{"ok":true,"data":{"product":{"brand":"VIOLETTE_FR","name":"Plume Eyeshadow","slug":"violette-fr-plume-eyeshadow","product_url":"/products/violette-fr-plume-eyeshadow","brand_url":"/brands/violette-fr","subcategory":"eyeshadow","formulation":"cream-to-powder","finish":"matte","price_tier":"luxury","grailpeople_rating":3.9,"rating_count":7,"enriched_price":"$32.00","enriched_price_usd":32,"retailers":["Amazon","Sephora"],"key_ingredients":["Mica","Dimethicone","Trimethylsiloxysilicate","Zea Mays (Corn) Starch","Dimethicone/Vinyl Dimethicone Crosspolymer","Phenoxyethanol","Iron Oxides","Titanium Dioxide","Manganese Violet"],"claims":["long-wearing","cream-to-powder","sheer","buildable"],"consensus_summary":"VIOLETTE_FR Plume Eyeshadow has a creamy powder texture that glides on easily and blends seamlessly, with a blurring effect on the eyelid. Celebrity makeup artist Ali Andreea notes zero fallout and describes the shades as sophisticated and neutral, while Tania B. Wells finds them not super pigmented initially but buildable. The packaging is praised as cute and chic, making it a daily staple for several creators.","gtin":null,"shades":["Feather Matte Veil","Le Au Cafe","Bois Brûlé","Set","Leo Cafe","Lait au Café","Charbon Fumé"]},"signal":{"total_mentions":11,"holy_grail_count":1,"loves_it_count":2,"worth_trying_count":3,"mentions_count":4,"mixed_count":0,"not_recommended_count":1,"unsponsored_count":11,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":true,"negative_note":"1 creator did not recommend this product."},"tags":{"claims":[],"attributes":[{"tag":"easy_to_use","label":"Easy to use","group":"attribute","polarity":"positive","mention_count":3,"product_count":2,"source_type":"llm_tagger","sample_quote":"It's so easy, fast, and it kind of gives you this blur to your eyes.","provenance":[{"creator_handle":"laurenmaebeauty","creator_name":"Lauren Mae Beauty","channel_url":"https://www.youtube.com/@laurenmaebeauty","video_url":"https://www.youtube.com/watch?v=REcFE8RVMN4","video_title":"40 beauty products the internet is obsessed with","video_date":"2026-06-26"},{"creator_handle":"allanaramaa","creator_name":"Allana Davison","channel_url":"https://www.youtube.com/@allanaramaa","video_url":"https://www.youtube.com/watch?v=WxiYyNXAEkI","video_title":"Top beauty faves from the month: skin, makeup, empties","video_date":"2026-05-28"},{"creator_handle":"taniabwells","creator_name":"Tania B. 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This is what I go for.","timestamp_start":2203.44,"timestamp_end":2211.119,"timestamp_start_formatted":"36:43","video_url":"https://www.youtube.com/watch?v=hBuULzXulWI&t=2203s","sentiment":"positive","topics":["daily use","go-to"],"mentions_variant":null},{"text":"This is the lighter brown. And then I put the color B brulee to darken it up. And I use my fingers for all of these, by the way. And then if I feel feisty, I'll go with the darker one, carbon fume, almost as a liner to smudge things out. 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It is a powder, but it's like a creamy powder, you know?","timestamp_start":615.48,"timestamp_end":627.76,"timestamp_start_formatted":"10:15","video_url":"https://www.youtube.com/watch?v=cilwBtlhSWA&t=615s","sentiment":"positive","topics":["creamy texture","powder"],"mentions_variant":null},{"text":"It's so soft, so soft, so light. Great color. The color is perfection.","timestamp_start":651.64,"timestamp_end":658.04,"timestamp_start_formatted":"10:51","video_url":"https://www.youtube.com/watch?v=cilwBtlhSWA&t=651s","sentiment":"positive","topics":["soft","color"],"mentions_variant":null},{"text":"It's almost a little bit purpley.","timestamp_start":658.04,"timestamp_end":660.875,"timestamp_start_formatted":"10:58","video_url":"https://www.youtube.com/watch?v=cilwBtlhSWA&t=658s","sentiment":"positive","topics":["color","cool-toned"],"mentions_variant":null},{"text":"I think it's so pretty. Gorgeous.","timestamp_start":678.04,"timestamp_end":683.185,"timestamp_start_formatted":"11:18","video_url":"https://www.youtube.com/watch?v=cilwBtlhSWA&t=678s","sentiment":"positive","topics":["overall impression"],"mentions_variant":null},{"text":"Packaging, A plus plus.