{"ok":true,"data":{"product":{"brand":"Tower 28 Beauty","name":"MakeWaves Lengthening + Volumizing Mascara","slug":"tower-28-beauty-makewaves-lengthening-volumizing-mascara","product_url":"/products/tower-28-beauty-makewaves-lengthening-volumizing-mascara","brand_url":"/brands/tower-28-beauty","subcategory":"mascara","formulation":null,"finish":null,"price_tier":"mid_range","enriched_price":"$12.00","enriched_price_usd":12,"retailers":["Amazon","Sephora"],"key_ingredients":["Aquaflex Technology","Carnauba Wax","Castor Seed Oil","Cucumber Fruit Extract","Sunflower Seed Wax","Olive Oil Unsaponifiables","Glycerin","Lecithin","Tocopherol","Iron Oxides"],"claims":["vegan","cruelty-free","ophthalmologist tested","safe for sensitive eyes","water-resistant"],"consensus_summary":"Tower 28 MakeWaves Lengthening + Volumizing Mascara builds easily without clumping, giving long, clean lashes. Several creators praise its curl-holding ability and the brown shade Drift for a natural gradient look. 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It's so good.","timestamp_start":1312.72,"timestamp_end":1319.6,"timestamp_start_formatted":"21:52","video_url":"https://www.youtube.com/watch?v=hmZD9NdTYjA&t=1312s","sentiment":"positive","topics":["rediscovered","love"],"mentions_variant":null},{"text":"My number one favorite mascara of all time.","timestamp_start":1982.6,"timestamp_end":1987,"timestamp_start_formatted":"33:02","video_url":"https://www.youtube.com/watch?v=mcY_loEFmRA&t=1982s","sentiment":"positive","topics":["holy grail","favorite"],"mentions_variant":null},{"text":"I just like fell back in love with it. I'm actually wearing it today. That really is one of my favorite formulas of all time.","timestamp_start":1990.4,"timestamp_end":1998,"timestamp_start_formatted":"33:10","video_url":"https://www.youtube.com/watch?v=mcY_loEFmRA&t=1990s","sentiment":"positive","topics":["favorite","formula"],"mentions_variant":null},{"text":"I think I will always end up repurchasing this even if there is a time period where I don't have it on hand.","timestamp_start":2000.48,"timestamp_end":2006.48,"timestamp_start_formatted":"33:20","video_url":"https://www.youtube.com/watch?v=mcY_loEFmRA&t=2000s","sentiment":"positive","topics":["repurchase","holy grail"],"mentions_variant":null}]},{"handle":"thecleanbeautycode","display_name":"The Clean Beauty Code","profile_url":"/creators/thecleanbeautycode","channel_url":"https://www.youtube.com/@thecleanbeautycode","specialty":[],"years_active":null,"subscriber_count":14800,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best new makeup I've tried recently","May 2026 beauty favorites: complexion, eyes, lips, skincare & haircare","Full face of Basma Beauty: hits, misses & honest thoughts"],"quotes":[{"text":"I'm using the Tower 28 mascara, and I really like this technique.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=7v7v05UtHQk","sentiment":"positive","topics":["technique","liking"],"mentions_variant":null},{"text":"It gives you this really pretty gradient look.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=7v7v05UtHQk","sentiment":"positive","topics":["gradient look","pretty"],"mentions_variant":null},{"text":"This gives just such a pretty falsie effect look.","timestamp_start":1281.8,"timestamp_end":1288.48,"timestamp_start_formatted":"21:21","video_url":"https://www.youtube.com/watch?v=7v7v05UtHQk&t=1281s","sentiment":"positive","topics":["falsie effect","pretty"],"mentions_variant":null},{"text":"I really, really love that. I just feel like for daytime it's so nice, but also for nighttime it's just it does a lot.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=7v7v05UtHQk","sentiment":"positive","topics":["daytime","nighttime","versatile"],"mentions_variant":null},{"text":"Doing brown all over and just using a little bit of the black in the like outer couple eyelashes. It creates the most beautiful falsie effect gradient look. It's gorgeous.","timestamp_start":348.4,"timestamp_end":356.64,"timestamp_start_formatted":"5:48","video_url":"https://www.youtube.com/watch?v=CTOAAvLL6Gg&t=348s","sentiment":"positive","topics":["gradient","falsie effect","technique"],"mentions_variant":"brown and black"},{"text":"I'm going on with the Tower 28 Beauty in two shades. Drift, which is their dark brown shade first.","timestamp_start":1055.679,"timestamp_end":1066.08,"timestamp_start_formatted":"17:35","video_url":"https://www.youtube.com/watch?v=olNdfL_dGyM&t=1055s","sentiment":"positive","topics":["technique","layering shades"],"mentions_variant":"Drift"},{"text":"This is a really nice brown where isn't going to skew at least on me. It doesn't skew to red or dusty. This is a nice brown.","timestamp_start":1145.679,"timestamp_end":1156.2,"timestamp_start_formatted":"19:05","video_url":"https://www.youtube.com/watch?v=olNdfL_dGyM&t=1145s","sentiment":"positive","topics":["shade","brown","undertone"],"mentions_variant":"Drift"}]},{"handle":"amandaz","display_name":"Amanda Z","profile_url":"/creators/amandaz","channel_url":"https://www.youtube.com/@amandaz","specialty":["beauty content creator"],"years_active":14,"subscriber_count":128000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Best of beauty 2025"],"quotes":[{"text":"This one is very buildable.","timestamp_start":2043.919,"timestamp_end":2047.8047142857142,"timestamp_start_formatted":"34:03","video_url":"https://www.youtube.com/watch?v=qn8Zk0k8wkw&t=2043s","sentiment":"positive","topics":["buildable"],"mentions_variant":null},{"text":"I