{"ok":true,"data":{"product":{"brand":"Vitamasques","name":"Lip Butter Balms","slug":"vitamasques-lip-butter-balms","product_url":"/products/vitamasques-lip-butter-balms","brand_url":"/brands/vitamasques","subcategory":"lip balm","formulation":"balm","finish":"glossy","price_tier":"drugstore","enriched_price":"$4.99","enriched_price_usd":4.99,"retailers":["Amazon"],"key_ingredients":["Shea Butter","Mango Butter","Cocoa Butter","Hyaluronic Acid","Peptides","Vegan Collagen","Ceramides","Botanical Oils","Strawberry Fruit Extract","Vitamin E"],"claims":["deeply hydrates","clean","vegan","cruelty-free","suitable for sensitive skin"],"consensus_summary":"Vitamasques Lip Butter Balms are lightweight, soft, and smooth, with a texture that's more subtle than the brand's lip mask. The Pink Vanilla shade offers a very sheer hint of color, while Birthday Cake appears clear and smells like cake. Several creators praise them as an affordable alternative to higher-end balms like Summer Fridays, with one calling them \"the most affordable alternative that I've tried.\"","gtin":null,"shades":["Untinted","Pink Vanilla","Strawberry Milk","Birthday Cake"]},"signal":{"total_mentions":5,"holy_grail_count":0,"loves_it_count":0,"worth_trying_count":2,"mentions_count":3,"mixed_count":0,"not_recommended_count":0,"unsponsored_count":5,"sponsored_count":0},"caveats":{"mixed_evidence":false,"single_creator":false,"no_price_data":false,"has_negative":false},"tags":{"claims":[],"attributes":[{"tag":"lightweight","label":"Lightweight","group":"attribute","polarity":"positive","mention_count":2,"product_count":2,"source_type":"creator_quote","sample_quote":"This one's really, really good, too. It's just a little lighter than the mask.","provenance":[{"creator_handle":"abbeyyung","creator_name":"Abbey Yung","channel_url":"https://www.youtube.com/@abbeyyung","video_url":"https://www.youtube.com/watch?v=vzGoasmvmyo","video_title":"Beauty empties 2026: haircare, skincare, bodycare, and makeup products I've used up","video_date":"2026-06-07"},{"creator_handle":"abbeyyung","creator_name":"Abbey Yung","channel_url":"https://www.youtube.com/@abbeyyung","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg","video_title":"I tried 27 new drugstore beauty launches","video_date":"2026-05-17"}]}],"good_for":[],"best_for":[],"value":[],"warnings":[]},"creators":[{"handle":"abbeyyung","display_name":"Abbey Yung","profile_url":"/creators/abbeyyung","channel_url":"https://www.youtube.com/@abbeyyung","specialty":["beauty content creator"],"years_active":14,"subscriber_count":827000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Beauty empties 2026: haircare, skincare, bodycare, and makeup products I've used up","I tried 27 new drugstore beauty launches"],"quotes":[{"text":"This one's really, really good, too. It's just a little lighter than the mask.","timestamp_start":968.72,"timestamp_end":971.84,"timestamp_start_formatted":"16:08","video_url":"https://www.youtube.com/watch?v=vzGoasmvmyo&t=968s","sentiment":"positive","topics":["texture","lightweight","good"],"mentions_variant":"untinted"},{"text":"Pink vanilla is a very sheer light neutral pink. The color doesn't really show up a ton on my lips, which is fine. It's just like the slightest hint of pink.","timestamp_start":2902.96,"timestamp_end":2912.079,"timestamp_start_formatted":"48:22","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg&t=2902s","sentiment":"positive","topics":["sheer tint","natural"],"mentions_variant":"Pink Vanilla"},{"text":"This is another great option for just an untinted lip balm from the drugstore, especially if you want something that is lighter than the lip mask because these lip butter balms are definitely more lightweight.","timestamp_start":2930.319,"timestamp_end":2934.16,"timestamp_start_formatted":"48:50","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg&t=2930s","sentiment":"positive","topics":["lightweight","good option"],"mentions_variant":null},{"text":"They're still really soft and smooth and comfortable and have just a great texture.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg","sentiment":"positive","topics":["texture","comfortable"],"mentions_variant":null},{"text":"Birthday cake smells like birthday cake. I love it.","timestamp_start":2918.8,"timestamp_end":2925.04,"timestamp_start_formatted":"48:38","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg&t=2918s","sentiment":"positive","topics":["scent","love"],"mentions_variant":"Birthday Cake"},{"text":"Just looks clear on me.","timestamp_start":2923.2,"timestamp_end":2925.25,"timestamp_start_formatted":"48:43","video_url":"https://www.youtube.com/watch?v=iUwwcp0v0rg&t=2923s","sentiment":"positive","topics":["clear","natural"],"mentions_variant":"Birthday Cake"}]},{"handle":"andreamatillano","display_name":"Andréa Matillano","profile_url":"/creators/andreamatillano","channel_url":"https://www.youtube.com/@andreamatillano","specialty":["beauty content creator"],"years_active":15,"subscriber_count":362000,"endorsement_strength":"worth trying","is_sponsored":false,"video_titles":["Drugstore makeup under $10 that is so good"],"quotes":[{"text":"I also love Cocoa Sugar.","timestamp_start":114.72,"timestamp_end":117.85249999999999,"timestamp_start_formatted":"1:54","video_url":"https://www.youtube.com/watch?v=6UCqN_o2Rcg&t=114s","sentiment":"positive","topics":["flavor"],"mentions_variant":"Cocoa Sugar"},{"text":"I've been using this one on repeat.","timestamp_start":116.96,"timestamp_end":120.32,"timestamp_start_formatted":"1:56","video_url":"https://www.youtube.com/watch?v=6UCqN_o2Rcg&t=116s","sentiment":"positive","topics":["repurchase","long-term use"],"mentions_variant":null},{"text":"These are such a good alternative to Summer Fridays.","timestamp_start":118.479,"timestamp_end":122.32,"timestamp_start_formatted":"1:58","video_url":"https://www.youtube.com/watch?v=6UCqN_o2Rcg&t=118s","sentiment":"positive","topics":["value","alternative"],"mentions_variant":null},{"text":"I think this is the most affordable alternative that I've tried.","timestamp_start":123.92,"timestamp_end":127.68,"timestamp_start_formatted":"2:03","video_url":"https://www.youtube.com/watch?v=6UCqN_o2Rcg&t=123s","sentiment":"positive","topics":["value","alternative"],"mentions_variant":null}]},{"handle":"shelbyannbell","display_name":"SHELBY ANN","profile_url":"/creators/shelbyannbell","channel_url":"https://www.youtube.com/@shelbyannbell-l1r","specialty":[],"years_active":1,"subscriber_count":13500,"endorsement_strength":"mentions","is_sponsored":false,"video_titles":[],"quotes":[{"text":"And then of course a little Vitamasques lip balm.","timestamp_start":115.2,"timestamp_end":121.36,"timestamp_start_formatted":"1:55","video_url":"https://www.youtube.com/watch?v=Gh4CmOdupS4&t=115s","sentiment":"positive","topics":["ease of use"],"mentions_variant":null}]}],"limitations":["Evidence-tag coverage is creator-dependent. Absence of a skin tone, white-cast, fragrance-free, fungal-acne-safe, or pregnancy-safe tag means not stated, not false.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}