{"ok":true,"data":{"product":{"brand":"Tower 28 Beauty","name":"LipSoftie Hydrating Tinted Lip Treatment Balm","slug":"tower-28-beauty-lipsoftie-hydrating-tinted-lip-treatment-balm","product_url":"/products/tower-28-beauty-lipsoftie-hydrating-tinted-lip-treatment-balm","brand_url":"/brands/tower-28-beauty","subcategory":"lip treatment","formulation":"balm","finish":"glossy","price_tier":"mid_range","enriched_price":"$16.00","enriched_price_usd":16,"retailers":["Amazon","Sephora"],"key_ingredients":["Shea Butter","Jojoba Oil","Lysine","Castor Seed Oil","Coconut Oil","Soybean Oil","Olive Oil","Carnauba Wax","Candelilla Wax","Tocopherol"],"claims":["hydrating","soothing","non-sticky","vegan","cruelty-free"],"consensus_summary":"Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm has a lightweight, shiny formula with gorgeous scents and shades, and one creator notes it doesn't turn white on lips. However, the dome-shaped applicator makes even application difficult, and Amanda Z prefers the Cocokind formula, calling this a nice but not top pick. Skyler Renee enjoys the formula despite the imprecise applicator.","consensus_tagline":"Pigmented tinted lip balm with a lightweight, shiny finish but a messy, imprecise applicator.","gtin":null,"shades":["Dulce De Leche"]},"signal":{"total_mentions":4,"holy_grail_count":0,"loves_it_count":2,"worth_trying_count":2,"mentions_count":0,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":4,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"pleasant_scent","label":"Pleasant scent","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"llm_tagger","sample_quote":"I really love the ube vanilla. Like this is if there was one I would recommend, it would definitely be this one because the scent is gorgeous.","provenance":[{"creator_handle":"amandaz","creator_name":"Amanda Z","channel_url":"https://www.youtube.com/@amandaz","video_url":"https://www.youtube.com/watch?v=D9dBT-3Ocow","video_title":"Lip balm ranking: top 7 picks from 30+ viral products","video_date":"2026-05-09"},{"creator_handle":"estherdaze","creator_name":"estherdaze","channel_url":"https://www.youtube.com/@estherdaze","video_url":"https://www.youtube.com/watch?v=UMxBREfP-Ng","video_title":"Ranking viral lip products brutally honest","video_date":"2024-09-22"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[{"tag":"sheer","label":"Sheer","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"llm_tagger","sample_quote":"There's just so much pigment in these. You're not going to be able to get that kind of sheer effect really evenly applied with an applicator that's like a straight circle dome. Like this is not meant for my lips.","warning_text":"creators flagged issues with sheer","provenance":[{"creator_handle":"amandaz","creator_name":"Amanda Z","channel_url":"https://www.youtube.com/@amandaz","video_url":"https://www.youtube.com/watch?v=D9dBT-3Ocow","video_title":"Lip balm ranking: top 7 picks from 30+ viral products","video_date":"2026-05-09"}]},{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"negative","mention_count":1,"product_count":1,"source_type":"creator_quote","sample_quote":"If you can get over the fact that the applicator is not that precise.","warning_text":"fiddly to use","provenance":[{"creator_handle":"skylerreneee","creator_name":"Skyler Renee","channel_url":"https://www.youtube.com/@skylerreneee","video_url":"https://www.youtube.com/watch?v=iJK0CLEH2pI","video_title":"Purchase or pass on viral lip balms","video_date":"2026-03-20"}]}]},"creators":[{"handle":"angiehotandflashy","display_name":"HotandFlashy","profile_url":"/creators/angiehotandflashy","channel_url":"https://www.youtube.com/@angiehotandflashy","specialty":["beauty content creator","skincare focus","lifestyle creator"],"years_active":13,"subscriber_count":1230000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Testing new drugstore makeup 2025: Elf, L'Oreal, NYX & more"],"quotes":[{"text":"I absolutely love this one.","timestamp_start":88.56,"timestamp_end":91.11,"timestamp_start_formatted":"1:28","video_url":"https://www.youtube.com/watch?v=NZt3zjbJP-M&t=88s","sentiment":"positive","topics":["holy grail"],"mentions_variant":"Dolce de Leche"}]},{"handle":"estherdaze","display_name":"estherdaze","profile_url":"/creators/estherdaze","channel_url":"https://www.youtube.com/@estherdaze","specialty":["beauty content creator"],"years_active":2,"subscriber_count":25500,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Ranking viral lip products brutally honest"],"quotes":[{"text":"I actually really like this product. I like it more than I thought I would.","timestamp_start":529.36,"timestamp_end":536.839,"timestamp_start_formatted":"8:49","video_url":"https://www.youtube.com/watch?v=UMxBREfP-Ng&t=529s","sentiment":"positive","topics":["surprising","likes it"],"mentions_variant":null},{"text":"This one is in do delich M smells really yummy. It smells so good and the color is beautiful.","timestamp_start":534.279,"timestamp_end":542.2,"timestamp_start_formatted":"8:54","video_url":"https://www.youtube.com/watch?v=UMxBREfP-Ng&t=534s","sentiment":"positive","topics":["scent","shade"],"mentions_variant":"Dulce de Leche"},{"text":"It is one of the few lip balms that actually don't turn white on my lips which I love, so this is definitely a go-to for me.