love it because you can't really go super like clumpy with it.","timestamp_start":2047.2,"timestamp_end":2054.96,"timestamp_start_formatted":"34:07","video_url":"https://www.youtube.com/watch?v=qn8Zk0k8wkw&t=2047s","sentiment":"positive","topics":["non-clumpy"],"mentions_variant":null},{"text":"It just again pushes up the lashes, frames out the eyes.","timestamp_start":2054.96,"timestamp_end":2061.119,"timestamp_start_formatted":"34:14","video_url":"https://www.youtube.com/watch?v=qn8Zk0k8wkw&t=2054s","sentiment":"positive","topics":["lifting","framing"],"mentions_variant":null},{"text":"Very black, super long lashes, but not like a clumpy sort of mess.","timestamp_start":2057.679,"timestamp_end":2066.96,"timestamp_start_formatted":"34:17","video_url":"https://www.youtube.com/watch?v=qn8Zk0k8wkw&t=2057s","sentiment":"positive","topics":["color","length","non-clumpy"],"mentions_variant":null},{"text":"If I'm having a very, very, very good eyelash day, I would say seven times out of 10, I'm probably wearing the Tower 28.","timestamp_start":2063.919,"timestamp_end":2069.119,"timestamp_start_formatted":"34:23","video_url":"https://www.youtube.com/watch?v=qn8Zk0k8wkw&t=2063s","sentiment":"positive","topics":["favorite","frequency"],"mentions_variant":null}]},{"handle":"shereeneidriss","display_name":"Dr. Shereene Idriss","profile_url":"/creators/shereeneidriss","channel_url":"https://www.youtube.com/@shereeneidriss","specialty":["board-certified dermatologist","based in NYC","skincare focus"],"years_active":14,"subscriber_count":1700000,"endorsement_strength":"loves it","is_sponsored":false,"video_titles":["Sephora Sale Faves for Every Concern from a Dermatologist","Top Makeup Picks from a Derm"],"quotes":[{"text":"I always put the blue one by YSL first, followed by a second coat of the Tower 28 MakeWaves in black.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=h3b9KmPAtyA","sentiment":"positive","topics":["layering","lengthening"],"mentions_variant":"black"},{"text":"It gives an illusion of like blue without being too in your face, and people ask me every day because I'm up in people's faces treating them, 'What do you have on your eyes?' And it's usually these two mascaras.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=h3b9KmPAtyA","sentiment":"positive","topics":["compliments","unique look","layering"],"mentions_variant":"black"},{"text":"I love Tower 28 Beauty's Make Waves Mascara in Jet on top of that just to give that poof effect.","timestamp_start":68.56,"timestamp_end":75.28,"timestamp_start_formatted":"1:08","video_url":"https://www.youtube.com/watch?v=rcUcNLjlf7A&t=68s","sentiment":"positive","topics":["ease of use","finish"],"mentions_variant":"Jet"}]},{"handle":"mandydavismua","display_name":"Mandy Davis MUA","profile_url":"/creators/mandydavismua","channel_url":"https://www.youtube.com/@mandydavismua","specialty":[],"years_active":null,"subscriber_count":63200,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["My version of the best bronzed look"],"quotes":[{"text":"I'm using my Tower 28 Beauty in Drift.","timestamp_start":858.12,"timestamp_end":861.1422222222222,"timestamp_start_formatted":"14:18","video_url":"https://www.youtube.com/watch?v=imRCRojP1hM&t=858s","sentiment":"positive","topics":["brown","bronze look"],"mentions_variant":"Drift"},{"text":"When I do a super blown out look like this, I really want the focus to be the eyes, maybe even the eyeshadow, and not so much the lashes. I don't want the lashes to overtake, and I feel like brown brown really goes with bronze.","timestamp_start":846.76,"timestamp_end":852.72,"timestamp_start_formatted":"14:06","video_url":"https://www.youtube.com/watch?v=imRCRojP1hM&t=846s","sentiment":"positive","topics":["brown","lash focus","bronze look"],"mentions_variant":"Drift"}]},{"handle":"haleykimaking","display_name":"Haley Kim","profile_url":"/creators/haleykimaking","channel_url":"https://www.youtube.com/@haleykimaking","specialty":["beauty content creator"],"years_active":null,"subscriber_count":1360000,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Clean girl makeup for brown skin: cover under eye dark circles without foundation"],"quotes":[{"text":"This is Tower 28 Beauty mascara. And as you can see the applicator is like plastic comb. It's going to make your lashes really clean but still giving that natural length or volume.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=jC3_KvVEJbo","sentiment":"positive","topics":["clean lashes","natural length","volume","applicator"],"mentions_variant":"Black"}]},{"handle":"sofiaseesbeauty","display_name":"Sofia Sees Beauty","profile_url":"/creators/sofiaseesbeauty","channel_url":"https://www.youtube.com/@sofiaseesbeauty","specialty":["luxury beauty enthusiast","product reviewer"],"years_active":4,"subscriber_count":79700,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":["Overhyped beauty must haves I regret buying in 2025"],"quotes":[{"text":"I think the Tower 28 Beauty mascara is really good if you want something that gives length and like long natural flutteriness.","timestamp_start":1231.04,"timestamp_end":1238.72,"timestamp_start_formatted":"20:31","video_url":"https://www.youtube.com/watch?v=hX4lRRUWJsw&t=1231s","sentiment":"positive","topics":["length","natural finish"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}