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Tower 28 Beauty

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@makeupbytiffanyd reviewing Tower 28 Beauty Hypochlorous Acid Spray at 13:38 in a YouTube Shorts videoSOS Daily Rescue Facial Spray"This is what no matter what kind of skin you have, everyone needs to be using this."$28.00@kayla.ryan1 reviewing Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer at 00:09 in a YouTube Shorts videoSwipe All-Over Hydrating Serum Concealer"These are the dreamiest creamiest super thin not cakey concealers, and they have insane coverage."$24.00andreamatillano mentioning Tower 28 Beauty Make Waves Mascara at 21:14 in their YouTube videoMakeWaves Lengthening + Volumizing Mascara"Nothing performs quite like this one."$22@makeupbycheryl reviewing Tower 28 Beauty Blush at 12:23 in a YouTube Shorts videoGetSet Blur + Set Matte Powder Blush"This is such a pretty neutral tone on me that goes with any sort of makeup, regardless of what's on my eyes, my lips. I know this is going to work."$22.00@thegarsowtwins reviewing Tower 28 Beauty SPF at 09:02 in a YouTube Shorts videoSunnyDays SPF 30 Tinted Sunscreen Foundation"I love this and I am so excited."$32.00@emilynoel83 reviewing Tower 28 Beauty Beach Please Lip & Cheek at 07:28 in a YouTube Shorts videoBeachPlease Lip + Cheek Dewy Cream Blush"Look, the depth, the richness. It's really actually richly moisturizing and creamy."$20.00@angiehotandflashy reviewing Tower 28 Beauty Lip Softie at 01:28 in a YouTube Shorts videoLipSoftie Hydrating Tinted Lip Treatment Balm"I absolutely love this one."$16.00@makeupbycheryl reviewing Tower 28 Beauty GoGo Cooling Shimmer Eyeshadow Stick at 03:23 in a YouTube Shorts videoGoGo Cooling Shimmer 8H Eyeshadow Stick"They are sort of like a gel eyeshadow stick that sets down and then does not budge."$30.00@courtney_b_luxe reviewing Tower 28 Beauty Shineon Plumping Lip Jelly at 27:21 in a YouTube Shorts videoShineOn Plumping Lip Jelly"These are beautiful. I only have one shade. I do want to pick up more, but this is so fun. It's just a beautiful wash of like a pinky purple."$20.00@vivnguyenbeauty reviewing Tower 28 Beauty Getset Blur + Set Pressed Powder at 03:33 in a YouTube Shorts videoGetSet Blur + Set Talc-Free 12H Pressed Setting Powder"It's really pretty. And this is a good pink powder that isn't too pink."$28.00@kathleenlights reviewing Tower 28 Beauty Intensive Rescue Serum at 01:12 in a YouTube Shorts videoSOS Intensive Rescue Serum"This makes every foundation I put on top look so good."$34.00@thegarsowtwins reviewing Tower 28 Beauty Oneliner Lip Liner + Eyeliner + Cheek Pencil at 18:36 in a YouTube Shorts videoOneLiner Lip Liner + Eyeliner + Cheek Pencil"I love."$15.00@haleykimaking reviewing Tower 28 Beauty BeachPlease Luminous Tinted Balm Blush at 29:26 in a YouTube Shorts videoBeachPlease Luminous Tinted Balm Blush"Once I swatch it on the back of my hands, it appears as a warm nude beige with a very little pink or red."$20.00@emilynoel83 reviewing Tower 28 Beauty Mini Lil Softies 2.0 Set at 12:54 in a YouTube Shorts videoMini Lil Softies 2.0 Set"I absolutely love the Lip Softies."-@estherdaze reviewing Tower 28 Beauty SOS Daily Skin Barrier Redness Recovery Moisturizer at 04:16 in a YouTube Shorts videoSOS Daily Skin Barrier Redness Recovery Moisturizer"I love it so much it is so rare to come across a simple non-comedogenic cream that is not a gel."$24.00@abbeyyung reviewing Tower 28 Beauty Lip Softy at 46:08 in a YouTube Shorts videoLip Softy"Another tinted lip balm that has happened to me with is the Tower 28 Lip Softy. I know so many people love that, but that one like burns and hurts my lips. This is nowhere near that."$24.00@aliceintherabbithole reviewing Tower 28 Beauty SOS Cleanser at 08:03 in a YouTube Shorts videoSOS Daily Balancing Gel Cleanser"The Tower 28 is more of a gel cleanser."$28@angiehotandflashy reviewing Tower 28 Beauty SOS Face Guard SPF 30 at 25:24 in a YouTube Shorts videoSOS FaceGuard SPF 30"This is a tinted lotion that glides over the skin and rubs in super easily."$32.00