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=cilwBtlhSWA","sentiment":"positive","topics":["packaging"],"mentions_variant":null},{"text":"Really beautiful formula. It glides on like a dream. It is so easy to apply. It is so much lighter and softer than I thought it was going to be by looking at it in the pan.","timestamp_start":677.64,"timestamp_end":683.28,"timestamp_start_formatted":"11:17","video_url":"https://www.youtube.com/watch?v=WxiYyNXAEkI&t=677s","sentiment":"positive","topics":["easy application","formula","lightweight","texture"],"mentions_variant":null},{"text":"I think the packaging is so cute and this color in particular, it's the only color I bought, but so pretty and just like perfect for every day and just a little bit more cool-toned than the usual offerings","timestamp_start":686.72,"timestamp_end":689.56,"timestamp_start_formatted":"11:26","video_url":"https://www.youtube.com/watch?v=WxiYyNXAEkI&t=686s","sentiment":"positive","topics":["packaging","everyday","cool toned"],"mentions_variant":null},{"text":"It feels very very chic, very French indeed.","timestamp_start":716.4,"timestamp_end":720.6,"timestamp_start_formatted":"11:56","video_url":"https://www.youtube.com/watch?v=WxiYyNXAEkI&t=716s","sentiment":"positive","topics":["chic","aesthetic"],"mentions_variant":null}]},{"handle":"aliandreea","display_name":"Ali Andreea","profile_url":"/creators/aliandreea","channel_url":"https://www.youtube.com/@aliandreea","specialty":["celebrity makeup artist","based in Paris"],"years_active":11,"subscriber_count":1390000,"endorsement_strength":"loves it","grailpeople_rating":4.5,"is_sponsored":false,"video_titles":["Inside my Paris makeup bag: products I truly swear by"],"quotes":[{"text":"When Violet came out with Plume eyeshadows, this is the definition of French eye makeup.","timestamp_start":895.04,"timestamp_end":909.199,"timestamp_start_formatted":"14:55","video_url":"https://www.youtube.com/watch?v=GTkUECfA-hc&t=895s","sentiment":"positive","topics":["French eye makeup","definition"],"mentions_variant":null},{"text":"These eyeshadows have beautiful shades, very different, very sophisticated, very refined, more on the neutral side.","timestamp_start":903.76,"timestamp_end":916,"timestamp_start_formatted":"15:03","video_url":"https://www.youtube.com/watch?v=GTkUECfA-hc&t=903s","sentiment":"positive","topics":["sophisticated","refined","neutral"],"mentions_variant":null},{"text":"Flume literally means feather. So, it's that feathery effect eyeshadow.","timestamp_start":929.92,"timestamp_end":936.16,"timestamp_start_formatted":"15:29","video_url":"https://www.youtube.com/watch?v=GTkUECfA-hc&t=929s","sentiment":"positive","topics":["feathery effect","sheer"],"mentions_variant":null},{"text":"I would say the one that you're going to love the most is going to be Leafe, which is like your typical beautiful, not too warm, not too cool neutral shade.","timestamp_start":936.16,"timestamp_end":942.399,"timestamp_start_formatted":"15:36","video_url":"https://www.youtube.com/watch?v=GTkUECfA-hc&t=936s","sentiment":"positive","topics":["neutral","universal"],"mentions_variant":"Lait au Café"},{"text":"What's really great about these eyeshadows is that they will not have any fallouts. Zero.","timestamp_start":1006.32,"timestamp_end":1012.8,"timestamp_start_formatted":"16:46","video_url":"https://www.youtube.com/watch?v=GTkUECfA-hc&t=1006s","sentiment":"positive","topics":["no fallout","clean application"],"mentions_variant":null},{"text":"They feel almost like a gel texture when you touch them with your finger.","timestamp_start":1012.8,"timestamp_end":1019.36,"timestamp_start_formatted":"16:52","video_url":"https://www.youtube.com/watch?v=GTkUECfA-hc&t=1012s","sentiment":"positive","topics":["gel texture","unique feel"],"mentions_variant":null},{"text":"I'm going to take Charbon Fumé which is this brown gray eyeshadow that is so so beautiful.","timestamp_start":955.279,"timestamp_end":964,"timestamp_start_formatted":"15:55","video_url":"https://www.youtube.com/watch?v=GTkUECfA-hc&t=955s","sentiment":"positive","topics":["beautiful","brown gray"],"mentions_variant":"Charbon Fumé"},{"text":"It's not too intense.