Product profile

NYX Professional Makeup

Make 'Em Wonder 24H Soft Matte Foundation

28 Cinnamon
3Mentions
3Creators
Price
Typefoundation
Finishmatte
RetailersTarget, Walgreens
Key ingredientsVitamin C, Hyaluronic Acid, Guarana Seed Extract

Creator evidence

Monica Ravi-Conway

beauty content creator · specializing in brown and olive skin tones · 3yr on YouTube

28 Cinnamon
tried and true · drugstore · everyday · combination, oily
It covers up all my hyperpigmentation. Like, that is full coverage.
It feels like nothing.
It doesn't also look that super matte. It looks natural.▶ 4:26–4:34
It covered up all of my acne scars and hyperpigmentation.▶ 4:32–4:38
It will dry down a little darker.
I really do feel like the brown shades and the darker shades kind of have an undertone problem.▶ 5:31–5:35
I'm going to give it a three out of five.▶ 5:41–5:43
I do think that I'm going to have to evaluate how it wears over time, but it looks good.▶ 5:53–5:59
Source: Full face of new overhyped viral makeup review · Jan 2026

Abbey Yung

beauty content creator · 13yr on YouTube

holy grail · drugstore · everyday, drugstore, luxury · oily
This is officially my favorite drugstore complexion product for more coverage and more of a matte finish.▶ 20:58–21:02
The way that this kind of melts together with my oilier skin ends up looking so so nice.▶ 21:23–21:28
It is definitely more matte, but I feel like it looks like a fresh natural matte once my oils come through a couple hours after applying it.▶ 21:28–21:34
It's just one of those foundations that looks flawless.▶ 21:36–21:41
The airbrushed effect, how longwear it is is so impressive.▶ 21:38–21:43
It holds up so well.▶ 21:41–21:45
I cannot stop reaching for this.▶ 21:43–21:46
I think it is so good.
Source: The best new products I've tried in a long time · Apr 2026

Makeup By Nikki La Rose

professional makeup artist · 12yr on YouTube

holy grail · drugstore · everyday
I love the nyx make them wonder
The reason I want to mix these also is actually to color adjust them
This one has a more warm golden base, but it's also lighter than this next foundation
Source: Grwm in Austin · Mar 2026
NYX Professional Makeup Make 'Em Wonder 24H Soft Matte Foundation | GrailPeople