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SOS Daily Rescue Facial Spray
5SOS Daily Rescue Facial Spray
MakeupByTiffanyDMakeupByTiffanyD872K subscribers · Sponsored
4.9SOS Daily Rescue Facial Spray
Vivian NguyenVivian Nguyen6K subscribers
4.9SOS Daily Rescue Facial Spray
  • “This one in particular is a Tower 28 SOS spray. Doesn't have to be this one. Any hypochlorous acid will do”13:22–13:29
  • “It fights acne causing bacteria, calms inflammation in eczema, speeds wound healing, and treats other inflammatory skin conditions”13:46–13:49
  • “I basically use hypochlorous acid for my rosacea. I find that it helps immensely in calming down the redness on my skin”13:51–13:58
  • “If you ever feel like you start to break out after your workouts because you're not able to wash your face quick enough, this will help in just like eliminating the bacteria that's on your face that is causing you to break out”14:01–14:10
  • “It is the biggest game changer. I truly don't know what I did without this”14:16–14:21
  • Source: Beauty products I loved the most in 2025 - Jan 30, 2026
Jamie PaigeJamie Paige491K subscribers
4.5SOS Daily Rescue Facial Spray
Laura LavigneLaura Lavigne2.4K subscribers
4.5SOS Daily Rescue Facial Spray
  • “This is my favorite hypochlorous acid to prep my skin for skin care and to kind of further help calm my skin from inflammation”12:28–12:39
  • “This helps to just calm my skin entirely. It is really great for those uses, but also if you have redness, if you have eczema, if you have any sort of skin inflammation, this is really great”12:49–12:55
  • “Tower 28 really is the one that I just like always go for. Feels like a very sophisticated spray, whether it be the bottle or just the way that they mix the hypochlorous acid”13:04–13:11
  • Source: Everything I emptied the last three months - May 1, 2026
By Kristina StudioBy Kristina Studio66K subscribers
4.5SOS Daily Rescue Facial Spray
  • “Simple but effective and has so many benefits being added into your routine”17:11–17:15
  • “Hypochlorous acid is a great extra cleansing step that not only will help you to avoid the risk of breakouts because of its antibacterial properties, but also really helps with skin issues like eczema, rosacea, and of course, redness”17:15–17:19
  • “By introducing a hypochlorous acid spray into my routine, it's just been such an easy way of getting all those skin benefits without really having to think about it”17:37–17:41
  • Source: Best cleansers of 2025 for oily, dry, and combination skin - Nov 22, 2025
HyramHyram4.4M subscribers
3.8SOS Daily Rescue Facial Spray
  • “I really like it. This is a hypochlorous acid spray which basically helps kill any bacteria that's kind of sitting on your skin, so it really helps reduce breakouts”
  • “I love spraying this stuff after the gym, when I'm on the plane, even just throughout the day”3:21–3:25
  • “It only has like three ingredients in there. It's fantastic”3:27–3:32
  • “I would put it in the top category, but the reason why I'm not is because it is pretty expensive for what it is, and you can definitely find cheaper alternatives online”3:32–3:36
  • Source: Ranking TikTok viral products brutally honest - Nov 14, 2024
estherdazeestherdaze26K subscribers
3.5SOS Daily Rescue Facial Spray
Rainier CramerRainier Cramer19K subscribers
2SOS Daily Rescue Facial Spray
AliceintheRabbitHoleAliceintheRabbitHole58K subscribers
Swipe All-Over Hydrating Serum Concealer
5Variant: 4.0Swipe All-Over Hydrating Serum Concealer
