{"ok":true,"data":{"product":{"brand":"Simply Nam","name":"Hydrafit Concealer","slug":"simply-nam-hydrafit-concealer","product_url":"/products/simply-nam-hydrafit-concealer","brand_url":"/brands/simply-nam","subcategory":"concealer","formulation":"liquid","finish":"natural","price_tier":"mid_range","enriched_price":"Rs. 699","enriched_price_usd":null,"retailers":["Amazon"],"key_ingredients":["Cyclopentasiloxane","PEG/PPG-18/18 Dimethicone","Cetyl PEG/PPG-10/1 Dimethicone","Stearic Acid","PEG-100 Stearate","Synthetic Bees Wax","Sorbitan Sesquioleate","Mica","Dimethicone Copolymer","Phenyltrimethicone"],"claims":["high pigment","breathable wear","blends like second skin","10 real-skin shades","India-specific shades"],"consensus_summary":"Simply Nam Hydrafit Concealer offers medium to full buildable coverage with a lightweight, radiant, skin-like finish that covers dark circles well. Beauty content creator Prakriti Singh notes it lasts 5-6 hours and creases easily if not set with powder, but doesn't dry out under-eyes even when set. The shade 2.5 Kishmish oxidizes, and the formula is compared to Estee Lauder Futurist concealer.","gtin":null,"shades":["Kishmish (2.5N)"]},"signal":{"total_mentions":3,"holy_grail_count":0,"loves_it_count":0,"worth_trying_count":3,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":3,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":true,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"I am wearing it right now.","provenance":[{"creator_handle":"prakritisingh","creator_name":"Prakriti Singh","channel_url":"https://www.youtube.com/@prakritisingh","video_url":"https://www.youtube.com/watch?v=YfpRk8ofDKE","video_title":"I tried 50+ concealers... these 8 are worth keeping","video_date":"2026-03-14"},{"creator_handle":"prakritisingh","creator_name":"Prakriti Singh","channel_url":"https://www.youtube.com/@prakritisingh","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU","video_title":"Nykaa Pink Love Sale 2026 haul","video_date":"2026-02-11"}]},{"tag":"lightweight","label":"Lightweight","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"It's very lightweight.","provenance":[{"creator_handle":"prakritisingh","creator_name":"Prakriti Singh","channel_url":"https://www.youtube.com/@prakritisingh","video_url":"https://www.youtube.com/watch?v=scfDoSAYVZY","video_title":"Stop overpaying - buy these instead | Best under Rs.1000","video_date":"2026-02-26"},{"creator_handle":"prakritisingh","creator_name":"Prakriti Singh","channel_url":"https://www.youtube.com/@prakritisingh","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU","video_title":"Nykaa Pink Love Sale 2026 haul","video_date":"2026-02-11"}]},{"tag":"blendable","label":"Blendable","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"It was very easy to blend.","provenance":[{"creator_handle":"prakritisingh","creator_name":"Prakriti Singh","channel_url":"https://www.youtube.com/@prakritisingh","video_url":"https://www.youtube.com/watch?v=YfpRk8ofDKE","video_title":"I tried 50+ concealers... these 8 are worth keeping","video_date":"2026-03-14"},{"creator_handle":"prakritisingh","creator_name":"Prakriti Singh","channel_url":"https://www.youtube.com/@prakritisingh","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU","video_title":"Nykaa Pink Love Sale 2026 haul","video_date":"2026-02-11"}]},{"tag":"soothing","label":"Soothing","group":"attribute","polarity":"positive","mention_count":2,"product_count":1,"source_type":"creator_quote","sample_quote":"It also has a radiant finish and a skin-like feel.","provenance":[{"creator_handle":"prakritisingh","creator_name":"Prakriti Singh","channel_url":"https://www.youtube.com/@prakritisingh","video_url":"https://www.youtube.com/watch?v=YfpRk8ofDKE","video_title":"I tried 50+ concealers... these 8 are worth keeping","video_date":"2026-03-14"},{"creator_handle":"prakritisingh","creator_name":"Prakriti Singh","channel_url":"https://www.youtube.com/@prakritisingh","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU","video_title":"Nykaa Pink Love Sale 2026 haul","video_date":"2026-02-11"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"long_wearing","label":"Long-wearing","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"If you don't set it with a powder, it will crease easily.","warning_text":"doesn't last / fades through the day","provenance":[{"creator_handle":"prakritisingh","creator_name":"Prakriti Singh","channel_url":"https://www.youtube.com/@prakritisingh","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU","video_title":"Nykaa Pink Love Sale 2026 haul","video_date":"2026-02-11"}]}]},"creators":[{"handle":"prakritisingh","display_name":"Prakriti Singh","profile_url":"/creators/prakritisingh","channel_url":"https://www.youtube.com/@prakritisingh","specialty":["beauty content creator"],"years_active":7,"subscriber_count":457000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Nykaa Pink Love Sale 2026 haul","I tried 50+ concealers... these 8 are worth keeping","Stop overpaying - buy these instead | Best under Rs.1000"],"quotes":[{"text":"I am wearing it right now.