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Tower 28 Beauty

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@makeupbytiffanyd reviewing Tower 28 Beauty Hypochlorous Acid Spray at 13:38 in a YouTube Shorts videoSOS Daily Rescue Facial Spray"This is what no matter what kind of skin you have, everyone needs to be using this."$28.00@kayla.ryan1 reviewing Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer at 00:09 in a YouTube Shorts videoSwipe All-Over Hydrating Serum Concealer"These are the dreamiest creamiest super thin not cakey concealers, and they have insane coverage."$24.00andreamatillano mentioning Tower 28 Beauty Make Waves Mascara at 21:14 in their YouTube videoMakeWaves Lengthening + Volumizing Mascara"Nothing performs quite like this one."$20.00@elleugly reviewing Tower 28 Beauty Get Set Blush at 12:51 in a YouTube Shorts videoGetSet Blur + Set Matte Powder Blush"This is by far the most blurring."$22.00@makeupbycheryl reviewing Tower 28 Beauty Eyeshadow Stick at 18:06 in a YouTube Shorts videoGoGo Cooling Shimmer 8H Eyeshadow Stick"They are sort of like a gel eyeshadow stick that sets down and then does not budge."$30.00@angiehotandflashy reviewing Tower 28 Beauty Lip Softie at 01:28 in a YouTube Shorts videoLipSoftie Hydrating Tinted Lip Treatment Balm"I absolutely love this one."$16.00@ninaubhibeautyandfashion reviewing Tower 28 Beauty Sunny Days SPF 30 Tinted Sunscreen at 04:41 in a YouTube Shorts videoSunnyDays SPF 30 Tinted Sunscreen Foundation"It actually gives quite a bit of coverage."$32.00@makeupbycheryl reviewing Tower 28 Beauty Blush at 12:23 in a YouTube Shorts videoBeachPlease Lip + Cheek Dewy Cream Blush"This is such a pretty neutral tone on me that goes with any sort of makeup, regardless of what's on my eyes, my lips. I know this is going to work."$20.00@kathleenlights reviewing Tower 28 Beauty Intensive Rescue Serum at 01:12 in a YouTube Shorts videoSOS Intensive Rescue Serum"This makes every foundation I put on top look so good."$34.00@moorebeautifully reviewing Tower 28 Beauty Make Waves Mascara at 20:04 in a YouTube Shorts videoMakeWaves Mascara"This is very viral and very famous for a reason and it does everything that I think a lot of people really like."$22@thegarsowtwins reviewing Tower 28 Beauty Oneliner Lip Liner + Eyeliner + Cheek Pencil at 18:36 in a YouTube Shorts videoOneLiner Lip Liner + Eyeliner + Cheek Pencil"I love."$15.00@haleykimaking reviewing Tower 28 Beauty BeachPlease Luminous Tinted Balm Blush at 29:26 in a YouTube Shorts videoBeachPlease Luminous Tinted Balm Blush"Once I swatch it on the back of my hands, it appears as a warm nude beige with a very little pink or red."$20.00@makeupbycheryl reviewing Tower 28 Beauty GoGo Cooling Shimmer Eyeshadow Stick at 03:23 in a YouTube Shorts videoGoGo Cooling Shimmer Eyeshadow Stick"This is so easy to apply though. Look at how intense that is just with a couple pats on the lid."$20.00@angiehotandflashy reviewing Tower 28 Beauty SOS Face Guard SPF 30 at 25:24 in a YouTube Shorts videoSOS FaceGuard SPF 30"This is a tinted lotion that glides over the skin and rubs in super easily."$32.00@drsamellis reviewing Tower 28 Beauty Makewaves Lengthening + Curling Clean Mascara at 12:54 in a YouTube Shorts videoMakeWaves Lengthening + Curling Clean Mascara"This is a waterproof mascara but the thing I like about waterproof mascara is that it curls your lashes a lot better than non-waterproof and it doesn't flake at all over the course of the day."$20@thecleanbeautycode reviewing Tower 28 Beauty Setting Powder at 12:34 in a YouTube Shorts videoGetSet Blur + Set Talc-Free 12H Pressed Setting Powder"It's really pretty. And this is a good pink powder that isn't too pink."$28.00BeachPlease Cream Blush + Tinted Lip Balm"A blush I thoroughly enjoy that will last long. This has clay matte finish, which will allow our makeup to literally last. This is the shade Long Beach. Ooh, iced tea."$20@estherdaze reviewing Tower 28 Beauty SOS Daily Skin Barrier Redness Recovery Moisturizer at 04:16 in a YouTube Shorts videoSOS Daily Skin Barrier Redness Recovery Moisturizer"I love it so much it is so rare to come across a simple non-comedogenic cream that is not a gel."$24.00@thegarsowtwins reviewing Tower 28 Beauty SPF at 09:02 in a YouTube Shorts videoSunnyDays SPF 30 Tinted Sunscreen"I love this and I am so excited."$36@thegarsowtwins reviewing Tower 28 Beauty Serum Concealer at 05:43 in a YouTube Shorts videoSwipe Serum Concealer"I was looking for a new concealer for my under eyes because everything was looking dry under my eyes."$24.00