  • “Tower 28 Beauty Swipe All Over concealer is one of my favorite concealers of all time”11:57–12:04
  • “I think this is my fourth or fifth tube. I just repurchased this last month”12:01–12:12
  • “It's very creamy, incredibly easy to blend, and has a skin-like natural finish that's very smoothing and doesn't emphasize dryness”12:31–12:37
  • “It wears beautifully all day”12:40–12:44
  • “There are nice ingredients in here to hydrate, soothe, calm, and to help with collagen production. I just love this concealer so much”12:42–12:47
  • “It is a staple for me”
  • Source: Best makeup products from 5 top brands - Jul 2, 2026
Stephanie MarieStephanie Marie280K subscribers
5Variant: DTLASwipe All-Over Hydrating Serum Concealer
Stephanie MarieStephanie Marie280K subscribers
4.8Swipe All-Over Hydrating Serum Concealer
  • “The Tower 28 Beauty Serum Swipe Concealer is my first recommendation”8:01–8:08
  • “It lasts so well”
  • “It's so spreadable and thin”8:04–8:11
  • “It locks in as well, but is also so natural”8:08–8:14
  • “It's just pretty affordable in the grand scheme of concealers that I love”8:11–8:16
  • “It just smooths out over the skin so effortlessly”8:25–8:30
  • “I could very easily use this as like a foundation and I have like it just looks so thin and so beautifully light on the skin”8:28–8:36
  • “It's so so so so so good”
  • Source: Best of beauty 2025 - Dec 30, 2025
Amanda ZAmanda Z128K subscribers
4.8Variant: DTLASwipe All-Over Hydrating Serum Concealer
  • “I was looking for a new concealer for my under eyes because everything was looking dry under my eyes”5:37–5:42
  • “I bought the Patrick Ta and I returned it cuz after a couple weeks, it was looking so dry”5:43–5:48
  • “Then I realized that even so people had said like, 'Oh, this one's so creamy, so hydrating.' So I bought it and my under eyes were still looking dry”5:46–5:52
  • “I really love the combination”6:27–6:31
  • “This shade is nearly perfect. This DTLA shade, it's so good”6:42–6:48
  • “This value is amazing. Like you get a good amount of product for a really good price”6:48–6:54
  • “I can see why everyone loves this concealer. I'm really glad I bought it”7:09–7:12
  • Source: Current beauty favorites for April and May 2026 - Jun 11, 2026
TheGarsowTwinsTheGarsowTwins15K subscribers
4.8Variant: DTLASwipe All-Over Hydrating Serum Concealer
  • “I'm going to do the tiniest bit of concealer. This is my Tower 28 Beauty concealer”5:24–5:28
  • “I just put this like right on my dark circles on my eyes. Maybe a little bit right here, just around my mouth and around my nose”5:28–5:34
  • “We have the concealer. We'll put it on just for a little bit more coverage”
  • “I almost always like put it just right on my inner corners here just to brighten up the eye cuz that's where most of the darkness lives for me”6:12–6:17
  • Source: Fresh & glowing everyday makeup look - May 12, 2026
Allana DavisonAllana Davison1M subscribers
4.5Swipe All-Over Hydrating Serum Concealer
  • “This one is particularly nice for under the eyes. It just sits and looks so creamy and smooth”7:39–7:46
  • “I won't say it never creases. There is not a concealer in the world that doesn't crease under the eyes, but this one looks really good all day”7:46–7:50
  • “It keeps the area hydrated. This has hyaluronic acid in it. It also has caffeine, so it's going to help with the eye bags there, and it has centella asiatica which is soothing on the skin”7:54–7:57
  • Source: My Favorite Makeup as a Dermatologist - Nov 22, 2024
Dr. Sam EllisDr. Sam Ellis835K subscribers
4.5Variant: BWSwipe All-Over Hydrating Serum Concealer
  • “BW is a new shade that Tower 28 Beauty has released and it is a fair olive shade, which is fantastic because again, it's really hard to find fair olive shades in any makeup range”3:59–4:06
