{"ok":true,"data":{"product":{"brand":"ORBIS","name":"Essence In Hair Milk","slug":"orbis-essence-in-hair-milk","product_url":"/products/orbis-essence-in-hair-milk","brand_url":"/brands/orbis","subcategory":"hair treatment","formulation":"milk","finish":null,"price_tier":"drugstore","enriched_price":"$27.99–$29.99","enriched_price_usd":27.99,"retailers":["Amazon","Stylevana"],"key_ingredients":["Water","Dimethicone","Cetyl Alcohol","Neopentyl Glycol Diethylhexanoate","Isopentyldiol","Phenyl Trimethicone","Glyceryl Stearate Se","Cetrimonium Chloride","Isodecyl Neopentanoate","Phenoxyethanol"],"claims":["Fragrance-free","Alcohol-free","Colorant-free","Heat protection","High moisture retention"],"consensus_summary":"ORBIS Essence In Hair Milk is a budget-friendly Japanese heat protectant formulated for blow-drying. JUDY notes it's \"nice\" but didn't see a dramatic difference in her hair. It works as a basic heat protectant, but don't expect transformative results.","gtin":null,"shades":[]},"signal":{"total_mentions":4,"holy_grail_count":0,"loves_it_count":2,"worth_trying_count":1,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":4,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"And then you have the ORBIS, which is the Japanese brand. And this is super affordable and is also formulated to work with blow drying.","provenance":[{"creator_handle":"beautywithin","creator_name":"Beauty Within","channel_url":"https://www.youtube.com/@beautywithin","video_url":"https://www.youtube.com/watch?v=wELRXQkQaVs","video_title":"Hair routine for smooth and silky hair in 15 minutes","video_date":"2025-06-26"},{"creator_handle":"beautywithin","creator_name":"Beauty Within","channel_url":"https://www.youtube.com/@beautywithin","video_url":"https://www.youtube.com/watch?v=DbJl_o8_-ZA","video_title":"Best hair care of 2024 for hair loss, dandruff, dull and dry hair","video_date":"2024-12-26"}]},{"tag":"pleasant_scent","label":"Pleasant scent","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"llm_tagger","sample_quote":"It's non-fragranced, it's this like milky consistency.","provenance":[{"creator_handle":"beautywithin","creator_name":"Beauty Within","channel_url":"https://www.youtube.com/@beautywithin","video_url":"https://www.youtube.com/watch?v=1dIEeydKaP0","video_title":"Top rated Japanese skincare and haircare products","video_date":"2025-04-26"},{"creator_handle":"beautywithin","creator_name":"Beauty Within","channel_url":"https://www.youtube.com/@beautywithin","video_url":"https://www.youtube.com/watch?v=DbJl_o8_-ZA","video_title":"Best hair care of 2024 for hair loss, dandruff, dull and dry hair","video_date":"2024-12-26"}]}],"good_for":[{"tag":"heat_damage","label":"Heat damage","group":"concern","polarity":"positive","mention_count":2,"product_count":1,"source_type":"deepseek","sample_quote":"People like this, I believe, for like a heat protectant.","provenance":[{"creator_handle":"j.uuuuudy","creator_name":"JUDY","channel_url":"https://www.youtube.com/@j.uuuuudy","video_url":"https://www.youtube.com/watch?v=FMjUo2uqxoc","video_title":"Every product I finished in 2025","video_date":"2025-12-19"},{"creator_handle":"beautywithin","creator_name":"Beauty Within","channel_url":"https://www.youtube.com/@beautywithin","video_url":"https://www.youtube.com/watch?v=wELRXQkQaVs","video_title":"Hair routine for smooth and silky hair in 15 minutes","video_date":"2025-06-26"}]}],"best_for":[],"value":[{"tag":"value_for_money","label":"Value for money","group":"value","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"And then you have the ORBIS, which is the Japanese brand. And this is super affordable and is also formulated to work with blow drying.","provenance":[{"creator_handle":"beautywithin","creator_name":"Beauty Within","channel_url":"https://www.youtube.com/@beautywithin","video_url":"https://www.youtube.com/watch?v=wELRXQkQaVs","video_title":"Hair routine for smooth and silky hair in 15 