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SOS Daily Rescue Facial Spray
5SOS Daily Rescue Facial Spray
MakeupByTiffanyDMakeupByTiffanyD872K subscribers · Sponsored
4.9SOS Daily Rescue Facial Spray
  • “This one in particular is a Tower 28 SOS spray. Doesn't have to be this one. Any hypochlorous acid will do”13:22–13:29
  • “It fights acne causing bacteria, calms inflammation in eczema, speeds wound healing, and treats other inflammatory skin conditions”13:46–13:49
  • “I basically use hypochlorous acid for my rosacea. I find that it helps immensely in calming down the redness on my skin”13:51–13:58
  • “If you ever feel like you start to break out after your workouts because you're not able to wash your face quick enough, this will help in just like eliminating the bacteria that's on your face that is causing you to break out”14:01–14:10
  • “It is the biggest game changer. I truly don't know what I did without this”14:16–14:21
  • Source: Beauty products I loved the most in 2025 - Jan 30, 2026
Jamie PaigeJamie Paige491K subscribers
4.5SOS Daily Rescue Facial Spray
  • “This is my favorite hypochlorous acid to prep my skin for skin care and to kind of further help calm my skin from inflammation”12:28–12:39
  • “This helps to just calm my skin entirely. It is really great for those uses, but also if you have redness, if you have eczema, if you have any sort of skin inflammation, this is really great”12:49–12:55
  • “Tower 28 really is the one that I just like always go for. Feels like a very sophisticated spray, whether it be the bottle or just the way that they mix the hypochlorous acid”13:04–13:11
  • Source: Everything I emptied the last three months - May 1, 2026
By Kristina StudioBy Kristina Studio66K subscribers
4.5SOS Daily Rescue Facial Spray
  • “Simple but effective and has so many benefits being added into your routine”17:11–17:15
  • “Hypochlorous acid is a great extra cleansing step that not only will help you to avoid the risk of breakouts because of its antibacterial properties, but also really helps with skin issues like eczema, rosacea, and of course, redness”17:15–17:19
  • “By introducing a hypochlorous acid spray into my routine, it's just been such an easy way of getting all those skin benefits without really having to think about it”17:37–17:41
  • Source: Best cleansers of 2025 for oily, dry, and combination skin - Nov 22, 2025
HyramHyram4.4M subscribers
3.8SOS Daily Rescue Facial Spray
  • “I really like it. This is a hypochlorous acid spray which basically helps kill any bacteria that's kind of sitting on your skin, so it really helps reduce breakouts”
  • “I love spraying this stuff after the gym, when I'm on the plane, even just throughout the day”3:21–3:25
  • “It only has like three ingredients in there. It's fantastic”3:27–3:32
  • “I would put it in the top category, but the reason why I'm not is because it is pretty expensive for what it is, and you can definitely find cheaper alternatives online”3:32–3:36
  • Source: Ranking TikTok viral products brutally honest - Nov 14, 2024
estherdazeestherdaze26K subscribers
3.5SOS Daily Rescue Facial Spray
Rainier CramerRainier Cramer19K subscribers
Swipe All-Over Hydrating Serum Concealer
4.8Swipe All-Over Hydrating Serum Concealer
  • “The Tower 28 Beauty Serum Swipe Concealer is my first recommendation”8:01–8:08
  • “It lasts so well”
  • “It's so spreadable and thin”8:04–8:11
  • “It locks in as well, but is also so natural”8:08–8:14
  • “It's just pretty affordable in the grand scheme of concealers that I love”8:11–8:16
  • “It just smooths out over the skin so effortlessly”8:25–8:30
  • “I could very easily use this as like a foundation and I have like it just looks so thin and so beautifully light on the skin”8:28–8:36
