{"ok":true,"data":{"product":{"brand":"OdiD","name":"Milk Protein Intensive No Wash Ampoule Treatment","slug":"odid-milk-protein-intensive-no-wash-ampoule-treatment","product_url":"/products/odid-milk-protein-intensive-no-wash-ampoule-treatment","brand_url":"/brands/odid","subcategory":"hair treatment","formulation":"spray","finish":null,"price_tier":"mid_range","enriched_price":"£9.90–£12.56","enriched_price_usd":null,"retailers":["Korean Skincare UK","Amazon","Stylevana","Cosmetify","YesStyle"],"key_ingredients":["Milk Protein Extract","Camellia Japonica Seed Oil","Argania Spinosa Kernel Oil","Hibiscus Esculentus Fruit Extract","Olea Europaea Fruit Oil","Simmondsia Chinensis Seed Oil","Cocos Nucifera Oil","Sodium Hyaluronate","Glycerin","Butylene Glycol"],"claims":["nourishing","strengthening","deep hydration","improves hair elasticity","leave-in no rinse"],"consensus_summary":"odiD Milk Protein Intensive No Wash Ampoule Treatment has a milky toner consistency that is more weighted than water. One creator notes it works well for drier, dyed, or heat-treated hair because it has \"more oomph\" from the milk protein. No other feedback is available, so suitability for other hair types is unclear.","gtin":null,"shades":[]},"signal":{"total_mentions":2,"holy_grail_count":2,"loves_it_count":0,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":2,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":true,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"This is the odiD. This is the no wash treatment milk protein intensive.","provenance":[{"creator_handle":"beautywithin","creator_name":"Beauty Within","channel_url":"https://www.youtube.com/@beautywithin","video_url":"https://www.youtube.com/watch?v=i13ZN717HKw","video_title":"Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair","video_date":"2025-12-27"},{"creator_handle":"beautywithin","creator_name":"Beauty Within","channel_url":"https://www.youtube.com/@beautywithin","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs","video_title":"Products I've tried and love for skincare and haircare","video_date":"2025-09-27"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"beautywithin","display_name":"Beauty Within","profile_url":"/creators/beautywithin","channel_url":"https://www.youtube.com/@beautywithin","specialty":["beauty content creator","skincare focus","wellness creator"],"years_active":13,"subscriber_count":2720000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair","Products I've tried and love for skincare and haircare"],"quotes":[{"text":"This is the odiD. This is the no wash treatment milk protein intensive.","timestamp_start":924.639,"timestamp_end":929.6,"timestamp_start_formatted":"15:24","video_url":"https://www.youtube.com/watch?v=i13ZN717HKw&t=924s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"This is like a milky toner. It's like more weighted.","timestamp_start":929.6,"timestamp_end":939.04,"timestamp_start_formatted":"15:29","video_url":"https://www.youtube.com/watch?v=i13ZN717HKw&t=929s","sentiment":"positive","topics":["texture"],"mentions_variant":null},{"text":"If you have drier hair, if you've dyed it, if you've done any sort of like heat treatment to it, then I would say this consistency will work better for you because it's just got more oomph. It's got that milk protein.","timestamp_start":936.16,"timestamp_end":941.04,"timestamp_start_formatted":"15:36","video_url":"https://www.youtube.com/watch?v=i13ZN717HKw&t=936s","sentiment":"positive","topics":["dry hair","nourishing","texture"],"mentions_variant":null},{"text":"This no wash hair treatment spray is you can think of it like a spritz toner for your face where it's rehydrating and replenishing it on the days that you don't wash.","timestamp_start":975.839,"timestamp_end":982.639,"timestamp_start_formatted":"16:15","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs&t=975s","sentiment":"positive","topics":["rehydrating","no-wash days","toner analogy"],"mentions_variant":null},{"text":"It's giving your strands a reset so that it still looks nice and shiny and healthy.","timestamp_start":988.48,"timestamp_end":994.48,"timestamp_start_formatted":"16:28","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs&t=988s","sentiment":"positive","topics":["reset","shine","healthy"],"mentions_variant":null},{"text":"It actually helps me keep the curls looking good on day two and three.","timestamp_start":994.48,"timestamp_end":999.839,"timestamp_start_formatted":"16:34","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs&t=994s","sentiment":"positive","topics":["curl-friendly","multi-day"],"mentions_variant":null},{"text":"Whether you have straight hair, curly hair, you can judge it up. It doesn't weigh it down whatsoever.","timestamp_start":999.839,"timestamp_end":1003.839,"timestamp_start_formatted":"16:39","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs&t=999s","sentiment":"positive","topics":["all hair types","lightweight"],"mentions_variant":null},{"text":"It's honestly the best little pick-me-up.","timestamp_start":1003.839,"timestamp_end":1007.92,"timestamp_start_formatted":"16:43","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs&t=1003s","sentiment":"positive","topics":["pick-me-up","refreshing"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies.","Price data is not available for this product."]}}