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@jamiepaige reviewing Milk Makeup Hydro Grip Gel Tint at 02:27 in a YouTube Shorts videoHydro Grip 12-Hour Hydrating Gel Skin Tint"If I had to rate my number one product of the entire year, I'm telling you right now, it's the Milk Makeup Hydro Grip Gel Tint because I don't really think I use any other foundation or any other skin tint as consistently as this one."$38.00@ilincaw reviewing Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain at 08:08 in a YouTube Shorts videoCooling Water Jelly Tint Lip + Cheek Blush Stain"It's a very interesting jelly formula."$24@tamararenaye reviewing Milk Makeup Hydro Grip Hydrating Primer at 03:45 in a YouTube Shorts videoHydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide"I love this primer."$30.00@sierrasvids reviewing Milk Makeup Hydro Grip Primer at 00:51 in a YouTube Shorts videoHydro Grip + Glow Illuminating Primer"This is a long-wearing and gripping primer."$30.00@thebeautybreakdown reviewing Milk Makeup Balmade Electrolyte Lip Balm at 28:33 in a YouTube Shorts videoBalmade Hydrating Tinted Lip Balm with Electrolytes"Probably my most worn lip gloss of the entire year is actually a lip balm. It's the Milk Makeup Balmade in the shade Workout specifically."$18.00@abbeyyung reviewing Milk Makeup KUSH High Roll Defining & Volumizing Tubing Mascara at 13:41 in a YouTube Shorts videoKUSH High Roll Defining & Volumizing Tubing Mascara"The formula is not too thin and not too thick and it leans dry."$29.00@ninaubhibeautyandfashion reviewing MILK Hydro Grip Gel Concealer at 03:00 in a YouTube Shorts videoHydro Grip 12HR Hydrating Gel Stick Concealer"I was using this while I was on my staycation, and I have to say I was really impressed."$29.00@jooshica6178 reviewing Milk Makeup Contour Stick at 19:16 in a YouTube Shorts videoSculpt Stick Cream Contour Stick"The reason why I love this product is because of the shade. This shade toasted is just perfect for me."$24.00@dermangelo reviewing Milk Makeup Hydro Grip Hydrating Gel Concealer at 00:58 in a YouTube Shorts videoHydro Grip Hydrating Gel Concealer"I really like the skin tint from this line, so I figured I would try out the concealer too."$29@juicyjas reviewing Milk Makeup Odyssey Lip Oil Gloss at 08:21 in a YouTube Shorts videoOdyssey Lip Oil Gloss"I think are still one of the best in the game."$26.00@haleykimaking reviewing Milk Makeup Lip + Cheek Cream Blush Stick at 26:30 in a YouTube Shorts videoLip + Cheek Cream Blush Stick"When blending with fingers the formula is very emollient which allows it to blend easily on the skin. It feels emollient but not too oily."$24@alexandraanele reviewing Milk Makeup Pore Eclipse Primer at 02:40 in a YouTube Shorts videoPore Eclipse Mattifying + Blurring Makeup Primer"If you're looking for something that's going to do a little bit of mattifying, this is really nice because it is water-based, but it is also mattifying, but it's also hydrating enough."$34@sophdoeslife reviewing Milk Makeup Bronzing Stick at 11:22 in a YouTube Shorts videoMatte Cream Bronzer Stick"I love how tiny these Milk ones are."$24@kayla.ryan1 reviewing Milk Makeup RISE Lifting + Lengthening Mascara at 01:16 in a YouTube Shorts videoRISE Lifting + Lengthening Mascara"It keeps my lashes curled all day long it lengthens them a little bit."$28@stephaniemarie reviewing Milk Makeup Kush Big Hit Lifting and Volumizing Mascara at 24:13 in a YouTube Shorts videoKUSH Big Hit Volumizing Mascara"This does give really, really nice length and volume even with just one coat."$29.00Melatonin Overnight Lip Mask"I like to apply something that is hydrating for the lips. And this time I went with a Milk Makeup overnight lip mask."$22j.uuuuudy mentioning Milk Makeup Pore Eclipse Matte Setting Spray at 18:10 in their YouTube videoPore Eclipse Matte Setting Spray"This is a setting spray I would not recommend."$38Future Fluid Creamy Longwear Hydrating Concealer"Really, really love it."$30.00@stephaniemarie reviewing Milk Makeup Blending Brush at 29:19 in a YouTube Shorts videoBuff Brush"I love the softness and density and the size for blending out foundation, bronzer, skin tints."$14Hydro Grip 12HR Dewy Setting Spray"That is another setting spray that I love so much as well."$38@itsjuststephslife reviewing Milk Makeup Kush High Roll Tinted Brow Gel at 24:02 in a YouTube Shorts videoKUSH High Roll Defining Tubing Eyebrow Gel"I felt like it was such a wet formula that it would almost get like too much in my brows."$24.00

