{"ok":true,"data":{"product":{"brand":"NYX","name":"Thick It. Stick It! Brow Gel","slug":"nyx-thick-it-stick-it-brow-gel","product_url":"/products/nyx-thick-it-stick-it-brow-gel","brand_url":"/brands/nyx","subcategory":"brow product","formulation":"gel","finish":"natural","price_tier":"drugstore","enriched_price":"$13.00","enriched_price_usd":13,"retailers":["Amazon","Target","Walmart","CVS"],"key_ingredients":["Aqua / Water / Eau","Acrylates/Ethylhexyl Acrylate Copolymer","Synthetic Beeswax","Vp/Hexadecene Copolymer","Acrylates/Octylacrylamide Copolymer","Palmitic Acid","Glyceryl Stearate","Butylene Glycol","Cellulose","Candelilla Cera / Candelilla Wax / Cire De Candelilla"],"claims":["up to 16 hours of wear","buildable","tames, thickens, and tints brows","vegan","plant-origin fibers"],"consensus_summary":"NYX Professional Makeup Thick It. Stick It! Brow Gel is a go-to for sparse brows, with Andréa Matillano calling it her favorite after using \"a million of these.\" Kelly G notes it thickens brows by applying backwards then combing forward, but says it's not for everyone — only those with naturally thin or light brows. It adds pigment and fullness, helping map out brow shape, but may not suit those with already full brows.","gtin":null,"shades":["08 Black","Espresso","Taupe"]},"signal":{"total_mentions":6,"holy_grail_count":4,"loves_it_count":2,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":6,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"I like to take this, run it through them backwards. Seems wrong. Go the wrong way and then comb them the right way. It adds fullness back to the brows. Makes such a big difference.","provenance":[{"creator_handle":"andreamatillano","creator_name":"Andréa Matillano","channel_url":"https://www.youtube.com/@andreamatillano","video_url":"https://www.youtube.com/watch?v=_NXKVeAmI4o","video_title":"New drugstore makeup launches for spring 2026","video_date":"2026-04-19"},{"creator_handle":"kellygooch","creator_name":"Kelly G","channel_url":"https://www.youtube.com/@kellygooch","video_url":"https://www.youtube.com/watch?v=jWF6qgCfreM","video_title":"Best of beauty 2025","video_date":"2025-12-06"}]}],"good_for":[],"best_for":[{"tag":"natural_everyday","label":"Natural / everyday","group":"look","polarity":"positive","mention_count":2,"product_count":2,"source_type":"deepseek","sample_quote":"thicken them up, add a little pigment","provenance":[{"creator_handle":"avatarling","creator_name":"AvatarLing","channel_url":"https://www.youtube.com/@avatarling","video_url":"https://www.youtube.com/watch?v=n5Ta77qIqWE","video_title":"Best makeup of 2025","video_date":"2025-12-24"},{"creator_handle":"kellygooch","creator_name":"Kelly G","channel_url":"https://www.youtube.com/@kellygooch","video_url":"https://www.youtube.com/watch?v=jWF6qgCfreM","video_title":"Best of beauty 2025","video_date":"2025-12-06"}]}],"value":[],"warnings":[{"tag":"all_skin_types","label":"All skin types","group":"skin_type","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"I don't think this is going to be for everyone, but if anyone out there has eyebrows like mine, you will understand the struggle.","warning_text":"may not suit all skin types","provenance":[{"creator_handle":"kellygooch","creator_name":"Kelly G","channel_url":"https://www.youtube.com/@kellygooch","video_url":"https://www.youtube.com/watch?v=jWF6qgCfreM","video_title":"Best of beauty 2025","video_date":"2025-12-06"}]}]},"creators":[{"handle":"andreamatillano","display_name":"Andréa Matillano","profile_url":"/creators/andreamatillano","channel_url":"https://www.youtube.com/@andreamatillano","specialty":["beauty content creator"],"years_active":15,"subscriber_count":362000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["New drugstore makeup launches for