{"ok":true,"data":{"product":{"brand":"Sexy Hair","name":"Big Sexy Hair Powder Play Volumizing & Texturizing Powder","slug":"sexy-hair-big-sexy-hair-powder-play-volumizing-texturizing-powder","product_url":"/products/sexy-hair-big-sexy-hair-powder-play-volumizing-texturizing-powder","brand_url":"/brands/sexy-hair","subcategory":"styling product","formulation":"powder","finish":null,"price_tier":null,"enriched_price":"$21.99","enriched_price_usd":21.99,"retailers":["Sally Beauty","Target","Ulta","Amazon","sexyhair.com"],"key_ingredients":["Water","Propylene Glycol","Silica Silylate","Euterpe Oleracea Pulp Oil","Oryza Sativa Bran Oil","Passiflora Edulis Seed Oil","Sodium Benzoate","Gluconolactone","Calcium Gluconate","Citric Acid"],"claims":["volumizing","texturizing","colorless","odorless","residue-free"],"consensus_summary":null,"consensus_tagline":null,"gtin":null,"shades":[]},"signal":{"total_mentions":1,"holy_grail_count":0,"loves_it_count":1,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":1,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"kellystrack","display_name":"Kelly Strack","profile_url":"/creators/kellystrack","channel_url":"https://www.youtube.com/@kellystrack","specialty":["beauty content creator","based in New York City"],"years_active":null,"subscriber_count":1100000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Must-have beauty and skincare products for 2026"],"quotes":[{"text":"This is basically like a powder that you put in your root. I'm going to use some right now to show you guys that instantly gives you volume. It's literally crazy.","timestamp_start":895.76,"timestamp_end":903.44,"timestamp_start_formatted":"14:55","video_url":"https://www.youtube.com/watch?v=K5r4yaXbuuQ&t=895s","sentiment":"positive","topics":["volume","instant"],"mentions_variant":null},{"text":"It's kind of like dry shampoo but on steroids.","timestamp_start":909.199,"timestamp_end":912.56,"timestamp_start_formatted":"15:09","video_url":"https://www.youtube.com/watch?v=K5r4yaXbuuQ&t=909s","sentiment":"positive","topics":["volume","dry shampoo alternative"],"mentions_variant":null},{"text":"You can see the difference on this side versus this side. And I didn't even really use a lot of this stuff. Like you only need a little bit of it and it makes a big difference.","timestamp_start":920.88,"timestamp_end":923.12,"timestamp_start_formatted":"15:20","video_url":"https://www.youtube.com/watch?v=K5r4yaXbuuQ&t=920s","sentiment":"positive","topics":["effective","little goes a long way"],"mentions_variant":null},{"text":"Instantly kind of gives you lift without having to like backcomb or tease your hair.","timestamp_start":934.32,"timestamp_end":938.88,"timestamp_start_formatted":"15:34","video_url":"https://www.youtube.com/watch?v=K5r4yaXbuuQ&t=934s","sentiment":"positive","topics":["volume","damage-free"],"mentions_variant":null},{"text":"I really really like this stuff.","timestamp_start":943.68,"timestamp_end":945.71925,"timestamp_start_formatted":"15:43","video_url":"https://www.youtube.com/watch?v=K5r4yaXbuuQ&t=943s","sentiment":"positive","topics":["favorite"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}