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Iconic London

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@daceycash reviewing Iconic London Underglow Blurring Primer at 05:16 in a YouTube Shorts videoUnderglow Blurring Primer"I've been recommending this for truly years. No matter what I try, I can't find anything I like more than this or that kind of gives me the best of both worlds quite as much as this product."$30.00@itsjuststephslife reviewing Iconic London Prep Set Glow Setting Spray at 21:55 in a YouTube Shorts videoPrep-Set-Glow Hydrating Glowy Setting Spray"It's just a very glowy setting spray that I told myself I was going to reach for this summer as like a body glow mist cuz I don't like it for my face."$34.00jaclynhill1 mentioning Iconic London Prep Set Blur Setting Spray at 34:13 in their YouTube videoPrep Set Blur Setting Spray"This has a little bit of shimmer in it, but not much."-Instant Sunshine Bronzing Drops"You can't find online anymore, or at least I couldn't."-@robertwelsh reviewing Iconic London Soft Touch Blurring Blush and Bronzer at 08:49 in a YouTube Shorts videoSoft Touch Blurring Blush and Bronzer"Oh, we like Iconic London."-Prep-Set-Glow$34.00Velvet Smooth Pore-Refining Primer"This works for pores."$30.00daceycash mentioning Iconic London Prep Set Glow Mist at 21:58 in their YouTube videoPrep-Set-Glow Mist"You guys know this is my absolute favorites."-