  • “I like to use the Tower 28 Beauty concealer instead because it's just a little bit more lightweight, whereas the Natasha Denona concealer is a little bit more on the hydrating side and I prefer to use that during the colder seasons”4:16–4:25
  • Source: Holy grail products for oily skin and fair olives - Jun 21, 2026
Angie KimAngie Kim5.2K subscribers
4.5Variant: 6.0 IESwipe All-Over Hydrating Serum Concealer
  • “This is a serum concealer meaning it's very lightweight, it has a serum like consistency. It has ingredients for the skin underneath the eyes”2:15–2:22
  • “It is really beautiful and it gives fantastic coverage”2:25–2:28
  • “Even though it's lightweight and thin in consistency, you're going to get exceptional coverage”2:27–2:32
  • “It's hydrating but it doesn't stay creamy and emollient throughout the day so you can set it with a little powder and it'll stay in place”2:35–2:41
  • “It's not going to move and slide around. It's not going to mix with your mascara or your eyeliner and create a mess throughout the day. It's not going to move and settle into fine lines throughout the day”2:42–2:47
  • “A very small amount is all you need”2:54–2:58
  • “It's a great price point too. It's one of the more accessible brands at Sephora so I wanted to share that”3:02–3:09
  • Source: Best makeup for dry and mature skin - May 12, 2026
Lisa JLisa J369K subscribers
4.4Swipe All-Over Hydrating Serum Concealer
Kackie Reviews BeautyKackie Reviews Beauty139K subscribers
MakeWaves Lengthening + Volumizing Mascara
4.9MakeWaves Lengthening + Volumizing Mascara
jensworldjensworld724 subscribers
4.5MakeWaves Lengthening + Volumizing Mascara
Amanda ZAmanda Z128K subscribers
4.5Variant: DriftMakeWaves Lengthening + Volumizing Mascara
Dr. Sam EllisDr. Sam Ellis835K subscribers
4.2MakeWaves Lengthening + Volumizing Mascara
Sophie 🎀Sophie 🎀1.9K subscribers
GetSet Blur + Set Matte Powder Blush
4.9Variant: Long Beach Iced TeaGetSet Blur + Set Matte Powder Blush
  • “This is such a pretty neutral tone on me that goes with any sort of makeup, regardless of what's on my eyes, my lips. I know this is going to work”12:13–12:20
  • “It's blurring, matte, perfecting on the skin. What more can you want from a formula than this? It's so stunning”12:23–12:28
  • “If you have a bad skin day, that's what I'm reaching for is the Tower 28 cuz you don't see pores, textures, none of that. Just glides on beautifully”
  • Source: Best of beauty 2025: top makeup, skin care and hair care - Dec 7, 2025
MakeupByCherylMakeupByCheryl190K subscribers
4.9Variant: Culver CrushGetSet Blur + Set Matte Powder Blush
From Head To ToeFrom Head To Toe1.2M subscribers
4.7Variant: Samo SpritzerGetSet Blur + Set Matte Powder Blush
Stephanie MarieStephanie Marie280K subscribers
4.7Variant: Culver CrushGetSet Blur + Set Matte Powder Blush
  • “Tower 28 Beauty's Get Set Blur and Set powder blush formula is really unique”12:55–13:00
  • “These are blushes plus setting powders in one hybrid formula, so you're getting nice longevity, and it's a sweat-proof formula, so it's really, really great for hot weather”13:18–13:24
  • “They give this soft, kind of blurred effect”13:28–13:35
  • “Even though there's matte in the name, they're not drying, they're not overly matte. They just give this really pretty look that lasts all day”13:32–13:38
  • “This is a fantastic blush formula if you haven't tried it”13:43–13:48
  • Source: Best makeup products from 5 top brands - Jul 2, 2026
Stephanie MarieStephanie Marie280K subscribers
4.5Variant: Long Beach Iced TeaGetSet Blur + Set Matte Powder Blush
Magdaline JanetMagdaline Janet106K subscribers
4.5Variant: Sautel SlushyGetSet Blur + Set Matte Powder Blush
Jamie PaigeJamie Paige491K subscribers
4.5GetSet Blur + Set Matte Powder Blush
RachhLovesRachhLoves1.4M subscribers
2Variant: Long Beach Iced TeaGetSet Blur + Set Matte Powder Blush