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"I just applied it under my eyes to cover my dark circles.","timestamp_start":154,"timestamp_end":160.08,"timestamp_start_formatted":"2:34","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU&t=154s","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"It covers my dark circles really well.","timestamp_start":160.08,"timestamp_end":163.2,"timestamp_start_formatted":"2:40","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU&t=160s","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"It has got medium to full buildable coverage.","timestamp_start":161.92,"timestamp_end":164.48,"timestamp_start_formatted":"2:41","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU&t=161s","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"It's very lightweight.","timestamp_start":163.2,"timestamp_end":166.08,"timestamp_start_formatted":"2:43","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU&t=163s","sentiment":"positive","topics":["lightweight"],"mentions_variant":null},{"text":"If you don't set it with a powder, it will crease easily.","timestamp_start":166.08,"timestamp_end":169.68,"timestamp_start_formatted":"2:46","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU&t=166s","sentiment":"cautionary","topics":["long wear"],"mentions_variant":null},{"text":"I really like it.","timestamp_start":169.68,"timestamp_end":173.36,"timestamp_start_formatted":"2:49","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU&t=169s","sentiment":"positive","topics":[],"mentions_variant":null},{"text":"It was very easy to blend.","timestamp_start":171.519,"timestamp_end":174.63975,"timestamp_start_formatted":"2:51","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU&t=171s","sentiment":"positive","topics":["blendability"],"mentions_variant":null},{"text":"Very skin-like, not too matte.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU","sentiment":"positive","topics":["finish","natural finish"],"mentions_variant":null},{"text":"It kind of shears out.","timestamp_start":177.44,"timestamp_end":181.68,"timestamp_start_formatted":"2:57","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU&t=177s","sentiment":"mixed","topics":["coverage"],"mentions_variant":null},{"text":"A really good shade for my under eyes.","timestamp_start":179.68,"timestamp_end":183.84,"timestamp_start_formatted":"2:59","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU&t=179s","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"It also has a radiant finish and a skin-like feel.","timestamp_start":183.84,"timestamp_end":187.84,"timestamp_start_formatted":"3:03","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU&t=183s","sentiment":"positive","topics":["finish","glow","comfort"],"mentions_variant":null},{"text":"It's not full full coverage, but I feel like it's buildable.","timestamp_start":185.76,"timestamp_end":190.56,"timestamp_start_formatted":"3:05","video_url":"https://www.youtube.com/watch?v=Mw_yY3jSsnU&t=185s","sentiment":"mixed","topics":["coverage"],"mentions_variant":null},{"text":"This one is in the shade 2.5 and Kishmish. It has got a very liquidy formula.","timestamp_start":437.199,"timestamp_end":441.759,"timestamp_start_formatted":"7:17","video_url":"https://www.youtube.com/watch?v=YfpRk8ofDKE&t=437s","sentiment":"positive","topics":["texture"],"mentions_variant":null},{"text":"This somewhat feels like a dupe of the Estee Lauder Futurist concealer. The texture, finish, coverage, all are same.","timestamp_start":441.759,"timestamp_end":445.84,"timestamp_start_formatted":"7:21","video_url":"https://www.youtube.com/watch?v=YfpRk8ofDKE&t=441s","sentiment":"positive","topics":["texture","finish","coverage"],"mentions_variant":null},{"text":"It has got medium to high buildable coverage.","timestamp_start":448.08,"timestamp_end":451.36,"timestamp_start_formatted":"7:28","video_url":"https://www.youtube.com/watch?v=YfpRk8ofDKE&t=448s","sentiment":"positive","topics":["coverage"],"mentions_variant":null},{"text":"What I like doing with this concealer is I apply it on my under eyes.","timestamp_start":449.919,"timestamp_end":453.44,"timestamp_start_formatted":"7:29","video_url":"https://www.youtube.com/watch?v=YfpRk8ofDKE&t=449s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null},{"text":"If you want medium coverage, you can just apply it and blend it in.","timestamp_start":460.08,"timestamp_end":464.88,"timestamp_start_formatted":"7:40","video_url":"https://www.youtube.com/watch?v=YfpRk8ofDKE&t=460s","sentiment":"positive","topics":["coverage","blendability"],"mentions_variant":null},{"text":"If