Tower 28 Beauty

Swipe Serum Concealer

Serum concealer with high coverage and a thin, non-cakey finish that works well for combination skin.

Verdict

Tower 28 Beauty Swipe Serum Concealer is a creamy, thin formula with high coverage that doesn't look cakey under the eyes, and it adds moisture while working well for combination skin. Professional makeup artist Nikki La Rose notes it requires less dry-down time than other hydrating concealers, which can take up to two minutes to set. Several creators praise it as a long-lasting concealer-foundation hybrid ideal for summer, with Kayla Ryan calling it one of her top three favorite concealers.

lisajmakeup mentioning Tower 28 Beauty Swipe Serum Concealer at 02:25 in their YouTube video

Highlights

  • Lisa J

    This is a serum concealer meaning it's very lightweight, it has a serum like consistency. It has ingredients for the skin underneath the eyes.2:15–2:22

  • Kayla Ryan

    These are the dreamiest creamiest super thin not cakey concealers, and they have insane coverage

  • Amanda Z

    It's really good for combination skin.15:39–15:43

  • Makeup By Nikki La Rose

    This has less of a dry down time than let's just say Natasha Denona High Glam Concealer or Maxine's Revenge French Face or any of the more hydrating moisturizing concealers like Tower 28.0:10–0:22

Full reviews

This is a serum concealer meaning it's very lightweight, it has a serum like consistency. It has ingredients for the skin underneath the eyes.2:15–2:22
It is really beautiful and it gives fantastic coverage.2:25–2:28
Even though it's lightweight and thin in consistency, you're going to get exceptional coverage.2:27–2:32
It's hydrating but it doesn't stay creamy and emollient throughout the day so you can set it with a little powder and it'll stay in place.2:35–2:41
It's not going to move and slide around. It's not going to mix with your mascara or your eyeliner and create a mess throughout the day. It's not going to move and settle into fine lines throughout the day.2:42–2:47
A very small amount is all you need.2:54–2:58
It's a great price point too. It's one of the more accessible brands at Sephora so I wanted to share that.3:02–3:09
It's really good for combination skin.15:39–15:43
It works really well as like a concealer foundation hybrid.15:44–15:52
It is like kind of my holy grail concealer as far as summer makeup.6:05–6:13
If you have like again like an upcoming event or anything like that, this duo is going to last.6:27–6:40
It's just not going to look thick and heavy under the eyes, but it's going to add moisture.6:36–6:46
This has less of a dry down time than let's just say Natasha Denona High Glam Concealer or Maxine's Revenge French Face or any of the more hydrating moisturizing concealers like Tower 28.0:10–0:22
Those other more hydrating beautiful concealers that I love you just need to give them a little bit more time to dry down.0:38–0:47
More hydrating more moisturizing formulas could take up to a minute to two minutes to dry down to like 90 percent.1:57–2:05
Product details
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4creators

Verdict

Tower 28 Beauty Swipe Serum Concealer is a creamy, thin formula with high coverage that doesn't look cakey under the eyes, and it adds moisture while working well for combination skin. Professional makeup artist Nikki La Rose notes it requires less dry-down time than other hydrating concealers, which can take up to two minutes to set. Several creators praise it as a long-lasting concealer-foundation hybrid ideal for summer, with Kayla Ryan calling it one of her top three favorite concealers.

Details

Type
concealer
Finish
natural
Retailers
Tower 28 Beauty, Sephora
Key ingredients
Hyaluronic Acid, Centella Asiatica Leaf Extract, Lysine, Caffeine, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Sodium Hyaluronate, Tocopheryl Acetate, Cassia Angustifolia Seed Polysaccharide
Tower 28 Beauty Swipe Serum Concealer | GrailPeople