minutes","video_date":"2025-06-26"},{"creator_handle":"beautywithin","creator_name":"Beauty Within","channel_url":"https://www.youtube.com/@beautywithin","video_url":"https://www.youtube.com/watch?v=DbJl_o8_-ZA","video_title":"Best hair care of 2024 for hair loss, dandruff, dull and dry hair","video_date":"2024-12-26"}]}],"warnings":[{"tag":"dry_damaged_hair","label":"Dry / damaged hair","group":"concern","polarity":"negative","mention_count":1,"product_count":1,"source_type":"deepseek","sample_quote":"It doesn't hydrate my hair.","warning_text":"didn't help with dry / damaged hair","provenance":[{"creator_handle":"the.minyoung","creator_name":"Minyoung","channel_url":"https://www.youtube.com/@the.minyoung","video_url":"https://www.youtube.com/watch?v=OgJb0rN2o-w","video_title":"Viral products not worth the hype: Korean & Japanese beauty","video_date":"2026-04-12"}]},{"tag":"lightweight","label":"Lightweight","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"This is way too light for someone with a little bit of friends which I have.","warning_text":"feels heavier than expected","provenance":[{"creator_handle":"the.minyoung","creator_name":"Minyoung","channel_url":"https://www.youtube.com/@the.minyoung","video_url":"https://www.youtube.com/watch?v=OgJb0rN2o-w","video_title":"Viral products not worth the hype: Korean & Japanese beauty","video_date":"2026-04-12"}]},{"tag":"hydrating","label":"Hydrating","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"It doesn't hydrate my hair.","warning_text":"can feel drying","provenance":[{"creator_handle":"the.minyoung","creator_name":"Minyoung","channel_url":"https://www.youtube.com/@the.minyoung","video_url":"https://www.youtube.com/watch?v=OgJb0rN2o-w","video_title":"Viral products not worth the hype: Korean & Japanese beauty","video_date":"2026-04-12"}]}]},"creators":[{"handle":"beautywithin","display_name":"Beauty Within","profile_url":"/creators/beautywithin","channel_url":"https://www.youtube.com/@beautywithin","specialty":["beauty content creator","skincare focus","wellness creator"],"years_active":13,"subscriber_count":2720000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Hair routine for smooth and silky hair in 15 minutes","Best hair care of 2024 for hair loss, dandruff, dull and dry hair","Top rated Japanese skincare and haircare products"],"quotes":[{"text":"And then you have the ORBIS, which is the Japanese brand. And this is super affordable and is also formulated to work with blow drying.","timestamp_start":297.919,"timestamp_end":305.36,"timestamp_start_formatted":"4:57","video_url":"https://www.youtube.com/watch?v=wELRXQkQaVs&t=297s","sentiment":"positive","topics":["value","ease of use"],"mentions_variant":null},{"text":"This was my discovery and maybe one of my best hair discoveries from Japan.","timestamp_start":1682.88,"timestamp_end":1690.12,"timestamp_start_formatted":"28:02","video_url":"https://www.youtube.com/watch?v=DbJl_o8_-ZA&t=1682s","sentiment":"positive","topics":["discovery","Japan","best"],"mentions_variant":null},{"text":"I didn't realize how much it worked until I didn't use it and then I was like wait how did my hair revert back to this like ogre looking Hagrid situation.","timestamp_start":1698.799,"timestamp_end":1703.36,"timestamp_start_formatted":"28:18","video_url":"https://www.youtube.com/watch?v=DbJl_o8_-ZA&t=1698s","sentiment":"positive","topics":["noticeable difference","essential"],"mentions_variant":null},{"text":"When I stopped using it I realized my hair was not as soft.","timestamp_start":1719.72,"timestamp_end":1726.48,"timestamp_start_formatted":"28:39","video_url":"https://www.youtube.com/watch?v=DbJl_o8_-ZA&t=1719s","sentiment":"positive","topics":["softness","noticeable difference"],"mentions_variant":null},{"text":"It contains something called CMC which stands for cell membrane complex and it's a type of amino acid that helps the hair repair by preventing hydration and the components of