{"ok":true,"data":{"product":{"brand":"OdiD","name":"Milk Protein LPP Hair Treatment","slug":"odid-milk-protein-lpp-hair-treatment","product_url":"/products/odid-milk-protein-lpp-hair-treatment","brand_url":"/brands/odid","subcategory":"hair treatment","formulation":null,"finish":null,"price_tier":"mid_range","enriched_price":"$22.00","enriched_price_usd":22,"retailers":["Amazon","Stylevana","koreanskincare.co.uk","YesStyle","shop.beautywithinofficial.com"],"key_ingredients":["Marine Collagen","Argania Spinosa Kernel Oil","Camellia Japonica Seed Oil","Cocos Nucifera (Coconut) Oil","Milk Protein Extract","Olea Europaea (Olive) Fruit Oil","Persea Gratissima (Avocado) Oil","Simmondsia Chinensis (Jojoba) Seed Oil","Hydrolyzed Collagen","Aloe Barbadensis Leaf Extract"],"claims":["ultra-rich"],"consensus_summary":"OdiD Milk Protein LPP Hair Treatment is a deep conditioner that leaves hair soft, shiny, and instantly detangled, with a divine scent. Beauty Within, a skincare and wellness creator, says it's \"neck and neck with my favorite\" and recommends it for very dry hair. It performs like a facial moisturizer for hair, though only one creator's perspective is available.","gtin":null,"shades":[]},"signal":{"total_mentions":2,"holy_grail_count":2,"loves_it_count":0,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":2,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"nourishing","label":"Nourishing","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"It just like makes my hair smell divine. It is so soft. It's instantly untangled. It's shiny. It's almost like a moisturizer for your face.","provenance":[{"creator_handle":"beautywithin","creator_name":"Beauty Within","channel_url":"https://www.youtube.com/@beautywithin","video_url":"https://www.youtube.com/watch?v=i13ZN717HKw","video_title":"Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair","video_date":"2025-12-27"},{"creator_handle":"beautywithin","creator_name":"Beauty Within","channel_url":"https://www.youtube.com/@beautywithin","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs","video_title":"Products I've tried and love for skincare and haircare","video_date":"2025-09-27"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"beautywithin","display_name":"Beauty Within","profile_url":"/creators/beautywithin","channel_url":"https://www.youtube.com/@beautywithin","specialty":["beauty content creator","skincare focus","wellness creator"],"years_active":13,"subscriber_count":2720000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair","Products I've tried and love for skincare and haircare"],"quotes":[{"text":"It's neck and neck with my favorite which is the OdiD hair treatment.","timestamp_start":598.08,"timestamp_end":602.8,"timestamp_start_formatted":"9:58","video_url":"https://www.youtube.com/watch?v=i13ZN717HKw&t=598s","sentiment":"positive","topics":["holy grail"],"mentions_variant":null},{"text":"I'm actually completely out of this. I hope there's that's the last bit of it. It's all gone.","timestamp_start":602.8,"timestamp_end":609.839,"timestamp_start_formatted":"10:02","video_url":"https://www.youtube.com/watch?v=i13ZN717HKw&t=602s","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"It just like makes my hair smell divine. It is so soft. It's instantly untangled. It's shiny. It's almost like a moisturizer for your face.","timestamp_start":609.839,"timestamp_end":621.2,"timestamp_start_formatted":"10:09","video_url":"https://www.youtube.com/watch?v=i13ZN717HKw&t=609s","sentiment":"positive","topics":["texture","hydration","nourishing"],"mentions_variant":null},{"text":"You need these if your hair is very dry. And my hair is dry.","timestamp_start":623.68,"timestamp_end":628.8,"timestamp_start_formatted":"10:23","video_url":"https://www.youtube.com/watch?v=i13ZN717HKw&t=623s","sentiment":"positive","topics":["dry skin","hydration"],"mentions_variant":null},{"text":"Like, I'm not even joking. If I could scream at the top of a building on how good this is.","timestamp_start":691.76,"timestamp_end":695.76,"timestamp_start_formatted":"11:31","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs&t=691s","sentiment":"positive","topics":["enthusiasm","high praise"],"mentions_variant":null},{"text":"Like everyone that I come across, I'm like, you have to try the Odid hair products because they are honestly beautiful. They work like a dream.","timestamp_start":695.76,"timestamp_end":700,"timestamp_start_formatted":"11:35","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs&t=695s","sentiment":"positive","topics":["recommendation","effective"],"mentions_variant":null},{"text":"I don't just use normal conditioner anymore because it's just not enough for me. I always have to use these treatment masks as my conditioner.","timestamp_start":720.399,"timestamp_end":724.56,"timestamp_start_formatted":"12:00","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs&t=720s","sentiment":"positive","topics":["replaces conditioner","treatment"],"mentions_variant":null},{"text":"Smells so good. It just like makes my hair smell divine.","timestamp_start":761.6,"timestamp_end":770.639,"timestamp_start_formatted":"12:41","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs&t=761s","sentiment":"positive","topics":["scent"],"mentions_variant":null},{"text":"It is so soft. It's instantly untangled. It's shiny.","timestamp_start":770.639,"timestamp_end":780.16,"timestamp_start_formatted":"12:50","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs&t=770s","sentiment":"positive","topics":["softness","detangling","shine"],"mentions_variant":null},{"text":"I've used a lot of hair masks and hands down, this is my favorite.","timestamp_start":773.76,"timestamp_end":783.36,"timestamp_start_formatted":"12:53","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs&t=773s","sentiment":"positive","topics":["favorite","verdict","best"],"mentions_variant":null},{"text":"In here is marine collagen and also six plant-based oils. So that's really nourishing your hair.","timestamp_start":783.36,"timestamp_end":788.959,"timestamp_start_formatted":"13:03","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs&t=783s","sentiment":"positive","topics":["marine collagen","plant oils","nourishing"],"mentions_variant":null},{"text":"An unsung hero.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs","sentiment":"positive","topics":["underrated","hidden gem"],"mentions_variant":null},{"text":"As soon as you smell this, you'll know exactly why I'm so obsessed with it.","timestamp_start":801.04,"timestamp_end":807.279,"timestamp_start_formatted":"13:21","video_url":"https://www.youtube.com/watch?v=c0fUNITVoRs&t=801s","sentiment":"positive","topics":["scent","obsessed"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}