spring 2026","My #1 favorite makeup product in every category","50 products I actually used up (beauty empties I loved + hated)","Best drugstore makeup products in every category"],"quotes":[{"text":"It takes 2 seconds, but it makes such a difference.","timestamp_start":1199.52,"timestamp_end":1204.12,"timestamp_start_formatted":"19:59","video_url":"https://www.youtube.com/watch?v=_NXKVeAmI4o&t=1199s","sentiment":"positive","topics":["quick","effective"],"mentions_variant":null},{"text":"You've heard me rave about this in like every other one of my videos because I just don't really switch it up very much when it comes to brow gel.","timestamp_start":1202.36,"timestamp_end":1208.08,"timestamp_start_formatted":"20:02","video_url":"https://www.youtube.com/watch?v=_NXKVeAmI4o&t=1202s","sentiment":"positive","topics":["holy grail","staple"],"mentions_variant":null},{"text":"I've gone through a million of these. I don't think I'll find anything that compares. Love this.","timestamp_start":1055.12,"timestamp_end":1058.6,"timestamp_start_formatted":"17:35","video_url":"https://www.youtube.com/watch?v=mcY_loEFmRA&t=1055s","sentiment":"positive","topics":["holy grail","unmatched","love"],"mentions_variant":null},{"text":"I need to repurchase my go-to brow gel.","timestamp_start":1070.72,"timestamp_end":1074.36,"timestamp_start_formatted":"17:50","video_url":"https://www.youtube.com/watch?v=mcY_loEFmRA&t=1070s","sentiment":"positive","topics":["go-to","repurchase"],"mentions_variant":null},{"text":"It makes such a difference in my brows.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=EmCohaDKtSo","sentiment":"positive","topics":["brow enhancement"],"mentions_variant":null},{"text":"You can really build it up because it does dry down and layer extremely well.","timestamp_start":3225.44,"timestamp_end":3230.559,"timestamp_start_formatted":"53:45","video_url":"https://www.youtube.com/watch?v=EmCohaDKtSo&t=3225s","sentiment":"positive","topics":["buildable","dry down"],"mentions_variant":null},{"text":"You can actually get really full, very thick looking brows with this product.","timestamp_start":3230.559,"timestamp_end":3235.2,"timestamp_start_formatted":"53:50","video_url":"https://www.youtube.com/watch?v=EmCohaDKtSo&t=3230s","sentiment":"positive","topics":["full brows","thick brows"],"mentions_variant":null},{"text":"It makes it look like my natural brows are very full and very very thick because it just has like that textured finish to it that a lot of products don't have.","timestamp_start":3243.04,"timestamp_end":3257.079,"timestamp_start_formatted":"54:03","video_url":"https://www.youtube.com/watch?v=EmCohaDKtSo&t=3243s","sentiment":"positive","topics":["natural look","texture"],"mentions_variant":null},{"text":"A lot of brow gels are very crunchy, very hard, very shiny, so they don't really look natural in the brows, whereas this one really does.","timestamp_start":3259.68,"timestamp_end":3266.319,"timestamp_start_formatted":"54:19","video_url":"https://www.youtube.com/watch?v=EmCohaDKtSo&t=3259s","sentiment":"positive","topics":["natural look"],"mentions_variant":null},{"text":"Or you can skip all of those layers and go in with one and it holds them into place really well while still adding that texture and those fibers.","timestamp_start":3268.88,"timestamp_end":3272.8,"timestamp_start_formatted":"54:28","video_url":"https://www.youtube.com/watch?v=EmCohaDKtSo&t=3268s","sentiment":"positive","topics":["hold","texture"],"mentions_variant":null},{"text":"I love this product.","timestamp_start":3233.119,"timestamp_end":3235.451,"timestamp_start_formatted":"53:53","video_url":"https://www.youtube.com/watch?v=EmCohaDKtSo&t=3233s","sentiment":"positive","topics":["favorite"],"mentions_variant":null}]},{"handle":"kellygooch","display_name":"Kelly