inside your hair to evaporate.","timestamp_start":1726.48,"timestamp_end":1731.24,"timestamp_start_formatted":"28:46","video_url":"https://www.youtube.com/watch?v=DbJl_o8_-ZA&t=1726s","sentiment":"positive","topics":["CMC","amino acid","hydration retention","repair"],"mentions_variant":null},{"text":"It's non-fragranced, it's this like milky consistency.","timestamp_start":1739.679,"timestamp_end":1745.72,"timestamp_start_formatted":"28:59","video_url":"https://www.youtube.com/watch?v=DbJl_o8_-ZA&t=1739s","sentiment":"positive","topics":["fragrance-free","milky texture"],"mentions_variant":null},{"text":"It detangles, it also works as a heat protectant and it's also like highly rated in Japan as well, it's also very affordable.","timestamp_start":1769.399,"timestamp_end":1773.399,"timestamp_start_formatted":"29:29","video_url":"https://www.youtube.com/watch?v=DbJl_o8_-ZA&t=1769s","sentiment":"positive","topics":["detangling","heat protectant","affordable","Japan"],"mentions_variant":null},{"text":"This one is bomb. Like it is a holy grail.","timestamp_start":1463.038,"timestamp_end":1464.798,"timestamp_start_formatted":"24:23","video_url":"https://www.youtube.com/watch?v=1dIEeydKaP0&t=1463s","sentiment":"positive","topics":["holy grail","bomb"],"mentions_variant":null},{"text":"I've finished multiple bottles of this.","timestamp_start":1466.398,"timestamp_end":1468.238,"timestamp_start_formatted":"24:26","video_url":"https://www.youtube.com/watch?v=1dIEeydKaP0&t=1466s","sentiment":"positive","topics":["repurchase","favorite"],"mentions_variant":null},{"text":"This gets better with time. Like on the second day, I touch my hair and it's not frizzy. It's manageable. It's shiny.","timestamp_start":1497.8379,"timestamp_end":1499.7579,"timestamp_start_formatted":"24:57","video_url":"https://www.youtube.com/watch?v=1dIEeydKaP0&t=1497s","sentiment":"positive","topics":["long-lasting","frizz control","shine","manageable"],"mentions_variant":null},{"text":"It's literally as though I got like a blowout.","timestamp_start":1506.058,"timestamp_end":1508.4761818181819,"timestamp_start_formatted":"25:06","video_url":"https://www.youtube.com/watch?v=1dIEeydKaP0&t=1506s","sentiment":"positive","topics":["blowout effect","smooth"],"mentions_variant":null},{"text":"On days that I don't use this, I can tell it's like a little bit more frizzy. It's crunchy on the second day.","timestamp_start":1508.718,"timestamp_end":1512.5979,"timestamp_start_formatted":"25:08","video_url":"https://www.youtube.com/watch?v=1dIEeydKaP0&t=1508s","sentiment":"positive","topics":["noticeable difference","frizz control"],"mentions_variant":null},{"text":"On days that you don't wash your hair, you can also use it on dry hair just to, like, you know, tame it a little bit.","timestamp_start":1521.6179,"timestamp_end":1525.738,"timestamp_start_formatted":"25:21","video_url":"https://www.youtube.com/watch?v=1dIEeydKaP0&t=1521s","sentiment":"positive","topics":["versatile","dry hair use"],"mentions_variant":null}]},{"handle":"j.uuuuudy","display_name":"JUDY","profile_url":"/creators/j.uuuuudy","channel_url":"https://www.youtube.com/@j.uuuuudy","specialty":["beauty content creator"],"years_active":12,"subscriber_count":212000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Every product I finished in 2025"],"quotes":[{"text":"People like this, I believe, for like a heat protectant.","timestamp_start":1554.159,"timestamp_end":1560.64,"timestamp_start_formatted":"25:54","video_url":"https://www.youtube.com/watch?v=FMjUo2uqxoc&t=1554s","sentiment":"positive","topics":["heat protectant"],"mentions_variant":null},{"text":"I think it's nice, but I didn't see too much of a crazy difference in my hair.","timestamp_start":1558.64,"timestamp_end":1565.12,"timestamp_start_formatted":"25:58","video_url":"https://www.youtube.com/watch?v=FMjUo2uqxoc&t=1558s","sentiment":"mixed","topics":["effectiveness"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}