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=UMxBREfP-Ng","sentiment":"positive","topics":["doesn't turn white","go-to"],"mentions_variant":null},{"text":"I love the applicator as well. It's kind of like those plastic applicators like a Comics balm and it just glides really nicely on the lips. It does get a little messy but it's no big deal.","timestamp_start":552.32,"timestamp_end":557.04,"timestamp_start_formatted":"9:12","video_url":"https://www.youtube.com/watch?v=UMxBREfP-Ng&t=552s","sentiment":"positive","topics":["applicator","application"],"mentions_variant":null}]},{"handle":"amandaz","display_name":"Amanda Z","profile_url":"/creators/amandaz","channel_url":"https://www.youtube.com/@amandaz","specialty":["beauty content creator"],"years_active":14,"subscriber_count":128000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Lip balm ranking: top 7 picks from 30+ viral products"],"quotes":[{"text":"I lean more towards recommending something like the Cocokind. I just think that the Cocokind formula is better.","timestamp_start":810.08,"timestamp_end":815.24,"timestamp_start_formatted":"13:30","video_url":"https://www.youtube.com/watch?v=D9dBT-3Ocow&t=810s","sentiment":"mixed","topics":["comparison","not top pick"],"mentions_variant":null},{"text":"I really love the ube vanilla. Like this is if there was one I would recommend, it would definitely be this one because the scent is gorgeous.","timestamp_start":2540.12,"timestamp_end":2544.48,"timestamp_start_formatted":"42:20","video_url":"https://www.youtube.com/watch?v=D9dBT-3Ocow&t=2540s","sentiment":"positive","topics":["scent","ube vanilla","recommendation"],"mentions_variant":"Ube Vanilla"},{"text":"One of the best lip scents, I think.","timestamp_start":2564.48,"timestamp_end":2569.8488888888887,"timestamp_start_formatted":"42:44","video_url":"https://www.youtube.com/watch?v=D9dBT-3Ocow&t=2564s","sentiment":"positive","topics":["scent","best"],"mentions_variant":"Ube Vanilla"},{"text":"There's just so much pigment in these. You're not going to be able to get that kind of sheer effect really evenly applied with an applicator that's like a straight circle dome. Like this is not meant for my lips.","timestamp_start":2570.52,"timestamp_end":2580.28,"timestamp_start_formatted":"42:50","video_url":"https://www.youtube.com/watch?v=D9dBT-3Ocow&t=2570s","sentiment":"negative","topics":["pigment","applicator","not for thin lips"],"mentions_variant":null},{"text":"I don't think it's a bad product. I actually think that the formula is nice. It doesn't cost you an arm and a leg, but it's definitely not a top pick.","timestamp_start":2603.28,"timestamp_end":2607,"timestamp_start_formatted":"43:23","video_url":"https://www.youtube.com/watch?v=D9dBT-3Ocow&t=2603s","sentiment":"mixed","topics":["not bad","affordable","not top pick"],"mentions_variant":null}]},{"handle":"skylerreneee","display_name":"Skyler Renee","profile_url":"/creators/skylerreneee","channel_url":"https://www.youtube.com/@skylerreneee","specialty":["beauty content creator"],"years_active":1,"subscriber_count":78000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Purchase or pass on viral lip balms"],"quotes":[{"text":"If you can get over the fact that the applicator is not that precise.","timestamp_start":16.4,"timestamp_end":19.68,"timestamp_start_formatted":"0:16","video_url":"https://www.youtube.com/watch?v=iJK0CLEH2pI&t=16s","sentiment":"cautionary","topics":["ease of use"],"mentions_variant":null},{"text":"I really enjoy this formula though.","timestamp_start":19.68,"timestamp_end":21.977142857142855,"timestamp_start_formatted":"0:19","video_url":"https://www.youtube.com/watch?v=iJK0CLEH2pI&t=19s","sentiment":"positive","topics":["formula"],"mentions_variant":null},{"text":"It's what I'm wearing right now.","timestamp_start":21.16,"timestamp_end":23.613333333333333,"timestamp_start_formatted":"0:21","video_url":"https://www.youtube.com/watch?v=iJK0CLEH2pI&t=21s","sentiment":"positive","topics":["long wear"],"mentions_variant":null},{"text":"The shade is gorgeous.","timestamp_start":22.36,"timestamp_end":25.76,"timestamp_start_formatted":"0:22","video_url":"https://www.youtube.com/watch?v=iJK0CLEH2pI&t=22s","sentiment":"positive","topics":["color"],"mentions_variant":null},{"text":"It's super lightweight, but very shiny.","timestamp_start":23.92,"timestamp_end":27.32,"timestamp_start_formatted":"0:23","video_url":"https://www.youtube.com/watch?v=iJK0CLEH2pI&t=23s","sentiment":"positive","topics":["lightweight","finish","glow"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}