  • “The shade and the formula it was just almost too matte and too blurring that I felt like I could really see like my blush like it was almost like you could really tell where like your blush met your bronzer and your blush met your highlighter”20:45–20:53
  • “It was not anything special in my opinion, and I have since said goodbye to that one”21:14–21:20
  • Source: Worst products of 2026 - Jun 29, 2026
itsjustStephitsjustSteph14K subscribers
SunnyDays SPF 30 Tinted Sunscreen Foundation
4.8SunnyDays SPF 30 Tinted Sunscreen Foundation
  • “I love this and I am so excited”8:36–8:41
  • “It really is great for sensitive skin like they say there's really no actives in it. It has like calming ingredients and just like a 12.5% zinc oxide”9:02–9:06
  • “It has a little bit of an orange tint which I like. It's like not too dark for my fair skin”9:08–9:16
  • “I've also noticed how much better my skin has been looking from getting back into daily SPF use”9:16–9:20
  • “I highly recommend this sunscreen. Like I'm shocked more people don't talk about it because it's actually very similar to the Hero Cosmetics one in texture and color”9:29–9:33
  • Source: Current Beauty Favorites | February & March 2026 - Apr 1, 2026
TheGarsowTwinsTheGarsowTwins15K subscribers
4.2Variant: LarchmontSunnyDays SPF 30 Tinted Sunscreen Foundation
  • “It actually gives quite a bit of coverage”
  • “It is approved by the National Eczema Association. For those of you with very sensitive skin, you know the struggle”7:47–7:51
  • “I don't find personally that it does the weird thing that some tinted SPF's can do, which is they start to like dry out and go chalky as you wear them”7:56–8:03
  • “Feels like it continues to hydrate itself”8:07–8:12
  • “It's not going to go really crackly and then your face kind of feels really dry”8:10–8:18
  • “I like that this remains quite dewy”8:18–8:24
  • “I don't think that it is the end all be all for texture”
  • “I do notice again, around the chin, I'll start to just notice a little bit of bumpiness”8:33–8:38
  • Source: Best skin tints of 2026 and ones to avoid - May 22, 2026
Amanda ZAmanda Z128K subscribers
3.5SunnyDays SPF 30 Tinted Sunscreen Foundation
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
BeachPlease Lip + Cheek Dewy Cream Blush
4.5Variant: Power HourBeachPlease Lip + Cheek Dewy Cream Blush
  • “This was my first taste of Tower 28 a few years ago”2:41–2:45
  • “A buildable blush that's meant to be another dewy cream but to me it's more of a satin matte once you blend it in”2:45–2:50
  • “It's not as glowy as Road, nowhere near as glassy as some of the truly dewy selections ahead”2:51–2:56
  • “Again, it's not a flat matte though”2:56–3:00
  • “There is a touch of healthy glow to it but being closer to matte than super dewy means it does last well”2:57–3:02
  • “A classic sun-kissed terracotta tone that's a little closer to Toasted Teddy than Nudestix Sunkissed”3:04–3:08
  • “One of my favorite facts about Power Hour is that Gracie Abrams loves this shade and I swear she was wearing it at the show I went to in Australia last year”3:14–3:17
  • Source: Best Terracotta Blushes for a Sunkissed Glow - May 6, 2026
Matilda on VideoMatilda on Video340K subscribers
2.5Variant: Magic HourBeachPlease Lip + Cheek Dewy Cream Blush
  • “When blending with fingers it has the most emollient and buttery blendability making it best apply with fingers”19:40–19:42
  • “With a synthetic brush it blends out pretty evenly but just takes more time to work into the skin”19:45–19:50
  • “The level of oiliness is five out of five”19:52–19:54
  • “After 3 hours the color has faded a lot and there's hardly any left especially on the front of the cheek”19:57–19:59