I want maximum coverage out of this concealer, I'll just apply it, leave it for a few seconds, and then blend it in with a brush.","timestamp_start":463.039,"timestamp_end":467.68,"timestamp_start_formatted":"7:43","video_url":"https://www.youtube.com/watch?v=YfpRk8ofDKE&t=463s","sentiment":"positive","topics":["coverage","blendability"],"mentions_variant":null},{"text":"The longevity of this one is around 5 to 6 hours.","timestamp_start":469.12,"timestamp_end":472.88,"timestamp_start_formatted":"7:49","video_url":"https://www.youtube.com/watch?v=YfpRk8ofDKE&t=469s","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"The best thing about this concealer is that it doesn't mattify a lot and doesn't dry out your under eyes even if you set it with a powder.","timestamp_start":470.88,"timestamp_end":476.479,"timestamp_start_formatted":"7:50","video_url":"https://www.youtube.com/watch?v=YfpRk8ofDKE&t=470s","sentiment":"positive","topics":["hydration","comfort"],"mentions_variant":null},{"text":"I think in one of my videos, in one of my haul videos, I mentioned that this is more for my dark circles and not for my pigmentation.","timestamp_start":150,"timestamp_end":154.239,"timestamp_start_formatted":"2:30","video_url":"https://www.youtube.com/watch?v=scfDoSAYVZY&t=150s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"But I feel like this shade does oxidize.","timestamp_start":155.68,"timestamp_end":159.92,"timestamp_start_formatted":"2:35","video_url":"https://www.youtube.com/watch?v=scfDoSAYVZY&t=155s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"So yeah, today I used it under my eyes for highlighting on my chin and forehead.","timestamp_start":157.84,"timestamp_end":163.519,"timestamp_start_formatted":"2:37","video_url":"https://www.youtube.com/watch?v=scfDoSAYVZY&t=157s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"And then I also covered my pigmentation with this. Looks completely fine. Doesn't look too bright.","timestamp_start":161.599,"timestamp_end":166.8,"timestamp_start_formatted":"2:41","video_url":"https://www.youtube.com/watch?v=scfDoSAYVZY&t=161s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"Again, this concealer too is very lightweight.","timestamp_start":166.8,"timestamp_end":170.319,"timestamp_start_formatted":"2:46","video_url":"https://www.youtube.com/watch?v=scfDoSAYVZY&t=166s","sentiment":null,"topics":["lightweight"],"mentions_variant":null},{"text":"Doesn't crease easily.","timestamp_start":168.48,"timestamp_end":170.7733333333333,"timestamp_start_formatted":"2:48","video_url":"https://www.youtube.com/watch?v=scfDoSAYVZY&t=168s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"I like working with it in layers, especially when I have to cover my pigmentation.","timestamp_start":170.319,"timestamp_end":173.36,"timestamp_start_formatted":"2:50","video_url":"https://www.youtube.com/watch?v=scfDoSAYVZY&t=170s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"I don't want to apply too much concealer around my mouth because then it sets in my smile lines.","timestamp_start":173.36,"timestamp_end":178.959,"timestamp_start_formatted":"2:53","video_url":"https://www.youtube.com/watch?v=scfDoSAYVZY&t=173s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"This has got medium to full buildable coverage, and it has got a very natural finish.","timestamp_start":178.959,"timestamp_end":182.64,"timestamp_start_formatted":"2:58","video_url":"https://www.youtube.com/watch?v=scfDoSAYVZY&t=178s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"Something that a makeup artist would love.","timestamp_start":182.64,"timestamp_end":185.68,"timestamp_start_formatted":"3:02","video_url":"https://www.youtube.com/watch?v=scfDoSAYVZY&t=182s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"You know, it's buildable. It looks like skin, but gives you the coverage, stays on your skin for hours, looks fresh for a really long time.","timestamp_start":183.92,"timestamp_end":189.519,"timestamp_start_formatted":"3:03","video_url":"https://www.youtube.com/watch?v=scfDoSAYVZY&t=183s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"For me, it looks amazing until I remove my makeup.","timestamp_start":191.599,"timestamp_end":195.519,"timestamp_start_formatted":"3:11","video_url":"https://www.youtube.com/watch?v=scfDoSAYVZY&t=191s","sentiment":null,"topics":[],"mentions_variant":null},{"text":"That's why I've been wearing this a lot.","timestamp_start":193.84,"timestamp_end":197.2,"timestamp_start_formatted":"3:13","video_url":"https://www.youtube.com/watch?v=scfDoSAYVZY&t=193s","sentiment":null,"topics":[],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies.","Price data is not available for this product."]}}