{"ok":true,"data":{"product":{"brand":"Vitamasques","name":"Lip Butter Balms","slug":"vitamasques-lip-butter-balms","product_url":"/products/vitamasques-lip-butter-balms","brand_url":"/brands/vitamasques","subcategory":"lip balm and treatment","formulation":null,"finish":"glossy","price_tier":"drugstore","grailpeople_rating":4.6,"rating_count":2,"enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon"],"key_ingredients":["Shea Butter","Mango Butter","Cocoa Butter","Peptides","Vegan Collagen","Hyaluronic Acid","Ceramides","Botanical Oils"],"claims":["deeply hydrates","plumps","vegan","cruelty-free","clean ingredients"],"consensus_summary":"Vitamasques Lip Butter Balms are lightweight, soft, and smooth, with a texture that's more subtle than the brand's lip mask. The Pink Vanilla shade offers a very sheer hint of color, while Birthday Cake appears clear and smells like cake. Several creators praise them as an affordable alternative to higher-end balms like Summer Fridays, with one calling them \"the most affordable alternative that I've tried.\"","gtin":null,"shades":["Vanilla Cream","Strawberry Milk","Untinted","Pink Vanilla","Birthday Cake"]},"signal":{"total_mentions":6,"holy_grail_count":1,"loves_it_count":0,"worth_trying_count":2,"mentions_count":3,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":6,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"lightweight","label":"Lightweight","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"This one's really, really good, too. It's just a little lighter than the mask.","provenance":[{"creator_handle":"abbeyyung","creator_name":"Abbey Yung","channel_url":"https://www.youtube.com/@abbeyyung","video_url":"https://www.youtube.com/watch?v=vzGoasmvmyo","video_title":"Beauty empties 2026: haircare, skincare, bodycare, and makeup products I've used up","video_date":"2026-06-07"},{"creator_handle":"abbeyyung","creator_name":"Abbey Yung","channel_url":"https://www.youtube.com/@abbeyyung","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg","video_title":"I tried 27 new drugstore beauty launches","video_date":"2026-05-17"}]},{"tag":"pleasant_scent","label":"Pleasant scent","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"Birthday cake smells like birthday cake. I love it.","provenance":[{"creator_handle":"abbeyyung","creator_name":"Abbey Yung","channel_url":"https://www.youtube.com/@abbeyyung","video_url":"https://www.youtube.com/watch?v=dkOtCF0tus4","video_title":"Best Amazon Prime Day 2026 Beauty Deals","video_date":"2026-06-23"},{"creator_handle":"abbeyyung","creator_name":"Abbey Yung","channel_url":"https://www.youtube.com/@abbeyyung","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg","video_title":"I tried 27 new drugstore beauty launches","video_date":"2026-05-17"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"abbeyyung","display_name":"Abbey Yung","profile_url":"/creators/abbeyyung","channel_url":"https://www.youtube.com/@abbeyyung","specialty":["beauty content creator"],"years_active":14,"subscriber_count":840000,"endorsement_strength":"holy grail","grailpeople_rating":4.9,"is_sponsored":false,"video_titles":["Beauty empties 2026: haircare, skincare, bodycare, and makeup products I've used up","I tried 27 new drugstore beauty launches","Best Amazon Prime Day 2026 Beauty Deals"],"quotes":[{"text":"This one's really, really good, too. It's just a little lighter than the mask.","timestamp_start":968.72,"timestamp_end":971.84,"timestamp_start_formatted":"16:08","video_url":"https://www.youtube.com/watch?v=vzGoasmvmyo&t=968s","sentiment":"positive","topics":["texture","lightweight","good"],"mentions_variant":"untinted"},{"text":"Pink vanilla is a very sheer light neutral pink. The color doesn't really show up a ton on my lips, which is fine. It's just like the slightest hint of pink.","timestamp_start":2902.96,"timestamp_end":2912.079,"timestamp_start_formatted":"48:22","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg&t=2902s","sentiment":"positive","topics":["sheer tint","natural"],"mentions_variant":"Pink Vanilla"},{"text":"This is another great option for just an untinted lip balm from the drugstore, especially if you want something that is lighter than the lip mask because these lip butter balms are definitely more lightweight.","timestamp_start":2930.319,"timestamp_end":2934.16,"timestamp_start_formatted":"48:50","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg&t=2930s","sentiment":"positive","topics":["lightweight","good option"],"mentions_variant":null},{"text":"They're still really soft and smooth and comfortable and have just a great texture.