  • “It has pretty high pigmentation so it is best to start with a small amount and build up the layers to your preference”20:10–20:15
  • “If you're looking for a creamy and highly pigmented blush that keeps a healthy bright glow, this will be the blush for you”20:25–20:27
  • Source: Best cream blushes: reviewing 20 overhyped blushes - Sep 14, 2024
Haley KimHaley Kim1.4M subscribers
LipSoftie Hydrating Tinted Lip Treatment Balm
4.5Variant: Dulce De LecheLipSoftie Hydrating Tinted Lip Treatment Balm
  • “I actually really like this product. I like it more than I thought I would”8:49–8:56
  • “This one is in do delich M smells really yummy. It smells so good and the color is beautiful”8:54–9:02
  • “It is one of the few lip balms that actually don't turn white on my lips which I love, so this is definitely a go-to for me”
  • “I love the applicator as well. It's kind of like those plastic applicators like a Comics balm and it just glides really nicely on the lips. It does get a little messy but it's no big deal”9:12–9:17
  • Source: Ranking viral lip products brutally honest - Sep 22, 2024
estherdazeestherdaze26K subscribers
3.5LipSoftie Hydrating Tinted Lip Treatment Balm
  • “I lean more towards recommending something like the Cocokind. I just think that the Cocokind formula is better”13:30–13:35
  • “I really love the ube vanilla. Like this is if there was one I would recommend, it would definitely be this one because the scent is gorgeous”42:20–42:24
  • “One of the best lip scents, I think”42:44–42:49
  • “There's just so much pigment in these. You're not going to be able to get that kind of sheer effect really evenly applied with an applicator that's like a straight circle dome. Like this is not meant for my lips”42:50–43:00
  • “I don't think it's a bad product. I actually think that the formula is nice. It doesn't cost you an arm and a leg, but it's definitely not a top pick”43:23–43:27
  • Source: Lip balm ranking: top 7 picks from 30+ viral products - May 9, 2026
Amanda ZAmanda Z128K subscribers
GoGo Cooling Shimmer 8H Eyeshadow Stick
4.9GoGo Cooling Shimmer 8H Eyeshadow Stick
Bekah SunBekah Sun22K subscribers
4.9Variant: ViperGoGo Cooling Shimmer 8H Eyeshadow Stick
Bekah SunBekah Sun22K subscribers
4.5Variant: ChateauGoGo Cooling Shimmer 8H Eyeshadow Stick
MakeupByCherylMakeupByCheryl190K subscribers
4.5Variant: ChateauGoGo Cooling Shimmer 8H Eyeshadow Stick
  • “I recently picked this up and I love it. It is so beautiful”4:08–4:13
  • “It's an interesting texture. It's kind of like a jelly creamy type shadow that gives your eyes like that wet looking shine”4:11–4:18
  • “It dries very quickly and then it stays in place extremely well”4:20–4:24
  • “I actually prefer this over like a traditional cream shadow because it goes on in a similar way, but it's lighter weight and it dries down quickly and then again doesn't move throughout the day”4:22–4:29
  • “You can go in with a lighter layer. You can kind of build it up”4:35–4:38
  • Source: Drugstore makeup dupes that are better than high end - Oct 26, 2025
Andréa MatillanoAndréa Matillano362K subscribers
4.5Variant: ChateauGoGo Cooling Shimmer 8H Eyeshadow Stick
Dacey CashDacey Cash517K subscribers
ShineOn Plumping Lip Jelly
4.5ShineOn Plumping Lip Jelly
  • “These are beautiful. I only have one shade. I do want to pick up more, but this is so fun. It's just a beautiful wash of like a pinky purple”27:13–27:17
  • “They do plump the lips. If you find other lip plumping products to be too intense, you might want to try this”27:21–27:26
  • “The price is right. It's very reasonably priced and they come in beautiful shades and I really do love this one”
  • Source: Best Makeup of 2026 So Far - Jul 18, 2026
Courtney B LuxeCourtney B Luxe3.6K subscribers
4.2Variant: PistachioShineOn Plumping Lip Jelly
Stephanie MarieStephanie Marie280K subscribers