  • “It's so so so so so good”
  • Source: Best of beauty 2025 - Dec 30, 2025
Amanda ZAmanda Z128K subscribers
4.8Variant: DTLASwipe All-Over Hydrating Serum Concealer
  • “I'm going to do the tiniest bit of concealer. This is my Tower 28 Beauty concealer”5:24–5:28
  • “I just put this like right on my dark circles on my eyes. Maybe a little bit right here, just around my mouth and around my nose”5:28–5:34
  • “We have the concealer. We'll put it on just for a little bit more coverage”
  • “I almost always like put it just right on my inner corners here just to brighten up the eye cuz that's where most of the darkness lives for me”6:12–6:17
  • Source: Fresh & glowing everyday makeup look - May 12, 2026
Allana DavisonAllana Davison1M subscribers
4.5Variant: 6.0 IESwipe All-Over Hydrating Serum Concealer
  • “This is a serum concealer meaning it's very lightweight, it has a serum like consistency. It has ingredients for the skin underneath the eyes”2:15–2:22
  • “It is really beautiful and it gives fantastic coverage”2:25–2:28
  • “Even though it's lightweight and thin in consistency, you're going to get exceptional coverage”2:27–2:32
  • “It's hydrating but it doesn't stay creamy and emollient throughout the day so you can set it with a little powder and it'll stay in place”2:35–2:41
  • “It's not going to move and slide around. It's not going to mix with your mascara or your eyeliner and create a mess throughout the day. It's not going to move and settle into fine lines throughout the day”2:42–2:47
  • “A very small amount is all you need”2:54–2:58
  • “It's a great price point too. It's one of the more accessible brands at Sephora so I wanted to share that”3:02–3:09
  • Source: Best makeup for dry and mature skin - May 12, 2026
Lisa JLisa J369K subscribers
4.2Swipe All-Over Hydrating Serum Concealer
Kackie Reviews BeautyKackie Reviews Beauty139K subscribers
Swipe All-Over Hydrating Serum Concealer
  • “This one is particularly nice for under the eyes. It just sits and looks so creamy and smooth”7:39–7:46
  • “I won't say it never creases. There is not a concealer in the world that doesn't crease under the eyes, but this one looks really good all day”7:46–7:50
  • “It keeps the area hydrated. This has hyaluronic acid in it. It also has caffeine, so it's going to help with the eye bags there, and it has centella asiatica which is soothing on the skin”7:54–7:57
  • Source: My Favorite Makeup as a Dermatologist - Nov 22, 2024
Dr. Sam EllisDr. Sam Ellis835K subscribers
MakeWaves Lengthening + Volumizing Mascara
4.5MakeWaves Lengthening + Volumizing Mascara
Amanda ZAmanda Z128K subscribers
GetSet Blur + Set Matte Powder Blush
4.9Variant: Culver CrushGetSet Blur + Set Matte Powder Blush
From Head To ToeFrom Head To Toe1.2M subscribers
4.5Variant: Samo SpritzerGetSet Blur + Set Matte Powder Blush
Stephanie MarieStephanie Marie279K subscribers
4.5Variant: Sautel SlushyGetSet Blur + Set Matte Powder Blush
Jamie PaigeJamie Paige491K subscribers
4.5Variant: Long Beach TeaGetSet Blur + Set Matte Powder Blush
Magdaline JanetMagdaline Janet106K subscribers
GoGo Cooling Shimmer 8H Eyeshadow Stick
4.9GoGo Cooling Shimmer 8H Eyeshadow Stick
Bekah SunBekah Sun22K subscribers
4.9Variant: ViperGoGo Cooling Shimmer 8H Eyeshadow Stick
Bekah SunBekah Sun22K subscribers
4.5Variant: ChateauGoGo Cooling Shimmer 8H Eyeshadow Stick
MakeupByCherylMakeupByCheryl190K subscribers
4.5Variant: ChateauGoGo Cooling Shimmer 8H Eyeshadow Stick
  • “I recently picked this up and I love it. It is so beautiful”4:08–4:13
  • “It's an interesting texture. It's kind of like a jelly creamy type shadow that gives your eyes like that wet looking shine”4:11–4:18
  • “It dries very quickly and then it stays in place extremely well”4:20–4:24
  • “I actually prefer this over like a traditional cream shadow because it goes on in a similar way, but it's lighter weight and it dries down quickly and then again doesn't move throughout the day”4:22–4:29
  • “You can go in with a lighter layer. You can kind of build it up”4:35–4:38
