Product profile

Iconic London

Underglow Blurring Primer

2Mentions
1Creators
$30.00Price
Typeprimer
Finishnatural
RetailersSephora, Iconic London, Harrods
Key ingredientsArtemisia Capillaris, Vitamin C, Soft Focus Blurring Powders, Colloidal Gold, Glutathione

Creator evidence

holy grail · mid-range · makeup prep, long wear, sephora sale, drugstore, luxury · dry
This does leave the skin really nice and luminous.▶ 3:04–3:13
I love that it comes in that serum formula because it doesn't just sit on top of the skin.▶ 3:16–3:21
It sits in between a dimethicone primer and a serum primer so there's definitely going to be a little bit of oil control from this as well.▶ 3:21–3:27
I just really like the way makeup applies on top of it.▶ 3:27–3:30
It just seems to blend over my skin like a butter and I love the soft amount of glow that I get from this one.▶ 3:32–3:37
It's never too much.
If you have a visibly dull skin type because you're more on the dry ends like I am, this is a total lifesaver.▶ 3:32–3:47
If you do want more of a traditional brightening illuminating primer that still feels really nice and lightweight and won't emphasize texture on the skin, I love the Dior Forever Glow Veil.▶ 3:47–3:53
Source: Sephora Sale Must-Haves: Top Beauty Recommendations & In-Depth Reviews for 2025 · Oct 2025
holy grail · mid-range · everyday, sephora sale, holy grails, favorites · dry
It gives a really beautifully naturally looking radiance to the base.▶ 0:58–1:03
It's not overdone to where it's so heavily strobed that it makes the skin look metallic or too glowy.▶ 1:06–1:13
There's also no glitter in this product so it doesn't have an irregular shimmer to it.▶ 1:13–1:18
The shimmer is just this very micro fine pearl that really just bounces back light evenly all over the face.▶ 1:18–1:24
It's a serum primer so it doesn't lay on top of the skin and feel heavy or like another layer of makeup.▶ 1:24–1:30
It also has just a touch of blurring powders to the formula so it really does smooth out texture.
Even on the areas where I have more full pores or like larger pores... it doesn't emphasize those and it makes it look a little bit softer.▶ 1:54–2:05
When you put makeup on top of it everything just glides over it like butter and just goes on to the skin so seamless.▶ 2:08–2:16
Source: Sephora Sale 2026 Holy Grails: My Favorite Products · Apr 2026