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Hydro Grip 12-Hour Hydrating Gel Skin Tint
5Hydro Grip 12-Hour Hydrating Gel Skin Tint
  • “If I had to rate my number one product of the entire year, I'm telling you right now, it's the Milk Makeup Hydro Grip Gel Tint because I don't really think I use any other foundation or any other skin tint as consistently as this one”2:15–2:22
  • “It's a light to medium coverage. It's hydrating. It has a little bit of a glow. It's a skin tint that truly always looks like skin”2:27–2:35
  • “It always makes my skin look better than it actually looks. It will always make it look more radiant”2:35–2:44
  • “Especially when I combine it with one of these. It is a dry skin girl's dream”2:46–2:51
  • “There were so many days in 2025 where my rosacea was flaring up. My skin was extra dry. I was just not feeling great about it. But as soon as I popped this stuff on, it completely transformed the way that my skin looked”2:48–2:56
  • “It gave me that like no makeup makeup perfected glowy skin”3:01–3:08
  • Source: Beauty products I loved the most in 2025 - Jan 30, 2026
Jamie PaigeJamie Paige491K subscribers
4.9Variant: Shade 5Hydro Grip 12-Hour Hydrating Gel Skin Tint
Christen DominiqueChristen Dominique5.3M subscribers
4.7Variant: 5Hydro Grip 12-Hour Hydrating Gel Skin Tint
  • “I personally love like a lighter coverage tint sort of foundation situation”5:41–5:49
  • “This tint perfect for me. I love the light coverage that it gives, but it does like even out my complexion like just enough”5:53–6:01
  • “I really like the finish that it gives my skin. It has like uh a small amount of glow, but nothing where I feel like I'm too shiny or too oily looking”6:01–6:09
  • “The texture is also really nice. It basically has like a lotiony texture. So, it's not too thin, it's not too thick. It's just really lovely”6:11–6:19
  • “I remember when I first applied this... it really felt like uh like it was kind of thick, but it's not thick at all. The consistency of this tint is not thick at all, but it had that kind of grippyiness to it”6:20–6:25
  • “I quickly realized that that grippyiness really helped the longevity of this tint. So it doesn't budge all day at least not on my skin”7:15–7:20
  • “It doesn't fade away and it also doesn't like sink into fine lines or start to look old as the day goes on”7:26–7:30
  • “I really really like this uh hydrogrip gel tint. It does such a good job as a base product, but I really like this formula. It's very, very interesting”
  • Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
Michele WangMichele Wang267K subscribers
4.5Variant: 5Hydro Grip 12-Hour Hydrating Gel Skin Tint
  • “The skin tint is Milk Makeup Hydro Grip Gel Tint and I wear the shade five”
  • “It actually has a really decent amount of coverage”4:13–4:16
  • “I feel like it's buildable to a medium, but it looks so beautiful and dewy and like you just applied skin care”4:13–4:25
  • “It gives you really gorgeous hydration throughout the day”
  • “I do get shiny in the T-zone, but I'm enjoying products with a little bit more hydration. This is that”4:32–4:37
  • “I would not recommend this if you have oily skin, but if you have normal to dry skin, I think you'll really enjoy this”4:37–4:47
  • “I find this applies really beautifully with fingers if you kind of melt it into the skin”4:47–4:51
  • “But I also really enjoy it with a brush”
  • Source: Best of beauty 2025 into 2026: makeup favorites, new essentials, longtime holy grails - Dec 30, 2025
Bekah SunBekah Sun22K subscribers
3.5Variant: 5Hydro Grip 12-Hour Hydrating Gel Skin Tint
  • “It goes on very similar to the Hydro Grip primer”32:31–32:40
  • “I actually have grown an appreciation for them trying something different because there isn't a single skin tint in this entire makeup bag that is like this”32:57–33:02
  • “For those of you that reach out to me that have more oily skin, but you want a glow that isn't necessarily greasy, I think that this is actually going to lock onto your skin if you wear a little bit of powder with it”33:14–33:24
  • “For me, I felt like it kind of highlighted my texture”33:34–33:40
  • “A couple hours in, the kind of grippy wet look of it went away, and then I was like, 'This just looks like a good long-wear skin-like skin tint.'”33:42–33:49
