Brow Boss 24HR Lifting Brow Gel
Summary of Reviews
ColourPop's Brow Boss 24HR Lifting Brow Gel uses a liquid wax texture that holds stubborn brows in place without a crunchy feel, leaving a natural, fluttery finish. Several creators praise its strong hold on unruly brows and note it works well before or after brow makeup, though one flags a shiny finish rather than matte. At $9, it's widely recommended as an affordable, effective brow gel, with one calling it a Rare Beauty dupe.
Full Reviews
Positive
Variant: Clear
- “This one is by far the best one”
- “I really enjoy the fact that this is more of a liquid wax texture, and it allows me to really put my brow hairs in place while they want to be more stubborn and droop down throughout the day”0:41–0:48
- “This one for sure holds them up without being extremely crunchy”0:52–1:00
- “I do it before my brow pen or pencil and as well as afterwards and it works wonderfully in both scenarios”0:57–1:06
- Source: My current favorite beauty products I can't stop using - May 25, 2026
- “I love this brow gel so much. It's so good. ColourPop did their big one”4:41–4:49
- Source: Grwm without editing the video - Mar 6, 2026
- “My favorite brow gel from the drugstore is this ColourPop Brow Boss”
- “I never would have guessed, but I feel like that was really good way for me to try it unbiased and see that I liked it”6:31–6:36
- “But if you're looking for a good affordable brow gel, probably the ColourPop one”6:40–6:42
- Source: Full face drugstore makeup 2026: expensive look, budget price - Apr 9, 2026
- “I was so surprised by how much I liked this”28:19–28:22
- “I find that this actually holds my brows in place really well”
- “It doesn't leave them feeling crunchy or hairsprayed into place”28:38–28:46
- “This one almost gives like a softer, waxy, fluttery type of effect”28:46–28:53
- “It looks really natural”28:51–28:53
- “It gives my brows some texture, but they again are held into place really, really well throughout the day”
- Source: Best drugstore makeup launches of 2026 so far - May 25, 2026
- “I love this product. I don't typically love a clear brow gel, but this one really impressed me”7:16–7:21
- Source: New drugstore makeup releases for 2026 - May 11, 2026
Variant: Clear
- “It's really, really good”
- “If you like to kind of comb your brows up, lock them into place, it will definitely do that”13:20–13:27
- “My brows are thin, I feel like they are kind of stubborn... the fact that this one can do it to me is pretty impressive”13:27–13:31
- Source: Drugstore makeup under $10 that is so good - May 3, 2026
- “I like a small brush. This is my perfect eyebrow gel brush”7:38–7:46
- “It is actually clear and it's so hard to find a true clear gel”7:54–7:58
- “The hold is great”7:56–8:00
- “My only gripe is that it has a shiny finish, I would say, or like it's just not a matte finish”7:58–8:06
- “I probably will continue to repurchase this unless another brand comes out with something that I'm like interested in trying, but I think it's a great option at under $10”8:18–8:21
- Source: Current beauty favorites for April and May 2026 - Jun 11, 2026
- “It is not quite as heavy-duty, not quite as long-lasting as the Rare Beauty, but it is a very, very, very good alternative”12:40–12:46
- “$9 versus $21, so I don't know. I will continue to repurchase both though”12:50–12:53
- Source: 33 Beauty Empties: Honest Reviews After 3 Months - Jul 19, 2026
- “Another really good brow gel is the ColourPop Brow Boss 24-hour lifting gel”2:09–2:13
- “This is a great Rare Beauty dupe”2:13–2:17
- “It's a little bit thicker as far as the consistency compared to Ardell, but it does a nice job at keeping your brows in place, has a tiny brush, and you can really just brush and shape your brows exactly how you like”2:16–2:20
- “This is a great product, and it's $9”2:27–2:32
- Source: Best drugstore makeup top 3 in every category - Jun 6, 2026
- “Guys, I have the thickest, most unruly brows, so it means a lot if I really like a brow gel. And I really like this brow gel”0:49–0:56
- Source: Full face drugstore makeup tutorial - Jun 9, 2026
- “This seems to be holding really really well”5:06–5:10
- “It's kind of performing similarly. I can already tell it's less hold, it's less strong than the Rare Beauty, but I'd say they were inspired by my beloved Rare Beauty eyebrow gel for this”5:19–5:23
- “It definitely doesn't dry down as nicely as the Rare Beauty, because my brows here in the front have sort of fallen”5:30–5:33
- “It's a pretty good attempt, but not quite”6:43–6:48
- “I'm definitely going to continue to reach for my Rare Beauty over this”6:46–6:51
- “I know the gel is absolutely improved, but it still is not replacing my favorite brow gel”27:48–27:52
- Source: Drugstore dupes for my favorite makeup - Jul 14, 2026
- “Sometimes it has so much gel on the tip when I take it out, but just brush up a little bit with that”
- Source: Affordable at Ulta: New Essence Makeup GRWM - Jul 7, 2026
Mixed / Negative
No negative reviews yet — creators have only had good things to say.
What creators say
- Consensus
- 4.4 / 5 from 10 creator reviewsGrailPeople ratings based on creator reviews.
- Features
- Long-wearing (7) · Easy to use (5)
- Value
- Value for money (4)
- ⚠ less matte than expected (1)
- ⚠ doesn't last / fades through the day (1)
Product details
Details
- Type
- brow gel
- Finish
- —
- Shade
- —
- Key ingredients
- Panthenol, Rosemary Extract
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