{"ok":true,"data":{"product":{"brand":"TIRTIR","name":"Azelaic Acid 12% Serum","slug":"tirtir-azelaic-acid-12-serum","product_url":"/products/tirtir-azelaic-acid-12-serum","brand_url":"/brands/tirtir","subcategory":"serum","formulation":"serum","finish":null,"price_tier":"mid_range","enriched_price":"$18.75–$25.00","enriched_price_usd":18.75,"retailers":["Amazon","Ulta","YesStyle","Olive Young US","StyleKorean","Stylevana","Soko Glam","iHerb","Nordstrom"],"key_ingredients":["Azelaic Acid","Zinc PCA","Panthenol","Ceramide NP","Hyaluronic Acid","Tocopherol","Betaine","Chondrus Crispus Extract","Chlorella Vulgaris Extract","Biosaccharide Gum-1"],"claims":["clinically proven to hydrate","calm irritation","visibly reduce redness","fast-absorbing","oil-water balance for acne-prone skin"],"consensus_summary":"TIRTIR's Azelaic Acid 12% Serum is a hydrating, soothing formula that targets redness, breakouts, and post-acne marks without the peeling common in cream versions. James Welsh (skincare focus) notes it's buffered despite the strong 12% level, and has been cleared by cosmetic chemists as effective. It's best used as a targeted treatment when skin is acting up, like after flights.","gtin":null,"shades":[]},"signal":{"total_mentions":1,"holy_grail_count":1,"loves_it_count":0,"worth_trying_count":0,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":1,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":true,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"jameswelsh","display_name":"James Welsh","profile_url":"/creators/jameswelsh","channel_url":"https://www.youtube.com/@jameswelsh","specialty":["skincare focus","k-beauty specialist","beauty content creator"],"years_active":11,"subscriber_count":1570000,"endorsement_strength":"holy grail","is_sponsored":false,"video_titles":["Holy grail Korean skincare that transformed my skin"],"quotes":[{"text":"If you deal with redness, breakouts, post acne marks, this is so so good.","timestamp_start":474.879,"timestamp_end":482.16,"timestamp_start_formatted":"7:54","video_url":"https://www.youtube.com/watch?v=aNmbKWw4UCk&t=474s","sentiment":"positive","topics":["redness","breakouts","post-acne marks"],"mentions_variant":null},{"text":"Azelaic acid is one of my favorite ingredients because it's anti-inflammatory, antibacterial. It helps regulate keratin production. So, it tackles congestion and redness at the same time.","timestamp_start":482.16,"timestamp_end":485.84,"timestamp_start_formatted":"8:02","video_url":"https://www.youtube.com/watch?v=aNmbKWw4UCk&t=482s","sentiment":"positive","topics":["holy grail","anti-inflammatory","antibacterial","redness"],"mentions_variant":null},{"text":"12% is strong, but still a cosmetic level. And in this formula, it's kind of buffered.","timestamp_start":489.84,"timestamp_end":496.16,"timestamp_start_formatted":"8:09","video_url":"https://www.youtube.com/watch?v=aNmbKWw4UCk&t=489s","sentiment":"positive","topics":["strength","formulation"],"mentions_variant":null},{"text":"While it's calming redness and balancing oil, it's also hydrating.","timestamp_start":498.56,"timestamp_end":502.639,"timestamp_start_formatted":"8:18","video_url":"https://www.youtube.com/watch?v=aNmbKWw4UCk&t=498s","sentiment":"positive","topics":["redness","oil control","hydration"],"mentions_variant":null},{"text":"TIRTIR had the all clear from a lot of cosmetic chemists. So it is actually doing something.","timestamp_start":512.8,"timestamp_end":516.08,"timestamp_start_formatted":"8:32","video_url":"https://www.youtube.com/watch?v=aNmbKWw4UCk&t=512s","sentiment":"positive","topics":["efficacy","trust"],"mentions_variant":null},{"text":"I stopped using azelaic acid for the longest time because a lot of the formulas would peel. They'd also primarily been like a cream form. So these hydrating soothing serums are perfect for me.","timestamp_start":516.08,"timestamp_end":521.919,"timestamp_start_formatted":"8:36","video_url":"https://www.youtube.com/watch?v=aNmbKWw4UCk&t=516s","sentiment":"positive","topics":["hydration","soothing","texture"],"mentions_variant":null},{"text":"This is definitely a my skin is acting up and I need to sort it out kind of serum.","timestamp_start":527.2,"timestamp_end":533.279,"timestamp_start_formatted":"8:47","video_url":"https://www.youtube.com/watch?v=aNmbKWw4UCk&t=527s","sentiment":"positive","topics":["breakouts","problem-solving"],"mentions_variant":null},{"text":"It has very much become a holy grail serum for when my skin is just going through it.","timestamp_start":531.44,"timestamp_end":537.2,"timestamp_start_formatted":"8:51","video_url":"https://www.youtube.com/watch?v=aNmbKWw4UCk&t=531s","sentiment":"positive","topics":["holy grail","breakouts"],"mentions_variant":null},{"text":"Next time I get on a flight and I know I break out after that flight, this is coming with me because I know it will help.","timestamp_start":540.64,"timestamp_end":544.88,"timestamp_start_formatted":"9:00","video_url":"https://www.youtube.com/watch?v=aNmbKWw4UCk&t=540s","sentiment":"positive","topics":["travel","breakouts","prevention"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}