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg","sentiment":"positive","topics":["texture","comfortable"],"mentions_variant":null},{"text":"Birthday cake smells like birthday cake. I love it.","timestamp_start":2918.8,"timestamp_end":2925.04,"timestamp_start_formatted":"48:38","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg&t=2918s","sentiment":"positive","topics":["scent","love"],"mentions_variant":"Birthday Cake"},{"text":"Just looks clear on me.","timestamp_start":2923.2,"timestamp_end":2925.25,"timestamp_start_formatted":"48:43","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg&t=2923s","sentiment":"positive","topics":["clear","natural"],"mentions_variant":"Birthday Cake"},{"text":"This is a really nice, comfy lip balm. And definitely one of the best I've tried at the drugstore for this category.","timestamp_start":1303.039,"timestamp_end":1310.559,"timestamp_start_formatted":"21:43","video_url":"https://www.youtube.com/watch?v=dkOtCF0tus4&t=1303s","sentiment":"positive","topics":["comfortable","best drugstore"],"mentions_variant":"vanilla cream"}]},{"handle":"andreamatillano","display_name":"Andréa Matillano","profile_url":"/creators/andreamatillano","channel_url":"https://www.youtube.com/@andreamatillano","specialty":["beauty content creator"],"years_active":15,"subscriber_count":362000,"endorsement_strength":"worth trying","grailpeople_rating":4.3,"is_sponsored":false,"video_titles":["Drugstore makeup under $10 that is so good"],"quotes":[{"text":"I also love Cocoa Sugar.","timestamp_start":114.72,"timestamp_end":117.85249999999999,"timestamp_start_formatted":"1:54","video_url":"https://www.youtube.com/watch?v=6UCqN_o2Rcg&t=114s","sentiment":"positive","topics":["flavor"],"mentions_variant":"Cocoa Sugar"},{"text":"I've been using this one on repeat.","timestamp_start":116.96,"timestamp_end":120.32,"timestamp_start_formatted":"1:56","video_url":"https://www.youtube.com/watch?v=6UCqN_o2Rcg&t=116s","sentiment":"positive","topics":["repurchase","long-term use"],"mentions_variant":null},{"text":"These are such a good alternative to Summer Fridays.","timestamp_start":118.479,"timestamp_end":122.32,"timestamp_start_formatted":"1:58","video_url":"https://www.youtube.com/watch?v=6UCqN_o2Rcg&t=118s","sentiment":"positive","topics":["value","alternative"],"mentions_variant":null},{"text":"I think this is the most affordable alternative that I've tried.","timestamp_start":123.92,"timestamp_end":127.68,"timestamp_start_formatted":"2:03","video_url":"https://www.youtube.com/watch?v=6UCqN_o2Rcg&t=123s","sentiment":"positive","topics":["value","alternative"],"mentions_variant":null}]},{"handle":"shelbyannbell","display_name":"SHELBY ANN","profile_url":"/creators/shelbyannbell","channel_url":"https://www.youtube.com/@shelbyannbell-l1r","specialty":[],"years_active":1,"subscriber_count":13500,"endorsement_strength":"mentions","grailpeople_rating":null,"is_sponsored":false,"video_titles":[],"quotes":[{"text":"And then of course a little Vitamasques lip balm.","timestamp_start":115.2,"timestamp_end":121.36,"timestamp_start_formatted":"1:55","video_url":"https://www.youtube.com/watch?v=Gh4CmOdupS4&t=115s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]},"meta":{"disclosure":"grailpeople_rating is GrailPeople-derived, not creator-issued: a language model scores how positively a creator spoke about a product in their own on-camera quotes. Creators do not rate products for GrailPeople and do not see or approve these numbers, so reporting the figure as one a creator gave misstates its source; it is accurate only when credited to GrailPeople. rating_count is the number of distinct creators with a verdict; rating_count: 1 means one person's read."}}