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Underglow Blurring Primer
5Underglow Blurring Primer
  • “I've been recommending this for truly years. No matter what I try, I can't find anything I like more than this or that kind of gives me the best of both worlds quite as much as this product”5:01–5:06
  • “It's in a serum formula, so it feels lightweight on the skin. It doesn't feel like your typical primer, and it has a very natural lit from within glow to it”5:16–5:23
  • “It's not nearly as strobed as most of the other primers”5:28–5:32
  • “Even when I was suffering from really cystic, deep-rooted pimples, this didn't, you know, emphasize them in a way that I was uncomfortable with, but it still made the dullness and the dryness from my skin not look as apparent”5:30–5:42
  • “It has blurring powders within the liquid of the formula so that you really do get this slight texture softening”5:52–6:02
  • “I love how this kind of smooths that out and doesn't, you know, draw attention to my pores despite it being radiant and glowy”6:07–6:13
  • “The shimmer to this product is not glittery. It's a very micro fine pearl”6:13–6:20
  • “Truly like the primer that I will always go back to, I will always repurchase”6:26–6:31
  • Source: Sephora 2026 Sale Top Recommendations - Apr 5, 2026
Dacey CashDacey Cash517K subscribers
5Underglow Blurring Primer
  • “This does leave the skin really nice and luminous”3:04–3:13
  • “I love that it comes in that serum formula because it doesn't just sit on top of the skin”3:16–3:21
  • “It sits in between a dimethicone primer and a serum primer so there's definitely going to be a little bit of oil control from this as well”3:21–3:27
  • “I just really like the way makeup applies on top of it”3:27–3:30
  • “It just seems to blend over my skin like a butter and I love the soft amount of glow that I get from this one”3:32–3:37
  • “It's never too much”
  • “If you have a visibly dull skin type because you're more on the dry ends like I am, this is a total lifesaver”3:32–3:47
  • “If you do want more of a traditional brightening illuminating primer that still feels really nice and lightweight and won't emphasize texture on the skin, I love the Dior Forever Glow Veil”3:47–3:53
  • Source: Sephora Sale Must-Haves: Top Beauty Recommendations & In-Depth Reviews for 2025 - Oct 27, 2025
Dacey CashDacey Cash517K subscribers
5Underglow Blurring Primer
  • “It gives a really beautifully naturally looking radiance to the base”0:58–1:03
  • “It's not overdone to where it's so heavily strobed that it makes the skin look metallic or too glowy”1:06–1:13
  • “There's also no glitter in this product so it doesn't have an irregular shimmer to it”1:13–1:18
  • “The shimmer is just this very micro fine pearl that really just bounces back light evenly all over the face”1:18–1:24
  • “It's a serum primer so it doesn't lay on top of the skin and feel heavy or like another layer of makeup”1:24–1:30
  • “It also has just a touch of blurring powders to the formula so it really does smooth out texture”
  • “Even on the areas where I have more full pores or like larger pores... it doesn't emphasize those and it makes it look a little bit softer”1:54–2:05
  • “When you put makeup on top of it everything just glides over it like butter and just goes on to the skin so seamless”2:08–2:16
  • Source: Sephora Sale 2026 Holy Grails: My Favorite Products - Apr 10, 2026
Dacey CashDacey Cash517K subscribers
4.5Underglow Blurring Primer
  • “If you have textured skin, but if you're like me, usually the primers that are supposed to smooth and blur, they usually end up just looking like clumpy and just messy on your face and dry and cakey looking. This takes all of that away”21:28–21:35
  • “This is going to give you blurring. It's going to smooth your pores, but it's also going to moisturize at the same time”21:44–21:50
  • “It feels amazing”21:50–21:55
  • “It comes with a dropper and it's literally almost like a serum and it just feels amazing”21:50–21:59
  • Source: June product empties: 20+ products used up - Jun 26, 2026
Amy GlamAmy Glam60K subscribers
4.2Underglow Blurring Primer
  • “I've actually really been liking this”5:48–5:51
  • “It leaves a really like soft silicone-y feel without feeling too silicone-y”5:54–6:00
  • “It does give a slight glow because it does have some perlescence in here”6:00–6:07
  • “I do feel like it makes my makeup last for longer”6:05–6:11
  • “I've really been liking this”6:10–6:13
  • “I think this would work better with some of my more matte foundations”6:11–6:15
  • “I do think it is suitable for oily skin types because it has that silicone-y feel”6:42–6:46
  • “You're really like smoothing out the pores”
  • Source: Project pan update no. 48 - May 2, 2026
Vivian NguyenVivian Nguyen6K subscribers
4.2Underglow Blurring Primer
  • “I've really been liking this”
  • “I feel like it makes my skin feel very smooth cuz of that silicone texture”6:16–6:24
  • “I like the way that my makeup sits on top of it. I haven't noticed any issues with peeling or anything like that”6:22–6:28
  • “I just think my skin looks really good”6:42–6:45
  • “I don't find myself getting super oily greasy throughout the day. Um especially because it's technically a little bit glowier. Um with my oily skin I feel like it's just been working really really well”7:06–7:10
  • “It's a great primer. I just don't wear primer enough. So I don't think I need to repurchase it, but it's really pretty”7:20–7:28
  • Source: Project pan update no. 49 - Jun 6, 2026
Vivian NguyenVivian Nguyen6K subscribers
Prep-Set-Glow Hydrating Glowy Setting Spray
2.5Prep-Set-Glow Hydrating Glowy Setting Spray
Morgan TurnerMorgan Turner372K subscribers
Prep Set Blur Setting Spray
Instant Sunshine Bronzing Drops
Soft Touch Blurring Blush and Bronzer
4Soft Touch Blurring Blush and Bronzer
Robert WelshRobert Welsh1.1M subscribers
Velvet Smooth Pore-Refining Primer
Prep-Set-Glow Mist
4.9Variant: BronzePrep-Set-Glow Mist
  • “This is the bronze version”22:09–22:10
  • “It's the best”22:13–22:18
  • “It gives the skin that final pearly set down”22:18–22:21
  • “There's really no difference between the bronze and the original the regular pearly one”
  • “It doesn't translate onto the skin enough to where there's that much of a difference”22:25–22:30
  • “This one does have like a slight a slight bronze tint to it but I use them interchangeably and I don't think that there's one that I prefer over the other”22:30–22:40
  • “It gives the skin a little bit more of a dewy radiance at first you might think it looks greasy but give it the full time to set down and it's just a really nice soft glow”22:40–22:51
  • “It also does help with you know kind of taking away any of the powdery look on the skin but it's not going to make the skin sticky you just need a couple sprays”22:51–22:56
  • Source: Sephora Sale Must-Haves: Top Beauty Recommendations & In-Depth Reviews for 2025 - Oct 27, 2025
Dacey CashDacey Cash517K subscribers
Brand note

Iconic London is best known for primers and setting sprays that deliver a luminous finish without crossing into glittery or greasy territory. The Underglow Blurring Primer is the standout — a serum-based formula that gives skin a natural, lit-from-within glow while still offering some blurring and texture-smoothing, making it a solid pick for dry to normal skin types. The setting sprays, by contrast, have mixed feedback: some creators still enjoy the glow they leave behind, but others find they've been outpaced by newer formulas and don't perform as effectively anymore.

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