{"ok":true,"data":{"product":{"brand":"Pureology","name":"Hydrate Shampoo","slug":"pureology-hydrate-shampoo","product_url":"/products/pureology-hydrate-shampoo","brand_url":"/brands/pureology","subcategory":"shampoo","formulation":"cream","finish":null,"price_tier":null,"enriched_price":"$27.99","enriched_price_usd":27.99,"retailers":["Amazon","Target","Walmart","Walgreens","Macy's","Pureology.com"],"key_ingredients":["Rose Extract","Green Tea","Lavender","Bergamot","Patchouli","Sunflower Seed Extract","Aloe Barbadensis Leaf Extract","Wheat Protein","Soy Protein","Vitamin E"],"claims":["Sulfate-Free","Color-Safe","Provides 3X More Moisture","For Dry or Color Treated Hair","Vegan"],"consensus_summary":null,"gtin":null,"shades":[]},"signal":{"total_mentions":2,"holy_grail_count":1,"loves_it_count":1,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":2,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[{"tag":"sulfate_free","label":"Sulfate-free","group":"claim","polarity":"positive","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"It's probably one of my favorite like sulfate-free brands.","provenance":[{"creator_handle":"pennsmithskincare","creator_name":"PENN.SMITH.SKINCARE","channel_url":"https://www.youtube.com/@pennsmithskincare","video_url":"https://www.youtube.com/watch?v=IfeV17rjRnI","video_title":"Prime Day Beauty Part 2: Makeup, Hair & Fragrance Deals","video_date":"2026-06-24"}]}],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"pleasant_scent","label":"Pleasant scent","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"Definitely has a really strong peppermint smell, depending on whether you like that or not, but it is very, very strong, but it is great.","warning_text":"scent some found off-putting","provenance":[{"creator_handle":"itsjessicabraun","creator_name":"Jessica Braun","channel_url":"https://www.youtube.com/@itsjessicabraun","video_url":"https://www.youtube.com/watch?v=bz-MXSiNfCI","video_title":"My all-time favorite hair care products I repurchase","video_date":"2026-04-20"}]}]},"creators":[{"handle":"itsjessicabraun","display_name":"Jessica Braun","profile_url":"/creators/itsjessicabraun","channel_url":"https://www.youtube.com/@itsjessicabraun","specialty":[],"years_active":null,"subscriber_count":663000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["My all-time favorite hair care products I repurchase"],"quotes":[{"text":"That's like a cult favorite for years and years.","timestamp_start":1132.36,"timestamp_end":1136.2,"timestamp_start_formatted":"18:52","video_url":"https://www.youtube.com/watch?v=bz-MXSiNfCI&t=1132s","sentiment":"positive","topics":["cult favorite","classic"],"mentions_variant":null},{"text":"Definitely has a really strong peppermint smell, depending on whether you like that or not, but it is very, very strong, but it is great. It's great for color-treated hair as well.","timestamp_start":1136.2,"timestamp_end":1141.6,"timestamp_start_formatted":"18:56","video_url":"https://www.youtube.com/watch?v=bz-MXSiNfCI&t=1136s","sentiment":"positive","topics":["scent","color-treated hair"],"mentions_variant":null}]},{"handle":"pennsmithskincare","display_name":"PENN.SMITH.SKINCARE","profile_url":"/creators/pennsmithskincare","channel_url":"https://www.youtube.com/@pennsmithskincare","specialty":[],"years_active":null,"subscriber_count":277000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Prime Day Beauty Part 2: Makeup, Hair & Fragrance Deals"],"quotes":[{"text":"It's probably one of my favorite like sulfate-free brands.","timestamp_start":764.12,"timestamp_end":769.04,"timestamp_start_formatted":"12:44","video_url":"https://www.youtube.com/watch?v=IfeV17rjRnI&t=764s","sentiment":"positive","topics":["sulfate-free","favorite brand"],"mentions_variant":null},{"text":"The hydrate line, it's in the purple, that one is so good.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=IfeV17rjRnI","sentiment":"positive","topics":["hydrating","good"],"mentions_variant":"Hydrate line"},{"text":"It has a very distinctive scent to it and if you know, you know, and a lot of people love that.","timestamp_start":769.04,"timestamp_end":776.48,"timestamp_start_formatted":"12:49","video_url":"https://www.youtube.com/watch?v=IfeV17rjRnI&t=769s","sentiment":"positive","topics":["scent","signature"],"mentions_variant":null},{"text":"I really like that scent, too, and it's not even a normal scent profile for me, but I like it in Pureology.","timestamp_start":784.08,"timestamp_end":787.839,"timestamp_start_formatted":"13:04","video_url":"https://www.youtube.com/watch?v=IfeV17rjRnI&t=784s","sentiment":"positive","topics":["scent","likes it"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}