  • “I wouldn't count it out though for oily skin at the end of the day because it really lasted and it looked very skin-like in the process”34:07–34:10
  • Source: Best skin tints of 2026 and ones to avoid - May 22, 2026
Amanda ZAmanda Z128K subscribers
Cooling Water Jelly Tint Lip + Cheek Blush Stain
3.8Variant: SpritzCooling Water Jelly Tint Lip + Cheek Blush Stain
  • “This is extremely lightweight, a watery stain with a refreshing texture”12:12–12:15
  • “The formula is best applied with fingers since it has sheer pigmentation and the gel-like texture is easier to blend with the fingers compared to a brush”12:22–12:25
  • “It felt like I have to build up the color with several layers but the overall pigmentation on the cheeks was a nice wash of color”12:34–12:39
  • “The level of oiliness is one out of five”12:43–12:43
  • “After an hour color vibrancy looks the same as initial application and gives a slight natural shine to the skin”12:46–12:48
  • “After 8 hours it looks the same overall”12:53–12:56
  • “If you're interested in trying a unique stain-like consistency, this will be a great choice”12:58–13:01
  • Source: Best cream blushes: reviewing 20 overhyped blushes - Sep 14, 2024
Haley KimHaley Kim1.4M subscribers
3.5Variant: Please (adaptive Pink)Cooling Water Jelly Tint Lip + Cheek Blush Stain
Laura LeeLaura Lee4.6M subscribers
3Variant: BurstCooling Water Jelly Tint Lip + Cheek Blush Stain
Prakriti SinghPrakriti Singh457K subscribers
2.5Cooling Water Jelly Tint Lip + Cheek Blush Stain
lynjianglynjiang4.5K subscribers
Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide
3.8Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide
  • “I don't think this is as sticky as the E.L.F. Power Grip, but I kind of prefer that because I am someone who has facial hair on their face and I don't shave the hairs on my face”1:52–1:57
  • “So, that's why I do prefer this one even though it is more expensive”2:03–2:09
  • “Coming in at $30. 1 oz of product coming in price per ounce, $30”1:40–1:45
  • “I don't know if you guys could see the stick, but it's definitely not as sticky as the E.L.F. Power Grip Primer”2:12–2:17
  • “the Milk Makeup comes in at $30 per ounce”
  • Source: Drugstore vs high-end makeup price per ounce comparison - Apr 11, 2026
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
3.5Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide
estherdazeestherdaze26K subscribers
Hydro Grip + Glow Illuminating Primer
4.8Hydro Grip + Glow Illuminating Primer
  • “This is the glowy primer for us. Me, I'm talking about me who wants to look glowy, but I don't want to be oily”8:45–8:59
  • “This is the one when I want to be glowy cuz it grips onto your foundation. It doesn't make me look greasy”8:59–9:14
  • “But this is a glowy primer for every skin type because it is first and foremost a gripping primer, but it has the artificial glow to it”9:19–9:32
  • “I have been absolutely loving this one”9:41–9:43
  • Source: Best makeup releases of 2025 - Dec 11, 2025
Angelica NyqvistAngelica Nyqvist138K subscribers
Balmade Hydrating Tinted Lip Balm with Electrolytes
4.9Variant: WorkoutBalmade Hydrating Tinted Lip Balm with Electrolytes
  • “Probably my most worn lip gloss of the entire year is actually a lip balm. It's the Milk Makeup Balmade in the shade Workout specifically”12:35–12:39
  • “All the shades in this line honestly all kind of look similar because it's quite sheer, but Workout was the one that I went to the most”12:42–12:47
  • “The smell of this is probably the best part. It smells exactly like watermelon”12:50–12:54
  • “It's one of those lip glosses that just makes your lips look like glass, but it's a lip balm. It's not sticky. What more can you want of a lip gloss?”12:54–12:57
  • Source: Beauty products I loved the most in 2025 - Jan 30, 2026
Jamie PaigeJamie Paige491K subscribers
1.5Balmade Hydrating Tinted Lip Balm with Electrolytes
Morgan TurnerMorgan Turner372K subscribers
KUSH High Roll Defining & Volumizing Tubing Mascara
2.5KUSH High Roll Defining & Volumizing Tubing Mascara
Abbey YungAbbey Yung840K subscribers
Hydro Grip 12HR Hydrating Gel Stick Concealer
4.2Variant: 8Hydro Grip 12HR Hydrating Gel Stick Concealer
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
1.5Variant: 8Hydro Grip 12HR Hydrating Gel Stick Concealer
  • “Every time I try to put this on my face it tries to escape from me. It just gathers up, it separates, it looks really thick and it just moves around”0:55–1:02