  • Source: Drugstore makeup dupes that are better than high end - Oct 26, 2025
Andréa MatillanoAndréa Matillano362K subscribers
4.5Variant: ChateauGoGo Cooling Shimmer 8H Eyeshadow Stick
Dacey CashDacey Cash517K subscribers
LipSoftie Hydrating Tinted Lip Treatment Balm
4.5Variant: Dulce De LecheLipSoftie Hydrating Tinted Lip Treatment Balm
  • “I actually really like this product. I like it more than I thought I would”8:49–8:56
  • “This one is in do delich M smells really yummy. It smells so good and the color is beautiful”8:54–9:02
  • “It is one of the few lip balms that actually don't turn white on my lips which I love, so this is definitely a go-to for me”
  • “I love the applicator as well. It's kind of like those plastic applicators like a Comics balm and it just glides really nicely on the lips. It does get a little messy but it's no big deal”9:12–9:17
  • Source: Ranking viral lip products brutally honest - Sep 22, 2024
estherdazeestherdaze26K subscribers
3.5LipSoftie Hydrating Tinted Lip Treatment Balm
  • “I lean more towards recommending something like the Cocokind. I just think that the Cocokind formula is better”13:30–13:35
  • “I really love the ube vanilla. Like this is if there was one I would recommend, it would definitely be this one because the scent is gorgeous”42:20–42:24
  • “One of the best lip scents, I think”42:44–42:49
  • “There's just so much pigment in these. You're not going to be able to get that kind of sheer effect really evenly applied with an applicator that's like a straight circle dome. Like this is not meant for my lips”42:50–43:00
  • “I don't think it's a bad product. I actually think that the formula is nice. It doesn't cost you an arm and a leg, but it's definitely not a top pick”43:23–43:27
  • Source: Lip balm ranking: top 7 picks from 30+ viral products - May 9, 2026
Amanda ZAmanda Z128K subscribers
SunnyDays SPF 30 Tinted Sunscreen Foundation
4.2Variant: LarchmontSunnyDays SPF 30 Tinted Sunscreen Foundation
  • “It actually gives quite a bit of coverage”
  • “It is approved by the National Eczema Association. For those of you with very sensitive skin, you know the struggle”7:47–7:51
  • “I don't find personally that it does the weird thing that some tinted SPF's can do, which is they start to like dry out and go chalky as you wear them”7:56–8:03
  • “Feels like it continues to hydrate itself”8:07–8:12
  • “It's not going to go really crackly and then your face kind of feels really dry”8:10–8:18
  • “I like that this remains quite dewy”8:18–8:24
  • “I don't think that it is the end all be all for texture”
  • “I do notice again, around the chin, I'll start to just notice a little bit of bumpiness”8:33–8:38
  • Source: Best skin tints of 2026 and ones to avoid - May 22, 2026
Amanda ZAmanda Z128K subscribers
BeachPlease Lip + Cheek Dewy Cream Blush
4.9Variant: Long Beach Iced TeaBeachPlease Lip + Cheek Dewy Cream Blush
  • “This is such a pretty neutral tone on me that goes with any sort of makeup, regardless of what's on my eyes, my lips. I know this is going to work”12:13–12:20
  • “It's blurring, matte, perfecting on the skin. What more can you want from a formula than this? It's so stunning”12:23–12:28
  • “If you have a bad skin day, that's what I'm reaching for is the Tower 28 cuz you don't see pores, textures, none of that. Just glides on beautifully”
  • Source: Best of beauty 2025: top makeup, skin care and hair care - Dec 7, 2025
MakeupByCherylMakeupByCheryl190K subscribers
4.5Variant: Power HourBeachPlease Lip + Cheek Dewy Cream Blush
  • “This was my first taste of Tower 28 a few years ago”2:41–2:45
  • “A buildable blush that's meant to be another dewy cream but to me it's more of a satin matte once you blend it in”2:45–2:50
  • “It's not as glowy as Road, nowhere near as glassy as some of the truly dewy selections ahead”2:51–2:56
  • “Again, it's not a flat matte though”2:56–3:00
  • “There is a touch of healthy glow to it but being closer to matte than super dewy means it does last well”2:57–3:02
  • “A classic sun-kissed terracotta tone that's a little closer to Toasted Teddy than Nudestix Sunkissed”3:04–3:08
