Product profile

Milk Makeup

Hydro Grip Primer

2Mentions
2Creators
$38Price
Typeprimer
Finishdewy
RetailersSephora, Milk Makeup, SEPHORA UK
Key ingredientsHyaluronic Acid, Niacinamide, Blue Agave Extract, Hemp Seed Extract, Aloe Water

Creator evidence

mentions · mid-range · viral, drugstore, luxury
This is a tacky sticky primer. It's a clear water-based primer that once it dries down it turns very tacky and sticky which helps grip the makeup onto the skin.▶ 8:02–8:11
I think this is good if you're looking for a water-based primer.▶ 8:20–8:27
It is a little pricey.
I feel like it works. I guess it does make my makeup look nicer and last longer.▶ 8:34–8:41
It gets really really tacky which is nice.▶ 9:07–9:11
Source: Ranking TikTok viral products again (brutally honest) · Jan 2025
tried and true · mid-range · drugstore, dupes, luxury
I don't think this is as sticky as the E.L.F. Power Grip, but I kind of prefer that because I am someone who has facial hair on their face and I don't shave the hairs on my face.▶ 1:52–1:57
So, that's why I do prefer this one even though it is more expensive.▶ 2:03–2:09
Coming in at $30. 1 oz of product coming in price per ounce, $30.▶ 1:40–1:45
I don't know if you guys could see the stick, but it's definitely not as sticky as the E.L.F. Power Grip Primer.▶ 2:12–2:17
the Milk Makeup comes in at $30 per ounce.
Source: Drugstore vs high-end makeup price per ounce comparison · Apr 2026
Milk Makeup Hydro Grip Primer | GrailPeople