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=GTkUECfA-hc","sentiment":"positive","topics":["subtle","buildable"],"mentions_variant":null},{"text":"Do you see how discreet the difference is when I apply this shadow on the lower lash line?","timestamp_start":1019.36,"timestamp_end":1024.88,"timestamp_start_formatted":"16:59","video_url":"https://www.youtube.com/watch?v=GTkUECfA-hc&t=1019s","sentiment":"positive","topics":["discreet","lower lash line"],"mentions_variant":null},{"text":"It just hugs the eye so beautifully.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=GTkUECfA-hc","sentiment":"positive","topics":["hugs the eye","beautiful finish"],"mentions_variant":null}]},{"handle":"laurenmaebeauty","display_name":"Lauren Mae Beauty","profile_url":"/creators/laurenmaebeauty","channel_url":"https://www.youtube.com/@laurenmaebeauty","specialty":[],"years_active":null,"subscriber_count":163000,"endorsement_strength":"worth trying","grailpeople_rating":3.5,"is_sponsored":false,"video_titles":["40 beauty products the internet is obsessed with"],"quotes":[{"text":"This is a really easy everyday kind of look. Almost looks like bronzer on my eyes.","timestamp_start":2117.68,"timestamp_end":2125.04,"timestamp_start_formatted":"35:17","video_url":"https://www.youtube.com/watch?v=REcFE8RVMN4&t=2117s","sentiment":"positive","topics":["everyday","bronzer-like"],"mentions_variant":null},{"text":"It also makes a great base.","timestamp_start":2129.2,"timestamp_end":2131.6,"timestamp_start_formatted":"35:29","video_url":"https://www.youtube.com/watch?v=REcFE8RVMN4&t=2129s","sentiment":"positive","topics":["base"],"mentions_variant":null},{"text":"It's very similar to the Marc Jacobs that came out. So, I feel like if you get one, maybe you don't need the other one. Like the colors look almost identical on me.","timestamp_start":2131.359,"timestamp_end":2134.4,"timestamp_start_formatted":"35:31","video_url":"https://www.youtube.com/watch?v=REcFE8RVMN4&t=2131s","sentiment":"mixed","topics":["comparison","dupe"],"mentions_variant":null},{"text":"And if I had to pick, I actually might pick the Marc Jacobs just because I feel like that one's just slightly more silky than this. But still a great shadow.","timestamp_start":2137.92,"timestamp_end":2141.6800000000003,"timestamp_start_formatted":"35:37","video_url":"https://www.youtube.com/watch?v=REcFE8RVMN4&t=2137s","sentiment":"mixed","topics":["comparison","silky"],"mentions_variant":null}]},{"handle":"amandaz","display_name":"Amanda Z","profile_url":"/creators/amandaz","channel_url":"https://www.youtube.com/@amandaz","specialty":["beauty content creator"],"years_active":14,"subscriber_count":128000,"endorsement_strength":"worth trying","grailpeople_rating":4,"is_sponsored":false,"video_titles":["New makeup launches review and recommendations"],"quotes":[{"text":"This is a putty like texture.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=zRVuck8ijBg","sentiment":"positive","topics":["putty texture"],"mentions_variant":null},{"text":"It's more buildable. It's softer. It kind of has this blurrier kind of texture.","timestamp_start":865.36,"timestamp_end":873.199,"timestamp_start_formatted":"14:25","video_url":"https://www.youtube.com/watch?v=zRVuck8ijBg&t=865s","sentiment":"positive","topics":["buildable","soft","blurry"],"mentions_variant":null},{"text":"I think they're really unique and I think in their uniqueness, they're going to come with their own set of challenges.","timestamp_start":896.48,"timestamp_end":900.9590000000001,"timestamp_start_formatted":"14:56","video_url":"https://www.youtube.com/watch?v=zRVuck8ijBg&t=896s","sentiment":"mixed","topics":["unique","challenging"],"mentions_variant":null},{"text":"I could see people not liking these because the pigmentation is more buildable.