  • “Even if I set it with a ton of powder, it's just beyond hydrating that it just eats up that powder and creates kind of a paste and it just creates extra skin texture that I just don't have naturally”1:04–1:10
  • “When I wear this my skin looks worse, unfortunately”1:14–1:20
  • “It's just beyond too hydrating and thick that it just creases immediately and falls into fine lines like crazy”1:44–1:51
  • Source: Best and worst of latest makeup launches - Feb 25, 2026
Julia Adams MUAJulia Adams MUA286K subscribers
Sculpt Stick Cream Contour Stick
4.7Variant: ToastedSculpt Stick Cream Contour Stick
JooshicaJooshica2.8M subscribers
Hydro Grip Hydrating Gel Concealer
3.5Variant: 1Hydro Grip Hydrating Gel Concealer
  • “This is really, really balmy. Like this is really really a almost emollient kind of concealer”41:25–41:35
  • “It freaking stays where it's put really nicely”41:35–41:45
  • “This sucks for covering up acne. It also can't twist back down. So, if you twist it up too far, you're not going to get this sucker down”41:43–41:47
  • “Where these stick concealers usually fail is under your eyes because it's so thin and they're usually drier. This looked incredible on my under eyes”41:54–41:58
  • “I don't think that this works for all skin types because I can clearly see the reviews. Like, some people really, really hate this”42:09–42:12
  • Source: Sephora Sale 2026: What to Skip, Hidden Gems & Top Picks - Apr 10, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
1.5Hydro Grip Hydrating Gel Concealer
itsjustStephitsjustSteph14K subscribers
Odyssey Lip Oil Gloss
4.8Variant: AdventureOdyssey Lip Oil Gloss
juicyjasjuicyjas1.1M subscribers
Lip + Cheek Cream Blush Stick
3.5Variant: WerkLip + Cheek Cream Blush Stick
  • “When blending with fingers the formula is very emollient which allows it to blend easily on the skin. It feels emollient but not too oily”21:36–21:38
  • “When blending with brush the color does not transfer well with a synthetic brush so we would recommend using fingers for this formula”21:44–21:48
  • “The level of oiliness is 2 out of five”21:52–21:52
  • “Since the pigment is already sheer there wasn't much color to begin with so difference is not too noticeable but it has definitely faded a lot”21:57–21:59
  • “The pigmentation offers sheer to medium coverage providing a sheer wash of color once blended in”22:08–22:10
  • “If you're looking for a medium cool tone pink blush with sheer pigmentation that offers a natural looking rosy glow this would be the ideal blush for you”22:16–22:23
  • Source: Best cream blushes: reviewing 20 overhyped blushes - Sep 14, 2024
Haley KimHaley Kim1.4M subscribers
3.5Variant: WerkLip + Cheek Cream Blush Stick
Haley KimHaley Kim1.4M subscribers
Pore Eclipse Mattifying + Blurring Makeup Primer
4Pore Eclipse Mattifying + Blurring Makeup Primer
  • “If you're looking for something that's going to do a little bit of mattifying, this is really nice because it is water-based, but it is also mattifying, but it's also hydrating enough”2:30–2:33
  • “There's a lot of mattifying products out there that are just like they just feel like heavy and dry on the skin. I don't like that. I like my skin to feel hydrated”2:40–2:44
  • “If you don't want something that's like heavy and mattifying, this is a really great primer to try out from Milk”2:41–2:53
  • Source: Makeup for acne prone skin - Oct 22, 2025
Alexandra AneleAlexandra Anele1.4M subscribers
Matte Cream Bronzer Stick
RISE Lifting + Lengthening Mascara
KUSH Big Hit Volumizing Mascara
Melatonin Overnight Lip Mask
Pore Eclipse Matte Setting Spray
Future Fluid Creamy Longwear Hydrating Concealer
Buff Brush
Hydro Grip 12HR Dewy Setting Spray
KUSH High Roll Defining Tubing Eyebrow Gel
Brand note

Milk Makeup is best known for its Hydro Grip line, which uses a tacky, water-based formula to help makeup stay put. The Hydro Grip primer creates a sticky base that holds foundation well, though some find it less grippy than competitors. The matching skin tint offers light-to-medium coverage with a hydrating, skin-like finish—creators say it works best for normal to dry skin, while oily types may need powder. The Cooling Water Jelly Tint is a highly pigmented blush stain that lasts all day but can be patchy and stains clothes easily.

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