timestamp_start":1799.84,"timestamp_end":1804.48,"timestamp_start_formatted":"29:59","video_url":"https://www.youtube.com/watch?v=nBHouqCbTgI&t=1799s","sentiment":"positive","topics":["texture","velvety"],"mentions_variant":null},{"text":"It really doesn't have a lot of color to it.","timestamp_start":1809.52,"timestamp_end":1812.96,"timestamp_start_formatted":"30:09","video_url":"https://www.youtube.com/watch?v=nBHouqCbTgI&t=1809s","sentiment":"mixed","topics":["pigment"],"mentions_variant":null},{"text":"I did hope for a little bit more pigment to help kind of blend that all together. And unfortunately, I'm not getting that.","timestamp_start":1815.36,"timestamp_end":1818.64,"timestamp_start_formatted":"30:15","video_url":"https://www.youtube.com/watch?v=nBHouqCbTgI&t=1815s","sentiment":"negative","topics":["pigment","blending"],"mentions_variant":null},{"text":"I'm going to rate this a 6 and a half out of 10.","timestamp_start":1831.84,"timestamp_end":1835.919,"timestamp_start_formatted":"30:31","video_url":"https://www.youtube.com/watch?v=nBHouqCbTgI&t=1831s","sentiment":"mixed","topics":["rating","verdict"],"mentions_variant":null}]},{"handle":"monica.raviii","display_name":"Monica Ravi-Conway","profile_url":"/creators/monica.raviii","channel_url":"https://www.youtube.com/@monica.raviii","specialty":["beauty content creator","specializing in brown and olive skin tones"],"years_active":4,"subscriber_count":1250000,"endorsement_strength":"not recommended","is_sponsored":false,"video_titles":["Best and worst makeup of 2025"],"quotes":[{"text":"If you have darker skin and tend to go for the deeper shades or the brighter shades, they go on really patchy.","timestamp_start":1271.56,"timestamp_end":1275.6,"timestamp_start_formatted":"21:11","video_url":"https://www.youtube.com/watch?v=qShdKwJZWvg&t=1271s","sentiment":"negative","topics":["patchy","dark skin","deep shades"],"mentions_variant":null},{"text":"I have fine lines on my lips, these just went straight into my fine lines. I could not get an even application for this.","timestamp_start":1281.08,"timestamp_end":1286.92,"timestamp_start_formatted":"21:21","video_url":"https://www.youtube.com/watch?v=qShdKwJZWvg&t=1281s","sentiment":"negative","topics":["fine lines","settling","application"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}