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=zRVuck8ijBg","sentiment":"mixed","topics":["buildable pigment"],"mentions_variant":null},{"text":"This shade, the orchid shade, you can see it on my eyes. It's soft. It's buildable. And it has this kind of scattered light effect. It's giving true like sequin eyeshadow.","timestamp_start":912.48,"timestamp_end":917.6,"timestamp_start_formatted":"15:12","video_url":"https://www.youtube.com/watch?v=zRVuck8ijBg&t=912s","sentiment":"positive","topics":["soft","buildable","scattered light","sequin"],"mentions_variant":"Orchid Celeste"},{"text":"I am wearing this shade cafe all over my eyes. It's just really wearable.","timestamp_start":935.6,"timestamp_end":945.12,"timestamp_start_formatted":"15:35","video_url":"https://www.youtube.com/watch?v=zRVuck8ijBg&t=935s","sentiment":"positive","topics":["wearable"],"mentions_variant":"Leo Cafe"},{"text":"I personally find this shade to be a real crowd-pleaser.","timestamp_start":952.32,"timestamp_end":958.1600000000001,"timestamp_start_formatted":"15:52","video_url":"https://www.youtube.com/watch?v=zRVuck8ijBg&t=952s","sentiment":"positive","topics":["crowd-pleaser"],"mentions_variant":"Leo Cafe"},{"text":"I think traditional powders like powder eyeshadows will probably last longer on the eyes than this.","timestamp_start":1011.839,"timestamp_end":1016.5600000000001,"timestamp_start_formatted":"16:51","video_url":"https://www.youtube.com/watch?v=zRVuck8ijBg&t=1011s","sentiment":"cautionary","topics":["less longwear than powder"],"mentions_variant":null},{"text":"If you have very oily eyelids, this isn't necessarily my first pick for you.","timestamp_start":1016.56,"timestamp_end":1024.72,"timestamp_start_formatted":"16:56","video_url":"https://www.youtube.com/watch?v=zRVuck8ijBg&t=1016s","sentiment":"cautionary","topics":["oily eyelids"],"mentions_variant":null},{"text":"I think this Leo Cafe shade is just one that is going to be on repeat for me.","timestamp_start":1038.319,"timestamp_end":1045.199,"timestamp_start_formatted":"17:18","video_url":"https://www.youtube.com/watch?v=zRVuck8ijBg&t=1038s","sentiment":"positive","topics":["on repeat","favorite"],"mentions_variant":"Leo Cafe"}]},{"handle":"kackie","display_name":"Kackie Reviews Beauty","profile_url":"/creators/kackie","channel_url":"https://www.youtube.com/@kackie","specialty":[],"years_active":null,"subscriber_count":139000,"endorsement_strength":"worth trying","grailpeople_rating":4,"is_sponsored":false,"video_titles":["Tepid takes on new beauty releases"],"quotes":[{"text":"I did add two to cart, the pale brown and like the matte and then the shimmer brown.","timestamp_start":151.72,"timestamp_end":157.32,"timestamp_start_formatted":"2:31","video_url":"https://www.youtube.com/watch?v=yfU87ZM0Utc&t=151s","sentiment":"positive","topics":["plan to buy","interested"],"mentions_variant":"pale brown matte and shimmer brown"},{"text":"I think that this is definitely worth seeing because this is her first little powder eyeshadow thing, powder cream eyeshadow thing that isn't a liquid eyeshadow.","timestamp_start":228,"timestamp_end":232.36,"timestamp_start_formatted":"3:48","video_url":"https://www.youtube.com/watch?v=yfU87ZM0Utc&t=228s","sentiment":"positive","topics":["curious","new formula"],"mentions_variant":null},{"text":"I plan on buying them.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=yfU87ZM0Utc","sentiment":"positive","topics":["plan to buy"],"mentions_variant":null}]},{"handle":"itsjuststephslife","display_name":"itsjustSteph","profile_url":"/creators/itsjuststephslife","channel_url":"https://www.youtube.com/@itsjuststephslife","specialty":[],"years_active":null,"subscriber_count":14200,"endorsement_strength":"not recommended","grailpeople_rating":1.5,"is_sponsored":false,"video_titles":["Worst products of 2026"],"quotes":[{"text":"This creases so bad and it's just such an underwhelming eyeshadow.","timestamp_start":374.44,"timestamp_end":383.52,"timestamp_start_formatted":"6:14","video_url":"https://www.youtube.com/watch?v=J_8STrQprEg&t=374s","sentiment":"negative","topics":["creases","underwhelming"],"mentions_variant":null},{"text":"It's so patchy on the eye. I could not get this to blend nicely.","timestamp_start":395.72,"timestamp_end":399.8,"timestamp_start_formatted":"6:35","video_url":"https://www.youtube.com/watch?v=J_8STrQprEg&t=395s","sentiment":"negative","topics":["patchy","blending issues"],"mentions_variant":null},{"text":"Really not a fan of these.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=J_8STrQprEg","sentiment":"negative","topics":["not a fan"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}