{"ok":true,"data":{"product":{"brand":"Wella Professionals","name":"EIMI Dry Me Dry Shampoo","slug":"wella-professionals-eimi-dry-me-dry-shampoo","product_url":"/products/wella-professionals-eimi-dry-me-dry-shampoo","brand_url":"/brands/wella-professionals","subcategory":"dry shampoo","formulation":"spray","finish":"matte","price_tier":null,"enriched_price":"$22.10","enriched_price_usd":22.1,"retailers":["Ulta","WellaStore UK","Amazon"],"key_ingredients":["tapioca starch","alcohol denat.","butane","propane","isobutane","water","silica","polymethylsilsesquioxane","fragrance"],"claims":["creates volume","manageable matte texture","refreshes hair","absorbs oil","hold level 1"],"consensus_summary":null,"consensus_tagline":null,"shades":[]},"concern_profile":[],"signal":{"total_mentions":1,"holy_grail_count":0,"staple_count":0,"loves_it_count":0,"worth_trying_count":0,"mentions_count":0,"mixed_count":1,"not_recommended_count":0,"unsponsored_count":1,"sponsored_count":0},"caveats":{"mixed_evidence":true,"single_creator":true,"no_price_data":false,"has_negative":false,"mixed_note":"1 creator had mixed experience — check evidence below."},"creators":[{"handle":"aashiadani","display_name":"Aashi Adani","profile_url":"/creators/aashiadani","channel_url":"https://www.youtube.com/@aashiadani","specialty":[],"years_active":null,"subscriber_count":299000,"endorsement_strength":"mixed","is_sponsored":false,"video_titles":["Battle of top 10 dry shampoos in India"],"quotes":[{"text":"It's wet, but there is like white stuff around it. I'm so confused. There's a lot of powder everywhere. Can't breathe. Can you see the powder? Because I can taste it in my mouth now.","timestamp_start":401.199,"timestamp_end":407.639,"timestamp_start_formatted":"6:41","video_url":"https://www.youtube.com/watch?v=4NZDuYvO9I0&t=401s","sentiment":"negative","topics":["messy application","powder cloud","unpleasant experience"],"mentions_variant":null},{"text":"It's white. So, you really just need to break the white cast that this leaves.","timestamp_start":436.4,"timestamp_end":442.88,"timestamp_start_formatted":"7:16","video_url":"https://www.youtube.com/watch?v=4NZDuYvO9I0&t=436s","sentiment":"negative","topics":["white cast","needs extra blending"],"mentions_variant":null},{"text":"The application is bad. I don't know if you should be breathing so much. Like I could actually taste it in my mouth.","timestamp_start":449.84,"timestamp_end":453.919,"timestamp_start_formatted":"7:29","video_url":"https://www.youtube.com/watch?v=4NZDuYvO9I0&t=449s","sentiment":"negative","topics":["bad application","inhalation risk"],"mentions_variant":null},{"text":"Blending does take a little while, but once it's blended, I think it's pretty good. It doesn't have any strong smell or anything. It does not feel very heavy either. Like I don't feel like there's a lot of stuff in my hair. I feel like my hair is fresh.","timestamp_start":null,"timestamp_end":null,"timestamp_start_formatted":null,"video_url":"https://www.youtube.com/watch?v=4NZDuYvO9I0","sentiment":"mixed","topics":["blending takes time","lightweight","fresh feel","neutral scent"],"mentions_variant":null}]}],"limitations":["Skin tone and white-cast data are not available for this product.","Evidence is from YouTube creators only — not clinical trials or dermatologist studies."]}}