G","profile_url":"/creators/kellygooch","channel_url":"https://www.youtube.com/@kellygooch","specialty":["beauty content creator"],"years_active":14,"subscriber_count":202000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best of beauty 2025"],"quotes":[{"text":"I don't think this is going to be for everyone, but if anyone out there has eyebrows like mine, you will understand the struggle.","timestamp_start":660.24,"timestamp_end":666.56,"timestamp_start_formatted":"11:00","video_url":"https://www.youtube.com/watch?v=jWF6qgCfreM&t=660s","sentiment":"cautionary","topics":["suitable for all skin types"],"mentions_variant":null},{"text":"I naturally have very light eyebrow hairs and very few eyebrow hairs. They're very sparse.","timestamp_start":668.64,"timestamp_end":673.839,"timestamp_start_formatted":"11:08","video_url":"https://www.youtube.com/watch?v=jWF6qgCfreM&t=668s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"The reason I like this, it thickens up the eyebrows.","timestamp_start":688,"timestamp_end":691.2,"timestamp_start_formatted":"11:28","video_url":"https://www.youtube.com/watch?v=jWF6qgCfreM&t=688s","sentiment":"positive","topics":["texture"],"mentions_variant":null},{"text":"I would really only recommend this if you have sparse eyebrows.","timestamp_start":692.399,"timestamp_end":695.68,"timestamp_start_formatted":"11:32","video_url":"https://www.youtube.com/watch?v=jWF6qgCfreM&t=692s","sentiment":"cautionary","topics":["suitable for all skin types"],"mentions_variant":null},{"text":"I like to take this, run it through them backwards. Seems wrong. Go the wrong way and then comb them the right way. It adds fullness back to the brows. Makes such a big difference.","timestamp_start":693.6,"timestamp_end":700.8,"timestamp_start_formatted":"11:33","video_url":"https://www.youtube.com/watch?v=jWF6qgCfreM&t=693s","sentiment":"positive","topics":["ease of use","texture"],"mentions_variant":null},{"text":"I feel like this helps me kind of like map it out. See where I actually have eyebrow hairs, thicken them up, add a little pigment.","timestamp_start":708.16,"timestamp_end":711.04,"timestamp_start_formatted":"11:48","video_url":"https://www.youtube.com/watch?v=jWF6qgCfreM&t=708s","sentiment":"positive","topics":["ease of use","texture"],"mentions_variant":null}]},{"handle":"avatarling","display_name":"AvatarLing","profile_url":"/creators/avatarling","channel_url":"https://www.youtube.com/@avatarling","specialty":["beauty content creator"],"years_active":null,"subscriber_count":3050,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best makeup of 2025"],"quotes":[{"text":"This one is actually empty now. I did finish it this year, but it lasted a crazy amount of time, which is wonderful considering it is an affordable drugstore product.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=n5Ta77qIqWE","sentiment":"positive","topics":["long-lasting product","drugstore","great value"],"mentions_variant":null},{"text":"This just works really well to lightly fill in my brows. There's a medium hold to it. It's got the perfect level of pigmentation. It doesn't deposit too much color on the brows and just fills them in really naturally whilst also thickening them.","timestamp_start":949.6,"timestamp_end":953.839,"timestamp_start_formatted":"15:49","video_url":"https://www.youtube.com/watch?v=n5Ta77qIqWE&t=949s","sentiment":"positive","topics":["natural","medium hold","thickening","fills brows"],"mentions_variant":null},{"text":"Just a solid foolproof brow mascara.","timestamp_start":961.199,"timestamp_end":966.079,"timestamp_start_formatted":"16:01","video_url":"https://www.youtube.com/watch?v=n5Ta77qIqWE&t=961s","sentiment":"positive","topics":["foolproof","solid"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}