4.2Variant: Act NaturalShineOn Plumping Lip Jelly
Amanda ZAmanda Z128K subscribers
2Variant: Only ChoiceShineOn Plumping Lip Jelly
  • “This has that slick reflective look that I love”35:34–35:42
  • “I wouldn't describe this as a jelly. I feel like to me jellies are more airy and whipped, while this is something that is a smooth, slightly tacky gel that is in between thin and thick”35:48–35:53
  • “I was so distracted by this. I couldn't think about anything else while I had it on. I was just like, 'Oh my god, my lips are buzzing. This is so weird.'”36:33–36:38
  • “I do see a little difference in terms of how plump my lips are, but I honestly feel like most of that is just from the amazing shine that this has”
  • “My lips did start to feel tight and dry while I continued to wear this”37:06–37:13
  • “It is a product that I would say is really bizarre”
  • “It's not something I will be reaching for again”37:36–37:40
  • Source: I Tried 20 New Viral Beauty Products... Don't Waste Your Money - Jul 26, 2026
Abbey YungAbbey Yung840K subscribers
GetSet Blur + Set Talc-Free 12H Pressed Setting Powder
3.8GetSet Blur + Set Talc-Free 12H Pressed Setting Powder
  • “I can see that I'm starting to get hard pan with dipping in after applying a foundation, but it's still a good powder”3:26–3:31
  • “I like the way that it sits. It's very smoothing”3:33–3:38
  • “I don't think this is like the most oil absorbing powder, but I wouldn't expect that from Tower 28”3:36–3:43
  • “For my oily skin, I don't think this is the perfect powder for me, but I have been using it. I have been liking it. I have no qualms with it”3:53–3:57
  • Source: Project pan update no. 49 - Jun 6, 2026
Vivian NguyenVivian Nguyen6K subscribers
SOS Intensive Rescue Serum
OneLiner Lip Liner + Eyeliner + Cheek Pencil
BeachPlease Luminous Tinted Balm Blush
3.5Variant: Magic HourBeachPlease Luminous Tinted Balm Blush
Haley KimHaley Kim1.4M subscribers
Mini Lil Softies 2.0 Set
4.7Mini Lil Softies 2.0 Set
Emily NoelEmily Noel980K subscribers
SOS Daily Skin Barrier Redness Recovery Moisturizer
Lip Softy
SOS Daily Balancing Gel Cleanser
SOS FaceGuard SPF 30
3.5SOS FaceGuard SPF 30
  • “This is a tinted lotion that glides over the skin and rubs in super easily”
  • “The tint, I would say, doesn't really give any coverage. It's not super heavily pigmented. So, it looks very natural on the skin. The tint is mainly there to just hide any white cast, which it does very effectively”25:00–25:12
  • “This feels very much like skin care going on, and it just looks like your skin”
  • “The foundation goes on over it really nicely, just like it normally would”25:24–25:36
  • “At the 8-hour check-in, I thought it was very worn off on my nose, my chin, my cheeks, above my eyebrows, was shiny in my T-zone. It was giving me speckly polka dot pores on my cheeks and on my chin. So, this definitely shortens the wear of foundation”25:53–26:06
  • “It didn't feel drying to wear throughout the day”26:12–26:16
  • “As a standalone sunscreen, I would give this one a four out of five. As a sunscreen to wear under makeup, I'm going to give it a three out of five”26:19–26:25
  • Source: I tried $500 worth of new mineral sunscreens - May 15, 2026
HotandFlashyHotandFlashy1.2M subscribers
Brand note

Tower 28 Beauty is a sensitive-skin-friendly brand that leans into soothing, minimalist formulas — their hypochlorous acid SOS spray is the thing creators consistently repurchase for calming redness, acne, and eczema, though several note it's overpriced for what's essentially a three-ingredient product. On the makeup side, the Swipe All-Over Hydrating Serum Concealer gets strong marks for being hydrating, thin, and natural-looking on dry under-eyes, with a shade range that suits neutral and fair tones well.

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