  • “One of my favorite facts about Power Hour is that Gracie Abrams loves this shade and I swear she was wearing it at the show I went to in Australia last year”3:14–3:17
  • Source: Best Terracotta Blushes for a Sunkissed Glow - May 6, 2026
Matilda on VideoMatilda on Video340K subscribers
SOS Intensive Rescue Serum
MakeWaves Mascara
4.2MakeWaves Mascara
Sophie 🎀Sophie 🎀1.9K subscribers
OneLiner Lip Liner + Eyeliner + Cheek Pencil
BeachPlease Luminous Tinted Balm Blush
3.5Variant: Magic HourBeachPlease Luminous Tinted Balm Blush
Haley KimHaley Kim1.4M subscribers
GoGo Cooling Shimmer Eyeshadow Stick
SOS FaceGuard SPF 30
3.5SOS FaceGuard SPF 30
  • “This is a tinted lotion that glides over the skin and rubs in super easily”
  • “The tint, I would say, doesn't really give any coverage. It's not super heavily pigmented. So, it looks very natural on the skin. The tint is mainly there to just hide any white cast, which it does very effectively”25:00–25:12
  • “This feels very much like skin care going on, and it just looks like your skin”
  • “The foundation goes on over it really nicely, just like it normally would”25:24–25:36
  • “At the 8-hour check-in, I thought it was very worn off on my nose, my chin, my cheeks, above my eyebrows, was shiny in my T-zone. It was giving me speckly polka dot pores on my cheeks and on my chin. So, this definitely shortens the wear of foundation”25:53–26:06
  • “It didn't feel drying to wear throughout the day”26:12–26:16
  • “As a standalone sunscreen, I would give this one a four out of five. As a sunscreen to wear under makeup, I'm going to give it a three out of five”26:19–26:25
  • Source: I tried $500 worth of new mineral sunscreens - May 15, 2026
HotandFlashyHotandFlashy1.2M subscribers
MakeWaves Lengthening + Curling Clean Mascara
4.5Variant: DriftMakeWaves Lengthening + Curling Clean Mascara
Dr. Sam EllisDr. Sam Ellis835K subscribers
GetSet Blur + Set Talc-Free 12H Pressed Setting Powder
BeachPlease Cream Blush + Tinted Lip Balm
SOS Daily Skin Barrier Redness Recovery Moisturizer
SunnyDays SPF 30 Tinted Sunscreen
4.8SunnyDays SPF 30 Tinted Sunscreen
  • “I love this and I am so excited”8:36–8:41
  • “It really is great for sensitive skin like they say there's really no actives in it. It has like calming ingredients and just like a 12.5% zinc oxide”9:02–9:06
  • “It has a little bit of an orange tint which I like. It's like not too dark for my fair skin”9:08–9:16
  • “I've also noticed how much better my skin has been looking from getting back into daily SPF use”9:16–9:20
  • “I highly recommend this sunscreen. Like I'm shocked more people don't talk about it because it's actually very similar to the Hero Cosmetics one in texture and color”9:29–9:33
  • Source: Current Beauty Favorites | February & March 2026 - Apr 1, 2026
TheGarsowTwinsTheGarsowTwins15K subscribers
Swipe Serum Concealer
4.8Variant: DTLASwipe Serum Concealer
  • “I was looking for a new concealer for my under eyes because everything was looking dry under my eyes”5:37–5:42
  • “I bought the Patrick Ta and I returned it cuz after a couple weeks, it was looking so dry”5:43–5:48
  • “Then I realized that even so people had said like, 'Oh, this one's so creamy, so hydrating.' So I bought it and my under eyes were still looking dry”5:46–5:52
  • “I really love the combination”6:27–6:31
  • “This shade is nearly perfect. This DTLA shade, it's so good”6:42–6:48
  • “This value is amazing. Like you get a good amount of product for a really good price”6:48–6:54
  • “I can see why everyone loves this concealer. I'm really glad I bought it”7:09–7:12
  • Source: Current beauty favorites for April and May 2026 - Jun 11, 2026
TheGarsowTwinsTheGarsowTwins15K subscribers
Brand note

Tower 28 is a sensitive-skin brand built around hypochlorous acid, with the SOS Daily Rescue Facial Spray as its anchor. Creators consistently call it soothing for eczema, rosacea, and acne, but several note the spray nozzle is harsh and the price is steep for what it is. The concealer also gets strong marks for being hydrating and natural-looking on dry under-eyes, though it can crease like any concealer.

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